UNIVERSITY OF CALOOCAN CITY

CHAPTER I

MARKETING
ASPECT

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General Market Description

Manila is the capital of the Philippines. It is one of the oldest cities in

the world, as well as the most densely populated city proper in the world as

of 2018. It was the first chartered city by virtue of the Philippine Commission

Act 183 on July 31, 1901 and gained autonomy with the passage of Republic

Act No. 409 or the "Revised Charter of the City of Manila" on June 18, 1949.

Sampaloc is a district of Manila, Philippines. It is referred to as the

University Belt, for numerous Colleges and Universities are found within the

district. Aside from being the University Belt, Sampaloc is also known to

Metro Manila and the surrounding provinces for its Dangwa flower market,

located in Dimasalang Road, well known as the selling center for cut flowers

from all over the Philippines, mainly Baguio.

Manila is a major center for commerce, banking and finance, retailing,

transportation, tourism, real estate, new media as well as traditional media,

advertising, legal services, accounting, insurance, theater, fashion, and the

arts in the Philippines. Around 60,000 establishments operate in the city.

Manila was the second most competitive city in the Philippines. Manila

placed third in the Highly Urbanized City (HUC) category. Manila held the

title country's most competitive city in 2015, and since then has been making

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it to the top 3, assuring that the city is consistently one of the best place to

live in and do business

The Port of Manila is the largest seaport in the Philippines, making it

the premier international shipping gateway to the country. The Philippine

Ports Authority is the government agency responsible to oversee the

operation and management of the ports.

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Geographic

The geographic location of our target market is in the area of business

establishment and educational institution. It is located at 1883 Recto Ave,

Sampaloc, Manila, 1008 Metro Manila. We surrounded by five (5) Barangay

within our area. It consists of Barangay 391, 395, 396, 397, 464. Our location

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is easily to find and we surrounded by many potential customers like as

students and office worker and other that can use our product.

Demographic

The Demographic of our target market is based on the Barangay

Officials as of 2018 record. The total population of Barangay 391, 395, 396,

397, and 464 most of them are students and office workers and people pass

along Recto Ave, Sampaloc Manila.

POPULATION: 10,039

Commercial Nearby

Optimum ID Lace is located at 1883 Recto Ave, Sampaloc, Manila,

1008 Metro Manila. The establishment nearby are Terrence, Jaime, National

Book Store Recto, Jaca Billiard & Café Cartimar Manila Shopping Center,

Sogo, RCBC Savings Bank Pioneer Educational Review Center, Bank of the

Philippines Islands, Ronald Enolpe, Cebu Pacific and McDonalds. While the

Universities nearby are Far Eastern University, University of the East,

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Manila Campus, National University Manila, Interface Computer College and

Access Computer College Manila Campus.

Competitors

Direct Competitors:

 Our product is innovative so that we don’t have Direct Competitors

Indirect Competitors:

 RCG ENGRAVING SERVICES AND TRADING

 VirRam Enterprise

 MARGARRETT’S

Market Segmentation

a. Geographical

Our business is located at 1883 Recto Ave, Sampaloc, Manila, 1008

Metro Manila nearby Interface Computer College.

b. Demographic

Our business is open to all students, office worker, men and women

because our product which a Lace with flash drive and OTG and Bluetooth

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Earphones in one and it help our customer because easy to use and to

handle.

c. Psychographic

All levels on society.

d. Behavioral

A person who loves music and at the same time using flash drive

daily.

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TARGET MARKET

Our Target Market will be the residential area, students, office worker

and possible customer passing by.

Table 1. Summary of the Number of Population per Barangay.

AREA OF CONTROL POPULATION

Barangay 391 2,592

Barangay 395 1,300
Barangay 396 1,845
Barangay 397 2,380
Barangay 464 1,922
TOTAL 10,039
Source: Barangay Profile as of 2018

Table 1 shows the Total Number of Population per Barangay. The

total population in the 5 barangay is consist of 10,039 people who presently

lived in those barangays of Sampaloc Manila. The highest population who

lived in those barangays is in the Barangay 391, which is 2,592 people while

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the lowest population is in the Barangay 395, which is 1,300 people who

lived in.

In Barangay 391 their population is 2,592; in Barangay 395 their

population is 1,300; in Barangay 396 their population is 1,845; in Barangay

397 their population is 2,380; and is Barangay 464 their population is 1,922.

