SERVICIO NACIONAL DE APRENDIZAJE / SENA

Evidencia AP02-EV04

Implementación de una encuesta en idioma inglés

“Proyecto Maletas Ejecutivas”

EXECUTIVE BAGS COL.

YEFERSON OSWALDO BARRUETO MORA

 SERVICIO NACIONAL DE APRENDIZAJE / SENA

OBJETIVES

Relaunch a market study to meet customer´s needs.

Identify the type of population to which these suitcases are directed.

Know the preferences of our potential customers.

 SERVICIO NACIONAL DE APRENDIZAJE / SENA

PRODUCT SURVEY FOR AXLE BAGS

Name Department
Date of Hire: Department Manager:
Date of Training: Primary Instructor:

Please rate the following information on a scale of 1 to 5, with 5 being “strongly

agree” and 1 being “strongly disagree”.

Do you usually choose a bag according to the wardrobe you use.

1 2 3 4 5

He would like a woven bag based on plastic to be offered on the market that possesses quality, design and
 SERVICIO NACIONAL DE APRENDIZAJE / SENA

variety of style.
1 2 3 4 5

When you order to design a bag with certain features that suit your style and taste, are you satisfied with the
time it takes for the company to produce it.
1 2 3 4 5

How often do you like to buy bag?

 Once a year

 Monthly

 Every six months

Which brand of bags do you prefer when making your purchase?

 Velez

 Totto

 Doesn't matter the Brand

 SERVICIO NACIONAL DE APRENDIZAJE / SENA

Why do you buy a bag at this place?

 Because I like the brand

 Price

 Quality

What kind of material do you choose when buying a bag?

 Leather

 Cloth

When is the time of the year you buy your bags

 At christmas season

 At school season

 Vacations

What is the payment method you use when making your purchases?
 SERVICIO NACIONAL DE APRENDIZAJE / SENA

 Credit card

 Cash

How much would you be willing to pay for a purse?

 Between $100.00 and $200.000

 Between $200.00 and $300.000