International Journal for Research Under Literal Access IJRULA

ANALYSIS OF VARIOUS EFFECTS OF WEB SERIES

STREAMING ONLINE ON INTERNET ON INDIAN YOUTH

Vinod S. Koravi MD. PhD (Sch) Swasthvritta & Yoga

Assistant Prof. Yashwant Ayurved College, Kodoli,

ABSTRACT

The study investigates the effects of web series shows run on Internet online channels
like Netflix,Amezon prime ,You tube, Alt Balaji, Eros, Cheers, Hot star etc on Indian youth.
On the basis of the debate on violent content of media and their effects, I firmly examined the
perception of youth regarding web series shows run on online Internet channels and what are
the psychological effects of such shows on youth. The main direction of the study was to
place the discussion of web series shows effects. The study was executed by using
quantitative methodology of research. Using the questionnaire research method I requested
100 respondents (people who watch the web series) to fill the questionnaire that contained
multiple choice of questions. It was a case study 100 participants were selected from
Kolhapur city.

Keywords – Web series; effects; Media; Channels; Youth; impacts

INTRODUCTION
We are living in the Internet world. Everything is possible with the help of Internet and
mobile gazettes. Peoples are more addicted to Internet and Mobile gazettes. One new disorder
is arriving in Youth “Internet addiction Disorder”. Indian young youth now a days only
follows Netflix, Amazon prime, Hot star, You tube. They ignore their studies, work, family,
friends.Every time every second youth opens the mobile screen, Laptop screen, Tab screen
and watching the web series only. In Oct 2018 Indies first Netflix addicted person found in
Bangalore. Crime based web series are very popular in youth of India. People do not only
spend great time while watching crime shows but they also learn specific ideas and thoughts.
Web series can be educational as well as entertaining. It can give people the opportunity to
travel around the globe, expose them to new ideas that they might not have encountered from
their community and also a chance to learn about different cultures. Pro-social messages from
shows on web series will give a positive impact on the behavior of today‟s youth. However,
these youths are more likely to learn negative values from these web series. A day in a
youth‟s life will generally be filled with activities such as playing with friends, reading, doing
homework and being physically active but this can be easily replaced with the presence of
web series. This is detrimental to their physical and mental development. Thus if these youth
are glued and become addicted to these programs on internet they will have lesser time to
interact with human beings. This is crucial, as it can retard their normal physical and social
development and skills. Hence, the burning question here is, do web series programs affect
the attitude of today‟s youth?
As we all know, youths are more likely to imitate and adapts ones behavior into their own
because they can easily relate to what is shown on web series. There surely will be a lot of
behavioral changes in youths today if they are exposed to excessive violence shown on web
series. These kinds of programs will encourage these youths to be aggressive in both their
behavior and in their thoughts. Not only that, they will also be more likely to be influenced

28 | V O L U M E 2 – I s s u e 1 , 2 0 1 9
 International Journal for Research Under Literal Access IJRULA

with what they have seen regularly like smoking and drinking scenes which are shown
frequently in these web series programs and even commercials. This will encourage the
development of such unhealthy habits at an early age. Here are the some points we should
think properly.

1. Indian Youth watch excessive amounts of web series on internet.

The average Indian Youth watches nearly 6-8 hrs of web series each day. By his/her
graduation, the average teen will have spent more time watching web series than in
the classroom .
2. There is a relationship between watching violent web series programming and an
increase in violent behavior by Youth.
3. Excessive web series watching contributes to the increased incidence of depression,
obesity & Eyes disorders.
4. Excessive web series watching may have a deleterious effect on learning and
academic performance.
5. Watching certain programs may encourage irresponsible sexual behavior.

6. Sexuality -Today, web series has become a leading sex educator in India. Web series
exposes children to adult sexual behaviors‟ in ways that portray these actions as normal and
risk-free, sending the message that because these behaviors‟ are frequent, „everybody does
it‟. Sex between unmarried partners is shown 24 times more often than sex between spouses
(32–35), while sexually transmitted infections and unwanted pregnancy are rarely mentioned.

