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Stadia Design & Technology Expo, held from April 12 to 14, 2011, in Los Angeles,
California, is the must-attend exhibition for all stadium and arena owners and operators.

Almost 100 exhibitors have confirmed their participation at the 2011 show, making
Stadia Design & Technology Expo 2011 one of the most significant exhibitions in
North America dedicated to showcasing next-generation stadium and arena designs,
concepts, services and technologies. The list of participating companies, which can be
found on page 6 of this pocket guide, reads like a who’s who of the stadia industry.
Indeed, if it’s revenue-generation technologies; innovative capacity-boosting concepts;
environmentally conscious building materials and services; operational efficiency-
enhancing technologies and services; or world-class design and architectural technologies
and service providers that you want to meet, you need to visit Stadia Design &
Technology Expo 2011!

Furthermore, the adjacent conference is an integral part of Stadia Design &

Technology Expo 2011, and boasts an international speaker line-up with highlights
including Bob Newman, chief operating officer, AEG Facilities; Robert Mankin AIA, LEED
AP Partner, NBBJ; William McCullough, principal, EwingCole; Ryan Gedney AIA, senior
designer, 360 Architecture; Ron Turner, director sports/entertainment, Gensler & Peter
Barsuk, senior associate, Gensler; Dr Arg. Carlos de la Corte, principal, Arena Estadios;
Dan Meis, senior principal, Populous; and Tim Leiweke, president and CEO, AEG
Worldwide to name but a few. If you’ve not yet registered to attend this must-attend
conference, go online now to do so at www.stadiadesignandtechnology.com. You can
participate for as little as $447.

You’ll find this pocket guide contains all of the information you need to help you plan a
successful trip to Stadia Design & Technology Expo 2011, so study it, then be sure to
bring it with you to the event. For the time being, however, I wish you safe travels and
look forward to welcoming you to LA in April.

Warmest regards
Graham Johnson
Managing director

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HI69>6B6<6O>C:
W W W. S T A D I A - M A G A Z I N E . C O M

Also inside:
Russia 2018
Qatar 2022
AAMI Park
Sporting Park
incorporating
TURF
March 2011
Turk Telekom Arena
Mobile Technology

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Orlando’s new Amway Center is reaping the rewards of making its
high-end amenities available to all spectators, whatever the price of their tickets
THE OFFICIAL PUBLICATION OF STADIA DESIGN & TECHNOLOGY 2011


DCA>C:CDL
W W W. S T A D I A - M A G A Z I N E . C O M W W W. S T A D I A - M A G A Z I N E . C O M W W W. S T A D I A - M A G A Z I N E . C O M

Inside:
Cash advance: UEFA’s new Also inside: Also inside:
finance rules underline LEED and BREEAM Enabling development
stadia’s vital revenue role
10 top innovations Aviva Stadium
Twice as nice: Kansas City’s
Digital screens Red Bull Arena
Truman Sports Complex undergoes
a multimillion dollar refit incorporating
TURF Estadio Omnilife incorporating
TURF Luxury suites
September 2010 BC Place July 2010 Catering

PEACE
How do you design a state-of-the-art stadium capable of satisfying the demands of two fierce NFL rivals?
DIVIDEND
A new sports project in Basrah, southern Iraq, has the potential to heal the wounds of war
THE OFFICIAL PUBLICATION OF STADIA DESIGN & TECHNOLOGY 2011 THE OFFICIAL PUBLICATION OF STADIA DESIGN & TECHNOLOGY 2011 THE OFFICIAL PUBLICATION OF STADIA DESIGN & TECHNOLOGY 2011

lll#hiVY^V"bV\Vo^cZ#Xdb
8DCI:CIH
06 WHO WILL YOU MEET AT STADIA DESIGN & TECHNOLOGY EXPO 2011?

