Professional Documents
Culture Documents
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What is communication?
What do you think communication is?
How would you define it?
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Communication
Mark Twain said, most conversation is a
monologue in the presence of witnesses.
Effective communication is more than what
you say.
It is how you say it. Video
It's presenting yourself and your message to
have the most impact on people (ROI)to get
the results you really want in work and life.
It also reminds us - communication always
is a two way traffic.
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The Process of Communication
Communication is a process that
involves the transmission of
meaningful information from one
party to another through the use
of shared symbols.
Communication from Latin verb
“communicare” = make common ,
share, participate, impart .
It is successful when meaning is
understood.
It is the basis of all interactions.
2. Communication
Communication is defined as the interchange
of thoughts or opinions through shared
symbols; e.g. language, words, phrases,
body language, sounds etc.
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Why we communicate- Functions
We communicate to:
7. Facilitate change
8. Develop social relationships, group
building, gate keeping, industrial relations.
9. Play Management roles: Motivating, job
instructions, performance feedback,
controlling, ensuring effectiveness etc.
10. Maintain self-expression and our culture
11.Spreading rumours or grapevine
12.Emote -portray emotion in a theatrical
manner. 10/28/202
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Communication
Developing business relationships is like
building a bridge from where you are to
where you and the organization need to
be.
In business, conflicts arise, change is
constant, and unleashing innovation is
vital to your career.
Ifyou intend to thrive, then building
business relationships will give you an
edge in this global economy.
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Gossip- Triple Test (Socrates)
Is it True? Is it something Good about
my friend? Is it useful to me?
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As usual Einstein was right!
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Notice in a Restaurant
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Communication Problem
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Illusion of communication
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ESTABLISHING RAPPORT
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For Effective Communication
Rapport is Essential
Rapport- “a close and harmonious
relationship in which the people or groups
concerned understand each other's feelings
or ideas and communicate well.”
Harmony- The combination of simultaneously sounded musical notes to produce a
pleasing effect.
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Communication is critical
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Creating Rapport
Humans are social
animals.
You can’t always be
alone.
The benefits of creating
and maintaining rapport
with other human
beings are enormous, so
unless it comes
naturally to you, it’s
an essential skill worth
learning.
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Rapport - Definition
A dictionary definition describes it as
relation;
‘
connection,
harmonious or
sympathetic
relation’.
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Rapport - Important
It’s all about
communicating
effectively in your
life to strengthen
your connection
with people and
ensure you are
understood.
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Ways to Develop
a Good Rapport
1. Don’t criticize, condemn or
complain.
2. Give honest and sincere
appreciation.
3. Become genuinely
interested in other people.
4. Smile. (Video)
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Ways to Develop
a Good Rapport
5. Remember that a person’s
name is to that person the
sweetest and most
important sound, in any
language.
6. Be a good listener.
Encourage others to talk
about themselves.
7. Eye Contact
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Ways to Develop
a Good Rapport
8. Make the other person feel
important. And do it sincerely.
9. Show respect for the other person’s
opinions. Never say, “You’re wrong”
10. If you are wrong, admit it quickly
and emphatically.
11. Let the other person save face.
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How do you go about
Establishing Rapport?
• You need Self-Confidence
• You must Understand People
• You must be Enthusiastic
• You must make Eye Contact
• You must be Interested in
them
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Communicating with confidence
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Communication is a Series of
Experiences of
Hearing Smell
Seeing
Touch
Taste
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The world around us
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Same hardware: Different operating systems
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Meaning of Communication
• "Communication" is a word with a rich
history. From the Latin communicare,
meaning to impart, share, or make
common, it entered the English
language in the fourteenth and fifteenth
centuries.
• In communication we share
‘information’, i.e. something to tell,
in whatever way we like, or as the
situation demands. 10/28/202
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Communication
• Communication is a
dynamic (-of a process or system-
characterized by constant change,
activity, or progress).process…a
series of actions or steps taken in order to achieve a particular end.
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PT English
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What the Govt. wants to say and how it says!
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Bhayandar station Notice -
Sorry for incontinence
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SOCIAL ASPECT
•Communication is a social
activity, it is the most important of
all our activities as it has helped us
to organize ourselves as a civilized
society.
• All communication is based on,
and is guided by role-
relationships. 10/28/202
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SOCIAL ASPECT
•Communication is essentially the ability
of one person to make contact with
another and to make himself or herself
understood.
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Missed communication
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Why do we Mis-Communicate?
• Lack of Clarity
• Lack of vocabulary to
express thoughts and feelings
• Lack of fluency
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Communication Thoughts
• Communication is an inherent need
present in us through which we convey
to the other person what we want from
them and/or the interaction.
• Communication is not just about the
language.
• The words are only instruments,
which help in carving out the perfect
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Communication Thoughts
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The Communication Process
Basic Model
5.
Feedback travels
to sender
1. 2. 3. 4.
Sender has Sender Message Receiver
idea encodes travels decodes
idea in over message
message channel
6.
Possible additional
feedback to receiver
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Process of communication
The process of communication is explained as;
First an idea or message is encoded by the
encoder (the sender) through a channel
which can be understood by the decoder (the
receiver).
If the decoder understands the message,
fidelity of communication is said to be 100%.
Anything that obstructs communication is
said to be Barrier such as noise etc.
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Process of communication
1. Sender: The sender is any one who
wishes (i) to convey an idea (ii) to seek
information (iii) to express a thought or
emotions.
2. Encoding: The sender encodes the idea
by selecting symbols with which he can
compose a message.
3. Message: The message is what is
conveyed by the sender. It is the heart of
communication.
4. Channel: The message is sent through
a channel, which is communication
carrier. 10/28/202
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Process of communication
5. Receiver: The receiver is the person
who is supposed to receive the message.
6. Decoding: It is the process by which
the receiver translates the message into
the terms that are meaningful to him.
7. Feedback: It is the response by the
receiver to the sender’s message.
8. Noise: It is any interference with a
message that hampers the sharing of
meaning between the sender and the
receiver.
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David Berlo's
Model of
Communication
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In 1960, David K. Berlo, wrote a book
entitled El Proceso de la
BACKGROUND Comunicación or The Process of
Communication.
This work focused on the purpose and
objectives of communication and
David K. Berlo and his book, El addressed Berlo's model of
Proceso de la Comunicación
published in 1960. communication which he developed
from Claude Shannon and Warren
Weaver's Mathematical Model.
