Professional Documents
Culture Documents
Reynaldo Boton Business Plan
Reynaldo Boton Business Plan
Department of Education
Region IV-B MIMAROPA
CAMBALO NATIONAL HIGH SCHOOL
Cambalo, Cajidiocan, Romblon
________________________________________________________________
In Partial Fulfillment
Of the Requirements for the Subject Entrepreneurship
(GENERAL ACADEMIC STRAND)
BY:
Reynaldo R. Boton J.r
Diana R. Mingo
Christina R.Rivero
Vincent R. Mallo
Haru P. Gutierrez
Noah R. Roa
Rina G. Moreno
July 2021
TABLE OF CONTENTS
EXECUTIVE SUMMARY………………………………………………………… 1
SUSTAINABILITY
I. Financial Plan………………………………………………..…………
13
II. Social Impact……………………………………..…………………….
20
APPENDICES
Biographical Sketch
EXECUTIVE SUMMARY
Chufave Shake Enterprise is dedicated for all the people that want
refreshment and want to experience something new in the shake that will provide
them satisfaction. We will not only sell process flavored shake but also a shake
that made of fresh fruits, so surely the customer will not only benefit from it good
taste but also a great help for their health. So in every peso they spend to
chufave shake is also counting for their better health. Chufave shake will not only
offer cold shake but also a hot shake, so even during rainy season our shake is
still open because we will offer you our hot shake and that is we called milk tea,
and this will provide you hotness during cold season. It will be served for both
men and women, at any age and will also accept orders. It will be selling not only
a plain or with a flavored shake but also it will have a different bottom and
toppings just like gulaman, whipped cream, bingo crash in different flavors and
nips that surely will give the customer a refreshment with a twist at an acceptable
price. Chufave Shake will also maintain a friendly and creative work environment
which respects ideas and hardwork of its competitors. It will use a good looking
Shake has been known around us. There were so many business who made
like this product. Mostly shake is come from different flavor, sometimes it has a
toppings. This is most commonly shake but for our chufave shake will give you
different style, new taste and type, it can be cold or hot. We can give you shake
even it is rainy or not. We will be there to satisfied and serve you at the best we
can. This would be your favorite shake and you will goanna find this once you
taste it.
quality ingredients at a competitive price with great margins. Chufave shake also
offer a shake that not current in the market and that is a fresh shake or shake
that made of fresh fruits. Our competitive edge begins with our ability to use one
supplier/ vendor for our ingredients in making fresh shake that surely will refresh
your soul.
2
BUSINESS PLAN PROPER
will think what is the taste could be and it will be marketable as the result
VISION
Chufave shake aspires to be well establish, to be known as
the best shake enterprise and to be one of the best ideal drinks
that provide refreshment to the market.
MISSION
to whom we offer delicious and quality stunning shake that will give
you true refreshment. Chufave shake will give you the best at any
supplying all the people even you are not from Cajidiocan or a
tourist alike, with the refreshing that one-of-a-kind taste and that is
Chufave shake. A shake with a twist that will satisfy the thirst of our
VALUES
Integrity in all we do
Passion for the business
Learning and its rapid conversion to action
Single minded commitment to achieve our stated goals
4
III. THE MARKETING PLAN
people by providing their needs and wants in terms of shake preparation. The
business is not new to the market since there is some shake vendors in the
market but chufave shake is different from them, it has something new than what
they have, which our target is to give you a refreshment with a twist or a new
taste.
satisfaction and a high quality of service, (2) to maintain and expand the number
with the competitive price of target customers, (3) to be one of the most
favorable drinks all the time, (4) to earn profit, and (5) to provide employee
which is made of hotdog, graham balls, managing a bakery and small store
which they earn income from this businesses, so it is surely that this owners will
be a great asset in the business and will be a great help to produce a product
that will satisfy the needs of the customer and will result a great profit of a
5
Description of the Target Market
Chufave shake will target consumers that seeking a thirst quencher
and looking for a drink with a twist that will be alternative to sodas and
other drinks that sell in Cajidiocan. Chufave shake target market will
involve the citizens of Taguilos, Cajidiocan Romblon that want to taste our
Market Size
The store market will be put up in Taguilos, Cajidiocan, Romblon
Competition
The taste of our product will the best basis to encourage citizens to
buy, and also the packaging which throughly impress the taste buds of
people in refreshing shake
Market Share
Chufave shake enterprise will be registered as partnership and will
Market Trends
And may have a probability to expand the target market in the upcoming years.
B. Marketing Strategies
Product
Product as anything that can be offered and exchange to
customers that will provide profit to the business and this is something
need, want, demand or expectation. Chufave shake is a new taste for the
customers, it is new to the current shake vendor. The customer has three
choices of product and that is the fresh shake, process flavored shake
The Chufave shake was derived from what is the product and what
the product can provide. “Chuf” is a tagalog or bisaya word that means in
order to taste the product you only need is to chuf it or mean to say sip it.