Table 2. Distribution of Respondents.

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BARANGAY NUMBER OF SURVEY

Barangay 391 100

Barangay 395 50

Barangay 396 71

Barangay 397 91

Barangay 464 74

TOTAL 386

Source: Barangay Profile as of 2018

Table 2 shows the distribution of number of surveys. The researchers

will conduct survey in (5) Barangays in Sampaloc Manila. In Barangay 391

with 100 number of surveys; Barangay 395 with 50 number of surveys;

Barangay 396 with 71 number of surveys; Barangay 397 with 91 number of

survey and Barangay 464 with 74 number of surveys with the total of 386

survey.

The researchers used Slovin’s formula n=N/1+Ne2 with a margin of

error of five (5%) percent to determine the sample size of the population.

The formula of Slovin’s is utilized.

Where:

n= total population

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N= population size

e= desired margin error

n= N
1+Ne 2
= 10,039
1+10,039(.05)2
= 10,039
1+10,039(0.0025)
= 10,039
1+25
= 10,039
26
n= 386

Table 3. Summary of Number of Population by age and sex

group.

City of Manila

Age
Both Sex Male Female
Group
Under 5 162,235 83,536 78,699
5-9 156,276 80,811 75,465

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10-14 150,286 76,903 73,383

15-19 166,391 80,041 86,350
20-24 175,310 84,593 90,717
25-29 161,293 79,059 82,234
30-34 137,327 68,923 68,404
35-39 111,958 56,100 55,858
40-44 101,567 49,738 51,829
45-49 87,588 42,458 45,130
50-54 74,265 35,595 38,670
55-59 56,003 26,325 29,678
60-64 41,486 18,786 22,700
65-69 22,727 9,500 13,227
70-74 17,423 6,626 10,797
75-79 11,016 3,759 7,257
80-84 5,834 1,766 4,068
85 and over 3,758 984 2,774
All Ages 1,642,743 805,503 837,240
Source: National Statistic Office (NSO)

Census of Population as of year 2015

Table 3 refers to the population by sex and age group in City of

Manila for the year 2015 (Source: National Statistic Office (NSO) Census

of Population as of year 2015). There are total of 1, 642,743 people who

consist of 805,503 total number of male and 837,240 totals of number of

females in City of Manila. It shows that female is much higher of about

31,737 people than the population of Male.

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The highest population of male and female base on their age group is

at the age of 20-24 years old, total of 175,310 people it consists 84,593 males

and 90,717 females. Under the age of 85 and over got the lowest population

which is a total of 3,758 people it consists 984 males and 2774 females.

REPRESENTATION OF DATA ON SURVEY QUESTIONS

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Figure:
14%
1 Age
46%

40%

profile

of the
18-20 YRS. OLD 21-30 YRS. OLD 31 AND ABOVE

respondents

In this Figure shows that most of our respondents are 18-20 years old

with 46%, while 40% for those who are in 21-30 years old and lastly 14%

for those who are in 31 and above.

Figure 2:

Gender
49% 51%

profile of the

respondents

MALE FEMALE
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In this Figure shows that most of our respondents are Male than

Female. 51% are Male and 49% are Female.

Figure 3:
0%
Educational
45%
50%

Attainment
5%

profile of the

respondents
EMPLOYED UNEMPLOYED STUDENT OTHERS

In this Figure shows that most of our respondents are students with
50%, while 45% for those who are employed and lastly 5% for those who
are unemployed.

Figure 4: Income profile of the respondents

5%

34%

61%

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5,000 BELOW 6,000-10,000 11,000 AND ABOVE
 UNIVERSITY OF CALOOCAN CITY
In this Figure shows that 61% of our respondent have an income of

5,000 below monthly, 34% respondents have an income of 6,00-10,00 pesos

and the remaining 5% 11,00 and above.

Figure 5:
22%
Do you

78% purchase ID

Lace?

YES NO

In this Figure shows 78% of our respondents answered Yes they

purchased Id Lace and 22% say No, they don’t buy Id Lace.

Figure 6:
15%
Do you

usually use
85%

Flash Drive?
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In this Figure shows that most of our respondents are using Flash

Drive with a percentage of 85% and 15% say No, they don’t usually use

Flash Drive.