7. Alcohol and smoking- Tobacco and alcohol products are advertised directly on web
series . Youth watches and trying to act like the hero does on series. Youth trying to adopt
that Macho man life style.

Every Indian human being needs 3 basic needs in life “Roti,Kapada aur Makaan.” But now a
days one more thing added in this and that is “Roti ,Kapada,Makaan aur Internet(web series).

उद्देश्य

1. युवा में वेब श्रंख

ृ ला शो के मनोवैज्ञानिक प्रभाव का पता लगाने के लिए।

2. सामाजिक दनि
ु या के बारे में युवाओं की धारणा पर वेब श्रंख
ृ ला के प्रभावों का पता लगाने

के लिए।

3. वेब श्रंख
ृ ला शो के सकारात्मक और नकारात्मक प्रभावों का पता लगाने के लिए।

4. वेब सीरीज शो की प्रकृति के बारे में युवाओं की धारणा का पता लगाने के लिए।
परिकल्पना

एच 1। इंटरनेट वेब श्रंख

ृ ला शो युवाओं के मनोविज्ञान को प्रभावित कर रहे हैं।

एच 2। इंटरनेट वेब श्रंख

ृ ला सामाजिक दनि
ु या के बारे में यव
ु ाओं की धारणा को बदलकर

दिखाती है ।

अनुसंधान क्रियाविधि

हम 18 से 30 वर्ष की आयु के वयस्कों का चयन करते हैं, जो सर्वेक्षण के लिए कोल्हापुर शहर

के इंटरनेट पर वेब श्रंख

ृ ला दे ख रहे हैं और प्रश्नावली भरने के लिए हैं।

आबादी

शोधकर्ताओं ने कोल्हापुर शहर के युवा वयस्कों (पुरुष और महिला) को सर्वेक्षण के लिए चुना।

नमूना

इस अध्ययन की लक्षित आबादी यव

ु ा वयस्क हैं, जो परू े जिले के बजाय कोल्हापरु शहर के

इंटरनेट पर वेब श्रंख

ृ ला दे ख रहे हैं।

नमूने का आकार

सवि
ु धाजनक रैंडम सैंपलिंग तकनीक की मदद से शोधकर्ताओं ने 100 यव
ु ा वयस्कों को लिया,

जिनमें परु
ु ष और महिला दोनों ही नमूने के आकार के रूप में थे।

डेटा संग्रह उपकरण

डेटा संग्रह के उद्देश्य से शोधकर्ता ने प्रश्नावली को एक उपकरण के रूप में उपयोग किया।

परिणाम

लिंग के अनुसार उत्तरदाताओं का वितरण-

1) उत्तरदाताओं के लिंग को दर्शाता है । उत्तरदाताओं में से अधिकांश (60 प्रतिशत) पुरुष थे

और शेष (40 प्रतिशत) महिलाएं थीं।

श्रेणी आवत्ति
ृ
नर 60
महिला 40

आवत्ति
ृ

40% नर
60% महिला
आयु समूह के अनुसार उत्तरदाताओं का वितरण-

चित्र 2 उत्तरदाताओं की आयु दर्शाता है । उत्तरदाताओं में से

अधिकांश (45 प्रतिशत) 18-22 साल के आयु वर्ग के थे, 35
प्रतिशत 23-26 वर्ष के थे और शेष 20 प्रतिशत 27-30 वर्ष के
आयु वर्ग के थे।

श्रेणी आवत्ति
ृ

18-22 साल 45

23-26 घंटे 35

27-30 घंटे 20

चित्र 2

श्रेणी

27-30 घंटे
20%

18-22 साल
45%

23-26 घंटे
35%
पेशे के अनुसार उत्तरदाताओं का वितरण –
चित्र 3 उत्तरदाताओं का पेशा दिखाता है । चूंकि लक्षित दर्शक युवा थे
(उनमें से 70%) छात्र थे और शेष (30%) पेशेवर काम कर रहे थे।

