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Submission Information

Author Name SALONI

Title SALONI
Submission/Paper ID 362356
Submission Date 18-Aug-2021 04:43:17
Total Pages 8
Total Words 3035

Result Information

Similarity 14 %
Unique 86 %
Internet Sources 27 %
Journal/Publication Sources 4%

Exclude Information

References/Bibliography Excluded
Quotes Not Excluded
Sources: Less than 14 Words Similarity Excluded
DrillBit Similarity Report

A-Satisfactory (0-10%)
B-Upgrade (11-40%)

14 27 B C-Poor (41-60%)
D-Unacceptable (61-100%)
SIMILARITY % MATCHED SOURCES GRADE

Sl.No LOCATION MATCHED DOMAIN % SOURCE TYPE

1. 17 Internet
qdoc.tips 4

2. 8 Internet
ethnomedizin.info 2

3. 16 Internet
www.livingatreflections.com 1

4. 3 Publication
www.bits-pilani.ac.in <1

5. 6 Publication
repository.up.ac.za <1

6. 23 Publication
www.bits-pilani.ac.in <1

7. 2 Publication
www.bits-pilani.ac.in <1

8. 9 Publication
www.bits-pilani.ac.in <1

9. 19 Internet
www.dreamhairparrucchieri.it <1

10. 15 Publication
www.bits-pilani.ac.in <1

11. 12 Publication
www.bits-pilani.ac.in <1
12. 11 Publication.
Engineering multiuser museum interactives for shared <1
cultural experiences by Confalonieri-2015

13. 24 Publication
IEEE 2014 IST-Africa Conference Exhibition - Le <1
Meridien Ile Mauri by

14. 13 Publication
repository.up.ac.za <1

15. 26 Publication
Current state of knowledge regarding South America <1
wetlands and their by Wolfgan-2013

16. 22 Internet
www.bipc.com <1

17. 18 Publication
www.bits-pilani.ac.in <1

18. 25 Internet
www.shrm.org <1

19. 21 Publication
repository.up.ac.za <1

20. 20 Publication
www.inform.nu <1

21. 14 Publication
files.eric.ed.gov <1

22. 7 Publication
A dynamic approach to brand portfolio audit and brand <1
architecture strategy by Brando-2020

23. 10 Internet
citeseerx.ist.psu.edu <1

24. 4 Publication
repository.up.ac.za <1
25. 34 Internet
kleanwavesolutions.com <1

26. 35 Internet
m.economictimes.com <1

27. 1 Internet
www.indeed.com <1

EXCLUDED SOURCES

1. Internet
www.linkedin.com 17
 Research paper

On

(in-depth communication)

Submitted to

Amity University Uttar Pradesh

In adequate fulfillment of the essentials for the respect of the degree

1
Of

Bachelors In

journalism and mass communication

By

SALONI YADAV

A41579820007

Under the direction of

MS MALVIKA SAGAR

BRANCH OF MANAGEMENT

AMITY SCHOOL OF COMMUNICATION

AMITY UNIVERSITY UTTAR PRADESH

 Declaration

I, SALONI YADAV, understudy of BA(J&MC) (Normal) in this way report the wander titled "in
(in-depth communication) " which is introduced by me to Department of Management,
Amity School of communication, Amity University, Uttar Pradesh, Noida, in midway
fulfillment of need for the respect of the level of Bachelor in journalism and mass
communication, has not been already molded the purpose behind the respect of any degree,
affirmation or other relative title or affirmation.

Date: ___________

SALONI YADAV

A41579820007

BA(J&MC) (Normal) (20202023)

Acknowledgement

The satisfaction that runs with that the productive finish of any errand would be insufficient
without the say of people whose endless cooperation made it possible, whose consistent
bearing and bolster crown all undertakings with advance. I should need to express profound
gratitude to MS MALVIKA SAGAR, Head of Department of MEDIA MANAGEMENT, and Amity
University for allowing me to endeavor this wander. GURMEET MA’AM for or value valuable
2
guidance have been the helpful in completing this project and make it a full professional
success I should need to thank my workforce control MR NITHIN who is the best primary
3
purpose behind my viable complete of the wander. HE has been reliably there to light up any
request of mine and besides guided me the right path as for the errand. Without his help and
4
inspiration, I would not have had the ability to complete the undertaking. Additionally, I
should need to thank my group mates who guided me, helped me and gave musings and
motivation at every movement. Last but not least I would like to thanks senior management
and stuff of in-depth communication for giving me the opportunity to work as a interne and
for wonderful experience.
SALONI YADAV