Figure

48%
52%
7: Are

you

YES NO

familiar with ID Lace that comes with a Flash Drive?

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In this Figure shows that most of our respondents are familiar with Id

Lace that comes with a Flash Drive with a percentage of 52% and 48% say

No, they are not familiar with Id Lace that comes with a Flash Drive.

Figure 8:
7%
30%

39%
Where do
24%
you usually

buy an ID
MALL ONLINE BOOKSTORES OTHERS

Lace?

In this Figure shows that most of our respondents are usually buy Id

Lace in Bookstores with a percentage of 39% followed by Mall with 30%

and online with 24% and small stores with a rating of 7%.

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Figure
19%

43%
9: What

38%
is your

PRICE QUALITY DURABILITY

preference when you buy customize product.

In this Figure shows 43% of our respondents answered Price when it

comes to the preference when they buy a customize product, 38% answered

Quality and lastly the remaining 19% answered Durability.

Figure
12%
28%
10:
59%
What

factors
SIZE INTERNAL APPEARANCE

do you

considers in choosing a Flash Drive?

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In this Figure shows 59% of our respondent answered Internal when

it comes to the factors they consider in choosing a Flash Drive, 29%

answered Size and the remaining 12% of our respondents answered

Appearance.

Figure
24%

11: Are
76%

you

aware
YES NO

that

Recto Manila is known for Customized Id Lace Products?

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In this Figure shows 76% of our respondents say Yes that they are

aware that Recto Manila is known as Customized Id Lace and 24% of our

respondents are not aware that Recto Manila is known as Customized Id

Lace Products.

Figure
19%

12: Are you

81%
willing to buy

customize ID
YES NO

Lace online?

In this Figure shows 81% of our respondents are willing to buy a

customize Id Lace Online and 19% say No, they are not willing to buy a

customize Id Lace Online.

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Figure
19%

13: How
17%
64%

often do you

buy ID Lace?
MONTHLY YEARLY SOMETIMES

In this Figure shows 64% of our respondents answered Sometimes

because they don’t need to buy a lot of it just for the same purpose, 19% of it

are choosing monthly because they always want as good as new, and the

remaining 17% of our respondents are choosing yearly because of annual

issuance of company and school organization.

Figure
23%

14: Are you

77%
willing to

shop online?
YES NO

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In this Figure shows 77% of our respondents answered Yes that they
are willing to shop online and 23% says No, they are not willing to shop
online.

Figure

38% 15: Do
52%

10% you

prefer
YES NO MAYBE

to use

customized ID Lace than the usual ID Lace?

In this Figure shows 52% of our respondents answered Maybe, and 38%

are choosing Yes as they want something new and 10% of our respondents

are choosing No for an answer as they want the usual Id Lace.

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Figure
43%
51% 16: Do you
6%

often buy a

trendy
YES NO SOMETIMES

product?

In this Figure shows most of our respondents which 51% of it are

often to buy trendy products that they see on online, 43% are choosing

sometimes for the answer because most of the time they are busy and only

6% of our respondents are choosing no for an answer.

Figure

37% 17: Are you a

53%

price
9%

conscious?

YES NO SOMETIMES

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In this Figure shows 54% of our respondents answered Yes, they are

price conscious about the product that they wanted to buy while 37%

answered sometimes and 9% are not conscious about the price of product.

Figure
16%
36% 18: How

48% often do you

buy an OTG?

ONCE A MONTH EVERY SIX MONTH OTHERS

In this Figure shows 48% of our respondents answered Every six

month, 36% of our respondents answered when they need it, and remaining

16% answered once a month.

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Figure
20%

19: Are
80%

you

aware
YES NO

with the ID Lace that have Flash Drive, OTG and Bluetooth

Earphone?

In this Figure shows 80% of our respondents says No, they are not

aware about the Id Lace that have flash drive, OTG and Bluetooth earphones

in one and 20% says Yes they are aware about the Id Lace that have flash

drive, OTG and Bluetooth earphones in one.

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Figure
29%

20:
71%

Does

YES NO
the

Texture of Lanyard affect your buying decision?

In this Figure shows 71% of our respondents are affected about the

texture of lanyard when it comes to their buying decision and 29% say No,

they are not affected about the texture of lanyard.

Figure
5%

41%
54% 21: What

type of

lanyards do
COTTON NYLON OTHERS

you prefer?

