www.octagonstudio.

com
Octagon Studio’s
Augmented World Expo 2016 Submission

‘ W e b e l i e v e t h a t e v e r y t h i n g c a n b e s i m p l e r y e t s m a r t e r.’
ABOUT

“Octagon Studio is a multimedia company specializing in producing

and delivering Virtual Reality (VR) and Augmented Reality (AR)

solutions and products for mobile and wearable devices. Octagon

Studio also integrates 360 photography, AR and VR into unique

applications utilizing the immersive quality of these mixed realities.”

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WHY SHOULD WE WIN AN AWARD?

As a company, we have successfully delivered numerous visual solutions and products

to cater to worldwide clients in a variety of sectors and fields. Our range of clients

are diverse, ranging from advertising, real estate, retail, banking, fashion to the film

industry, media and engineering. We combine our technical capability, artistry and

customer requirements to deliver quality products.

The key behind our success is a very capable and experienced team of designers,

2D/3D artists and programmers all working together to deliver excellent AR/VR

technology. The team is constantly aiming to achieve even greater heights as reflected

in our ability to create various products which consistently raise the standards of

applied AR/VR technology.

Our products have proved very popular, from the AR Flashcards series to the next

generation of real estate brochures and postcards, as well as the affordable and

durable Virtual Reality headset. We have produced numerous high quality products

utilizing the latest in AR/VR technology. Numerous positive testimonies and feedback

we have received, serve as an indicator of how well our products have been received

by clients and the general public.

We have an indepth knowledge of AR/VR technology as well as a proven track record

of effectively applying them in various sectors and fields. This has resulted in frequent

media attention, a growing number of collaboration offers and more importantly, a

reputation of being a very reliable partner in the field of AR/VR.

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ANIMAL 4D+

Have you ever wanted to hold an elephant in the palm of your hand? Animal 4D+ is an
Octagon Studio’s interactive augmented reality creation. One pack of cards consists of
26 illustrated cards representing each alphabet letter from A to Z + 1 instruction card.

Anyone with a phone or tablet can bring this Augmented Reality circus to life by
just downloading ‘Animal4D+’ app from the App Store or Google Play for free.
Octagon’s 4D+ Animal flashcards show virtual animals in Augmented Reality.
With Octagon 4D+, flashcards are no longer boring. Not only can the user learn
from the facts and information, they can also witness the images come to life.

Place the cards side by side, and explore the alphabet as never seen before. Many animals can
be viewed simultaneously, and for instance you can have a virtual zoo at home! Octagon Studio
is taking educational experiences to a brand new level. Users of all ages could enhance their
learning abilities through fun, interactive media. Touch, turn the screen, explore and observe!

Watch the promotional video here: https://www.youtube.com/watch?v=acKVVqSTgy8

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ANIMAL 4D+

Product Information
Product : Animal 4D+
Language : English
Cards : 27 pieces
(26 Animal Cards + 1 Instruction Card)

App Information
Application : Animal 4D+
Language : English
Category : Education
Size : iOS 111 MB | Android 58.1 MB
Minimum OS: iOS 7 / Android 2.3.3

Scan these images:

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OCTALAND 4D+

Octaland4D+ Occupation cards consist of a pack of flashcards from A-Z, introducing 26

characters, from Albert the Astronaut to Zac the Zoo Keeper.

It’s fun to let children’s imagination run wild when we ask them about what they would like
to be when they grow up. Be it teacher or astronaut, the Occupation Card Series - the first
in Octaland 4D+ Flash Cards Series - is a great method to introduce children not only to the
alphabets, but also to various professions around us. Simply by purchasing the flashcards,
free download the app on the App Store and Google Play Store, register the serial number
provided on the instruction card (one serial number is available for use on 3 devices only),
and you’re ready to go!

The Octaland4D+ Occupation cards is the first in a series of Octaland products. The
Octaland flashcards series will include, people, houses, vehicles and other AR magic.
Octaland will incorporate educational activities to bring the fun of learning to every user,
young or old.