“Fave” is derived from the word favorite that want to orient the customers
that this product will be taste good and surely will put to the list of your
PRODUCTS
PRICE
In marketing price is the amount of money that pay for something or product,
it is the whole amount of money that equal to the cost plus or all the expenses in
producing the goods with a small amount of profit by the business. The pricing
The convenience factor will be the clients can make all their purchases with a
discount. Chufave shake will offer a volume proportion as a sales incentive when
a customer buy one big and small process flavored shake they can save five
follows:
Large -25
Medium -20
Small -15
Large -20
Medium -25
Small -20
Milk Tea
Large -30
Medium -25
Small -20
PLACE
The business will be located at Taguilos, Cajidiocan, Romblon. The
where in the method of selling is directly to the buyer from the manufacturer with
no middle man or intermediary involved. In simplest the business will only sell at
contest for its loyal customer for motivation and to maintain their loyalty for a
long period of time, promotion will be rare use because for at least one year,
customer is presume to know about this new product to the market. Promotion
will be use again if the business will offer or launch other flavors of product.
10
Production Paradigm
o Transformation Process
11
DETAILED DESCRIPTION ON THE RISK AND OPPORTUNITIES
( SWOT ANALYSIS)
STRENGTHS WEAKNESS
Excellent product offering High price of raw
Focus on quality Lack of equipment
Employee satisfaction Lack of employees
Great service
Affordable price
Packaging style
OPPORTUNITIES THREATS
12
V. OPERATION PLAN
13
A. Staff Requirements
Store Manager
Sales Boy/Sales
Girl
Delivery Boy
Store Manager- in charge of entire store and the employees that work
within. In-charge in planning and promoting the daily schedule of
employees and the business and coordinate to the employees.
Sales Boy/Sales girl - they are the ones operating the business,
entertaining the costumer and organizing the orders.
Delivery boy- delivers the products to designated Barangay and for the
daily maintenance of vehicle.
14
SUSTAINABILITY
I. FINANCIAL PLAN
Description of the Respondents
The respondents of the study were the citizens of Taguilos, Cajidiocan
Table 2 showed the number of the population and samples used in the
study. There were a total population of 1656 and by using the non-probability
choices in purchasing the Chufave Shake and questions about if their willing to
purchase shake.
Demand
service and it is important to know the demand to give emphasis on the total
market share and total volume and a group of customer that can able to buy the
product.
15
conducting a research, it was revealed that 100% of them are eating and 70% of
them are willing to purchase the chufave shake. Lastly the projected market
share is 10% that gives the total demand of 116. As to the result of the survey,
43% preferred small cups (200 ml) in purchasing chufave shake, 35% of them
Assumptions:
1) 43% of the target market will purchase chufave shake in a small cup
2) 35% of the target market will purchase chufave shake in a medium cup
3) 22% of the target market will purchase chufave shake in a big cup (500
16
17
Total Demand
Year Population Demand (ml) Demand (L)
2021 116 8,400,000 84,000
2022 122 8,808,000 88,080
2023 128 9,216,000 92,160
2024 134 9,624,000 96,240
2025 141 10,152000 101,520
Table 7: Total Demand
Table 7 showed that the total demand for every size of cup, as well as to
Supply
persons. The basis of supply is the business equipment capacity to produce the
18
Volume Produced/ Day Percentage
Small cup 60 43%
Medium cup 50 36%
Big cup 30 21%
Total 140 100%
Table 8: Supply
Supply Schedule
Year Supply cups (200ml) Supply (ml) Supply (L)
2021 14,400 2,880,000 28,800
2022 15,120 3,024,000 30,240
2023 15,876 3,175,000 31,752
2024 16,670 3,334,000 33,340
2025 17,504 3,500,800 35,008
Table 9: Supply Schedule (chufave shake in a small cup (200ml))
Supply Schedule
Year Supply cups (300ml) Supply (ml) Supply (L)
2021 12,000 3,600,000 36,000
2022 12.600 3,780,000 37,800
2023 15,230 3,969,000 39,690
2024 13,892 4,167,600 41,676
2025 14,587 4,376,100 43,761
Table 10: Supply Schedule (chufave shake in a medium cup (300ml))
19
Supply Schedule
Year Supply cups (500ml) Supply (ml) Supply (L)
2021 7,200 3,600,000 36,000
2022 7,560 3,780,000 37,800
2023 7,938 3,969,000 39,690
2024 8,335 4,167,500 41,675
2025 8,752 4,376,000 43,760
Table 11: Supply Schedule (chufave shake in a big cup (500ml))
Total Supply
Year Demand (ml) Demand (L)
2021 10,080,000 100,800
2022 10,584,000 105,840
2023 11,113,200 111,132
2024 11,669,100 116,691
2025 12,252,900 122,529
Table 12: Total Supply
Table 12 showed that the total supply for every size of cup, as well as to
20
Sales Plan
time becomes more limited, people want faster, easier and more economical
service in one location. Customer are educated and more demanding of quality
product.