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In this Figure shows 54% of our respondents answered Cotton is

most prefer when it comes to the type of lanyards ,41% answered Nylon

and lastly 5% are choosing others as a choice because they prefer a fabric

type of lanyards.

Figure
25% PRODUCT IS CHEAP

37%

PRODUCT DESIGN IS MORE ATTRACTIVE

22:
CUSTOMIZE PRODUCT ENJOY A BETTER
38% REPUTATION
What do

you

think is

the most significant different of customize product compared

to already made?

In this Figure shows 38% of our respondents answered Product

Design is more Attractive compared to already made, 37% answered

Product is Cheap and the remaining 25% answered Customized Product

enjoy a better reputation .

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Figure
31%
23: Where do
69%
you usually

use ID Lace?

AT SCHOOL AT WORK OTHERS

In this Figure shows 61% of our respondents are using Id lace at

school and 31% are using Id Lace at work.

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Figure
12%

24: Are

you
88%

YES NO

attracted when it comes to the design of the product?

In this Figure shows 88% of our respondents are attracted to the

design of a product and 12% are not attracted to the design of the product.

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Figure
6%
25: Do you

use

94%
Earphones?

YES NO

In this Figure shows 94% of our respondents are using earphones

and 6% are not using earphones.

Figure

28%
37%
26: What

type of
35%

earphones do

you prefer to
EARPHONE WITH WIRE BLUETOOTH EARPHONE BOTH

use?

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In this Figure shows 37% of our respondents prefer to use earphone

with wire, 35% prefer to use Bluetooth earphone and lastly 28% who

answered both.

Figure
25%

27: Where do
59%
16%

you usually

buy a Flash

GADGET SHOP CD-R KING RETAIL OUTLET Drive?

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In this Figure shows 59% of our respondents answer Gadget Shop ,

for retail outlet 25% of our respondents answered and lastly the 16% for

Cd-R King where they usually buy a Flash Drive

Figure
16%
28: Do

84%
you

think, it

YES NO is

necessary to put a high technology device to an ID Lace?

In this Figure shows 84% of our respondents think that it’s necessary

to put a High technology device to an Id Lace and 16% think that it’s not

necessary.

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Figure
2%
25% 31%
29: What

42% factors

influences
PRICE
DURABILITY
QUALITY
SOCIAL MEDIA INFLUENCERS your buying

decision?

In this Figure shows 42% of our respondents answered Quality,

based to the factors influences their buying decision, the second is the Price

with 31% third is the Durability with 25% and lastly is the Social media

influencers with 2%.

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Figure
8%

30: Are you

willing to try
92%

Optimum ID

YES NO Lace?

In

this Figure shows 92% of our respondents say Yes they are willing to try

Optimum Id Lace and 8% says No, they are not willing to buy Optimum Id

Lace.

Figure
29%

31: Do you
63%
8%

purchase

product
YES NO SOMETIMES

online?

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In this Figure shows 63% of our respondents Purchase product

online, 29% answered sometimes and lastly the 8% say No, they don’t

purchase product online.

Figure 32: How much are you willing to spend for a

customized ID Lace that comes w/ Earphones, OTG and Flash
Drive in one?

17%

In

this
83%

Figure

shows
P 300-500 P 500 ABOVE

83% of

our respondents answered 300-500 pesos they willing to spend for a

customized id lace and 500 and above who willing to spend to a customized

id lace with 17%.

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Figure
6%

33: Will
you buy

94%

YES NO

Optimum ID Lace when it is out in the market?

In this Figure shows 94% of our respondents say Yes that they are

willing to buy Optimum Id Lace when it is out in the market and 6% say No,

they don’t buy Optimum Id Lace when it is out in the market.

Figure
6%

34: Are

94% you

willing
YES NO
to

recommend our product after you using it?

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In this Figure shows 94% of our respondents are willing to

recommend our product after they using it and only 6% of our respondents

are choosing no for an answer to our question.

