Business Plan of Chufave Shake Enterprise Yoyong

CHUFAVE SHAKE ENTERPRISE
Romblon State University

San Fernando Campus
San Fernando, Romblon
BUSINESS PLAN OF CHUFAVE SHAKE ENTERPRISE
ACCOUNTANCY BUSINESS MANAGEMENT

ENTREPRENEURSHIP
CAJIDIOCAN NATIONAL HIGH SCHOOL
SUBMITTED BY:
Aivan Delima
San Fernando Campus
Section I
Executive Summary
Brief Description of the Project
Chufave Shake Enterprise is dedicated for all the people that want refreshment
and want to experience something new in the shake that will provide them satisfaction.
We will not only sell process flavored shake but also a shake that made of fresh fruits,
so surely the customer will not only benefit from it good taste but also a great help for
their health. So in every peso they spend to chufave shake is also counting for their
better health. Chufave shake will not only offer cold shake but also a hot shake, so even
during rainy season our shake is still open because we will offer you our hot shake and
that is we called milk tea, and this will provide you hotness during cold season. It will be
served for both men and women, at any age and will also accept orders. It will be selling
not only a plain or with a flavored shake but also it will have a different bottom and
toppings just like gulaman, whipped cream, bingo crash in different flavors and nips that
surely will give the customer a refreshment with a twist at an acceptable price. Chufave
Shake will also maintain a friendly and creative work environment which respects ideas
and hardwork of its competitors. It will use a good looking or presentable packaging that
is new concept in shake selling in the Cajidiocan particularly at the Taguilos, Cajidiocan,
Romblon.
San Fernando Campus
A. Innovativeness
The concept of shake parlor is not so new today’s market. Many businesses
have established different types of strategy hence, only few of them leads and
remaining on the market. The concept of “innovativeness” plays an important role to
achieve the competitive advantage of one business to another.
Unlike other shake business concept at Cajidiocan Romblon, they usually sell
only a plain shake or has a gulaman at the bottom and only focus to its taste, and
chufave shake is the best choice when it comes to customers taste preference and at
the same time will give them happiness for its different strategies just like putting “hugot”
from its flavors and bible verses that will surely inspired them. Chufave shake will also
different from its existing and possible competitors for its different toppings and from its
friendly environment, for the owners believe that customer are the lifeblood of all
businesses, so they must be treated or valued them just like precious jewels that may
cost a billion of peso, chufave shake is dedicated to give not only a good taste but also
a smile that will never be forgotten by the customers, because this is not just a shake
but it is chufave shake, so it is indeed true from the business tagline that once they sip it
they will never regret it.
With its passion for exceeding the expectation of customer unwavering
dedication to its quality and improve itself through innovations, chufave shake enterprise
sees itself winning not just on the stomach but also the heart to became the
Cajidiocan’s shake choice.

San Fernando Campus
B. Profitability
Based on the proponent’s analysis and evaluation of the target market, it is
foreseeable that the proposed business plan has great potential to generate
accumulative profit during the lifetime of the business. There is big possibility for the
business to attain success and continuously provides shake in the future. And may have
a probability to expand the target market in the upcoming years.
Chufave shake enterprise will be registered as partnership and will be located
inside the campus at Taguilos, Cajidiocan, Romblon. The total project will cost more or
less twenty-five thousand because of its high quality equipment’s, suppliers and
workers.
Company’s Logo
The company’s name is CSE, short for Chufave Shake Enterprise, originated
from the product’s name itself.
Brief Profile of the Entrepreneur
The business is propose by third year BSBA-FM students of Romblon State
University San Fernando Campus at San Fernando Romblon- namely Aivan Delima.
They came up on this kind of venture because it is trend on the market. It has a catchy
San Fernando Campus
name where customers will think what is the taste could be and it will be marketable as
the result of the conducting by the marketing research report.
Section II
Background and Business Concept
Shake has been known around us. There were so many business who made like
this product. Mostly shake is come from different flavor, sometimes it has a toppings.
This is most commonly shake but for our chufave shake will give you different style, new
taste and type, it can be cold or hot. We can give you shake even it is rainy or not. We
will be there to satisfied and serve you at the best we can. This would be your favorite
shake and you will goanna find this once you taste it.
Compared to current shake offerings in the market, our chufave shake exceeds
customer expectations through a wide offering of shakes made with quality ingredients
at a competitive price with great margins. Chufave shake also offer a shake that not
current in the market and that is a fresh shake or shake that made of fresh fruits. Our
competitive edge begins with our ability to use one supplier/ vendor for our ingredients
in making fresh shake that surely will refresh your soul.