In this book, Berlo quoted Aristotle,
saying that “…the prime goal of
communication was persuasion, an
attempt to sway other men to the
speaker's point of view” (Berlo,
David K., 1960, p. 8).
His model includes verbal and non-
verbal communications. It also
considers the emotional aspect of the
message.
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The FOCUS
David K. Berlo's Model of Communication
focuses on four elements, namely:
the Source (S),
the Message (M),
the Channel (C), and the
Receiver (R).
Under each of these are different
factors that affect the communication
process. This model is an example of a
linear model of communication.
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The S-M-C-R Model of
Communication
Source Encodes Message Channel Decodes Receiver
Communication Content Hearing Communication
Skills Skills
Elements Seeing
Attitudes Attitudes
Treatment Touching
Knowledge Knowledge
Structure Smelling
Social System Social System
Code Tasting
Culture Culture
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The SOURCE
The Source (S) is the origin of the message. Also
called the speaker, sender, or the encoder.
Factors affecting the Source:
Communication Skills – the ability of the speaker to
communicate the message. It refers to his or her
ability in speaking, listening, reading, writing,
debating, and asking/answering questions.
Attitudes – the speaker's attitude towards the
listeners, to the subject matter, and even to himself
or herself.
Knowledge – how familiar, informed or educated is
the speaker about the subject matter he or she will
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tackle. The source must be an expert about his or
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her subject.
The SOURCE (Cont.)
Factors affecting the Source:
Social System – the social background.
Refers to the system of values, beliefs,
religion, culture, and tradition of a
certain society, affecting the common
understanding of the people.
Culture – “the total way of life of a
people [in a society].” (Geertz, Clifford,
1973)
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The MESSAGE
The Message (M) is the idea, opinion, emotion,
or information conveyed by the speaker.
Factors affecting the Message:
Content – what is contained in the message.
Elements – the language, gestures, facial
expressions, and postures used by the speaker
to express his or her thoughts.
Treatment – how the message is being handled
or treated by the speaker. The way the
message is delivered to the audience.
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The MESSAGE (Cont.)
Factors affecting the Message:
Structure – how the message is arranged.
The source must arrange his or her message
in the most favorable manner possible to
avoid distortion and miscommunication.
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The RECEIVER
The Receiver (R) is the one who receives,
understands, analyzes, and interprets the message.
Also known as the listener, audience, or the
decoder.
According to Berlo's model, communication will
take place properly if the receiver is on the same
level with the speaker. Hence, the factors that
influence the receiver and the source are the
same.
Factors affecting the Receiver:
Communication Skills – the receiver should
possess good communication skills to be able to
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Encode Decode
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Process – The Sender
• “Initiator” of the message
• Goal: Transit/convey message to the
receiver
• Must choose appropriate
verbal/non-verbal codes
• Encoding depends on Sender’s
communication skills, experiences,
attitudes, beliefs and perceptions
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Process – The Message
• Message – “Encoded idea transmitted by
sender to receiver
• “KISS” Principle – Keep It Short and
Simple!
• The Content – The idea within the
message.
• The Treatment – The ordering of the content
• Effective Communication is knowing
“when” to say “what” 10/28/202
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Process – The Medium & Channel
• Medium – both verbal (oral/written) and
non-verbal
• Channel – Face-to-Face, Speech,
Telephone, E-mails, Letters, Memos,
Billboards
• The objective of the communication
decides the selection of the medium and
channel
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Process – The Feedback
• Sociable
• Fun-loving
• Love of food
• Tolerant
• Even-tempered
• Good humored
• Relaxed
• With a love of comfort
• And has a need for affection
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Mesomorphs are generally considered
as 'well-proportioned'. Psychologically,
they are:
• Adventurous
• Courageous
• Indifferent to what others think or
want
• Assertive/bold
• Zest for physical activity
• Competitive
• With a desire for power/dominance
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• Self-conscious
• Private
• Introverted
• Inhibited
• Socially anxious
• Artistic
• Intense
• Emotionally restrained 10/28/202
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Thoughtful
Four Personality Types
Four temperaments is a proto-psychological
Relation of various four temperament theory that suggests that there are four
theories
fundamental personality types. Greek
Type Eleme physician Hippocrates (c. 460 – c. 370 BC)
nt
described the four temperaments
Melancholic Earth
Sanguine (optimistic and social).
Phlegmatic Water Choleric (short-tempered or
irritable, Executant, optimistic).
Melancholic (analytical, thinker,
Sanguine Air
introvert and quiet), and
Phlegmatic (relaxed, introvert,
pessimistic and peaceful).
Choleric Fire Most formulations include the
possibility of mixtures of the types.
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“Popular” Sanguine “Let’s have fun!”
Strengths:
Great front-door person,
enthusiastic and expressive,
makes friends easily—never met a
stranger,
creative and fun,
volunteers for jobs,
talkative,
storyteller
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“Popular” Sanguine “Let’s have fun!”
Weaknesses:
Doesn’t remember names,
doesn’t have much follow-through,
talk too much,
exaggerates,
many fans but few friends,
self-centered,
disorganized,
manipulates through charm
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“Popular” Sanguine “Let’s have fun!”
Solutions:•
Talk ½ as much •
Stop exaggerating •
Learn to listen •
Write things down •
Focus on developing deep
friendships
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“Popular” Sanguine “Let’s have fun!”
Tips for relating with “Popular” Sanguine:
Recognize they talk without thinking first
Recognizethey have a hard time
accomplishing tasks
Helpthem keep from accepting more than
they can do
Say yes when they want to say no
Remember they are circumstantial and
emotional
Recognize they mean well 10/28/202
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“Perfect” Melancholy “Let’s get organized!”
Strengths:
Analytical,
genius prone,
plans and organizes,
neat and orderly.
can be counted on to finish a job,
detail-oriented,
economical,
compassionate,
perfectionists,
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“Perfect” Melancholy “Let’s get organized!”
Weaknesses:
Easily depressed,
assumes worst in people and
situations,
low-self image,
procrastinate through planning,
has unrealistic expectations,
can bring a cloud into a room
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“Perfect” Melancholy “Let’s get organized!”
Solutions:•
Realize no one likes a gloomy
person •
Don’t take things so personally •
Look for the positives •
Plan less, do more •
Lower your standards
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“Perfect” Melancholy “Let’s get organized!”
Tips for relating with “Perfect”
Melancholy: •
Know they are very sensitive and get
hurt easily •
Recognize they are naturally
pessimistic.
Try to keep a reasonable schedule •
Realize necessity of neatness •
Accept that they like it quiet
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“Powerful” Choleric “Let’s get moving!”