Watch the promotional video here: https://www.youtube.com/watch?v=BCAEYKP3mPs

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OCTALAND 4D+
Product Information
Product : Octaland 4D+

Language : English

Cards : 27 pieces

(26 Occupation Cards + 1 Instruction Card)

App Information
Application : Octaland 4D+

Language : English
Category : Education

Size : iOS 111 MB | Android 58.1 MB

Minimum OS : iOS 7 / Android 2.3.3

Scan these images:

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SPACE 4D+

Embark on a fantastic space exploration experience with Space 4D+. Space 4D+ is a
collection of 37 educational AR flashcards about space including the solar system, planets,
space objects, satellites, rovers, and space missions. See the solar system and the planets
come to life in Augmented Reality.

With Space 4D+, users can explore space in a novel way. Space 4D+ is not only about our
solar system, but also about the many man-made creations that we have made to explore
space. Users can spin the planets like a globe, see the differences between the planets in
size, and even control the rovers on the Moon or Mars!

Watch the promotional video here: https://www.youtube.com/watch?v=kcK49fyZXdA

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SPACE 4D+

Product Information
Product : Space 4D+

Language : English

Cards : 38 pieces

(37 Space Cards + 1 Instruction Card)

App Information
Application : Space 4D+

Language : English
Category : Education

Size : iOS 167 MB | Android 60 MB

Minimum OS : iOS 7 / Android 2.3.3

Scan these images:

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DINOSAUR 4D+

Dinosaurs have always fascinated people. Fossils give clues to the existence and
extinction of the dinosaurs that lived millions of years ago. Dinosaurs4D+ gives the user a
prehistoric experience of unleashing extinct Dinosaurs right before your eyes! Pair the App
with Dinosaurs4D+ flashcards and watch as the Dinosaurs leap out from the flashcards in
Augmented Reality.

Rotate, zoom in and out the Dinosaurs to see the actual details in 360-degree view by
moving your device. Snap your wildest moment with the fiercely meat-eating T-Rex or
armored Ankylosaurus using your front or back camera and share the fun with your friends.
Enter the immersive virtual 360 tour that will take you back to the ancient times and see
the Pterosaurs flying above your head.

Enrich your sense of knowledge by accessing the 3D Library and catch glimpses of the
history, features, interesting facts of each dinosaurs. Aside from grasping the short
descriptions, you can also spot the origins of the dinosaurs from the enormous Sauropods
to the tiny Compsognathus all over the globe, compare human body size with each
dinosaurs, tap to see them in action, and share the knowledge to others.

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DINOSAUR 4D+

Product Information
Product : Space 4D+

Language : English

Cards : 20 pieces

(20 Dino Cards + 1 Instruction Card)

App Information
Application : Dinosaur 4D+

Language : English

Category : Education

Minimum OS : iOS 7 / Android 2.3.3

Scan these images:

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DEMONSTRATION OF
MARKET PENETRATION
1. Join trade show, tech & retail exhibitions frequently in different places.

From left to right:

- Wearable Technology Show 2015 in London, UK
- Toys & Games Expo 2015 in Bandung, Indonesia
- Augmented World Expo 2015 in Santa Clara, Silicon Valley, California
- Popcon Asia 2015 in Jakarta, Indonesia
- Jakarta Kids Fair 2015 in Jakarta, Indonesia
- The Techology Expo 2015 in London, UK
- Toys and Games Republic 2015 in Bandung, Indonesia
- Augmented World Expo 2015, in Xi’an, China
- Comic Fiesta 2015 in Kuala Lumpur, Malaysia

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 DEMONSTRATION OF
MARKET PENETRATION
2. Stock our 4D+ flashcards in retail stores. The list our current stockists:
- Ak,'sa.ra Bookstore:
Aksara Kemang, Jl.Kemang Raya 8B, Jakarta Selatan
Aksara Cilandak Town Square, Cilandak Town Square, Jl.TB.Simatupang Kav.17, Jakarta Selatan
Aksara Plaza Indonesia, Plaza Indonesia, Level 5 , Unit E02, Jl.M.H.Thamrin Kav.28-30, Jakarta Pusat
Aksara Pacific Place, Pacific Place, Level 4, Unit 406A, Jl. Jend. Sudirman Kav.52-53, Jakarta 12190