San Fernando Campus
Section III
Description of the Business
The business is a service and manufacturing type were in it will be serving
people by providing their needs and wants in terms of shake preparation. The business
is not new to the market since there is some shake vendors in the market but chufave
shake is different from them, it has something new than what they have, which our
target is to give you a refreshment with a twist or a new taste.
The objectives of the business includes (1) to provide a customer’s satisfaction
and a high quality of service, (2) to maintain and expand the number with the
competitive price of target customers, (3) to be one of the most favorable drinks all the
time, (4) to earn profit, and (5) to provide employee satisfaction for customer.
The owners as well as the employees at the same time has various experiences
in handling a business like selling kakanin, snacks, like corndog which is made of
hotdog, graham balls, managing a bakery and small store which they earn income from
this businesses, so it is surely that this owners will be a great asset in the business and
will be a great help to produce a product that will satisfy the needs of the customer and
will result a great profit of a business and not a net loss.

San Fernando Campus
Section IV
Vision and Mission of the Business
Mission Statement
Chufave shake primary responsibility lies with its customers, to whom we offer
delicious and quality stunning shake that will give you true refreshment. Chufave shake
will give you the best at any season we will meet to provide and feels you happy. With
an emphasis on employee satisfaction, we pride ourselves on creating a friendly
environment for our customers. Our value comes from supplying all the people even
you are not from Cajidiocan or a tourist alike, with the refreshing that one-of-a-kind taste
and that is Chufave shake. A shake with a twist that will satisfy the thirst of our
customers and a resolute commitment to the customers, Chufave shake aims to
maintain high profitability, so that can serve customers for many years to come.
Vision Statement
Chufave shake aspires to be well establish, to be known as the best shake
enterprise and to be one of the best ideal drinks that provide refreshment to the market.
San Fernando Campus
SWOT ANALYSIS
STRENGTHS WEAKNESS
- Excellent product offering - High price of raw

- Focus on quality - Lack of equipment
- Employee satisfaction - Lack of employees
- Great service
- Affordable price
- Packaging style
OPPORTUNITIES THREATS
- Growing demand - Raw materials shortage

- Events in school - Competition to other drinks vendor
- Able to put a branch outside the school
during fiesta and cock fighting every
sunday
- Population of the school
- Location of the business
- Easily accessible
The given strengths of the Chufave shake are intended to be carried out when the
business opens.
San Fernando Campus
Section V
Marketing Plan
This aspects contains the market description of the product, analysis of the demand
supply situation, marketing plans and objectives for both short- term and long- term
operations, establishing company’s competitive advantage and marketing strategies
applicable in terms of pricing and promotion.
The American marketing association defines marketing as the activity, set of
institutions and process for creating, communicating, delivering and exchanging
offerings that have value for customers, clients, partners, and society at large so it
greatly indeed the marketing has a vital role in everyone’s living. Business will not
become success without the proper planning and without the existence of marketing.
Target Market
Chufave shake will target consumers that seeking a thirst quencher and looking for
a drink with a twist that will be alternative to sodas and other drinks that sell in the
campus and also in the community. Chufave shake target market will involve the
citizens of Taguilos, Cajidiocan Romblon that want to taste our product that surely will
give them refreshment and satisfaction.
Product: It’s Nature and Sustainability