PROPOSED MARKETING PROMOTIONS

MONTH TITLE: DESCRIPTION COST

MARKETING
PROGRAM
January New Year's Day First 10 customer will get Tarpaulin
"Boomtirific a Planner for every ₱300
Optimum" purchase of product. Planner ₱1,800
Mechanics: the promo will FB Boost ₱750
run from January 1-3 Total= ₱2,850
Time: 1pm-5pm
First 10 customer can
avail the promo.
February Love Month Buy 1 Get 50% off for Tarpaulin
"Love a Pair" every purchase of ₱300
Optimum ID Lace Optimum Id
Mechanics: the promo will Lace ₱1,498
run on February 14 FB Boost ₱250
Time: 1pm-3pm Total= ₱2,048
first 5 couple can avail the
promo
March Graduation Day Buy 5 Get 1 for Free for Tarpaulin
"Parewell to every Purchase of 5pcs of ₱300
you My Friend" Optimum Id lace. Optimum Id
Mechanics: the promo will Lace ₱1,797
run on March 30 FB Boost ₱250
Time: 1pm-5pm, Total= ₱2,347
3 Customer can avail our
bundle promo.
April April Fool’s Day Free keychain for every Tarpaulin
"April Fulls purchase of 1 Optimum Id ₱300
Day" lace and get Inspirational Keychain ₱100
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message for free that can FB Boost ₱750

be printed on lace Total= ₱1,150
Mechanics: the promo will
run from April 1-3
Time: 12pm-3pm
First 10 customer can
avail the Promo.
May Summer Free Keychain for first 20 Tarpaulin
"Beat the Heat" customer each day ₱300
Mechanics: the promo will Keychain ₱200
run on May 4 FB Boost ₱250
Time: 12pm-3pm Total= ₱750
June National Every Purchase of Tarpaulin
Independence optimum Id Lace will get ₱300
Day free Indi-Pin Pin ₱300
"Nasa Rolleta (Independence Day FB Boost
ang Kapalaran" Edition Pin) ₱1,250
Mechanics: Promo will Total= ₱1,850
run June 12-19
July Grand Opening Get 30% off with a Tarpaulin
“Bumabaha sa minimum spend of ₱2.000 ₱300
Kasiyahan” when you purchase Discount ₱899
Optimum Id Lace FB Boost
Mechanics: the promo will ₱1,250
run from July 1-5 Total= ₱2,449
Time: 1pm-3pm
First 5 Customer can avail
the promo
August Buwan ng Wika Buy our product and get a Tarpaulin
"Optimistikong chance to win our product ₱300
Surpresa" by playing games. Materials ₱40
Mechanics: the promo will Optimum Id
run from August 6-8 Lace ₱2,000
Time: 2pm-4pm FB Boost ₱500
First 5 customer can avail Total= ₱2,840
our promo
September National Get 20% off the to the Tarpaulin
Teacher's Day teachers who will ₱300
"A Heroes purchased our Optimum Discount

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Welcome" Id Lace ₱1,198

Mechanics: the promo will FB Boost ₱250
run on September 5 Total= ₱1,748
Time: 10am-11am
First 10 teachers will avail
the promo
October National Buy 2 get 1 for 20% off and Tarpaulin ₱300
Children's Day have a privilege to choose Optimum Id
"Lacesure Time to our child friendly layout Lace ₱1,198
with your Mechanics: the promo will FB Boost ₱250
Family" run on October 9 Total= ₱1,748
Time:1pm-3pm
10 customer can avail the
promo
November Hallowen Be one to get 20% off of Tarpaulin ₱300
"Click or Treat" our product by Click the Discount ₱719
Like Button of our page. FB Boost ₱750
Mechanics: the promo will Total= ₱1,169
run from November 1-3
Time: 1-3pm
First 6 can do above the
following can avail the
promo
December Christmas Day Get the chance to get 25% Tarpaulin ₱300
"12 days Before off every day Discount ₱749
Lacemas" Mechanics: the promo will FB Boost ₱1,250
run From December 14-25 Total= ₱2,299
Time: 10am-12nn
First 5 customer can avail
the promo

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PROPOSED MARKETING PROGRAM

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ADVERTISING AND PROMOTIONAL

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Fliers will be distribution on the nearest area of our location. Also the

tarpaulin will be posted on our Physical Store at 1883 C.M Recto Ave,

Sampaloc Manila

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Social Media Account

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We will be updated to our Social Media Account for the Awareness of

the Customer and to know more about our Promotion every month.

STRENGTH WEAKNESSES

 Innovative Product  Not washable

 Durability  The earphone cannot

 Flash drive Built in detach from the lace.