- Books and Beyond:

Kota Wisata Cibubur, Jl.Wisata Utama Cluster Sumerset No.25-26 Kota Wisata Cibubur
Uph Karawaci, Building A UPH Jl MH. Thamrin No. 2 Lippo Karawaci, Tangerang
Lippo Mall Kemang, Lower Ground #1 Lippo Mall Kemang Jl. Pangeran Antasari Kav. 36, Jakarta Sela-
tan
Puri St Moritz, Marketing Office- St. Moritz, Jl. Puri Indah Raya Blok U1-CBD, Jakarta Barat
Plaza Semanggi, UG Floor No. 050 - D Jl. Jend. Sudirman Kav. 50, Jakarta Selatan
Cibubur Junction, 1st Floor No. L1 - 23 - Jalan Jambore Raya No. 1, Jakarta Timur
Pejaten Village, Ground Floor Unit G-69, Jl. Warung Jari Barat No. 39, Pasar Minggu, Jakarta Selatan
Siloam Kebon Jeruk, Lobby Ground Floor, Siloam Hospital Kebon Jeruk, Jakarta Barat
Pluit Village, Ground Floor No. 25 , Jl. Pluit Indah Raya, Jakarta Utara
Bandung Indah Plaza, 1St Floor (L1-K) Jl. Merdeka 56, Bandung
Istana Plaza, 1st Floor C 1 & C1 A, Jl. Pasir Kaliki No. 121-123, Bandung
Siloam Karawaci, Lobby Ground Floor, Jl. Siloam No. 6, Lippo Karawaci, Tangerang
Cilandak Town Square, Foodmart - Ground Floor, Jl. TB Simatupang Kav.17, Jakarta Selatan
Medan Fair, First Floor Main Entrance, Jalan Jend. Gatot Subroto No.30, Medan
Mochtar Riyadi Cancer Centre, Main Lobby Siloam MRCCC, Jl.Garnisun Dalam no. 2-3, Jakarta Selatan
Medan Sun Plaza, Jl. H. Zaiunul Arifin No. 7 Main Lobby (#3.A-01), Medan
Siloam Hospital Palembang, Jl. Pom IX, Palembang
Siloam Bali, Jl. Bypass Ngurah Rai 100 X Kuta, Bali
Mall Lippo Cikarang, Ground Floor, Jl.MH.Thamrin, Lippo Cikarang, Bekasi
Lippo Mall Kuta, Lower Ground Floor Jalan Kartika Plaza - Kuta, Denpasar, Bali
Kuta Beach Walk, Kuta Beach Walk , L1#B-12B, Jalan Pantai Kuta, Bali
Lippo Mall Puri, 1st floor No. 75, Lippo Mall Puri Jl Raya Puri Indah, Blok U1 Kembangan, Jakarta
Plaza Pacific, Pacific Place B1-01A, Jl. Jend. Sudirman Kav. 52-53, Lot 3 & 5, Jakarta Selatan
Cinemax Palembang Icon, Cinemaxx at 3rd Floor Palembang Icon Mall Jl. POM IX No. 1,
Kel. Lorok Pakjo, Kec. ilir Barat 1, Palembang
Lippo Palembang Icon, UG Floor No. 65 Jl. POM IX No. 1, Kel. Lorok Pakjo, Kec. ilir Barat 1, Palembang
Aeon Mall Serpong, GF No. 68-69, Jl. Grand Boulevard BSD City, Desa Pagedangan, Tangerang Selatan

- Dia.Lo.Gue Artspace:
Jl. Kemang Selatan 99 A Jakarta 12730, Indonesia

- Yogya Riau Junction:

Jl. LL. RE. Martadinata No.17-21 Bandung, Indonesia

- Ginwa Plaza
1, West Street, Bell and Drum Square, Beilin District, Xi’an, Shaanxi, China

- Bali Zoo
Jl. Raya Singapadu Banjar Seseh Sukawati Batuan Sukawati Gianyar Bali, Bali, Indonesia
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DEMONSTRATION OF
MARKET PENETRATION
3. Open opportunity for everyone to be the authorized resellers of our products.

