Gwalior

Research Report
 Gwalior is a major city in the central Indian state of Madhya Pradesh and one of
the Counter-magnet cities. Located 343 kilometers (213 mi) south of Delhi, the capital
city of India, 120 kilometers (75 mi) from Agra and 414 kilometers (257 mi)
from Bhopal, the state capital, Gwalior occupies a strategic location in the Gird region of
India.
 The historic city and its fortress have been ruled by several historic northern Indian
kingdoms. From the Kachchhapaghatas in the 10th century, Tomars in the 13th century,
it was passed on to the Mughal Empire, then to the Maratha in 1754, followed by
the Scindia in the 18th century.
 In addition to an extensive transportation network within the region, Gwalior has road
and rail connections to the other important towns of northern India.
 Besides being the administrative headquarters of Gwalior district and Gwalior division,
Gwalior has many administrative offices of the Chambal division of northern Madhya
Pradesh. Several administrative and judicial organizations, commissions and boards have
their state and national headquarters situated in the city.
 Major city center’s attractions include the Gwalior fort, Saas Bahu temple, Teli ka
mandir etc.
 As it is near to the state capital for the state of Madhya Pradesh, it is also fast becoming a
hub for big malls and shopping centers. Several malls and shopping centers that have
already come up attract people from nearby areas who flock to Gwalior for a heady dose
of retail therapy.
 Gwalior has been selected as one of the hundred Indian cities to be developed as a smart
city under PM Narendra Modi's flagship Smart Cities Mission.
 Apart from being a tourism center, the city is also an educational hub with a number of
colleges and research institutions.

Scope and Opportunity for SOPA in Gwalior

● Many people from all over the country shift to Gwalior and the nearby cities to explore
career paths and opportunities opens up endless opportunities for us to tap into the
market. The demand for courses offered by SOPA can be initially met by 2 centers and
another one can be opened after gauging the potential in the coming years. SOPA centers
in Gwalior will have the access to the people of all these surrounding cities so to meet the
demand we should have at least two centers for now.

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● Kartik Aaryan, Meet Brothers, Amjad Ali Khan, Jyotiraditya Madhavrao Scindia and
many more are the famous personalities that hail from Gwalior.
● Luka chuppi, Kalank, Dabangg 3 and many more famous Bollywood films are shot here
in Gwalior. The presence of SOPA will provide fresh talent and ideas to these cinemas
and an opportunity to expand.
● Professional people and crew always want to deliver a successful film. So many fresh
faces are hired from local agencies, institutes, which generated employment of about 23.6
Lacs and more. SOPA will serve as a platform for these industrialists who can directly
hire people from our institute.
● Gwalior is the fashion retail hub. A melting pot of styles and influences from around the
world; a dazzling boutique for international visitors to enjoy the latest fashion trends
ranging from hairbands, shoes, and bags to apparel and jewelry; enormous business
opportunities for manufacturers, sellers, and designers; and an excellent platform for
students to gain hands-on experience in the fashion industry.
● Gwalior does not have an organized industry background, except for retail, most of the
students get placed or go for the job in the major fashion retail, export and manufacturing
hubs of the country like Bangalore, Delhi, Mumbai, Ahmedabad, Chennai, and other
cities with all top names in the apparel, textiles and fashion industry.
● There are various famous apparel and industries, who have already moved in Gwalior.
We can step in there and serve their needs. SOPA which has a brand name of FTV can
serve as the answer to all of their needs. Being a FTV certified model/actor opens up
endless opportunities for them. We can easily outshine the existing competition there.
● After referring to the all the aspects like Geographic, Demographic, Economic, Lifestyle
of the people, number of schools and colleges: Many people in Gwalior would like to opt
for performing arts college to take up courses like Personality Development,
Photography, Acting and Modeling etc. but in a reputed college or institute. So, they look
for any reputed institutes in the city or otherwise go to cities such as Delhi and Mumbai
etc. There are very few big brand or fashion institute, school or college for performing
arts in Gwalior. The absence of big brands in the field of fashion and endless
opportunities in this field makes a perfect opportunity for FTV to open SOPA here.
● Also, the presence of 1000+ schools and 350+ colleges in Gwalior gives us a chance to
collaborate with them. The top schools will also benefit by collaborating with us as their
students will have an edge over others. We can run summer camps in Schools where the
students can join whatever course they feel like. For the college going students, SOPA
will serve as the platform to achieve their dreams. The strong industry connections will
benefit the students and knowing this fact many students will like to join SOPA.
● We can do workshops, webinars, fashion shows at IT parks and colleges in Gwalior, to
spread awareness about SOPA. We will provide a platform for college students, local
residents, and IT professionals to realize their dreams. Students will benefit from the

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 strong industry contacts, therefore enhancing the conversion rate of enrollments in
SOPA.
● There are many talent hunts, fashion hunts and small pageants which take place in
Gwalior and get a positive response showered with a huge number of registrations for
those events. The participating age group is from 4-35 years. Not only this, we plan to
host FTV pageants specifically for Gwalior for our 8 titles in the near future where we
are estimating a minimum participation of 80-90k people in the age group of 18+ and at
least 65000 for the age group of 4-18 years.
● This will establish a market for FTV in Gwalior, we can then tap this market with our
pre-existing brand name and brand value to get strong hold for the FTV SOPA. That
means FTV Pageants will already be doing a lot of marketing for their SOPA schools and
will have a massive audience base that can be targeted further.