 The flash drive cannot

be replace
OPPORTUNITES THREATS

 Many customer  Many stores nearby

attract to this kind of that are related to our

product product can affect our

 It can be add new business.

features with the ID

lace

 People who seeks a

convenient products
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especially student and
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office workers
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Table 4: Demand and Supply Analysis

2021 2022 2023 2024 2025

Demand 9,437 10,381 11,419 12,561 13,817

Supply 10,381 12,457 14,845 17,585 20,726

GAP 944 2,076 3,426 5,024 6,909

Table 4 shows the demand and supply analysis. The demand for 2021

is 9,437. We get the actual population of five (5) barangay where we’ve

conducted our survey and multiplied it by the total frequency of those who

are willing to buy Optimum Id Lace which is 94%. The annual demand

increase 1.2% by the year 2021 then 1.1 by the following year. For projected

supply, we multiplied the total demand for 2020 by 1.10% and it will

increase by.10% every year. To the gross annual product, subtract annual

supply and annual demand.

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CHAPTER II

BACKGROUND

OF THE

PROJECT
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A. Name of the Proposed Business

Our business named “Optimum Id Lace” Optimum means something

that is best or effective because our product is effective and it will be

helpful specially to the students and office workers to make their life

much easier with our product because we wanted to our customer

nothing but the best, that’s why it also include on the meaning

B. Business Logo

We make the logo based on what we have on our product were the

letter “O” represents for creativity of the product, The “P” represents for

the parts of the flash drive, “T” represents fast access, “I” stands for the

design of the product that is trendy & catchy, “M” represents for the

earphones that is also include with the product and last the letter “O”

represents the flash drive itself.

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Nature of the Business

Different trends are continuously growing as the time goes by. From

simple product into innovative product which can be more helpful and to be

better understanding on what is in demand that will present to our

business. Being updated latest trends that directly relate to the needs of the

consumer will allow us to keep with the changing consumer demands.

C. Type of Business Organization

Optimum Id Lace is a Partnership type of business organization

composed of five (students) studying Bachelor of Science in Business and

Accountancy Major in Marketing Management at University of Caloocan

City.

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D. Location of the Business

Optimum ID lace is located at 1883 Recto Ave, Sampaloc, Manila,

1008 Metro Manila. The researcher’s choose this location because it is

surrounded by many establishment, schools and many passersby in this

area.

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Map of the Business

It shows that our physical store can be found at 1883 Recto Ave,

Sampaloc, Manila, 1008 Metro Manila.

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E. Mission, Vision Goals and Objectives

Mission

Our mission is to provide optimum satisfaction of our target market

and valued clientele by producing high quality and innovated product.

Vision

To become the leader in creative design and multimedia industries,

through a consistent devotion on doing of standards for all aspects of

customer satisfaction

Goal

To make the life of a student and office workers much easier and also

to have a better access to the files that they need to.

Objectives

It’s allowing you to store your data securely around your neck. Fun to

use and wear, it lets customers effortlessly carry handy data storage

wherever they go.

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SOURCE OF CAPITAL

Types Liability Capital of

of of Contributio Source of
Partner Partner Partner n Capital
Agucay, Julie Personal
Mae Ann Capitalist General ₱200,000 Savings
Dela Cruz, Personal
Prolet Capitalist General ₱200,000 Savings
Lagado, Personal
Kennedy Capitalist General ₱200,000 Savings
Magtangob, Personal
Annie Capitalist General ₱200,000 Savings
Palandangan, Personal
Herjie Capitalist General ₱200,000 Savings
Total     ₱1,000,000  

This table shows the Type of Partners with their contribution and

source of capital. There are five General Partners. They are all Capitalist

Partner. One million pesos (1,000,000) is the total contributed by all the

partners. All these contribution came from each partner’s Personal Savings.

The manner of distribution of the profit will be based on the partner’s

proportional shares.

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CHAPTER III

ORGANIZATION

AND

MANAGEMENT

ASPECT
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A. Organization and Management Feasibility

Management is one of the aspects in establishing a business.

The overall implementation plan is discussed in the organization and

management. The aspects include the officer and key personnel, basic

consideration in forming an organization, form of ownership,

organizational chart and project schedule.

B. Legal Requirements

B.1. Mayors Permit

(For study purpose only)

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Mayor’s Permit also known as Business Permit is one of the

requirements for every business or company to operate in the

Philippines.