San Fernando Campus
Product can be defined Product as anything that can be offered and exchange to
customers that will provide profit to the business and this is something that can caught
the attention, acquisition, use or consumption to satisfy need, want, demand or
expectation. Chufave shake is a new taste for the customers, it is new to the current
shake vendor. The customer has three choices of product and that is the fresh shake,
process flavored shake and the hot shake which is the milk tea.
The Chufave shake was derived from what is the product and what the product can
provide. “Chuf” is a tagalog or bisaya word that means in order to taste the product you
only need is to chuf it or mean to say sip it. “Fave” is derived from the word favorite that
want to orient the customers that this product will be taste good and surely will put to the
list of your favorite drinks. So the proponents name it as chufave shake because it is
unique and surely will catch the attention of the customers.
Future Product Plan
The proponents plan to create variety of shake flavor like the cookies and cream
flavor, cheese flavor and natural flavorings like strawberry, ube and buko. The business
also plans to add stalls in which the product will be sold throughout places far from the
stores.
San Fernando Campus
Pricing Scheme
In marketing price is the amount of money that pay for something or product, it is
the whole amount of money that equal to the cost plus or all the expenses in producing
the goods with a small amount of profit by the business. The pricing strategy is based
on competitive offerings and convenience of the customers. The convenience factor will
be the clients can make all their purchases with a discount. Chufave shake will offer a
volume proportion as a sales incentive when a customer buy one big and small process
flavored shake they can save five pesos for every purchases. To be competitive with
local offerings, chufave shake will be priced as follows:
Process Flavored Shake
Big -25
Medium -20
Small -15
Promo 1 big and 1 small -35
Fresh Fruit Shake
Big -20
Medium -25
Small -20
Milk Tea
Big -30
Medium -25
Small -20
Add toppings for as low as PHP 5.00

San Fernando Campus
Future Pricing Scheme
The proponents plan to give discounts the customers that purchase more than 10
cups so that they will also feel that they are valuable to the business.
Place/ Distribution Channel
Channel Distribution refers to the means of reaching the target market or it is the
method or strategy to penetrate a particular market segment. Distribution Channel are
also known as marketing channels or marketing distribution channels.
The business will be located at Taguilos, Cajidiocan, Romblon and also during
Sunday it will be located at the cock fighting arena of Cajidiocan, Romblon. The
proponents will use Direct Marketing Channel or known as producer to customer where
in the method of selling is directly to the buyer from the manufacturer with no middle
man or intermediary involved. In simplest the business will only sell at the location
stated above directly to customer.
Future Place/ Distribution Channel Plan
In terms of channel distribution, the proponents plan to sell their products in
some places in Taguilos, Cajidiocan Romblon and nearby barangays. It will also be
open in orders and delivery to different kinds of parties like the birthday party that want
to serve shake to their visitors.
Promotional Techniques
San Fernando Campus
The term promotion refers how the business will promote or advertise the product to
the customer, it is giving information or raising customer awareness about a certain
product or service. The business will implement the following promotional
communications:
Tagline-“Once you sip it you will never regret it!”- Chufave shake requires a memorable
phrase that plays on the concept of shake while addressing how the product is good
and must taste by customer. “Once you sip it you will never regret it!!” means in every
sip of our chufave shake surely you will never regret for it will give you happiness,
relaxation and surely this will never be remove to the customers mind that they will find
it in their everyday life, for it will be list down on their favorites.
Poster-The business will provide posters and will be posted in different areas in
barangay Taguilos and also to the near barangays so that we can expand our target
market.
Word of Mouth-This is through the customers, they will be able to promote our product
to other people so that our customer will expand. This strategy will implement through
giving our customer good service and satisfaction so that they can recommend our
product to their friends or family.
Twitter/ Facebook- Both are free social networking and micro- blogging sites that
enable users to send and read messages known as tweets and status updates. The
business will do a page Facebook that will promote the products and information about
the business, through this they can order through online but they are the one who will
get the product to the location of the business since business only offer direct selling to
the customer.
San Fernando Campus
Fliers- This are paper that contain advertisement about the products and this will be
distributed to the customers so that they can easily know what are the products
available and they can have choose on the products that been indicated in the fliers.
Business Card- This is a small piece of paper that contains the business name,
address or location and contacts were the customers can gain more information about
the product or the company.
Future Promotional Techniques Plan
As for promotion strategy, the proponents plan to give some promos and contest
for its loyal customer for motivation and to maintain their loyalty for a long period of time,
promotion will be rare use because for at least one year, customer is presume to know
about this new product to the market. Promotion will be use again if the business will
offer or launch other flavors of product.
Marketing Research
This part presents a comprehensive description of the research methods: it is
use to know the preferences of the target market in purchasing the Chufave shake.
Research Method
This research used a descriptive survey method. It involves in gathering data that
describe events and then organizes, tabulates, depicts and describes the data
collection. The study employed quantitative approaches in obtaining the data needed. It
utilized questionnaire as the tool on gathering the needed data.
Description of the Respondents