श्रेणी आवत्ति
ृ

छात्र 70

अन्य 30

चित्र 3

श्रेणी

30%

70%
समय के आधार पर उत्तरदाताओं का वितरण वे वेब श्रंख
ृ ला को दे खते हुए उपभोग करते हैं-

चित्र 4 इंटरनेट पर वेब श्रंख

ृ ला शो दे खने पर उत्तरदाताओं द्वारा बिताया गया समय दिखाता है ।

उत्तरदाताओं की अधिकांश (50 प्रतिशत) प्रतिदिन 3-6 घंटे की वेब श्रंख

ृ ला दिखाती है , 40% 1-2 घंटे

और शेष 10% घड़ी प्रतिदिन 7-10 घंटे दे खती है ।

श्रेणी आवत्ति
ृ

1-2 घंटे 40

3-6 घंटे 50

7-10 घंटे 10

चित्र 4

श्रेणी

10%

1-2 घंटे

3-6 घंटे
40%
7-10 घंटे
50%
वेब श्रंख
ृ ला के बारे में सबसे आकर्षक तत्व के आधार पर उत्तरदाताओं का वितरण-
चित्र 5 वेब श्रंख
ृ ला के बारे में सबसे आकर्षक तत्व दिखाता है । उत्तरदाताओं में से अधिकांश (70

प्रतिशत) मजेदार और बुरे शब्दों के संवादों, बुरे चुटकुलों, हिंसा, अंतरं ग दृश्यों के लिए वेब श्रंख
ृ ला दे खते

हैं, 20 प्रतिशत उत्तरदाता वेब श्रंख

ृ ला में भव्य जीवन शैली शो दे खना पसंद करते हैं और कलाकारों के

लिए 5 प्रतिशत और शेष 5 प्रतिशत हैं। अन्य कारणों से।

श्रेणी आवत्ति
ृ
महान कलाकार 5

मजेदार और बरु े शब्द संवाद, बरु े 70

चुटकुले, हिंसा, अंतरं ग दृश्य

20
लविश लाइफस्टाइल दे खना पसंद करते
हैं।
अन्य 5

चित्र 5

श्रेणी

5%
महान कलाकार
20%
मजेदार और बरु े शब्द संवाद, बुरे
चट
ु कुले, हिंसा, अंतरं ग दृश्य
70%
लाइफस्टाइल

अन्य
वेब श्रंख
ृ ला के बारे में उत्तरदाताओं की भावनाओं और युवा युवाओं पर मनोवैज्ञानिक प्रभाव।

चित्र 6

वेब श्रंख
ृ ला शो और युवा युवाओं पर मनोवैज्ञानिक प्रभाव के बारे में उत्तरदाताओं की भावनाओं को

दर्शाता है । 30 प्रतिशत दृढ़ता से सहमत हैं, 60 प्रतिशत सहमत हैं, 7 प्रतिशत असहमत हैं और 3

प्रतिशत तटस्थ हैं।

श्रेणी आवत्ति
ृ
दृढ़तापर्व
ू क सहमत 30

सहमत 60

असहमत 7

तटस्थ 3

Fig 6

श्रेणी

7%
3% 30%

60%
वेब श्रंख
ृ ला के बारे में उत्तरदाताओं की भावनाएं धूम्रपान, शराब पीना, अंतरं ग दृश्य दिखाती
हैं।

चित्र 7 में धूम्रपान, शराब पीते हुए दिखाया गया है , वेब सीरीज़ पर दिखाए जाने वाले अंतरं ग
दृश्य हैं जो उत्तरदाता इन बातों की ओर आकर्षित होते हैं। 5 प्रतिशत दृढ़ता से सहमत हैं, 35
प्रतिशत सहमत हैं, 10 प्रतिशत असहमत हैं और 5 प्रतिशत तटस्थ हैं।