Now we already have authorized resellers in 12 different countries. For the list of our authorized

reseller, you may click this link: https://www.octagonstudio.com/authorized_reseller

4. Lauched our debut Mandarin language product for the Chinese Market

Following the success of the Animal 4D+ Augmented Reality Flashcards, Octagon Studio has

partnered with iGinwa, an E-commerce Company based in Xi’an, China. The company recently

announced the launch of their debut Mandarin language product in January 2016 for the Chinese

Market. The educational 4D Animal Show, a deck of Augmented Reality flashcards designed to

promote learning and foster enthusiasm utilizing the latest in Augmented Reality technology.

Unique to the Chinese release of the product, three new Virtual Animals are introduced, namely the

Jaguar, Panda and Ostrich. Children will enjoy interacting and engaging with the jaguar, the adorable

panda as well as the clumsy ostrich. Parents will enjoy watching their children’s activity during

their Augmented Reality experience. The product also offers a magnetic jigsaw puzzle as an added

bonus. Finally, included in the product is the OctagonVR Luna, a wearable Virtual Reality headset

designed with portability and affordability in mind. The VR Luna will allow anyone with a smartphone

to experience immersive realities.

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DEMONSTRATION OF
MARKET PENETRATION

Initial Launch of the 4D Animal Show (the Chinese version of Animal 4D+) which was held at
Century Ginwa Shopping Mall in Xi’an, China.

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SALES GROWTH - TOTAL SALES
The table below shows the sales record since our first launched to the market on
March 2015 until present:

Month Total Sales (in units)

March 2015 7,482

April 2015 15,735

May 2015 7,565

June 2015 7,525

July 2015 10,237

August 2015 22,560

September 2015 18,137

October 2015 10,152

November 2015 10,152

December 2015 8,296

January 2016 13,307

February 2016 18,205

March 2016 17,358

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AWARD & NOMINATIONS

2015: Octagon Studio’s 4D+ Product is awarded as the Best Local Toys at Toys and Games
Republic 2015 in UK

2015: Circle of Life AR is nominated as the Best Art and Film at Augmented World Expo
Auggies Award 2015 in Silicon Valley, Santa Clara, California, USA.

2015: London History AR App is nominated as the Best Art and Film at Augmented World
Expo Auggies Award 2015 in Silicon Valley, Santa Clara, California, USA.

2015: PermataBintang 4D AR is nominated as the Best AR Campaign at Augmented World

Expo Auggies Award 2015 in Silicon Valley, Santa Clara, California, USA.

2015: Animal4D+ is nominated as the Best AR App at Augmented World Expo Auggies
Award 2015 in Silicon Valley, Santa Clara, California, USA.

2015: Animal 4D+ is nominated as the Best AR App at Augmented World Expo 2015, Auggies
Award which was held in Silicon Valley, California.

2015: Octagon Studio is nominated as Best Startup at London Wearable Technology Show
Awards, UK.

2014: Octagon Studio’s City Visions Challenge Augmented Reality is nominated at

Augmented World Expo Auggies Award 2014 Silicon Valley, Santa Clara, California, USA.