14 FLOOR PLAN: PLAN YOUR VISIT

16 NEW PROJECTS PAVILION

18 CONFERENCE PROGRAM

26 TRAVEL INFORMATION

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Company name Stand number

Acoustical Design Group Inc 1946

Adaptive Technologies Group 1714
AIA-LA 2272
Architectural Wall Systems 1746
Arizon Structures 1700
Bayer Material Science 1806
Birdair Inc 1844
BMT Fluid Mechanics Ltd 2014
BRAZIL 2014 and RIO 2016 2216
Bundlemaster 1740
C+L Supply Company 1814
Callahan Studios 1958
CEI Architecture Planning Interiors 1920
Clark Construction Group 1828
Community Professional Loudspeakers 1874
Corsair Display Systems LLC 1775
Duo-Guard Industries Inc 2264
Ellerbe Becket an AECOM Company 1926 + 2024
Envision Peripherals Inc 2060
Epic Production Technologies 1744

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6ABDHI&%%:M=>7
Company name Stand number

EventDeck 2112
EwingCole 1978 + 2130 + 2230
FabriTec Structures 2218
Garaventa Lift 2273
Gensler 2274
gmp Architekten von Gerkan, Marg und Partner 2132
Green4Solutions 1974
Harman International 2172
HKS Inc 2124 + 2120
HNTB 2036 + 2032
Intelligent Engineering (UK) Ltd 2071
International Association of Venue Managers 1870
Kalzip Inc 1730
Kromer Co LLC 1758
Langan Engineering & Environmental Services 1826
Logo Hooks Inc 2236
Manhattan Construction Company 2044
Manica Architecture 2116
Mortenson Construction 1950
Musco Lighting LLC 1720

7
L=DÉH:M=>7>I>C<6I
HI69>69:H><CI:8=CDAD<N:MED'%&&Ä8O9ECF7DO

Company name Stand number

NanaWall Systems Inc 2146

NBBJ 1944 + 1930 + 1928
Odell Associates Inc 1832
PACIFA Decision 1914
PCL Construction Services Inc 1856
Ping HD 1940
POPULOUS 1922 + 2016
Portafloor 1770
Radiant Imaging Inc 2012
RipBangSVI 2150
Rosser International Inc 1764
Rossetti 2034 + 2030
Rowan Williams Davies & Irwin 1846
Sabic Innovative Plastics 2100
Seating Solutions 1706
Seat Renew Global Limited 2244
SignCo 2240
Skanska USA Building Inc 2075
SKIDATA AG 1974

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 >IDGH!
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Company name Stand number

Smartmachine Forschung + Entwicklung GmbH 1974

Smith Seckman Reid Inc 1756
Stadium and Arena Management Magazine 2252
Standard Vision LLC 2144
Structal-Heavy Steel Construction 1842
SunBriteTV LLC 1912
TEPCO Contract Glazing Inc 2228
The Box Seat 1706
360 Architecture 2022 + 2026
Titan Carter Platform Systems 2214
Tomra North America 2114
Turner Construction Company 1840
U.S Green Building Council Los Angeles 1772
UNI-SYSTEMS 2174
Vector Foiltec LLC 1918
VENUESToday 1704
Visual Graphic Systems Inc 2222
Walter P Moore & Associates Inc 1830
William Caruso & Associates 1940

9
L=DÉH:M=>7>I>C<6I
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Stand number Company name
1700 Arizon Structures
1704 VENUESToday
1706 Seating Solutions
1706 The Box Seat
1714 Adaptive Technologies Group
1720 Musco Lighting LLC
1730 Kalzip Inc
1740 Bundlemaster
1744 Epic Production Technologies
1746 Architectural Wall Systems
1756 Smith Seckman Reid Inc
1758 Kromer Co LLC
1764 Rosser International Inc
1770 Portafloor
1772 U.S Green Building Council Los Angeles
1775 Corsair Display Systems LLC
1806 Bayer Material Science
1814 C+L Supply Company
1826 Langan Engineering & Environmental Services
1828 Clark Construction Group
1830 Walter P Moore & Associates Inc
1832 Odell Associates Inc

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Stand number Company name
1840 Turner Construction Company
1842 Structal-Heavy Steel Construction
1844 Birdair Inc
1846 Rowan Williams Davies & Irwin
1856 PCL Construction Services Inc
1870 International Association of Venue Managers
1874 Community Professional Loudspeakers
1912 SunBriteTV LLC
1914 PACIFA Decision
1918 Vector Foiltec LLC
1920 CEI Architecture Planning Interiors
1922 POPULOUS
1926 Ellerbe Becket an AECOM Company
1928 NBBJ
1930 NBBJ
1940 William Caruso & Associates
1940 Ping HD
1944 NBBJ
1946 Acoustical Design Group Inc
1950 Mortenson Construction
1958 Callahan Studios
1974 SKIDATA AG