San Fernando Campus
The respondents of the study were the citizens of Taguilos, Cajidiocan Romblon.
The study employed a Non-probability method Sampling and employs a Voluntary
sample in choosing the respondents.
Total Population Total Sample
Taguilos, Cajidiocan, Romblon 1656 200
Table 2: Population and Sampling
Table 2 showed the number of the population and samples used in the study.
There were a total population of 1656 and by using the non-probability method the total
sample of 200 was obtained.
Instrumentation and Validation
The study utilized a set of questionnaires to gather data from the respondents.
The questionnaires seek for information regarding the respondent’s choices in
purchasing the Chufave Shake and questions about if their willing to purchase shake.
Demand
Demand is the ability and needed or desire to purchase a commodity or service
and it is important to know the demand to give emphasis on the total market share and
total volume and a group of customer that can able to buy the product.
Computation of the Demand

Population 1656
Percentage of respondents drinking shake 100%
1656
Percentage of respondents willing to buy Chufave shake 70%
1,159
Market Share 10%
Total Demand 116
Small cup (200 ml) (43%) 50

Medium cup (300 ml) (35%) 40
San Fernando Campus
Large cup (500 ml) (22%) 26
TOTAL 116
Table 3: Computation of the Demand
There are 1656 students in Cajidiocan National High School. By conducting a
research, it was revealed that 100% of them are eating and 70% of them are willing to
purchase the chufave shake. Lastly the projected market share is 10% that gives the
total demand of 116. As to the result of the survey, 43% preferred small cups (200 ml) in
purchasing chufave shake, 35% of them preferred medium cups (500 ml) in purchasing
the chufave shake.
Assumptions:
1) 43% of the target market will purchase chufave shake in a small cup (200ml) 5
times a week.
2) 35% of the target market will purchase chufave shake in a medium cup (300 ml)
5 times a week.
3) 22% of the target market will purchase chufave shake in a big cup (500 ml) 5
times a week.
4) The demand will increase 5% each year.
Chufave Shake in small cup (200 ml)

Year Population Demand (piece) Demand (ml) Demand (L)
2021 50 12,000 2,400,000 24,000
2022 53 12,720 2,544,000 25,440
2023 56 13,440 2,688,000 26,880
2024 59 14,160 2,832,000 28,320
2025 62 14,880 2,976,000 29,760
Table 4: Demand Schedule (Chufave Shake in a small cup 200ml)
Demand= Population x 5 cups per week x 4 x 12

San Fernando Campus
Demand (ml)= Demand x 200ml
Demand (L)= Demand per (ml)/ 100ml
Chufave Shake in medium cup (300 ml)

2021 40 9,600 2,880,000 28,800
2022 42 10,080 3,024,000 30,240
2023 44 10,560 3,168,000 31,680
2024 46 11,040 3,312,000 33.120
2025 48 11,520 3,456,000 34,560
Table 5: Demand Schedule (Chufave Shake in a medium cup 300ml)
Chufave Shake in big cup (500 ml)

2021 26 6,240 3,120,000 31,200
2022 27 6,480 3,240,000 32,400
2023 28 6,720 3,360,000 32,400
2024 29 6,960 3,480,000 32,400
2025 31 7,440 3,720,000 32,400
Table 6: Demand Schedule (Chufave Shake in a big cup 500ml)
Total Demand
Year Population Demand (ml) Demand (L)
2021 116 8,400,000 84,000
2022 122 8,808,000 88,080
2023 128 9,216,000 92,160
2024 134 9,624,000 96,240
2025 141 10,152000 101,520
San Fernando Campus
Table 7: Total Demand
Table 7 showed that the total demand for every size of cup, as well as to demand
per milliliter and per liter.
Supply
Supply is the process a system by which the product is provided to persons. The
basis of supply is the business equipment capacity to produce the chufave shake. The
supply will also increase 5% each year.
Volume Produced/ Day Percentage