Strengths:
Born leader,
Self driven,
goal-oriented,
strong-willed,
can run anything,
thrives on opposition,
independent,
makes split-second decisions,
solves problems,
is usually right 10/28/202
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“Powerful” Choleric “Let’s get moving!”
Weaknesses:
Doesn’t see faults,
compulsive worker,
needs control,
can come off bossy,
not so good people skills
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“Powerful” Choleric “Let’s get moving!”
Solutions:•
Learn to relax and not feel guilty
Allow others to take charge •
Admit faults •
Practice patience •
Tone down approach
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“Powerful” Choleric “Let’s get moving!”
Tips
for relating with “Powerful”
Choleric: •
Recognize they are born leaders •
Insist on two-way communication •
Know they don’t mean to hurt •
Understand they are not naturally
compassionate •
Understand they may see things black
and white, not many shades of gray
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“Peaceful” Phlegmatic “Let’s relax!”
Strengths:
Easy-going,
low-key,
inoffensive,
patient,
calm,
cool,
collected,
realistic,
mediator,
good listener 10/28/202
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“Peaceful” Phlegmatic “Let’s relax!”
Weaknesses:
Not enthusiastic,
dislikes change,
procrastinates,
can seem lazy,
indecisive,
emotionally closed,
avoids conflict,
has a hard time with disciplines
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“Peaceful” Phlegmatic “Let’s relax!”
Solutions: •
Show some enthusiasm! •
Try something new •
Learn to communicate
feelings •
Practice making decisions •
Learn to say no
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“Peaceful” Phlegmatic “Let’s relax!”
Tips
for relating with “Peaceful”
Phlegmatic •
Realize they need direct
motivation
Helpthem set goals and make
rewards •
Don’t expect enthusiasm •
Force them to make decisions •
Don’t heap all the blame on them
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Four personality Types (Hippocrates)-
Summary
Four temperaments is a proto-psychological
theory that suggests that there are four
fundamental personality types,
sanguine (enthusiastic, active, and social),
choleric(short-tempered, fast, or
irritable),
melancholic (analytical, wise, and quiet),
and
phlegmatic (relaxed and peaceful).
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Personalities and Careers (John Holland)
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Familiar vs. Unfamiliar words
• Communicate to express, not impress!
• Prefer ‘happy’ to ‘exultant’
• Prefer ‘angry’ to ‘livid’
• Prefer ‘joy’ to ‘euphoria’
• Prefer ‘try’ to ‘endeavor’
• Prefer ‘do’ to ‘perform’
• Prefer ‘find out’ to ‘ascertain’
• Prefer ‘gives’ to ‘generates’
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Unfamiliar words
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Long words
Floccinaucinihilipipification (29
letters)
This is found in the Oxford English Dictionary, and means
"the action or habit of estimating something as worthless".
Supercalifragilisticeplalidocious (34 letters)
From the movie Mary Poppins. It means “God".
Antidisestablishmentarianism(28 letters)
"a doctrine of opposition to disestablishment (withdrawal
of state patronage, support, or exclusive recognition from
a church)".
It is said to have been used once by British Prime Minister
William Ewart Gladstone (1809 - 1898).
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Favourite words of Shashi Tharoor
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Macadamize
macadamize
or (especially British) macadamise
[muh-kad-uh-mahyz]
verb (used with object), macadamized, mac
adamizing.1.to pave by laying and compactin
g successive layers of broken stone,
often with asphalt or hot tar.
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Abstract vs. Concrete words: Example
• Abstract: I will give you the report as soon as possible.
• Concrete: I will email you the report by 5:00 p.m.
Workman Worker
Manpower Employees/Staff
Housewife Homemaker0
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Profanity (Obscenity) in Language
Profanity Types Description
Dysphemistic (derogatory) When profane language is used to make the
profanity (Opposite of receiver think about negative and/or
euphemistic) provocative matter; for instance, “I will go and
take a piss.”
Abusive profanity When profane language is used to insult the
receiver; for instance, “Bloody Negro!”
Idiomatic profanity When profane language is used to arouse
interest or to show off; for instance, “Shit! I got
………last night.”
Emphatic profanity When profane language is used to emphasize a
point by swearing; for instance, “Frankly my
dear, I don’t give a damn!”
Cathartic profanity (Providing When profane language is used in reaction to
psychological relief) unfortunate incident;
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for instance, “Shit, I
spilled my coffee!”
Examples of euphemisms that fall into this
category include:
Passed away instead of died
Correctional facility instead of jail
Departed instead of died
Differently-abled/Challenged instead of
handicapped or disabled
Ethnic cleansing instead of genocide
Turn a trick instead of engage in
prostitution
Euphemism- A mild or indirect word or expression substituted for one
considered to be too harsh or blunt when referring to something
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unpleasant or embarrassing.
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Examples of euphemisms that fall into
this category include:
Negative patient outcome instead of dead
Relocation center instead of prison camp
Collateral damage instead of accidental
deaths
Letting someone go instead of firing
someone
Put to sleep instead of euthanize
Pregnancy termination instead of abortion
On the streets instead of homeless
Homebound persons instead of bedridden
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The Lexiconic Life Cycle
• Lexicon – Collection of words, phrases, and
expressions that make up a language.
• Etymology – Study of words – their origin, form,
historical development, growth and decline
• Some words also get added to the lexicon owing
to their frequency of use and familiarity. For
example, the word “Google” was added in 2006.
• Latest Hindi words in English Lexicon-
Keema, Papad, Salwar kameez
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70 Hindi words added in 2018
From endearing words like ‘Abba’ and ’Anna’ to Indian
delicacies like ‘gulab jamun’ and ‘vada’ can now be found
in the Oxford English Dictionary (OED).
As per the latest list of inclusions, 70 new Indian words from
Telugu, Urdu, Tamil, Hindi and Gujarati languages have been
added to the dictionary.
Several most-commonly used words in India like ‘jugaad’,
’dadagiri’, ‘achcha’, ‘bapu’ and ‘surya namaskar’ are now
part of the Oxford dictionary, the OED said in a statement.
Many of the words describe food and relationships, such as
‘anna’ (elder brother), ‘abba’ (father), ‘gulab jamun’,
’mirch masala’, ‘keema’, ‘funda’ and ‘chamcha’
Oftenly used terms like ‘timepass’, ‘natak’ and ‘chup’ also
have their meanings in the dictionary now.