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PRESS COVERAGE

http://home.bt.com/tech-gadgets/phones-tablets/watch-playing-
cards-come-to-life-using-your-tablet-11363968042524

http://video.cnbc.com/gallery/?video=3000361554

h t t p : // w w w. t h e j a k a r t a p o s t . c o m / n e w s / 2 0 1 5 / 0 8 / 0 9 / p o p -
con-asia-2015-creativity-collaboration-fun.html

http://rootnotion.co.uk/4-eye-openers-wearable-technolo-
gy-show-2015/

https://www.techinasia.com/octagon-studio-augmented-and-virtu-
al-reality-indonesia/

https://www.techinasia.com/5-bootstrap-alley-startups-stole-show-
tech-asia-singapore-2016

https://www.theguardian.com/technology/audio/2016/mar/17/the-
future-of-wearable-tech-tech-weekly-podcast

http://europe.newsweek.com/wearable-technolo-
gy-just-fad-437799?utm_source=social&utm_medium=twitter&utm_
campaign=%2Fwearable-technology-just-fad-437799

https://www.youtube.com/watch?v=HDOPRh4qeTQ
https://www.octagonstudio.com/news/detail/51
https://www.youtube.com/watch?v=Yosv-5joSOw

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PRESS COVERAGE

https://dailysocial.id/post/berkenalan-dengan-octagon-stu-
dio-startup-ar-dan-vr-pemenang-penghargaan-internasional/?plat-
form=hootsuite

https://www.octagonstudio.com/news/detail/46

https://www.octagonstudio.com/news/detail/48
https://www.octagonstudio.com/news/detail/65

http://www.digitaltrends.com/mobile/octagon-studios-augment-
ed-reality-dinosaur-t-shirt/

http://irishtechnews.net/ITN3/octagon-studio-animal4d-flash-
cards-a-perfect-christmas-stocking-filler/

http://www.idgconnect.com/abstract/9630/listicle-top-wearable-
tech-show-london

http://www.girlgeeklife.com/2015/03/wearable-technolo-
gy-show-il-futuro-e-presente/

http://www.bigideasmachine.com/the-5-best-things-we-saw-at-
the-2015-london-wearable-tech-show/

http://majalah.xyz/octagon-virtual-reality-hadir-di-indonesia/

http://www.tech.london/news/myzone-takes-top-prize-at-the-wear-
able-awards-2016

https://youtu.be/7VPrdYk83Nw
https://youtu.be/unc8519ym7E

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TESTIMONIALS
“This one is a very cool educative toy! Very hightech. I bet your toddlers will love this toy! Parents-
kids quality bonding time, anyone?” - Cinta Ruhama Amelz | Lifestyle Blogger

“I love your flashcards. Had so much fun with those. Gave several to my four-year-old neighbor next
door. His face lit up with a big huge smile when I showed how he could ‘see’ the animals through my
phone.” - Jonathan Gennick | Databases / Java / Big Data

“What a wonderful engaging app, this 4D+ Animal ABC! Congratulations Octagon Studio, my students
love it!” - Nicolette Brata-Coolen | Teacher

“Discover how Augmented Reality is being used to bring history and the natural world to life on your
mobile device.” - home.BT.com UK

“Octagon Studio use Augmented Reality as a great form of interaction to bring forth learning
experience into the world of fun and games.” - Rootnotion.UK

“Totally amazed with these Octagon Studio’s Animal 4D+ Cards! All we have to do is just download
the app, scan the cards, and voila! The 2D animal pictures will come into lively, colorful, moving 4D
animals...with sounds too!” - Polina Poh | A Mother of One

“Such a great education media for young learners. Keep up the good work.” - Annis Chaerun Nissa

“Cool proud of the creator. Cool educative apps.” - Dyana Safitri Velies

“Inspiring products! Good job Octagon Studio team!” - Ike R. Sugianto | Psychologist

‘Very good tool to help our children to built their interest and knowledge.’ - Dhiahanif

“Such a great educational app!!!’ - Bella Fletcher

“Its an amazing app, my kids love everything about this app.” - Camelia Alwainy

“Augmented reality (and virtual reality, for that matter) has to have a ‘wow’ factor, and Octagon’s
T-shirt AR app succeeded in making our day a little brighter. Using the apps with flashcards will
never be quite as cool as seeing a t-shirt come alive, but they still have the same smooth animation
and strong performance.” - Digital Trends

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