Case Study one: Come Fly With Me

Episode 7
Thursday 9.00pm
BBC One

Schedule
• Thursday night is traditionally comedy night – new start to
the weekend!
• Scheduled post-watershed due to adult humour and themes
not suitable for young children
• Scheduled in the prime-time mid-evening slot
• Scheduled against non-comedy programmes, so it’s not
fighting for the same audience:
BBC2 – Documentary (Louis Theroux)
ITV1 – Period drama (Marchlands)
C4 – Documentary (Dispatches)
C5 – Entertainment documentary (Justin Lee Collins does
Japan)
• Scheduled before Not Going Out, another comedy

Audience
• Scheduled on BBC One which targets a mass audience –
it is the most watched British television channel
• Large range of characters and a situations in the
programme that we can all relate to (travel/holidays) gives
the programme mass appeal
• Programme reflects diversity of Britain (PSB remit)
• Matt Lucas and David Walliams will bring an inherited
audience – they are well known faces on the BBC and
reflect the values of the channel.

BBC One’s Vision & Brand

• Programme reflects BBC One’s vision by entertaining.
• Programme contains the values of edgy and witty
humour – BBC One want to be associated with these values.