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Pidgin Language
A pidgin or pidgin language, is a grammatically
simplified means of communication that develops
between two or more groups that do not have a
language in common: typically, a mixture of simplified
languages or a simplified primary language with other
languages' elements included.
It is most commonly employed in situations such
as trade, or where both groups speak languages
different from the language of the country in which
they reside (but where there is no common language
between the groups).
Fundamentally, a pidgin is a simplified means of linguistic
communication, as it is constructed impromptu, or by
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convention, between individuals or groups of people.
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LANGUAGE SAMPLES FROM PIDGIN SPEAKERS
WHOSE FIRST LANGUAGE IS PHILIPPINE
MF64M hi kam gro da faemili. The family began to grow up.
he halp da medisin. The medicine helps.
MF71H
hi shut me da gan. The gun will shoot me.
MF74O
ai dono wea dei kam fram da I don't know where the sharks
sak. come from.
MF64K
no good da luna. The foreman (was) no good.
(There were) more Ilocano
mo plaeni da ilokano en da
MF64M (speakers) than Tagalog
tagalog.
(speakers).
The salary (was) only 240
FF70H
oni tu handrid poati da salari.
(pesos).
MF69M
papaya, daet wan. gud, That one's a papaya. (They're)
papaya. good, papayas.
MF64M
wok had diws pipl. These people work hard.
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MF85O
he get da hawaian waif. He has a0 Hawaiian wife.
MF69H
had to fain da waif hia. It's hard to find a wife here.
LANGUAGE SAMPLES FROM PIDGIN SPEAKERS
WHOSE FIRST LANGUAGE IS PHILIPPINE
MF64M hi kam gro da faemili. The family began to grow up.
MF70H daet taim dei drink da bia bat over there were drinking beer,
Word Whiskers
• Word Whiskers – Meaningless sounds,
words, or phrases injected into a speech
when a speaker has run out of words and
is searching for words.
• Examples: umm, eh, err, okay, like,
anyway, etc.
• This can be eliminated by practicing what
to say and by inserting appropriate
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The Pause
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The Pause
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To Whom It May Concern
Trevor Adams, my assistant programmer, can always be found
hard at work in his cubicle. Trevor works independently, without
wasting company time talking to colleagues. Trevor never
thinks twice about assisting fellow employees, and he always
finishes given assignments on time… Often he takes extended
measures to complete his work, sometimes skipping coffee
breaks. Trevor is a dedicated individual who has absolutely no
vanity in spite of his high accomplishments and profound
knowledge in his field.. I firmly believe that Trevor can be
classed as a high-calibre employee, the type that cannot be
dispensed with. Consequently, I truly recommend that Trevor be
promoted to executive management, and a proposal will be
executed as soon as possible.
Yours Sincerely
Bill Manager 10/28/202
0
Addendum……
Yours Sincerely
Bill Manager 10/28/202
0
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0
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LETTER OF RECOMMENDATION
Bob Smith, my assistant programmer, can always be found
hard at work in his cubicle. Bob works independently, without
wasting company time talking to colleagues. Bob never
thinks twice about assisting fellow employees, and he always
finishes given assignments on time. Often Bob takes extended
measures to complete his work, sometimes skipping coffee
breaks. Bob is a dedicated individual who has absolutely no
vanity in spite of his high accomplishments and profound
knowledge in his field. I firmly believe that Bob can be
classed as a high-caliber employee, the type which cannot be
dispensed with. Consequently, I duly recommend that Bob be
promoted to executive management, and a proposal will be
sent away as soon as possible.
Sincerely,
Project Leader
10/28/202
0
LETTER OF RECOMMENDATION
Bob Smith, my assistant programmer, can always be found
hard at work in his cubicle. Bob works independently, without
wasting company time talking to colleagues. Bob never
thinks twice about assisting fellow employees, and he always
finishes given assignments on time. Often Bob takes extended
measures to complete his work, sometimes skipping coffee
breaks. Bob is a dedicated individual who has absolutely no
vanity in spite of his high accomplishments and profound
knowledge in his field. I firmly believe that Bob can be
classed as a high-caliber employee, the type which cannot be
dispensed with. Consequently, I duly recommend that Bob be
promoted to executive management, and a proposal will be
sent away as soon as possible.
Sincerely,
Project Leader
10/28/202
0
Language –A Barrier as well as not a
barrier with other forms of
expression.
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Language –A Barrier as well as not a
barrier with other forms of expression.
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Communication and Committment
You can’t “un-ring” a bell. It’s just a
fact. And the same is true in
communication.
Oncesomething has been
communicated, expectations are set
and any deviation from expectations
can erode credibility.
Understand
this: when you
communicate, you commit.
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Communication can make or break you
Dealing with your family.
Dealing with your boss
Dealing with your
subordinates
Dealing with your friends
Dealing with your doctor
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Each one has his or her own
style
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Communication can make or break you
Dealingwith the public – Placing an
order in a restaurant etc.
Facing
an interview – Promotion or a
new job
Making
a presentation or selling a
proposal
Workon the 6 pillars – one or more of
them.
Seewhere you are strong and where you
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are weak
Six Pillars of Communication
Assertiveness -Get what you want. Not a Door-mat! Let not others bulldoze
you. People should take you seriously. HDFC joint account.
Authenticity–Be true to yourself. Express don’t try to impress. Walk your talk. . Stand
for your values. Don’t be extra polite.
Empathy – Mirror neurons. Someone falling. Being understood matters to all. Trust built.
People open up when understood.
Clarity – Communication is not what you meant to say but what the other person
receives. Intention and perception should match. Punishing a child.
Listening- Not just open ears but let other person know that you are listening to them.
Be in the present. Get their perspective. Understand from their point of view.
OCEALA (Video)
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Nonverbal Communication
• Message Effectiveness =
7% (verbal)+38% (Paralingual)+55% (Body)
• Several Components:
• Kinesics (bodily activity)
• Proxemics (space)
• Paralanguage (intonation, pitch and speed of
speaking, hesitation noises.)
• Haptics (touch)
• Chronemics (time)
• Artifacts (objects)
• Physical Appearance 10/28/202
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Proxemics (Space)
• Term ‘proxemics’ coined by Edward T. Hall (1963)
• Study of space and spatial distance
• Four Space Bubbles:
• Intimate Space
• Personal Space
• Social Space
• Public Space
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Haptics (Touch)
• Study of human touch and its implication in
communication
• According to Heslin (1974), there are five categories:
• Functional/professional touch
• Social/polite touch
• Friendship/warmth touch
• Love/intimacy touch
• Sexual/arousal touch
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Meaning of Touches
• There are 7 broad categories:
• Positive affect touches
• Playful touches
• Control touches
• Ritualistic touches
• Task touches
• Hybrid touches
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Chronemics (Time)
• Study of time and its implication in
communication
• Time often viewed as a commodity, which can
be earned, saved, spent, or wasted.
