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The 'AATMANIRBHAR TOYS INNOVATION CHALLENGE' welcomes you to participate and create an
attractive toy based game, inspired by Indian tradition and culture. Toys and games have always been an
enjoyable means of training young children about life and values in society. Through this innovation challenge,
we will be wish to educate children about Indian culture, heritage and rituals by immersing them into our
cultural richness in a fun, interactive way.
This is the time that we utilize the strenghth of our bright ideas and bring out games based on our Indian culture,
tradition and heritage and stories of ancient lives and put into display the beliefs and traditions that exist among
communities of people.
OBJECTIVE
The Hon'ble Prime Minister in his Mann Ki Baat address on August 30th 2020, mentioned the great potential
and opportunity that can be tapped to promote 'AatmaNirbhar Indian Toys'. In order to give visibility to the
Indigenous Toys manufacturer, MyGov is honoured to launch a National level 'AATMANIRBHAR TOYS
INNOVTION CHALLENGE', to encourage Indians to design toy-based games based on Indian tradition,
culture, heritage, mythological stories and characters.
METHODOLOGY
Individual participation
Team participation (maximum of 4 people)
All entries will be checked for its originality and non plagiarization
Board game
Outdoor Game
Digital Game - Any game can be in digital form by usage of toys or props (eg pieces on chess board or
dice in ludo). Each digital game must include storyline with props or toys inside the game.
With the change in lifestyle and deepening of western influence, we see one striking difference between modern
childhood and the children of previous generation, the lack of Indian games. Earlier games had a rich culturale
and heritage value and were tools to pass on some ancestral knowledge. They were also suitable for all ages and
increased the interaction between generations.
MyGov India's 'AATMANIRBHAR TOYS INNOVATION CHALLENGE' is intended to address these issues.
ELIGIBILITY CRITERION:
No age criterion
Participation can be an individual or a team
Entries should be original and not plagiarized
EVALUATION
All the submitted entries will be reviewed by our evaluators under different fields.
Each application will be assessed by a set of evaluators to ensure the best submission gets selected.
All entries will be checked for its originality and not being plagiarized.
The game proposed must have usage of toys or props (eg pieces on chess board or dice in ludo) and
incase of of a digital game, the game must include storyline with prop or toys inside the game.
The game must reflect Indian culture, tradition and values. The significance of value proposed can be
limited to local or National level.
The submission should include a written brief about the game within 500 words
The applications will be evaluated on different parameters:
The evaluators reserve the right to select or reject any submission without assigning any reasons whatsoever and
without thereby incurring any liability to the participant(s) whatsoever.
TIMELINES
REWARD:
DISCLAIMER
MeitY reserves the right, at its sole discretion, to cancel, terminate, suspend this contest and modify the rules
and prizes related to the contest without prior notice. In no event shall MeitY/Digital India/MyGov/NIC or any
other organizers be liable for any claims, losses, expenses or damages, arising out of or in connection with the
foregoing.
MyGov platform is designed, developed and hosted by National Informatics Centre, Ministry of Electronics &
Information Technology, Government of India.