11
L=DÉH:M=>7>I>C<6I
HI69>69:H><CI:8=CDAD<N:MED'%&&Ä8OIJ7D:
Stand number Company name
1974 Smartmachine Forschung + Entwicklung GmbH
1974 Green4Solutions
1978 EwingCole
2012 Radiant Imaging Inc
2014 BMT Fluid Mechanics Ltd
2016 POPULOUS
2022 360 Architecture
2024 Ellerbe Becket an AECOM Company
2026 Threesixty Architecture
2030 Rossetti
2032 HNTB
2034 Rossetti
2036 HNTB
2044 Manhattan Construction Company
2060 Envision Peripherals Inc
2071 Intelligent Engineering (UK) Ltd
2075 Skanska USA Building Inc
2100 Sabic Innovative Plastics
2112 EventDeck
2114 Tomra North America
2116 Manica Architecture
2120 HKS Inc

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 >IDGH!
6ABDHI&%%:M=>7
Stand number Company name
2124 HKS Inc
2130 EwingCole
2132 gmp Architekten von Gerkan, Marg und Partner
2144 Standard Vision LLC
2146 NanaWall Systems Inc
2150 RipBangSVI
2172 Harman International
2174 UNI-SYSTEMS
2214 Titan Carter Platform Systems
2216 BRAZIL 2014 and RIO 2016
2218 FabriTec Structures
2222 Visual Graphic Systems Inc
2228 TEPCO Contract Glazing Inc
2230 EwingCole
2236 Logo Hooks Inc
2240 SignCo
2244 Seat Renew Global Limited
2252 Stadium and Arena Management Magazine
2272 AIA-LA
2264 Duo-Guard Industries Inc
2273 Garaventa Lift
2274 Gensler

13
;ADDGEA6C"=6AA?
1160 1266 1468 1570 1572 1672
1362 1564
1162 1664
1156 1256 1352 1456 1560

1454 1660

1154 1250 1348 1446

1152
■ DELEGATE DINING
KEY

1148 1244 1249 1346 1344 1442

■ DELEGATE COFFEE PICK-UP STATION Live Lounge Concessions Area
■ VISITOR RELAXATION AREA / SNACK BAR 1340 1438
1144 1146 1240
■ VIP1140
LOUNGE SPONSORED
1142
BY1248 1336 1434
EPIC PRODUCTION TECHNOLOGIES
■ DRINKS RECEPTION AREA
■ STADIA DESIGN & TECHNOLOGY 2012
1138 1234 1332
1436

■ INTERNET
1136 AREA 1232 1235 1328 1536
■ 1132 1228
CONFERENCE ROOMS, SOUTH LOBBY ABOVE HALL 1428J
1432
1130 4 1226 1326 1528
1128

1222 1322 1422 1522

1126 1124
1418 1518 1524
1414
1116 1514

1104
1112 1412

1108 1204 1210 1506

1100 1406
Conference rooms, South
1202 Lobby above Hall J
1102

Access to conference rooms,

TO
CONCOURSE
South Lobby above Hall J
LEVEL

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 DELEGATE
2075
DINING 1978 2178

1768 1775 1860 1874 1875 1974 2174 2274 2273

2071 2172

1764 1771 1864 1962 1972 2272 2264

1756 1758 1856 1958 2060 2256

1752 1750 1850 1848 1946 1952 2038 2050 2150 2252
1950 2044
1746 1844 1846 1944 2036 2144 2146 2236 2248

1930
1744 2032 2034 2132
1742 1842 1840 1940 2240
1740 1928 2028 2030 2128 2130 2230

New Projects and Remodel Pavilion

1728 1730 1832 1830 1926 2024 2026 2124 2228

1724 1826 1920 1924 2020 2022 2120 2216 2222

1726 1828 2220

1720 1918 1922 2016 2018 2116

1708 1714 1812 1912 1914 2014 2112 2114 2214

2012 2212
1704 1908 2108
1706 1806 2000 2206
1700 1906
1906 2104

STADIA DESIGN &

ENTRANCE TECHNOLOGY 2012

15
 C:L;DGI=>HN:6G!69:9>86I:9C:L
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17
8DC;:G:C8:EGD<G6B
IJ:H96N6EG>A&'!'%&&  96N&
ARCHITECTURE, ENGINEERING AND CONSTRUCTION STREAM
8.30 MORNING COFFEE AND REGISTRATION
9.00 SESSION 1: KEYNOTE PRESENTATION
Tim Leiweke, president and CEO, AEG Worldwide
Bob Newman, chief operating officer, AEG Facilities