• Concept of time varies from culture to culture
• Time has 2 perspectives: monochronic
perspective (focused view – one job at a time)
& polychronic (fluid concept – multitasking).
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Artifacts (Objects)
• Artifacts – Material objects used as a form of
nonverbal communication to express an
individual’s identity.
• We select artifacts on the basis of
• how we see ourselves
• how we would like others to see us
• Artifacts are also used to convey status and power
• Artifacts can help reveal a lot about an individual.
• Since much can be determined and communicated
with the use of artifacts, one needs to be conscious of
the unconscious messages that may be sent out
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Dutta Phuge-Ramesh Wanjale
–Samrat Moze
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Physical Appearance
• Physical appearance refers to physical
characteristics or physical features of an
individual.
• It includes body type (height, weight, muscle
tone, etc.); hair type (hair color, hair texture,
hair length, hair style, etc.); face (facial
features, facial hair, skin tone, skin color, etc.);
and so on.
• Attractive individuals earn 10-15% more
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than their unattractive counterparts. 0
What colour clothes do you prefer to wear? The colours
you choose can often tell something about your
personality.
Red indicates an assertive, passionate and
enthusiastic nature
Orange means you are warm-hearted, quick-
witted and active
Yellow indicates cheerfulness, optimism and
originality
Green shows you are responsible, hopeful and
into green issues
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0
What colour clothes do you prefer to wear? The
colours you choose can often tell something about your
personality.
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Different hair styles
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Your Face- Your Personality
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Face Shapes
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TYPES OF
COMMUNICATION
• WORD- VERBAL/WRITTEN- Oral and written
o Intra verbal: intonation of word and sound(No…)
o Extra verbal: implication of words and phrases,
semantics.
• NON-VERBAL
o Gestures
o Postures
o Movements
• SYMBOLIC
• Braille
• Telegraph -Morse code
Jul 14, 2016 - “Even if a Thulla is caught demanding
money from the street vendors, we can't try him." —
Delhi CM Arvind Kejriwal in a TV interview
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Timbre- Tempo. Advertisement
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Albert Mehrabian Model
Albert Mehrabian,
currently Professor
Emeritus of Psychology,
UCLA, has become known
best by his publications on
the relative importance of
verbal and nonverbal
messages.
Born: November 17, 1939
(age 76), Iran
Education: Clark
University
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EXAMPLES OF VERBAL
COMMUNICATION
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EXAMPLES OF NON-VERBAL
COMMUNICATION
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EXAMPLES OF NON-VERBAL
COMMUNICATION
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EXAMPLES OF SYMBOLIC
COMMUNICATION
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EXAMPLES OF SYMBOLIC
COMMUNICATION
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4 Main Functions of
Communication
Information Control
Communication
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BARRIERS
There are three levels at which communication takes place
1. Noticing is done with the senses, and is at the physical
level
2. Understanding is at the level of intelligence
3. Acceptance is at the emotional level
thoughts.
Barriers to Effective
Communication
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Barriers to Communication
• Language
• Semantics (Meaning)
• Degree of knowledge
• Bypassing (Same word different meanings – help/different)
• Inflections (change in form of the word or tone)
• Poor listening skills
• Perception
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Language Barrier
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Barriers to Communication
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Poor Listening skills
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Semantics – ‘Mischievous Only’
The “Only” Meaning
Only he said; he loved So, no one else loves this poor girl?
her.
He only said; he loved He just said that he loved her; he didn’t say anything
her. else.
He said; only he loved He emphasized that he was her lone lover.
her.
He said, he only loved He emphasized that he did not love anyone else.
her.
He said; he loved only He emphasized that she was his lone lover.
her.
He said; he loved her He reassured her that he loved her.
only. 10/28/202
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The simple word "on" can have many meanings, such as: on
call, on the roof, on cloud nine, on edge, on fire, on purpose, on
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demand, on top, or on the phone. 0
SEMANTIC &
LANGUAGE
BARRIERS
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What you say and what is heard
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SIMILAR SOUNDING WORDS
Examples:
pale/pail
alter/altar
buy/bye/by
rain/reign 10/28/202
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Communication problems
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WORDS HAVE MULTIPLE PRONUNCIATIONS
These words are known as Homographs
Spelling
Pronunciation
Meaning
Examples
The bandage was wound around the
wound.
We must polish the Polish furniture.
He could lead if he would get the lead
out. 10/28/202
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WORDS HAVE MULTIPLE MEANINGS
These Words are also known as homonyms
Spelling
Pronunciation
Meaning
Examples
Never desert your friends in the
desert.
Close the window before the bee gets
too close
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DENOTATIONS AND CONNOTATIONS
Examples:
They gave us cheap stuff.
At this shop, they sell things cheap
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LANGUAGE BARRIERS
Different
Languages
NoClarity
in Speech
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LANGUAGE BARRIERS
Using Jargons
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Vladimir Putin
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BTW - By the way
CYA - See you around
FAQ - Frequently asked questions
HTH - Hope this helps
MOTD - Message of the day
YMMV - Your mileage may vary
IIRC - If I remember correctly
IANAL - I am not a lawyer
LOL - Laugh out loud
BFF - Best friends forever
TTYL - Talk to you later
IDK – I don’t know 10/28/202
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Inflections & Poor Listening Skills
• Inflections refers to the change in the
form of the word to express tenses, mood,
gender, count (i.e. singular or plural), etc.
• Inflection also refers to the change in the
voice pitch or tone.
• Most of us ‘hear’ without
bothering to ‘listen’
• Selective listening is another
barrier to effective communication
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Perception & Frame of Reference
• Perception is how we derive meaning out of
sensory information.
• Hence, perception is highly subjective and
varies from person to person.
• Then there is the frame of reference, which is
created over time and is influenced by our
culture, values, education, experience, etc.
Eating.
• It includes the sender’s and the receiver’s pre-
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conceived notions and personal biases.
0
Perception
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Personal Interests & Speed of Thought
• Individuals tend to listen more
attentively when the message being
transmitted interests them.
• Moreover, the rate at which we process
thoughts is three times the rate at which
we speak.