Small cup 60 43%
Medium cup 50 36%
Big cup 30 21%
Total 140 100%
Table 8: Supply
Supply Schedule
Year Supply cups (200ml) Supply (ml) Supply (L)
2021 14,400 2,880,000 28,800
2022 15,120 3,024,000 30,240
2023 15,876 3,175,000 31,752
2024 16,670 3,334,000 33,340
2025 17,504 3,500,800 35,008
Table 9: Supply Schedule (chufave shake in a small cup (200ml))
Supply= 60 x per day x 5 x 4 x 12
Supply per (ml)= supply x 200ml
Supply per liter= supply per ml/100ml

San Fernando Campus
Supply Schedule
2021 12,000 3,600,000 36,000
2022 12.600 3,780,000 37,800
2023 15,230 3,969,000 39,690
2024 13,892 4,167,600 41,676
2025 14,587 4,376,100 43,761
Table 10: Supply Schedule (chufave shake in a medium cup (300ml))
Supply Schedule
2021 7,200 3,600,000 36,000
2022 7,560 3,780,000 37,800
2023 7,938 3,969,000 39,690
2024 8,335 4,167,500 41,675
2025 8,752 4,376,000 43,760
Table 11: Supply Schedule (chufave shake in a big cup (500ml))
Total Supply
Year Demand (ml) Demand (L)
2021 10,080,000 100,800
2022 10,584,000 105,840
2023 11,113,200 111,132
2024 11,669,100 116,691
2025 12,252,900 122,529
Table 12: Total Supply
San Fernando Campus
Table 12 showed that the total supply for every size of cup, as well as to demand
per milliliter and per liter.
Demand and Supply Analysis
Year Demand (L) Supply (L) Gap Satisfaction Rate

2021 84,000 100,800 16,800 100%
2022 88,080 105,840 17,760 100%
2023 92,160 111,132 18,972 100%
2024 96,240 116,691 20,451 100%
2025 101,520 122,529 21,009 100%
Table 13: Supply Schedule (chufave shake in a big cup (500ml))
Section VI
Sales Plan
The shake industry is economically stable. Industry trends show that as time
becomes more limited, people want faster, easier and more economical service in one
location. Customer are educated and more demanding of quality product.
The target market area is the Taguilos, Cajidiocan Romblon. This will includes a
target population of 1,656 students with the total demand of 116.
Sales Forecast
The total demand of the service is about 116 this is based on the survey
conducted to observe the average number of customer in the target market. However,
demand is projected to increase 5% annually.
To come up with projected sales forecast in terms of money, we analyzed first
the possible shake that we can render per day and its related prices based on our
selling price.
San Fernando Campus
To get the sales, supply is multiplied to its price
Sales= supply × price
The sales will increase 5% each year
In small cup (15.00)

Year Supply/ cup Sales
2021 14,400 216,000
2022 15,120 226,800
2023 15,876 238,140
2024 16,670 250,050
2025 17,504 262,560
Table 14: Projected Sales in a Small cup (200ml)
In medium cup (20.00)
2021 12,000 240,000
2022 12,600 252,000
2023 13,230 264,600
2024 13,892 277,840
2025 14,587 291,740
Table 15: Projected Sales in a Medium cup (300ml)
In big cup (25.00)

2021 7,200 180,000
2022 7,560 189,000
2023 7,930 198,250
2024 8,335 208,375
2025 8,752 218,800
Table 16: Projected Sales in a Big cup (500ml)
Total Sales
2021 2022 2023 2024 2025
Small cup 216,000 226,800 238,140 250,050 262,560
Medium 240,000 252,000 264,600 277,840 291,740