10.00 COFFEE BREAK IN THE EXHIBITION HALL

SESSION 2: GLOBAL PROJECTS SHOWCASE
10.20 Urban catalyst: the sports complex in community development
Robert Mankin, AIA, LEED AP Partner, NBBJ
10.40 EwingCole’s stimulus package: how design can recover assets and
reinvent the experience
William McCullough, principal, EwingCole
11.00 Basrah Sports City
Ryan Gedney AIA, senior designer, 360 Architecture
11.20 Sustainability and the future of stadium design
Ron Turner, director sports/entertainment, Gensler
Peter Barsuk, senior associate, Gensler
11.40 International design: unique culture = unique approach
Matthew Rossetti, president, Rossetti

12.00 Q&A
12.15 LUNCH AND NETWORKING IN THE EXHIBITION HALL

SESSION 3: CONSTRUCTION – LESSONS LEARNED FROM SIGNATURE PROJECTS

Moderator: George E. Leventis, P.E., senior principal, Langan Engineering and
Environmental Services
1.30 Building to win: the New Meadowlands Stadium
Tom Webb, executive vice president - general manager & Steven Arsht, senior vice
president - preconstruction, Skanska USA Building
1.50 Lessons in preconstruction
Tom Paci, vice president, director of preconstruction services, Turner Construction

lll#hiVY^VYZh^\cVcYiZX]cdad\n#Xdb
2.10 University of Phoenix Stadium – a retrospective
Bob Aylesworth, vice president, Hunt Construction Group
2.30 To renovate or to build a new NFL stadium? Some examples and
benefits of each option
Bill Bury, director of sports venues, Manhattan Construction Company
2.50 Q&A
3.00 COFFEE BREAK IN THE EXHIBITION HALL
3.45 SESSION 4: BRAZIL WORLD CUP AND OLYMPIC GAMES
PROJECTS UPDATE
Moderator: Dr Arq. Carlos de La Corte, principal – Arena Estadios
Panelists include Dan Meis, senior principal, Populous

5.15 COCKTAILS AND NETWORKING IN THE EXHIBITION HALL

IJ:H96N6EG>A&'!'%&&  96N&
SPORTS VENUE OPERATIONS, TECHNOLOGY
AND PROFESSIONAL DEVELOPMENT STREAM
8.30 MORNING COFFEE AND REGISTRATION
9.00 SESSION 1: KEYNOTE PRESENTATION
Tim Leiweke, president and CEO, AEG Worldwide
Bob Newman, chief operating officer, AEG Facilities

10.00 COFFEE BREAK IN THE EXHIBITION HALL

10.20 SESSION 2: THE FUTURE OF SPORTS FACILITIES
Presented by the IAVM International Stadium Management Conference Committee
Panelists: Matthew T. Hall, sports journalist, San Diego Tribune
Bobby Brett, owner, Minor League Baseball/Hockey
Lee Ziedman, general manager, Staples Center
Ted Ferris, president, Quad Pro Consulting
Bob Hart, VP, Hunt Construction
Daniel Gidney, chief executive, Ricoh Arena
Dan Guerrero, director of athletics, UCLA

19
8DC;:G:C8:EGD<G6B
12.15 LUNCH AND NETWORKING IN THE EXHIBITION HALL
1.30 SESSION 3: TECHNOLOGY IN YOUR VENUE – HOW THE FAN
EXPERIENCE CAN HELP GENERATE ADDITIONAL REVENUE
Panelists: Renier Steyn, vice president - key account and divisions stadiums, arenas
and attractions, Skidata People Access
Thomas Wiedner, director, marketing and business development, Smartmachine
Peter Oliver, commercial director, Green 4 Solutions

3.00 COFFEE BREAK IN THE EXHIBITION HALL

3.45 SESSION 4: DEVELOPING THE GUEST EXPERIENCE
Presented by the IAVM International Stadium Management Conference Committee
The following organizations will be represented:
LA Kings, USC Trojans, Anaheim Angles