A40806417028

BA(J&MC) 2 semester

ABSTRACT

Endless investigations have been directed looking at the impacts of occupation fulfillment on
critical work environment dispositions and practices of representatives. It is said fulfilled worker is
a gainful representative. I have work in, in-depth communication as a content writer I got this
internship through amity school of communication. I have learned from here how to write articles,
how to present them this organization makes my Skills more better and perfect. I got lot of
6
experience from here. organization department guide me how to work in how to write professional
articles

OVERVIEW

Communication Is The Activity Of Conveying Information Through The Exchange Of Thoughts,

Messages, Or Information, As By Speech, Visuals, Signals, Writing, Or Behaviour. It Is The
Meaningful Exchange Of Information Between Two Or A Group Of Person .In-Depth Communication
Is A Independent Media House Operating From New Delhi, India. Our Main Work Involves In Media
Training And Education, Media Production, Communication Research, Media Awareness,
Communication Consultancy, Social Media Marketing, News Production, Publication And
Production. In-Depth Communication Managers Portals Like True news. In, Cinemapeedika.Com,
Campussensor.Com And Also Having Independent Photography Training And Workshop Firm -
Website - Http://Indepthcommunication.Com/ , Industry - Company Size - 2-10 Employees ,5
On LINKDIN Includes Members With Current Employer Listed As In-Depth Communication ,
Including Part-Time Roles. Headquarters Is Situated In Greater Noida , Uttar Pradesh It Is A Type Of
Sole Proprietorship Founded Year 2018 , Specialties Of This Organisation Is Media Production ,
Media Education , Communication Consultancy , Publishing And Media Research , In-Depth
Communication Is A Growing Media Firm Which Aims To Provide 360-Degree Media
Solutions And Imparting Quality In Media Academic Content. We Are Actively Involved In
Video Production,
7 Photography, Media Marketing, Academic Research, And Publication. Our
Motto Is To Fill The Gap Between Academia And Media Industrial World Where Both Parties
Can Rely On Us For Their Need. In-Depth Communication Is Based In The National Capital,
New Delhi And So Far Conducted Successful Academic Training, Workshop, Conferences In
Various Reputed Institutions Of India.
MY WORK PROFILE -AS A CONTENT WRITER -Content writing can be defined as the form of
online writing which is closely linked to web marketing campaigns meaning creating the writing
which appears on websites that are designed to sell or promote a specific product. The act is
8
professionally performed by content writers who work according to the brief provided by a client.
The writers are professionally qualified individuals who create pages keeping in mind SEO.SEO
content writing engines, including Google, Yahoo and Bing. A highly visible website with good
content appears on the first few pages of results when someone searches for that topic. Primary
job of a content writer With the passage of time, the demand for skilled web content writers has
increased. This is because quality content often translates into higher revenues for online
businesses. Companies depend on content writers to perform several major tasks: · Create
content that allows the site visitors to get the information they want quickly and efficiently. Create
content pages and other pages which are SEO friendly· Produce content to entice and engage
9
visitors· Ensure efficient and focused web content gives readers access to information in a user-
8
friendly manner. Create or copy edit to inform the reader . Content writers are professional writers
who produce engaging content for use over the Internet. They're Internet-savvy individuals who
create articles, blogs and other forms of written Web material. Continue reading to learn what
10
content writers do, how they prepare for a career in the profession and how much they can expect
8
to earn on the job. Content writers are behind much of the written content found on the Web. These
types of writers must have strong English and writing skills, as well as experience using Web
publishing software and technology systems. Most workers need at least a bachelor's degree to
secure entry-level employment. Content writers typically create content for the Web. This content
can include sales copy, e-books, podcasts and text for graphics. Content writers use various Web
formatting tools, such as HTML, CSS and JavaScript, as well as content management systems to help
create their work. Content writers produce the content for many different types of websites,
including blogs, social networks, e-commerce sites, news aggregators and college websites .Aside
11
from writing content, these writers might also be responsible for making sure the sites' pages and
6
content connect. They're also responsible for setting the overall tone of the site. Content writers
accomplish these tasks by researching and deciding what information to include or exclude from
the site.

WORK EXPERIENCE

I have always enjoyed writing. Expressing myself through written words is something that comes
naturally to me. I have recently stepped into the world of website content writing with my
internship at in-depth communication My work profile includes developing content and designing
social media marketing campaigns for their website

Thanks to a pool of articles that I have done over the past1 month and my super co-operative
colleagues, I am adapting myself to the methods of how online content writing and content
marketing is done; though, I have a long way to go. Website content writing is not an easy job. It
requires loads of creativity, patience and devotion to learn. At the same time, flunking deadlines is
not an option. Further, the finished job needs to be crisp, informative and interesting. So, content
writing is a gigantic job but is extremely fulfilling if you enjoy what you write. It is to be understood
that the road to content writing is no easy path. It requires a lot of brainstorming. A lot of research
needs to be done on the company and business markets. But, the most difficult part is coming up
with ideas. It takes a toll on your cells to come up with good ideas worth writing for and that are in
sync with your company's mission and strategy. Anyone can write but not all can come up with
ideas. Now that is what distinguishes other writers from copywriters. In my short time as a content
writer, I realized a few important things that a good content writer should always follow:

1. Play around with the words: Avoid using everyday words, show a little knowledge of the
English dictionary.

2. Emphasize on certain keywords: This along with catching the reader's attention will also help
in search engine optimization (SEO) which will maximize the volume or quality of traffic to your
web site from search engines.