• Hence, the receiver tends to get
‘bored’during the communication
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Physical Distractions & Lack of Trust
• Physical distractions are bodily
distractions that obstructs the
communication process. Mic not working
• Example – uncomfortable chairs, hot
weather, noisy classrooms, etc.
• If trust and respect is missing between
the sender and the receiver, the
message/feedback will not be
encoded/decoded properly. Asaram Bapu!
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Inadequate Feedback & Hierarchy
• Without proper feedback, the sender
cannot determine if the message has
accurately reached the receiver.
• Greater the levels of hierarchy in an
organization, more is the obstruction.
• Barrier is also observed when
communication occurs between people of
different levels.
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Channel & Emotional Interference
• Channel noise examples: Illegible
handwriting, blotchy printouts,
discolored or faded printouts,
firewalled e-mails.
• Communicating while being angry is
NEVER a good idea.
• One only ends up with hurt egos,
misunderstood messages, and
slaughtered relationships.
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Barriers in Communication
(that have to do with the COMMUNICATOR)
• Unwillingness to say things
differently
• Unwillingness to relate to others
differently
• Unwillingness to learn new approaches
• Lack of Self-Confidence
• Lack of Enthusiasm
• Voice quality
• Prejudice
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Barriers in Communication
(that have to do with the COMMUNICATOR)
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Barriers in Communication
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Barriers in Communication
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Men are from Mars and
Women are from Venus
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CLASSIFICATION OF BARRIERS
PHYSICAL BARRIERS
SOCIO-PSYCHOLOGICAL BARRIERS
ORGANIZATIONAL BARRIERS
CROSS-CULTURAL BARRIERS
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PHYSICAL BARRIERS
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Faulty Organizational Structure
Large working area
Closed office doors
Separate areas for people of different status
It forbids team members from effective
interaction with each other.
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Open office settings
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Noise
Physical noise (outside disturbance)
Psychological noise (inattentiveness)
Written noise (bad handwriting/typing)
Visual noise (late arrival of employees)
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Time and Distance
Improper Time
Defects in Medium of communication
Network Facilities
Mechanical Breakdowns
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Information Overload
Piling up of tasks due to improper time
management.
Excess number of people assigned for same
task
Work overload/Information duplication.
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SOCIO-
PSYCHOLOGICAL
BARRIERS
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Psychological
barriers can be
described as the
cause of distorted
communication
because of human
psychology.
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Elephant and the chain
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Psychological barriers
Attitude and
opinions: Group
Emotions identification
Filtering and
distortion of
Self-image
message Premature
Status difference
evaluation
Inattention
Closed mind Distrust
Fields of Poor retention
experience
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Four minute mile
For many years it was widely believed to
be impossible for a human to run a
mile in under four minutes.
In fact, it was believed that the “four
minute mile” was a physical barrier that
no person could ever break without
causing significant damage to the runner’s
health.
The achievement of a four minute mile
seemed beyond human possibility.
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Four minute mile
Then on a windy spring day in May
1954, the impossible became reality.
During a track meet between the
British AAA and Oxford University,
Roger Bannister ran a mile in 3
minutes, 59.4 seconds.
He crossed the finish line and broke
through the “four minute mile.”
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Four minute mile
Then 56 days after Roger Bannister’s
breakthrough, John Landy ran the “four
minute mile” in 3 minutes and 57.9
seconds in Finland.
Later Bannister and Landy raced in the
“Mile of the Century” where Bannister
won in 3 minutes and 58.8 secs.
Within three years, 16 other runners
also cracked the “four minute mile”.
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Four minute mile
So what happened to the physical barrier that had
prevented humans from running the “four minute
mile”?
Was there a sudden leap in human ability? Was
there new equipment being used?
Was there the introduction and injection of
performance enhancing drugs?
The answer is no.
Instead one person broke through a
barrier and suddenly, the impossible
became psychologically, cognitively
possible.
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Four minute mile
When others saw it could happen and believed
it was possible a new era of runners were born.
A change in perspective and thinking made
the difference and opened the door for many
others to break through a seemingly
impossible barrier. Bannister had shown that
breaking the “four minute mile” was possible.
Often the barriers we face are
simply perceived.
They are barriers in our own minds.
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“The Person Who Thinks I Can” — by
Walter D. Wintle
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Cross Culture Communication
Meaning of Cross Culture
Communication
Language- Japanese
Values - Bhutan
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Different Cross Cultural Barrier
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Different Cross Cultural Barrier
Concept of space –
Rural areas
Gestures
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Innocent gestures that mean
rude things abroad
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Organizational barriers
➢Loss or distortion of messages as they
pass from one level to another
➢Filtering of information according to
one’s understanding/interpretation
➢Messages not read completely or not
understood correctly
➢Deliberate withholding of information
from peers perceived as rivals
➢Information gap if upper level does not
know the true state of affairs – Detachment of the
decision makers
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Organizational barriers
➢Lack of communication of the policy
➢Authoritarian attitude of
management
➢Poorly Defined Authority and
Responsibility
Too Many Levels in Organization
Structure
➢Insufficient Communication Training
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Overcoming Communication Barriers
Individual Skills:
➢Active listening
➢Select the appropriate channel for
the message
➢Make a special effort to
understand each other's perspective
➢Managers should practice MBWA.
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Managing by Walking Around
10/28/2020
The Technology of the Obvious
Principal meeting students
Bill Hewlett and Dave Packard's business philosophy, centered on respect for
people and acknowledgment of their built-in desire to do a good job, had by
then evolved into informal, decentralized management and relaxed, collegial
communication styles.
If you wait for people to come to you, you'll only get small problems. You
must go and find them. The big problems are where people don't realize
they have one in the first place.—Albert Einstein
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Staying in Touch with Your Team
Management by walking around is a leadership technique that has stood the
test of time and can be used by any manager. It is the opposite of drive-by
management.
10/28/2020
Staying in Touch with Your Team
It is staff, not managers, who create an organization's products and deliver its
services; appreciation of that can only come from knowing what happens on the
ground.
The human touch still works best: people live to be part of something, and being
in contact opens up more lines of informal communication and produces stronger
team dynamics and performance.
You can pretend to care, but you can't pretend to be there.—Tom Peters
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Why Stay in Touch with a Team?
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Walking About in 14 Steps
Wander about as often
Talk about family,
as you can, but Relax as you make Share and invite good
hobbies, vacations, and
recurrently and your rounds. news.
sports.
preferably daily.
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Overcoming Communication Barriers
Organizational Actions
➢Create a climate of trust and openness
➢Develop and use formal information
channels in all directions
➢Encourage the use of multiple
channels including formal and informal
communications
➢ The organizational structure should
fit communication needs.