5.15 COCKTAILS AND NETWORKING IN THE EXHIBITION HALL

L:9C:H96N6EG>A&(!'%&& 96N'
ARCHITECTURE, ENGINEERING AND CONSTRUCTION STREAM
9.00 MORNING COFFEE AND REGISTRATION
9.30 SESSION 5: ROUNDTABLE – MORE THAN A GAME: CREATING NEW
REVENUE STREAMS OUTSIDE THE FACILITY
Bill Crockett, global sports director, Ellerbe Becket, an AECOM company
Panelists: Fred Mendoza, vice chairman, Qwest Field, Washington State Public
Stadium Authority
Tim Romani, president and CEO, Icon Venue Group
Doug Thornton, senior vice president SMG, Louisiana Superdome
Tracy V. Hughes, WW Business Development, Cisco Sports and Entertainment

10.45 COFFEE BREAK IN THE EXHIBITION HALL

11.15 SESSION 6:
ROOM 1 – DIFFERENT APPROACHES TO STADIA DESIGN

lll#hiVY^VYZh^\cVcYiZX]cdad\n#Xdb
11.15 Will the stadium construction paradigm shift?
Tom Tingle, vice president, North America Business Development, Intelligent
Engineering
11.35 A cut above: “lightweight” stadium risers
Christian Deveau, business development manager, Lightweight Stadium Risers,
Structal-Heavy Steel Construction
11.55 Modular stadia construction: compelling advantages in terms of
flexibility, cost and time
Bernd Helmstadt, managing director, Nüssli (Deutschland) GmbH
12.15 Flexible seating capacity stadiums – a new design approach
Sheldon King, director, The Product People
12.30 Q&A
12.45 LUNCH AND NETWORKING IN THE EXHIBITION HALL
2.00 SESSION 7: WEATHERING THE STORM – “THE WHAT AND HOW”
Presented by the IAVM International Stadium Management Conference Committee
Panelists: Harold Hansen, director of Life Safety and Security, Reliant Park
John Drum, vice president Stadium Operations, Arizona Cardinals

3.15 COFFEE BREAK IN THE EXHIBITION HALL

4.15 SESSION 8: INNOVATIONS IN BUILDING ENGINEERING
4.15 Innovative engineering solutions to sports design challenges
Erleen Hatfield, principal; Greg Otto, partner, Buro Happold
4.35 Regional climate and its impact on stadia design
Jon Galsworthy, principal/project consultant, Rowan Williams Davies & Irwin
Michael Soligo, principal/president and CEO, Rowan Williams Davies & Irwin
4.55 MEP engineering in modern stadia and arenas
Mike Rogers, vice president, Smith Seckman Reid
5.15 Progressive modeling and design of stadia
Terry McDonnell, principal, Halcrow Yolles
5.35 Q&A
6.00 Close

21
11.15 Will the stadium construction paradigm shift?
Tom Tingle, vice president, North America Business Development, Intelligent
Engineering
11.35 A cut above: “lightweight” stadium risers
Christian Deveau, business development manager, Lightweight Stadium Risers,
Structal-Heavy Steel Construction
11.55 Modular stadia construction: compelling advantages in terms of
flexibility, cost and time
Bernd Helmstadt, managing director, Nüssli (Deutschland) GmbH
12.15 Flexible seating capacity stadiums – a new design approach
Sheldon King, director, The Product People
12.30 Q&A
12.45 LUNCH AND NETWORKING IN THE EXHIBITION HALL
2.00 SESSION 7: WEATHERING THE STORM – “THE WHAT AND HOW”
Presented by the IAVM International Stadium Management Conference Committee
Panelists: Harold Hansen, director of Life Safety and Security, Reliant Park
John Drum, vice president Stadium Operations, Arizona Cardinals

3.15 COFFEE BREAK IN THE EXHIBITION HALL

4.15 SESSION 8: INNOVATIONS IN BUILDING ENGINEERING
4.15 Innovative engineering solutions to sports design challenges
Erleen Hatfield, principal; Greg Otto, partner, Buro Happold
4.35 Regional climate and its impact on stadia design
Jon Galsworthy, principal/project consultant, Rowan Williams Davies & Irwin
Michael Soligo, principal/president and CEO, Rowan Williams Davies & Irwin
4.55 MEP engineering in modern stadia and arenas
Mike Rogers, vice president, Smith Seckman Reid
5.15 Progressive modeling and design of stadia
Terry McDonnell, principal, Halcrow Yolles
5.35 Q&A
6.00 Close
EVENING: NETWORKING RECEPTION – Club NOKIA L.A. LIVE

21
 Panelists:
Winfred Yancy, community relations, Los Angeles Department of Water and Power
Nicole O’Rourke, Sempra Utilites
Plus a representative from Waste Management