The target market area is the Taguilos, Cajidiocan Romblon. This will
includes a target population of 1,656 students with the total demand of 116.
Sales Forecast
The total demand of the service is about 116 this is based on the survey
first the possible shake that we can render per day and its related prices based
21
22
Total Sales
2021 2022 2023 2024 2025
23
SOCIAL IMPACT
24
APPENDICES
BIOGRAPHICAL SKETCH
Diana A. Mingo was born on December 04, 2002 at Cambalo,
Cajidiocan, Romblon. She is the 2 nd among the four children of Mr. Rolando
Mingo and Mrs. Emalyn Mingo.
She finished her Primary Education at Cambalo Elementary School. She
completed her secondary education at Cambalo National High School. She
pursued her Senior High School at Cambalo National High School under the
General Academic Strand (GAS).
DIANA A. MINGO
BIOGRAPHICAL SKETCH
Noa R. Roa was born on March 18, 2003 at Silum, Magdiwang, Romblon.
She is the 4th among the seven children of Mr. Catalino Roa and Mrs. Analyn
Roa.
She finished her Primary Education at Cambalo Elementary School. She
completed her Secondary Education at Cambalo National High School. She
pursued her Senior High School at Cambalo National High School under
General Academic Strand (GAS).
NOA R. ROA
BIOGRAPHICAL SKETCH
Mica R. Mingo was born on August 15, 2002 at Cambalo, Cajidiocan,
Romblon. She is the 8 th among the ten children of Mr. Thomas Mingo and Mrs.
Arcelie Mingo.
She finished her Primary Education at Cambalo Elementary School. She
completed her Secondary Education at Cambalo National High School. She
pursued her Senior High School at Cambalo National High School under
General Academic Strand (GAS).
MICA R. MINGO
BIOGRAPHICAL SKETCH
Christina R. Rivero was born on February 24, 2003 at Cambalo,
Cajidiocan, Romblon. She is the youngest among the seven children of Mr.
Danilo Rivero and Mrs. Marcita Reviro.
She finished her Primary Education at Cambalo Elementary School. She
completed her Secondary Education at Cambalo National High School. She
pursued her Senior High School at Cambalo National High School under
General Academic Strand (GAS).
CHRISTINA R. RIVERO
BIOGRAPHICAL SKETCH
Reynaldo R. Boton Jr. was born on January 06, 2001 at Taguilos,
Cajidiocan, Romblon. He is the 4th among the six children of Mr. Reynaldo Boton
Sr. and Mrs. Fely Boton.
He finished his Primary Education at Taguilos Elementary School. He
completed his Secondary Education at Taguilos National High School. He
pursued his Senior High School at Cambalo National High School under General
Academic Strand (GAS).
REYNALDO R. BOTON
BIOGRAPHICAL SKETCH
Vincent R. Mallo was born on October 23, 2000 at Cambalo, Cajidiocan,
Romblon. He is the 1st among the three children of Mr. Noel Mallo and Mrs.
Susana Mallo.
He finished his Primary Education at Cambalo Elementary School. He
completed his Secondary Education at Cambalo National High School. He
pursued his Senior High School at Cambalo National High School under General
Academic Strand (GAS).
VINCENT R. MALLO
BIOGRAPHICAL SKETCH
Haru R. Gutierrez was born on November 16, 1996 at Marigondon,
Cajidiocan, Romblon. He is the 10th among twelve children of Mr. Oscar
Gutierrez and Mrs. Felilanie Gutierrez.
He finished his Primary Education at Marigondon Elementary School. He
completded his Secondary Education at Cambalo National High School. He
pursued his Senior High School at Cambalo National High School under General
Academic Strand (GAS).
HARU R. GUTIERREZ
BIOGRAPHICAL SKETCH
John Reymond C. Rabino was born on July 07, 2002 at Cambalo,
Cajidiocan, Romblon. He is the 2nd among the four children of Mr. Edgar Rabino
and Mrs. Sheryl Rabino.
He finished his Primary Education at cambalo Elementary School. He
completed his Secondary Education at Cambalo National High School. He
pursued his Senior High School at Cambalo National high School under General
Academic Strand (GAS).
BIOGRAPHICAL SKETCH
Rina G. Moreno was born on October 5,2000 at Otod San Fernando
Romblon. She is the 6 th among the seven children of Mr. Romeo Genvia and
Mrs. Anita Moreno.She finished her primary Education at San Fernando
Elementary School.
She obtained her Secondary Education at CAmbalo National High School under
General Academic Strand (Gas).
Rina G. Moreno