Appendix A: Planning Form
1. After reading this article who
will be able to do what?
a. Who are the readers or
learners?
b. What will they do with the
material?
2. What points must you cover so
learners or readers can respond
or act as you had intended?
3. What is the need that learners or
readers have for the
information?
4. What is their appetite for
© 2020 eConcordia.com Inc. All Rights Reserved. Educational Communication (EDUC 270). Students may not share this document with anyone
unless explicitly directed to do so by the course instructor. Sharing this with anyone who is not enrolled in the course is not authorized.
After reading this article prospective students, general
public, academic community and professional or
business communities will be aware of the new
Indigenous Art Gallery and then either be able to give it
a visit or promote it by sharing or spreading the
announcement to more people.
Prospective students (social media release)
General public
Academic community
Professional or business communities (traditional press
release)
So, they can be aware of the new Indigenous Art
Gallery and then either be able to give it a visit or
promote it by sharing or spreading the announcement to
more people.
The purpose of this announcement
What are unique features of this gallery that you must
come
Main message
What the gallery will have
Where to place the announcement
The location of the gallery
Time and date
 Must-know
 Should-know
 Nice-to-know
Explain your choice: Although there are many galleries
out there, visiting this new Indigenous Gallery will help
the Indigenous people to make an impact and embrace
their culture. In addition, it will help the public to
seriously take the culture of Indigenous people into
account.
How does this affect your content?
This will make my content to focus on the overview
with the aim to make some impacts on attendants. The
announcement content should be concise, valuable,
informative and intriguing in order to attract them to
come.
 Nibbler (just a factoid or two)?
1
 information?
5. What information might readers
have difficulty following?
How will you handle this?
6. In which outlets will you publish
the announcement?
7. Anything else that might affect
learners’ or readers’ use of the
material?
8. Which sources will you consult
to learn about the topic of your
assigned announcement?
Basic announcement
 Grazer (an overview but not too many details)?
 Hungry heifer (everything on the subject)?
Explain your choice: They just need to be aware the
overall information, the visualization, and the meaning
behind the culture not every piece of art in the gallery.
How does this affect your content?
The content should not be wordy and filled with
unnecessary information, otherwise it will distract and
cause loss of interests in readers
Why should they acknowledge the Indigenous culture
through the gallery?
State the important reasons: they are a part of world
history and culture and as people and we want their
culture will be recognized as equally as others.
Who reads those outlets?
Prospective students and the professional and business
communities.
How does the message of the announcement need to
change because the readers of the outlet differ from
a traditional press release?
Because the main audience for each outlets are different
and in order to attract more attention, the message
should change according to the aimed interest of each
audience types.
How does the material in the announcement need to
change because of the outlet?
As the material might be in physical or online forms
they might change to fit the appetite of the main
audience using that outlet.
Where to distribute the announcement
 Peer-reviewed
http://dspace.library.uvic.ca/handle/1828/6702
 Professional
https://ago.ca/collection/indigenous
2
FOR IMMEDIATE RELEASE

CONTACT
Vi Thi Tuong Ha,
4387287603 or httvi.vietnam@gmail.com

Culture revitalizes: Indigenous Art Gallery

Concordia University announces the opening of a new Indigenous Art Gallery with the program
“The Hidden Gem”.

The new Indigenous Art Gallery inspires people from prospective students to the general public,
the academic community, professional or business communities to embrace recognition for the
culture and of the First Nation people. Have you ever thought Hawkeye in Marvel should get
more attention? For Indigenous culture, it is the same way. Well, if you have not heard about it
that much or desire to learn more about it, this gallery event will be a great place to explore and
find yourself another beauty to discover.

During the sapiens existence, the struggle to preserve heritage and culture has never been more
obvious for minorities, especially the Indigenous people. Because of that, Concordia University
would like to make it into a special event to conserve the world's biodiversity in terms of culture
and ensure all cultures are recognized equally. It is also an excellent choice for people who want
to play their part in creating a safe and more prosperous environment for minorities’ heritage can
reach to other parts of the world.

This is not the ordinary gallery that you would normally visit. This is the gallery where it
provides you all forms of Indigenous art that convey the story about them in each of the gems
and you will have a chance to talk to Indigenous people. And you will probably not find
anywhere else like this in Montreal. In case you have not registered, you will miss out on:
 The social event with Indigenous people where you can practice their signature throat
singing
 The artwork ranging from paintings to exquisite statues that convey their message.
 The astounding Indigenous crafts that will remind you about this unique culture

The gallery welcomes all the attendants at the first-floor lobby at John Molson Building at 9 am
on Sunday and you can check out in Concordia press release and Concordia LinkedIn pages.

Do not make your Sunday ordinary, make it a chance to learn and embrace another culture.

3
Facebook post
Culture revitalizes: Indigenous Art Gallery

Have you ever thought Hawkeye in Marvel should get more attention? For Indigenous culture it
is the same. Because of that, Concordia University announces the opening of a new Indigenous
Art Gallery with the program “The Hidden Gem” with the aim to ensure Indigenous culture is
recognized equally. Additionally, it is an excellent choice for prospective students who want to
play their part in creating a safe and more prosperous environment for minorities’ heritage with
artwork and social events with Indigenous people. You will not want to miss it.
#Indigenous #culture #concordia

4
Traditional letter to alumni of the Indigenous Directions hub

TO: David Henribour

FROM: Vi Thi Tuong Ha
DATE: July 28
SUBJECT: If you want to be happy: Culture revitalizes: Indigenous Art Gallery

Dear David,
As you have graduated and there is a high chance that you are getting stressful because of work
or current life, you might want to cheer yourself up or take a great break then here is the special
event for you. Concordia is announcing its new and spectacular Indigenous Art Gallery with the
event “The Hidden Gem”.

The new Indigenous Art Gallery inspires the professional or business communities, including
you, to embrace recognition for the culture and of the First Nation people. Have you ever thought
Hawkeye in Marvel should get more attention? For Indigenous culture, it is the same way. I
believe this gallery event will be a great place to explore and find yourself another beauty that
you once discovered.

This is not the ordinary gallery that you would normally visit. This is the gallery where it
provides you all forms of Indigenous art that convey the story about them in each of the gems
and you will have a chance to talk to Indigenous people. And you will probably not find
anywhere else like this in Montreal. In case you have not registered, you will miss out on:
 The social event with Indigenous people where you can practice their signature throat
singing
 The artwork ranging from paintings to exquisite statues that convey their message.
 The astounding Indigenous crafts that will remind you about this unique culture

The gallery will be held at the first-floor lobby at John Molson Building at 9 am on Sunday.

If you would like to give it a visit, go to this link, fill up with your personal information and the
ticket will be in your mailbox soon. https://www.jotform.com/form-templates/gallery-ticket-
registration-form.

Thank you for your time and I hope I can see you at the gallery to have a lovely chat.

Yours sincerely,

5
 References

Ago. Retrieved from https://ago.ca/collection/indigenous

Martineau, J. (2015). Creative combat: Indigenous art, resurgence, and

decolonization (Doctoral dissertation). University of Victoria. Retrieved from
http://dspace.library.uvic.ca/handle/1828/6702