B.2. BIR Registration

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Our Business need to be register in the Bureau of Internal Revenue of

the Philippines. We are subjected to internal revenue taxes and we

required to obtain a taxpayer identification number (TIN) and register

and keep of books of account.

B.3. DTI

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It is necessary to register our business in the Department of Trade

and Industry in order to gain exclusive rights to use our Business Name.

The Department of Trade and Industry will issue Certificate of

Registration of our Business Name.

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B.4. Sec Registration

(For study purpose only)

As stated in the Securities Regulation Code, Presidential Decree No.

902-A, the SEC has jurisdictions and supervision over all corporation,

partnership or associations. The SEC has the right to approve, reject

suspend or revoke registration license application, investigate and impose

sanctions for the violation of laws and rules under the Securities Regulation

Code.

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CHAPTER IV

TECHNICAL

ASPECT

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Technical Description

This chapter discusses the different things that will be used in our

business. It includes the vicinity map, floor plan and the services flow chart

process in the business. It also indicated the machine and equipment to be

use within the business operation such as the printer machine, computer,

equipment tools, office supplies, sanitation and cleaning supplies and table

and leasehold with the list number in units and it’s corresponding price.

Product Description

Our product Optimum ID lace is an innovated product which have a

Bluetooth earphone, flash drive and OTG. The Bluetooth earphone built in

the lanyard and it is removable when the battery drained. Flash drive with

OTG is place in the middle of side release buckle. We also offer other design

of lanyard.

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Vicinity Map

It shows the Vicinity Map of the business located1883 Recto Ave,

Sampaloc, Manila, 1008 Metro Manila.

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Floor Map

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Service Flow Chart

MACHINES AND EQUIPMENT

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 ITEM DESCRIPTION UNIT QUANTITY TOTAL
COST COST
Model: Creality 3D ₱40,00 2pc ₱80,000
U NCR-10S
I V E Rpro
S I3D
T Y O F C 0A L O O C A N C I T Y
printer
Molding tech:
FDM
3D Printer Printing Size:
300x300x400mm
Printing speed:
<180mm/s,
Normal 30-
60mm/s
Nozzle Diameter:
Standard 0.4mm,
can be 0.3, 0.2mm
Working Mode:
Online or SD card
offline
Power Supply:
Input:100-240V
5.9A 50/60Hz
Output: DC 24V
21A
Total Power:
480w
Material: steel ₱1,979 2pc ₱3,958
Style: Manual
Press
Weight: 4500g

Grommet
Model: Sapphire ₱27,00 2pcs ₱54,000
Clam pro Heat 0
press machine
Voltage: 110/220V
Power: 1800-
2000W
Lanyard Heat Temp. Range:
Press 0-280 Celsius
Time Range:
1-999 sec
Size: 10mmx30m ₱48 200pcs ₱9,600
Maximum heat
resistance: 482
Fahrenheit (250
Celsius)
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Thermal Tape Material: STUDY
polyimide
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Specification: ₱180 200rolls ₱36,000
Sublimation Coated
 UNIVERSITY OF CALOOCAN CITY

OFFICE SUPPLIES

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 ITEM U N IDESCRIPTION
V E R S I T Y O F CUNIT
A L O OQUANTITY
C A N C I T YTOTAL
COST COST
Brand: Faber Castell ₱360 1box/50pcs ₱360
Model: crown supply
corp 12141900
Pen
Brand: Canon ₱300 3pcs ₱900
Weight: 0.1220 kg
Length: 14 cm
Width: 10.5 cm
Calculator Height: 3.2 cm
Type: 12 digits
calculator
Dimension: 140 x
105 x 32mm
Brand: Hard Copy ₱209 3ream ₱627
Weight: 10.9600 kg
Length: 31.5 cm
Width: 23 cm
BondPaper Height: 25.5 cm
Brand: Valiant ₱96.75 2pc ₱193.50
Dimension: 7 x 11
No. of pages: 500 pcs.
Record Book
Brand: Tombow ₱30 2pcs ₱60
12 meters

Correction
Tape
Brand: Monggol ₱94.75 2box ₱189.50
Weight: 0.0100 kg
Length: 19.2 cm
Width: 1 cm
Pencil Height: 0.7
Brand: Hlix M. scissors ₱150 3pcs ₱450
Inches: 9 ½ inches