3.15 COFFEE BREAK IN THE EXHIBITION HALL

4.15 SESSION 8: ROUNDTABLE DISCUSSION – STADIUM AND ARENA
FOOD AND BEVERAGE FACILITIES OF THE FUTURE: DESIGNING TO
MAXIMIZE OPERATIONAL REQUIREMENTS
Moderator: William J. Caruso, president, William Caruso & Associates Inc
Panelists: Bill Crockett, global sports director, Ellerbe Becket, an AECOM company
Michael Woollen, managing principal, Odell Associates

6.00 CLOSE

I=JGH96N6EG>A&)!'%&& 96N(
ARCHITECTURE, ENGINEERING AND CONSTRUCTION STREAM
8.30 MORNING COFFEE AND REGISTRATION
SESSION 9: NORTH AMERICAN PROJECTS SHOWCASE
9.00 Barclays Center – innovation through collaboration and technology
Jeff Fisher, contract manager, Hunt Construction Group
9.20 The next generation of stadia in Canada
Conrad Boychuk, senior director, Recreation and Venue Development, CEI
Architecture Planning Interiors
9.40 The philosophy of trickle-up
Frederick Krenson, VP and director of sports, Rosser International
10.00 Branded environments: activating your building’s brand through
design for increased profits and happy fans
Brian Mirakian, associate principal, Populous
10.20 Q&A

23
8DC;:G:C8:EGD<G6B

L:9C:H96N6EG>A&(!'%&& 96N'
SPORTS VENUE OPERATIONS, TECHNOLOGY
AND PROFESSIONAL DEVELOPMENT STREAM
9.00 MORNING COFFEE AND REGISTRATION
9.30 SESSION 5: “GAME-DAY TELEVISION” –
THE PERFECT SPORTS FACILITY/MOTION PICTURE STUDIO
Presented by the IAVM International Stadium Management Conference Committee
Panelists: Michael Davies, vice president, Technical Operations, Fox Sports
Joe Schabhetl, technical manager, CBS Sports
Dwin Towell, director of Broadcast Engineering, Dallas Cowboys Football Stadium
Ted Leamy, operations director, Pro Media Ultrasound - Serb Systems Inc
Jack Wrightson, principal, WJHW Inc
Dave Belding, regional sales manager, Mitsubishi Electric Power Products Inc -
Diamond Vision Systems Division
Scott Gerard, principal and electrical project manager, M-E Engineers Inc

10.45 COFFEE BREAK IN THE EXHIBITION HALL

11.15 SESSION 6: ROUNDTABLE DISCUSSION –
DEVELOPMENTS IN SPORTS VENUE ROOFING
Moderator: Claude Centner, president, FabriTec Structures, a brand of USA Shade &
Fabric Structures
Panelists: Marty Brown, director of engineering/project director, FabriTec Structures, a
brand of USA Shade & Fabric Structures
Volker Benz, global project manager semi-finished products, Bayer MaterialScience
Lee Slade, senior principal/executive director, Walter P. Moore and Associates
Rodger Russ, product manager Americas, Kalzip
Stefan Lehnert, CEO, Vector Foiltec
Pete Fervoy, business development manager, Uni-Systems

12.45 LUNCH AND NETWORKING IN THE EXHIBITION HALL

2.00 SESSION 7: SUSTAINABILITY BY DESIGN – “CAN I GET THERE?”
Presented by the IAVM International Stadium Management Conference Committee

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 Panelists:
Winfred Yancy, community relations, Los Angeles Department of Water and Power
Nicole O’Rourke, Sempra Utilites
Plus a representative from Waste Management

3.15 COFFEE BREAK IN THE EXHIBITION HALL

4.15 SESSION 8: ROUNDTABLE DISCUSSION – STADIUM AND ARENA
FOOD AND BEVERAGE FACILITIES OF THE FUTURE: DESIGNING TO
MAXIMIZE OPERATIONAL REQUIREMENTS
Moderator: William J. Caruso, president, William Caruso & Associates Inc
Panelists: Bill Crockett, global sports director, Ellerbe Becket, an AECOM company
Michael Woollen, managing principal, Odell Associates