श्रेणी आवत्ति
ृ
दृढ़तापूर्वक सहमत 55

सहमत 35

असहमत 10

तटस्थ 5
वेब श्रंख
ृ ला शो और वास्तविक जीवन में असुरक्षा के बारे में उत्तरदाताओं की भावनाएं
चित्र 8 में उत्तरदाताओं को वेब श्रंख
ृ ला शो और वास्तविक जीवन में असरु क्षा के बारे में भावनाओं को
दिखाया गया है । 30 प्रतिशत दृढ़ता से सहमत थे कि वेब श्रंख
ृ ला वास्तविक जीवन के प्रति उनके बीच
असुरक्षा पैदा कर रही है । अधिकांश उत्तरदाताओं (55 प्रतिशत) ने सहमति व्यक्त की। 5 प्रतिशत
उत्तरदाता थे जो प्रश्न के प्रति तटस्थ प्रतिक्रिया व्यक्त करते हैं। 15 प्रतिशत इससे असहमत थे।

श्रेणी आवत्ति
ृ
दृढ़तापूर्वक सहमत 30

सहमत 55

असहमत 15

तटस्थ 5

तटस्थ
5%
असहमत
14%
दृढ़तापूर्वक सहमत
29%

सहमत
52%
Respondents’ Perception about web series Shows Violence, Aggression in Youth
Do you think that due to web series Shows Violence, Aggression is increasing among Youth?
Fig 9 shows the respondents‟ perception regarding web series Shows Violence, aggression in
youth. Majority of respondents (73 percent) agreed that web series Shows Violence,
aggression in youth. while 27 percent strong agreed with it.

Category Frequency
Strongly agree 27
agree 73
disagree 0
neutral 0
Fig 9

Frequency

Strongly agree
27%
agree
disagree
73% neutral

Respondents’ feelings toward society after watching web series shows

After watching web series show do you feel you are in criminal society?
Fig 10 shows Respondents‟ feelings toward society after watching web series shows.
Majority of the respondents (50 percent) feel like they are living in a society full of crimes
after they watch web series show.20 percent are strongly agree,20 percent are disagreed and
remaining 10 percent are neutral.

Category Frequency
Strongly agree 20
agree 50
disagree 20
neutral 10
Fig 10

Frequency

10%
20%
Strongly agree
20% agree
disagree
50% neutral

Do you think that due to web series Shows students, young adults are avoiding
study,work,friends,family?

Fig 11 shows the respondents response as they are avoiding work,study ,family,friends due to
continuous following web series. Majority of the respondents (55 percent) are strongly
agree,35 percent are agree while remaining 10 percent are neutral.

Category Frequency
Strongly agree 55
agree 35
disagree 0
neutral 10
Fig 11

Frequency

10%

Strongly agree
agree
55%
35% disagree
neutral

Do you think that due to web series Shows students, young adults are avoiding physical
activities, outdoor games, reading, picnics?

Fig 12 shows the respondents response as they are avoiding physical activities, outdoor
games, reading, picnics due to continuous following web series. Majority of the respondents
(55 percent) are strongly agree,35 percent are agree while remaining 10 percent are neutral.

Category Frequency
Strongly agree 55
agree 35
disagree 0
neutral 10
Fig 12

Frequency

10%

Strongly agree
agree
55%
35% disagree
neutral
Do you think that due to web series Shows students, young adults are suffering from
insomnia, depression, obesity?

Fig 13 shows the respondents response towards web series Shows students, young adults are
suffering from insomnia, depression and obesity. Majority of the respondents (60 percent) are
agree,25 percent are disagreed and remaining 15 percent are strongly agree.

Category Frequency
Strongly agree 15
agree 60
disagree 25
neutral 0
Fig 13

Frequency

15%

25%
Strongly agree
agree
disagree
neutral
60%

Do you think that your language & behavior is changed after watching web series?
Fig 13 shows the respondents language & behavior is changed after watching web series.
Majority of the respondent (50 percent)are agree,40 percent are strongly agreed and 5 percent
are disagree and neutral.

Category Frequency
Strongly agree 40
agree 50
disagree 5
neutral 5
Fig 14

Frequency
5%
5%

Strongly agree
40% agree
disagree

50% neutral

Do you think that the culture showing on web series is not suitable for Indian youth? Fig

14 shows the respondents opinion about web series is not suitable for Indian youth.