San Fernando Campus
cup
Big cup 180,000 189,000 198,250 208,375 218,800
Total 636,000 667,800 700,990 736,265 773,100
Table 17: Total Sales
Section VII
Business Requirements
Form of Business Ownership
The owners of the propose business will apply general partnership in their
business. The partners specify the percentage of the profits each will receive or who will
supervise which the aspect of the business for instance. Partners A, B, C, D, E, F, G, H
and I receive 11.11% of the profits. The partner will share equally in the business
profits. They may also specify that each partner will in absence of agreement have an
equal in the operation of the business. The Article 1762 of the Civil Code of the
Philippines defines partnership as a contract whereby two or more person bind
themselves to contribute money, property or industry to a common fund with the
intention of dividing the profits among themselves.
Equipment Requirements
San Fernando Campus
To be able to make a sale, man power is not just alone of course the business
need equipment’s. The list of equipment’s needed to run the daily operation of the
business is listed below:
 Blender
 Ice Crasher
Space Requirements
The business
Section VIII
Sales and Cost Plan
Sales
2021 2022 2023 2024 2025
Small cup 216,000 226,800 238,140 250,050 262,560
Medium cup 240,000 252,000 264,600 277,840 291,740
Big cup 180,000 189,000 198,250 208,375 218,800
Total 636,000 667,800 700,990 736,265 773,100
Cost
2021 2022 2023 2024 2025
Manufacturing Cost
Direct Material 120,000 126,000 132,300 138,915 145,861
Direct Labor 72,000 72,000 72,000 72,000 72,000
Equipment 5,000 5,000 5,000 5,000 5,000
Utilities 24,000 24,000 24,000 24,000 24,000

San Fernando Campus
Consumption
Stall Rent 2,500 2,500 2,500 2,500 2,500
Repairs and 1,000 1,000 1,000 1,000 1,000

Maintenance
Selling Cost
Advertising 1,000 1,000 1,000 1,000 1,000
Total 225,500 231,500 237,800 244,415 251,361
Section IX
Financial Aspects
Income Statement
2021 2022 2023 2024 2025
Sales 636,000 667,800 700,990 736,265 773,100
Total 225,500 231,500 237,800 244,415 251,361

Expenses
Net Income 410,500 436,300 463,190 491,850 521,739
San Fernando Campus

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CHUFAVE SHAKE ENTERPRISE

Romblon State University

CHUFAVE SHAKE ENTERPRISE

ACCOUNTANCY BUSINESS MANAGEMENT

Brief Description of the Project

remaining on the market. The concept of “innovativeness” plays an important role to

achieve the competitive advantage of one business to another.

they will never regret it.

With its passion for exceeding the expectation of customer unwavering

Cajidiocan’s shake choice.

Based on the proponent’s analysis and evaluation of the target market, it is

a probability to expand the target market in the upcoming years.

Chufave shake enterprise will be registered as partnership and will be located

from the product’s name itself.

Brief Profile of the Entrepreneur

The business is propose by third year BSBA-FM students of Romblon State

the result of the conducting by the marketing research report.

Background and Business Concept

in making fresh shake that surely will refresh your soul.

Description of the Business

The business is a service and manufacturing type were in it will be serving

target is to give you a refreshment with a twist or a new taste.

The objectives of the business includes (1) to provide a customer’s satisfaction

will result a great profit of a business and not a net loss.

Vision and Mission of the Business

an emphasis on employee satisfaction, we pride ourselves on creating a friendly

customers and a resolute commitment to the customers, Chufave shake aims to

Chufave shake aspires to be well establish, to be known as the best shake

- Excellent product offering - High price of raw

- Growing demand - Raw materials shortage

operations, establishing company’s competitive advantage and marketing strategies

applicable in terms of pricing and promotion.

The American marketing association defines marketing as the activity, set of

institutions and process for creating, communicating, delivering and exchanging

give them refreshment and satisfaction.

Product: It’s Nature and Sustainability

the attention, acquisition, use or consumption to satisfy need, want, demand or

unique and surely will catch the attention of the customers.

Future Product Plan

local offerings, chufave shake will be priced as follows:

Process Flavored Shake

Promo 1 big and 1 small -35

Fresh Fruit Shake

Add toppings for as low as PHP 5.00

Place/ Distribution Channel

method or strategy to penetrate a particular market segment. Distribution Channel are

also known as marketing channels or marketing distribution channels.

stated above directly to customer.

Future Place/ Distribution Channel Plan

In terms of channel distribution, the proponents plan to sell their products in

to serve shake to their visitors.

the customer, it is giving information or raising customer awareness about a certain

product or service. The business will implement the following promotional

it in their everyday life, for it will be list down on their favorites.

product to their friends or family.

the product or the company.

Future Promotional Techniques Plan

offer or launch other flavors of product.

This part presents a comprehensive description of the research methods: it is

utilized questionnaire as the tool on gathering the needed data.

Description of the Respondents

The study employed a Non-probability method Sampling and employs a Voluntary

sample in choosing the respondents.