6.00 CLOSE
EVENING: NETWORKING RECEPTION – Club NOKIA L.A. LIVE

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ARCHITECTURE, ENGINEERING AND CONSTRUCTION STREAM
8.30 MORNING COFFEE AND REGISTRATION
SESSION 9: NORTH AMERICAN PROJECTS SHOWCASE
9.00 Barclays Center – innovation through collaboration and technology
Jeff Fisher, contract manager, Hunt Construction Group
9.20 The next generation of stadia in Canada
Conrad Boychuk, senior director, Recreation and Venue Development, CEI
Architecture Planning Interiors
9.40 The philosophy of trickle-up
Frederick Krenson, VP and director of sports, Rosser International
10.00 Branded environments: activating your building’s brand through
design for increased profits and happy fans
Brian Mirakian, associate principal, Populous
10.20 Q&A

23
8DC;:G:C8:EGD<G6B
10.30 COFFEE BREAK IN THE EXHIBITION HALL
SESSION 10: SPORTS VENUES AND SUSTAINABILITY
11.30 Building green
Robert Rayborn, project executive, Turner Construction Company
11.50 Sustainable foundations for arenas and stadiums
Rudolph P. Frizzi, PE, GE, D.GE, senior principal, Langan Engineering & Environmental
Services
12.10 SUSTAINABILITY IN A HOLISTIC WAY
Paul Hyett, principal, HKS Inc & John M. Hutchings, principal, HKS Inc or Mark A.
Williams, principal, HKS Inc
12.30 Sustainability and stadia: delivering greener and smarter
Lisa Matthiessen, principal, Buro Happold

12.50 Q&A
1.00 LUNCH AND NETWORKING IN THE EXHIBITION HALL
2.00 SESSION 11: MEET THE WORLD – “ HERE WE COME!”
Presented by the IAVM International Stadium Management Conference Committee
Panelists: Alastair Richardson, director, Cox Architecture
David Davies, CEO, Dunnedin Venues Management Ltd
Guy Hedderwick, commercial director, Dunedin Venues Management Ltd
Øystein Flenning, general manager/managing director, Telenor Arena
Jean-Christophe Giletta, CEO, STADEFRANCE Live Events
3.30 Close

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SPORTS VENUE OPERATIONS, TECHNOLOGY
AND PROFESSIONAL DEVELOPMENT STREAM
8.30 MORNING COFFEE AND REGISTRATION
SESSION 9: TECHNOLOGY SHOWCASE SESSION
9.00 Like new again – correcting LED video screens in the field
Hubert Kostal, vice president of sales and marketing, Radiant Imaging Inc

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9.20 Decision making in security and events management
Julien Piwowar, president, Pacifa Decision
9.40 Deconstructing media: innovative technologies in architecturally
integrated media lighting systems
Adrian Velicescu, CEO and creative director, StandardVision LLC
10.00 To be confirmed
10.20 Q&A
10.30 COFFEE BREAK IN THE EXHIBITION HALL
SESSION 10: ACOUSTIC AND AV CONSIDERATIONS FOR STADIUMS
AND ARENAS
11.30 ACOUSTIC AND AV CONSIDERATIONS FOR STADIUMS AND ARENAS
Ian Wolfe, principal, Acoustical Design Group

11.50 MEGAMINI: WHEN BIG IS SMALL – AND SUSTAINABLE!

Kevin Callahan, architect, Callahan Studios
12.10 Q&A
1.00 LUNCH AND NETWORKING IN THE EXHIBITION HALL
2.00 SESSION 11: MEET THE WORLD – “ HERE WE COME!”
Presented by the IAVM International Stadium Management Conference Committee
Panelists: Alastair Richardson, director, Cox Architecture
David Davies, CEO, Dunnedin Venues Management Ltd
Guy Hedderwick, commercial director, Dunedin Venues Management Ltd
Øystein Flenning, general manager/managing director, Telenor Arena
Jean-Christophe Giletta, CEO, STADEFRANCE Live Events

3.30 CLOSE

LATEST UPDATES ONLINE

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25
IG6K:A688DBBD96I>DC

FOR HOTEL BOOKINGS VISIT

www.stadiadesignandtechnology.com/travel

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Los Angeles Convention Center

1201 South Figueroa Street
Los Angeles, California 90015

Phone: 213 741 1151

Parking: $12.00 (No In/Out)
Parking and Traffic Information:
Radio Station 1630 AM

The Los Angeles Convention Center

is conveniently located at the
intersection of the Santa Monica
Freeway (10) and the Harbor
Freeway (110).

To plan your trip,

call 1-800-COMMUTE
or visit www.metro.net

27
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