Institute of Business Administration, Jahangirnagar University

BUS 501: Managerial Communication

Course Information

Course Code: BUS 501

Semester: Fall 2019

Instructor Information

Saptarshi Dhar
Assistant Professor, IBA, Jahangirnagar University
Contact: saptarshi@juniv.edu
Contact Hours: By appointment

Course Description

Managerial Communication course explores key theories and strategies of contemporary organizational
communications. The course recognizes that challenges exist for creating and implementing effective
communication both inside organizations (between individuals and groups) and outside organizations
(with markets, partners, and influential third parties).
Managerial Communication is designed to help communicate effectively in business settings, with a focus
on employment communication. Students will be evaluated according to three criteria:
 Developing persuasive and ethical communication strategies that are well adapted to the needs and
expectations of audiences, especially job interviewers and networking contacts, with a focus on
articulating both your career goals and the impact your actions have had on positive organizational
outcomes.
 Using electronic resources to facilitate the job search process, including the creation of a LinkedIn
account that includes a written resume, a video resume, and a set of PowerPoint slides showing you at
work, in service, and in learning environments.
 Writing business documents that are inviting to read, easily understood, and logically argued.

Learning Objectives

1. Clearly outline the respective communication considerations to be made in varying business scenarios.
2. Understand the differences in communication methods and the suitability according to business
scenarios.
3. Identify the range of communication media to be used in various business scenarios.
4. Prepare and develop a range of publications to suit various business scenarios.
5. Demonstrate the ability to prepare and deliver effective presentations and pitches to suit various
business scenarios.
Learning Outcomes

Written Communication

 Explain the importance of design elements in creating written messages, including headings, lists,
indentation, bullet points, paragraph length, and color.
 Write well-designed and logically complete email messages.
 Know how to create and (to explain the rationale for) one and two-page resumes.
 Anticipate, record, and edit answers to likely job interview questions.
 Create an effective brand definition through a combination of verbal and visual means, including a
PowerPoint deck that use graphics, photos, and text.
Oral Communication

 Explain how to prepare for, practice, and answer questions in a PowerPoint presentation and public
speaking scenario.
 List questions that might appropriately be asked in a job or networking interview.
Career Communication Principles

 Use electronic resources to facilitate the job search process, including doing research on companies
and professions.
 Practice good written, oral, and interpersonal business etiquette skills.

Recommended Text

Essentials of Managerial Communication, Mary Ellen Guffey and Dana Loewy, 9 th ed.

Course Contents

Business Communication in the Digital Age Chapter 1

Planning Business Messages Chapter 2
Organizing and Drafting Business Messages Chapter 3
Revising Business Messages Chapter 4
Digital Communication Chapter 5
Formal Reports Chapter 10
Business Presentations Chapter 12
The Job Search, Résumés in the Digital Age Chapter 13
Interviewing and The Follow Up Chapter 14

Assessment Items

Mid Term (Best 1 of 2) 30

Presentation 10
Term Paper 10
Attendance 10
Final Examination 40