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Ways To Overcome Barriers to Communication-
For Physical Barriers-
❖Appropriate Seating Arrangement
❖Ensure Visibility & Audibility
❖Environmental Comfort
❖Minimise Visual/Oral Distractions
For Semantic Barriers-
❖Use of Simple Language
❖Symbols & Charts
❖Active Listening/ Constructive feedback
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Ways To Overcome Barriers to Communication-
For Socio-Psychological Barriers-
❖Attention & Motivation
❖Assistance & Sympathy
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Ways To Overcome Barriers to Communication-
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• Most people talk at the rate of 100-
125 words per minute.
• Most of us think at least four times
faster than this.
• With concentration and practice, we
can listen and understand as many
as 400 words per minute.
• Since we think so much faster than
people speak, our mind tends to
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EXAMPLES OF BARRIERS IN COMMUNICATION
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EXAMPLES OF BARRIERS IN COMMUNICATION
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Examples of Barriers in
Communication
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External Barriers in
Communication
• Environment
oThe venue
oThe effect of noise
oTemperature in the room
• Other People – Status,
Education
• Time
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Barriers in Communication
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Examples of Barriers in
Communication
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Examples of Barriers in
Communication
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Examples of
Communication
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Examples of Communication
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Contextual Communication
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Contextual Communication
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Contextual Communication
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Process Barriers
Every step in the communication process is
necessary for effective and good communication.
Blocked steps become barriers.
Consider the following situations:
• Sender barrier.
A new Manager with an innovative idea fails to
speak up at a meeting, chaired by the MD, for fear
of criticism.
Encoding barrier.
A Spanish-speaking Manager cannot get an English
speaking administrator to understand a grievance about
working conditions.
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Process Barriers
Medium barrier.
A very upset staff member sends an emotionally
charged letter to the leader instead of transmitting
her feelings face-to-face.
Decoding barrier.
An older principal is not sure what a young
department head means when he refers to a teacher
as "spaced out."
Receiver barrier.
An administrator who is preoccupied with the
preparation of the annual budget asks a staff
member to repeat a statement, because she was
not listening attentively to the conversation.
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Process Barriers
Feedback barrier.
During a meeting, the failure
Managers to ask any questions
causes the GM to wonder if any real
understanding has taken place.
Because communication is a
complex, give-and-take process,
breakdowns anywhere in the cycle
can block the transfer of
understanding.
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Physical Barriers
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•In Center Harbor, local people recall the
day when Mr. Walter (T.V. Star) steered
his boat into the port.
•Mr. Walter was amused to see in the
distance a small crowd on shore waving
their arms to greet him.
•He could barely make out their excited
shouts: “Hello Walter, Hello Walter!”
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•As his boat came closer, the crowd
grew larger, still yelling.
•Pleased at the reception, Mr. Walter
tipped his white captain's hat, waved
back, even took a bow.
•But before reaching dockside, his boat
abruptly jammed aground.
•The crowd stood silent.
•Mr. Walter suddenly realized what
they'd been shouting: “Low water, low
water!”
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Analysis of Flawed Communication
Process
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Barriers That Caused
Miscommunication
• Frame of reference
Receiver accustomed
to acclaim and
appreciative crowds.
Receiver more
accustomed to speaking
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than to listening. 0
Barriers That Caused
Miscommunication
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COMMUNICATION
• 7% WORDS
o Words are only labels and the listeners put their
own interpretation on speakers words
• 38% PARALINGUISTIC
o The way in which something is said - the accent,
tone and voice modulation is important to the
listener.
• 55% BODY LANGUAGE
o What a speaker looks like while delivering a
message affects the listener’s understanding
most.
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TYPES OF BODY LANGUAGE
Remember that you are dealing with “PEOPLE”
• (P)OSTURES & GESTURES
o How do you use hand gestures? Stance?
• (E)YE CONTACT
o How’s your “Lighthouse”?
• (O)RIENTATION
o How do you position yourself?
• (P)RESENTATION
o How do you deliver your message?
• (L)OOKS
o Are your looks, appearance, dress
important?
• (E)XPRESSIONS OF EMOTION
o Are you using facial expressions to
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7 C’s of Communication
• Clear
• Correct
• Concise
• Concrete
• Complete
• Considerate
• Courteous
You can also write Coherent
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7 C’s of Communication: Clear
• To achieve clarity while speaking
• Speak slowly and clearly
• Enunciate (say or pronounce clearly) every syllable
• Emphasize every word
• To achieve in written communication, use
• Short words
• Concrete words
• Familiar words
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7 C’s of Communication: Correct
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7 C’s of Communication: Complete
• Give relevant and complete
information
• Give extra information, if the receiver
desires
• Provide answers to questions “who,”
“what,” “when,” “where,” “why,” and
“how.”
• One Husband and 5 Wives10/28/202
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7 C’s of Communication: Consideration
• Keep yourself in the receiver’s shoes
while communicating
• Think about the receiver before you
think about yourself
• Do unto others as you would like to
be done by
• Shift perspective from yourself to the
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7 C’s of Communication: Consideration
• The Golden Rule —”Treat others as
you would want to be treated”
• The Platinum Rule: “Treat others
the way THEY want to be treated”.
