COVENANT UNIVERSITY

COLLEGE OF BUSINESS AND SOCIAL SCIENCES

DEPARTMENT: MASS COMMUNICATION

COURSE LECTURER: DR. STELLA ARIRIGUZOH
PROGRAMME: MASS COMMUNICATION
COURSE CODE: MAC 414
COURSE TITLE: STATION MANAGEMENT AND OPERATIONS
COURSE UNITS: 2
SEMESTER: ALPHA
TIME: 10am - 12 noon, Thursdays
LOCATION: Studio

A) COURSE OVERVIEW: This course examines the administrative skills and basic
management principles needed for the running of an average radio or television station or both. It
also examines programmes and programming; station marketing techniques and the basics of
media management.

B) COURSE OBJECTIVES: At the end of this course, the students are expected to be able to
know:
 Identify what it takes to establish a broadcast station
 Outline the administrative skills to run a broadcast station
 Articulate broadcast programmes
 Be able to market a broadcast station

C) METHODS OF LECTURE DELIVERY/TEACHING AIDS

 Use of multimedia facilities
 Class Lectures
 Individual and group assignments
 Tests
 Examination

D) COURSE OUTLINE
MODULE 1 (WEEK A-B)
What a broadcast station is
Objectives of a broadcast station
What broadcast management is
MODULE 2 (WEEK C-D)
The roles and functions of the broadcast manager
Actions for effective management - communication, leadership, motivation, discipline
Studies of the management of specific Nigerian broadcast stations

MODULE 3 (WEEK E-F)

Programme philosophy
Types of programmes
Sources of radio and television programmes
Preparing programme schedules

MODULE 4 (WEEK G-H)

Production of programmes
Developing new programmes

MODULE 5 (WEEK I-J)

Sources of financing the station
Controlling wasteful spending in the station
Attracting and developing new sources of income for the broadcast station

MODULE 6 (WEEK K-L)

Basic personnel required in a broadcast station
Basic broadcast equipment required

REVISION

METHOD OF GRADING: Continuous Assessment (tests and assignments)

End of Semester Examination
E) TUTORIALS
- Week 4 – Tutorial 1
- Week 7 – Tutorial 2
- Week 11 – Tutorial 3

F) STRUCTURE OF THE PROGRAMME/METHOD OF GRADING

CA (30 Marks)
End of Semester Examination (70 Marks)

G) GROUND RULES & REGULATIONS

Students are expected to:
 Attend all classes and on time .On time means not later than twenty minutes from the
beginning of the class.
 Hand in all assignments promptly.
 Conduct themselves in an orderly manner.
 Be dress code complaint
H) TERM PAPER AND ASSIGNMENT:
Students will be required to carry out individual and group assignments on topics to be approved
in class.

 ALIGNMENT WITH COVENANT UNIVERSITY VISION AND GOALS :

This course aligns with the University vision of producing experts in their different areas of
discipline

J) CONTEMPORARY ISSUES/ INDUSTRIAL RELEVANCE

This course is part of the training process that will produce experts in managing a broadcast station
successfully and profitably. Effective management is a key aspect in the broadcast industry

K) RECOMMENDED READING/TEXT:
 Jones, G.R. & George, J.M. (2004). Essentials of contemporary management. New
York: McGraw-Hill.

 Byars, L.L. & Rue, L.W. (2004). Human resource management. New York:
McGraw/Hill