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Total ₱2,780
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 UNIVERSITY OF CALOOCAN CITY

OFFICE EQUIPMENT

Item Description Unit Quantity Total cost

Cost
Brand: Uratex ₱359.75 7pcs ₱2,518.25
Seat width:
375mm
Seat depth:
330mm
monoblock Back rest Height:
779mm
Seat back Height:
405mm
Seat height:
376mm
Gross weight: 2.25
kgs
Brand: dell ₱ 18,721 3 sets ₱ 56,163
technologies
Processor: Intel
Core i5
computer Specs:
8 gb ram
1TB HDD
2gb 128 bit vcard
(DXDIAG)
Brand: office ₱ 3,799 3pcs ₱ 11,397
warehouse
Color: black
Height: 73 inches
Width: 48 inches
L-type table
Samsung AR- ₱ 18,500 1pc ₱ 18,500
09MVFHH 1.0HP
Split Type Aircon
Air
Conditioned
Total office ₱ 88,578.25
equipment

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SANITARY SUPPLIES

Item Descriptio Unit Cost Quantity Total cost

n
Brand: Joy ₱149 3pcs ₱447
500ml

Dishwashing
Liquid
Brand: ₱90 3pcs ₱270
Domex
500ml
Toilet
Cleaner
360 degrees ₱450 1pc ₱450
rotary mop

Mop
2in1 set of ₱175 1pc ₱175
Plastic
broom and
Broom with dust pan
dust pan
22L Color ₱139 2pcs ₱278
black

Trash Bin
10pcs super ₱22 2pcs ₱44
multi-
purpose
Multi- scrub
Purpose
Scrub
Brand: Glade ₱197 2pcs ₱394
320ml
Scent:
Air Lemon
Freshener

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Brand: ₱189 2pcs ₱378

Watsons
750ml

Hand Soap
Brand: ethyl ₱101 1pcs ₱101
alcohol
500ml

Alcohol
Brand: ₱330 1bundle ₱330
Sanicare
18rolls per
bundle
Bathroom
tissue
Total ₱2,876
Sanitary
Supplies

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CHAPTER V

FINANCIAL

ASPECT

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Financial Description

Financial study is the most important aspect of the feasibility study

because it shows the possible Income which is one of the main reason when

putting up a business. The objectives of this study is to determine the

amount needed in financing the business, to know the earning capacity, to

make a complete and realistic projection of operation cost and sales, to

know the company’s profitability condition in market and to determine each

partner’s share in the company’s net income.

Capital Contribution

ITEM CATEGORY DEBT CAPITAL

Agucay, Julie Initial PHP

Mae Ann Investment - ₱200,000
Initial PHP
Dela Cruz, Prolet Investment - ₱200,000
Lagado, Initial PHP
Kennedy Investment - ₱200,000
Magtangob, Initial PHP
Annie Investment - ₱200,000
Palandangan, Initial PHP
Herjie Investment - ₱200,000
TOTAL ₱1,000,000

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Projected Cost and Expenses

Machine & Equipment ₱275,948.00

Office Supplies ₱2,780.00
Office Equipment ₱88.578,25.00
Sanitary Supplies ₱2,876.00
Prepaid Rent ₱90,000.00
Total Projected Cost and Expenses ₱460.182.25

Capital Distribution

Initial Investment ₱1,000.000.00

Less: Projected Cost and Expenses ₱460,182.25
Cash Balance ₱539,317.75

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Product Cost

Materials Material Pcs per

Cost Bundle
Bluetooth Earphone Php 80 1k pcs

Flash Drive Card 50 100 pcs

USB OTG (On The Go) 5 100 pcs

I.D Lace with Print 20 1K pcs

Glue 10 5mg

Total Php 165

Mark Up 100% Php 165

Total Cost Php 330 Per piece

Rent

Monthly Prepaid Rent

Rent Expense ₱7,500 ₱90,000
Utilities

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Maynilad ₱3,000.00
Meralco ₱10,000.00
PLDT Telephone and Wi-Fi ₱1,700.00
TOTAL ₱14,700.00

Taxes and License

BIR ₱
SEC ₱
DTI ₱ 2,000.00
Mayor’s Permit ₱ 10,000.00
TOTAL ₱

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