Answer Book Submitted by Muhammad Haroon Ur Rashid, PhD (Management Sciences)- 1st Semester

Department of Management Sciences : University of Swabi, KPK

UNIVERSITY OF SWABI
DEPARTMENT OF MANAGEMENT SCIENCES
MID TERM EXAMINATION (2021)

Discipline: PhD Paper: Advanced Research Methodology

Question: 1 Correct Answers are (5)

1. Management research is simply systematic research to find out things about business and
management" (Saunders et al 2006). Which of these does it concern? D. All of the above
2. A top manager of a chocolate bar manufacturer asks for a report on how a new competing chocolate
bar is being advertised. This is an example of A. Marketing research

3. A supermarket manager wants to know whether employees feel comfortable working in the cold food
department. This is an example of B. Employee Research

4. A research study was carried out to see how many people bought a product using the freephone
number and how many using a paid-for phone call. This is an example of A. Applied Research

5. Leading, controlling and allocating resources describes which ONE of these? A. Management

Question: 2 Choose True/False (5)

1. Research is something that people undertake in order to find out things in a systematic way, thereby
increasing their knowledge. True
2. Research is a multi-stage process and will involve both reflecting on and revising stages already
undertaken and forward planning. True
3. The term 'research methodology' refers to the theory of how research should be undertaken. True

4. Research is just collecting facts or information with no clear purpose. False

5. Pure research is better than applied research. False

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Page 1 of 2
Mid term Paper: Advanced Research Methodology
Answer Book Submitted by Muhammad Haroon Ur Rashid, PhD (Management Sciences)- 1st Semester
Department of Management Sciences : University of Swabi, KPK

Question: 3 (10)

What is research approach and explain/compare deductive and inductive research with the help
of attached paper title “Evaluating inductive vs deductive research in management studies”

Answer:

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Mid term Paper: Advanced Research Methodology