The majority(50 percent ) are strongly agree,40 percent are agreed and 10 percent are
disagree with this.

Category Frequency
Strongly agree 50
agree 40
disagree 10
neutral 0

Fig 15

Frequency
10%
Strongly agree
50%
agree
40%
disagree
neutral

Do you think that your language & behavior is changed after watching web series?
Fig 14 shows the respondents opinion about language & behavior is changed after watching
web series. The majority(50 percent ) are agree,40 percent are Strongly agreed and 10
percent are disagree with this.

Category Frequency
Strongly agree 40
agree 50
disagree 10
neutral 0

Fig 16

Frequency

10%

Strongly agree

40% agree
disagree

50% neutral

DISCUSSION-
This research study was conducted to know effects of web series shows on youth for this
study to complete researcher distributed a questionnaire among 100 respondents, responses of
these respondents were then analyzed according to their frequencies. In response of question,
in which age group do you follow? Mostly the youth participants for our survey fall in age
group 18 to 22, then age group 23 to 26, then onward 27 to 30. Study analysis that web series
shows affecting mentally as well as physically on the youth. Youth watches web series shows
more than 4 hrs daily. Result is that web series shows is more favorite and popular in youth.
In Response to question In a Day how much time do you spend watching web series on the
internet? Majority of the respondents (50 percent) watch web series shows 3-6 hours
daily,40percent watches 1-2 hrs & remaining 10percent watch 7-10 hrs daily. In Response to
question What is the most attractive element about your favorite web series?. Majority of the
respondents (70 percent) watch web series for Funny & bad words dialogues ,bad jokes,
violence ,intimate scenes,20 percent respondents like to watch the lavish lifestyles shows in
web series and remaining 5 percent for the cast and 5 percent are for other reasons.

In Response to question Do you think web series shows put some psychological effects on
the young youth? 30 percent are strongly agreed,60 percent are agree,7 percent are disagreed
and 3 percent are neutral. In Response to question Smoking, Alcohol drinking and intimate
scenes are showing commonly In Web series. Do u attracted towards these thinks. 55percent
are strongly agree,35 percent are agree ,10 percent disagree and 5 percent are neutral. In
Response to question Web series shows are creating insecurity in you in real life? 30 percent
strongly agreed that web series are creating insecurity among them towards real life. Majority
of respondents (55 percent) agreed. There were 5 percent respondents who express neutral
response to question. 15 percent disagreed with this. . In Response to question Do you think
that due to web series Shows Violence, Aggression is increasing among Youth? Majority of
respondents (73 percent) agreed that web series Shows Violence, aggression in youth. while
27 percent strong agreed with it. In Response to question after watching web series show do
you feel you are in criminal society? Majority of the respondents (50 percent) feel like they
are living in a society full of crimes after they watch web series show.20 percent are strongly
agree,20 percent are disagreed and remaining 10 percent are neutral. In Response to question
Do you think that due to web series Shows students, young adults are avoiding study, work,
friends, family? Majority of the respondents (55 percent) are strongly agree,35 percent are
agree while remaining 10 percent are neutral. In Response to question, Do you think that due
to web series Shows students, young adults are avoiding physical activates, outdoor games,
reading, picnics? Majority of the respondents (55 percent) are strongly agree,35 percent are
agree while remaining 10 percent are neutral. In Response to question, Do you think that due
to web series Shows students, young adults are suffering from insomnia, depression, obesity?
Majority of the respondents (60 percent) are agree,25 percent are disagreed and remaining 15
percent are strongly agree. In Response to question, Do you think that the culture showing on
web series is not suitable for Indian youth? The majority(50 percent ) are strongly agree,40
percent are agreed and 10 percent are disagree with this. In Response to question, Do you
think that your language & behavior is changed after watching web series? . The majority(50
percent
निष्कर्ष ) are agree,40 percent are Strongly agreed and 10 percent are disagree with this.