• The Double Platinum rule: “Treat
others the way they don’t even
know they want to be treated”. To
boil it down…anticipate, anticipate, anticipate. Don’t just
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The 7 Cs of communication
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Smart communication
Memo to the Director:
Subject: Letter of Recommendation
Jane S., a chief sub editor and editor, can always be found
hard at work in her cubicle. Jane works independently, without
wasting company time talking to colleagues. She never
thinks twice about assisting fellow employees, and she always
finishes given assignments on time. Often Jane takes extended
measures to complete her work, sometimes skipping
coffee breaks. She is a dedicated individual who has absolutely no
vanity in spite of her high accomplishments and profound
knowledge in her field. I firmly believe that Jane can be
classed as a high-caliber employee, the type which cannot be
dispensed with. Consequently, I duly recommend that Jane be
promoted to executive management, and a 10/28/202
proposal will be
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Regards,
Project Leader
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Smart communication
Memo to the Director:
Subject: Letter of Recommendation
Jane S., a chief sub editor and editor, can always be found
hard at work in her cubicle. Jane works independently, without
wasting company time talking to colleagues. She never
thinks twice about assisting fellow employees, and she always
finishes given assignments on time. Often Jane takes extended
measures to complete her work, sometimes skipping
coffee breaks. She is a dedicated individual who has absolutely no
vanity in spite of her high accomplishments and profound
knowledge in her field. I firmly believe that Jane can be
classed as a high-caliber employee, the type which cannot be
dispensed with. Consequently, I duly recommend that Jane be
promoted to executive management, and a 10/28/202
proposal will be
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NLP Approach: Eye-Accessing Cues
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NLP Approach: Eye-Accessing Cues
• Eyes Up and Left: Remembered imagery
• Eyes Up and Right: Constructed imagery and visual
fantasy
• Eyes Lateral Left: Remembered sounds, words, and
“tape loops” and tonal discrimination
• Eyes Lateral Right: Constructed sounds and words
• Eyes Down and Left: Inner dialogue or inner self-
talk
• Eyes Down and Right: Feelings, both tactile and
visceral
• Eyes Straight Ahead, but Defocused or Dilated:
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NLP Approach: Eye-Accessing Cues
• Eyes Lateral Left: Remembered sounds, words, and
“tape loops” and tonal discrimination
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Eyes Lateral Right: Constructed
sounds and words
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Lower Right - Kinesthetic/Feeling
Remembering the feeling of something will push our eyes to our
right. Don't believe me? While your eyes are closed, move them
to the upper left and try to imagine the feeling of fur.
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Eyes Down and Left: Inner
dialogue or inner self-talk
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NLP Eye Patterns
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Tonal Discrimination
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Autistic Artist
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The “Auditory” Boss
• Prefers “sounds” to other modes of communication
• Therefore, talk things over with the auditory boss
• Tends to get distracted by noise in the environment
• Therefore, choose quiet locations for conversations
• They do not like long emails and reports
• They engage in internal dialogues; therefore give
your boss adequate time to mull things over before
you ask him/her for feedback
• He/she may drift away listening to the sounds of their
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The “Kinesthetic” Boss
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Metaphors
The snow is a white blanket.
He is a shining star.
Her long hair was a flowing golden river.
Tom's eyes were ice as he stared at her.
The children were flowers grown in concrete
gardens.
Kisses are the flowers of affection.
The falling snowflakes are dancers.
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The Match and the Mismatch
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Meetings Without Meat
• Needs 3 steps:
• Pop the question
• Is the meeting absolutely necessary, or
can the matter be
discussed/solved/resolved by
individual meetings/telephone/e-mail?
• Prepare for meeting
• Conduct the meeting- Focused on
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Prepare for Meeting
Forming
Storming
Norming
Performing
Adjourning
Bruce Tuckman’s –Stages of
Group Development
5 Stages of Group Development
(Tuckman)
Stage 1: FORMING
The Team
❑ Defines the problem
Initiator - Someone who suggests new ideas. One or more people can have this role at
a time.
Recorder - This person records whatever ideas a team member may have. It is
important that this person quote a team member accurately and not "edit" or
evaluate them.
Optimist - This is someone who tries to maintain a positive frame of mind and
facilitates the search for solutions.
Timekeeper - Someone who tracks time spent on each portion of the meeting.
Gate Keeper - This person works to ensure that each member gives input on an issue.
One strategy to do this is to ask everyone to voice their opinion one at a time.
Another is to cast votes.
Competitiverelationships
become more cooperative.
There is a willingness to confront issues
and solve problems.
Teams develop the ability to express
criticism constructively.
There is a sense of team spirit.
Giving Constructive Feedback
Be descriptive
Don't use labels
Don’t exaggerate
Don’t be judgmental
Speak for yourself
Stage 4: PERFORMING
Team members have:
✓gained insight into personal and
team processes
✓a better understanding of each
other’s strengths and weaknesses
✓gained the ability to prevent or
work through group conflict and
resolve differences
✓developed a close attachment to
the team
Recipe for Successful Team
Clearly
define roles and
responsibilities
Use best skills of each
Allows each to develop in all areas
Recipe for Successful Team
Effective systems and processes
Clear communication
Beneficial team behaviors;
well-defined decision
procedures and ground rules
Balanced participation
Awareness of the group
process
Good personal relationships
Adjourning
Teams cannot exist indefinitely if there is
overarching goal to achieve.
Ifthe team has met its objective, it is usually
disbanded. Tuckman added the adjourning stage
as a final stage to his four (now five) stage
process.
Highperforming teams typically have positive
team experiences. Therefore, this stage is
sometimes referred to as the mourning stage by
teams that must break up.
The Results of Team Work
Every Team Member Can
Help!
Everyone Has to Hang in
There!
Rules for Brainstorming
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Modes of Conflict Management
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Avoiding – Low assertiveness & Low cooperation
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Accommodating- High cooperation & Low assertiveness
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Managing conflict
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Collaboration
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Negotiation Skills
• People negotiate everyday!
• Process in which two mandated or designated
representatives meet in order to resolve their
differences and reach an agreement
• Outcome in a negotiation process is often a function
of the power relationship that exists between the
negotiating parties
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Negotiation Scenarios
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Negotiation Sins
• 4 Negotiation Sins
• Leaving money on the table (“Lose-Lose”)
• Settling for too little (“Winner’s Curse” – the
negotiator offers too large a concession, which
diminishes the size or share of the bargaining pie)
• Walking away from the table (refusing terms that
are demonstrably better than any other option
available) – Ego, ulterior motives etc
• Settling for terms that are worse than the
available alternative (“Agreement bias”).
• "Best ALTERNATIVE TO a negotiated10/28/202
agreement.“ BATNA
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10 Commandments of Negotiation
• Prepare well & set the agenda
• Be strategic & deliberate in choice of words
• Be a patient listener
• Work toward mutually beneficial goals
• Do not be in haste to reach an agreement
• Build confidence and comfort at negotiation table
• Identify core issues & provide strong justifications
• Evaluate, evaluate and evaluate…
• Pay attention to closure & build relationships
• Preserve integrity
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Crisis Communication
• Crisis Communication – Communication between
the organization and its public – before, during,
and after the crisis situation.
• There are 5 stages of crisis:
• Detection
• Prevention/preparation
• Containment
• Recovery
• Learning
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Grunig & Grunig “Excellence” Theory
• Model #1: Press agency/publicity model
• All publicity is good publicity
• Model #2: Public information model
• Journalistic style – reporting of actual facts
• Model #3: Two-way asymmetric model
• Company knows best; little feedback from public
• Model #4: Two-way symmetric model
• Most balanced of all models. PR practitioner
bridge between public and company
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To be a good communicator
First change yourself
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Effective Communication
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