निष्कर्ष

इस अध्ययन के परिणाम से संकेत मिलता है कि युवा वेब श्रंख

ृ ला शो से अत्यधिक प्रभावित

हैं। क्योंकि वे अन्य गतिविधियों के बजाय वेब श्रंख

ृ ला शो पर अधिक ध्यान और समय दे ते

हैं। जबकि वर्तमान समय में यह भी महत्वपूर्ण कारक है कि परिवार के सदस्य (माता-पिता)

युवा युवाओं को कम समय दे ते हैं इसलिए वे ज्यादातर वेब श्रंख

ृ ला शो दे ख रहे हैं। घर में हर

किसी के पास वाई-फाई कनेक्टिविटी के साथ अलग-अलग बेडरूम हैं, इसलिए यव

ु ा घंटों के

लिए कमरों में बंद हैं। जब युवा उम्र के लोग वेब श्रंख
ृ ला पर अधिक ध्यान केंद्रित करें गे, तो

इसका मतलब है कि वे वेब श्रंख

ृ ला से बहुत कुछ सीख रहे हैं। वास्तव में , विश्लेषण से पता

चलता है कि अधिकांश युवा मनोवैज्ञानिक वेब श्रंख

ृ ला के माध्यम से प्रभावित होते हैं। वेब

श्रंख
ृ ला न केवल आक्रामक के प्रति अपने व्यवहार को बदल रही है , बल्कि उनकी भाषा और

भाषा को बदलना भी किसी भी संस्कृति का सबसे महत्वपूर्ण हिस्सा है । युवाओं में धूम्रपान,

शराब पीने की आदतें तेजी से बढ़ रही हैं। अन्य भौतिक गतिविधियों की तल
ु ना में मनोरं जन

के स्रोत के रूप में वेब श्रंख

ृ ला का अधिक उपयोग। आमतौर पर युवाओं में मोटापा, अवसाद,
आंखों के विकार दे खे जाते हैं। निष्कर्षों से पता चलता है कि युवा वेब श्रंख
ृ ला शो की सामग्री

को समाज की नैतिकता, संस्कृति और मल्

ू य के खिलाफ मानते हैं। अंत में अध्ययन विश्लेषण

के माध्यम से यह स्पष्ट है कि वेब श्रंख

ृ ला मानसिक रूप से और साथ ही युवा युवाओं पर

शारीरिक रूप से प्रभावित करती है ।

सुझाव और सिफारिशें

शोधकर्ता का सझ
ु ाव है कि आने वाले शोधकर्ता जो इस विषय पर शोध करना चाहते हैं, उन्हें
विभिन्न पहलओ
ु ं का पता लगाना चाहिए जैसे कि इन वेब श्रंख
ृ ला के शो से नकारात्मकता को
कैसे हल किया जाए और उन्हें युवा और समाज को सुरक्षित बनाने के लिए नैतिक रूप से
अच्छा बनाया जाए। आगे के शोध को गहरी अवधारणाओं पर करना चाहिए जैसे वेब श्रंख
ृ ला
सामग्री दिखाती है , इससे हिंसा कैसे कम करें , वेब श्रंख
ृ ला शो के लिए सेंसर बोर्ड जैसी नई
समिति का परिचय दें ।

41 | V O L U M E 2 – I s s u e 1 , 2 0 1 9
 International Journal for Research Under Literal Access IJRULA

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in the Public Interest. December, 4, 110.
2. Gokulsing, K, M. (2009).Popular culture in globalized India. Routledge.
3. Kottak, C.P. (1990). Prime time society: An anthropological analysis of television and
culture. Belmont, CA: Wadsworth.
4. A. BAndura, D. R. (1963). Abnorm. Soc. Psychol.
5. C. a. Anderson, L. B. (2003). Influence of media violence on youth. Psychol. Sci. Public
Interes.
6. Huesmann, B. J. (2006). Short-term and long-term effects of violent media on aggression
in childern and adults. Arch. Pediatr. Adolesc. Med.

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