3. Be Concise and Clear: Do not beat around the bush. Don't make the work ambiguous, it will lead
to you losing the customer. Your idea should easily reach consumer's head. Provide attractive
material in a short span which stimulates the consumer to do more research.

4. Stick to one Chief component: It is very easy to overthink the process and make your work
useless. Too many ideas in one article will blemish your work. Let the reader follow one theme at a
time. Do not confuse him.

5. Proofread: Double check what you have written. Be sure of the grammar and language used.
Business jargons may not be effective as your customers will not understand them.

Most importantly never stop reading. Read as much quality content as possible.

MY RESEARCH & ASSIGNMENT

 My first topic of content writer is change in travel and tourism during covid-19 In
an article in Scroll, it claims as many as 75 million travel13and tourism jobs are at risk
worldwide,
9 one in eight of them in India, according to the World Travel and Tourism
Council. Most of the consulates are reopening in the Indian cities gradually however,
they encourage only online applications and for certain visa categories. Europe which
has opened its borders for tourism are not accepting Americans in America due to the
high level of cases in America yet. However, European countries are luring tourists
(from certain countries where the spread is less) with offers such as stay for 3N and
get 1N free, vouchers, airline discounts, visa waivers etc. Some countries ask for Covid
negative certificate to enter. Almost every country is worried and taking precautions to
14
stop importing more cases. So, it will take years for the tourism sector to revive. After
the curve flattens, people might travel to domestic destinations first as there are
restrictions
15 in place for international travel. This will boost the domestic economy.
Once the vaccine is available to everyone, these restrictions will be lifted completely.
Airlines are going into liquidation
 My second topic is online game addiction The addiction in video games is often
16
related to completing a mission or beating a high score or present standard. The other
type of video game addiction is associated with online multiplayer games. These games
 are played online with other people & are especially addictive because they generally
have no ending. Video games are17 addictive in nature. A video game becomes more
addictive when it doesn't have any pre-defined ends. This is one of the central features
of a MMORPG, but it is also becoming true for many other genres as well. The most
addictive video games have no ultimate goal or point at which a player can say "I'm
finished. I have completed every quest, there is nothing new to discover". As such,
there is never the experience of "Game Over". Addictive video games feed a need
of making social connections. While video games used to be solitary activities,
today's games encourage, and in many ways, require that players interact socially with
each other - which feeds the universal human need for interpersonal connections.
Interestingly, these connections can come at the expense of real-world relationships.
Video games are more addictive when it offer rewards on a multi-level system
 My third topic is Instagram reels for social awareness Reels Offer More Visibility
3
Potential via Multiple Hashtag Feeds. Similar to a grid post, you can use a maximum of 30
Instagram hashtags for a reel. ... Because reels are permanent, the chances of your content
.discovered in that hashtag feed are far higher than in the Stories hashtag feed

 There’s still a long way to go to ensure Instagram Reels offers everything businesses need to
18
reach their audience in a way that can result in sales. But early adoption of Reels as a content
type could be great if you’re trying to reach new audiences to grow brand awareness.
Businesses
19 that grab the opportunity to use Reels right away will contribute to defining the
future of the content on the platform, hopefully giving it a reputation as more
20 than people “just
dancing,” which has been a perception of Tik-Tok. For those who prefer to spend all their time
and energy on one platform, Reels is much more appealing, but do you want all your eggs in
one basket, so to speak? Does having five placement opportunities on Instagram really rival
Tik-Tok? Is21Instagram bigger than that? There are lots of questions that have yet to be
answered and only time will tell us how small businesses, brands, and entrepreneurs can use
this placement. With more analytics and functionality tweaks sure to come in the future, Reels
will certainly continue to encourage people to use Instagram in a whole new way.it is
important to not22 to forgot the aspect of creating content posting informative content is a great
place to start . it can help you position your brand or spokespersons as an expert on that
subject , becoming an industry voice on the topic . give your followers knowledge on how to
better their use and implementation in the segment that your brand falls in . in the segment
that your brand falls in . for instance , a make – up content using their products do reels on
tutorial content using their products with their products with their in house expert . this
provides
23 multiple brand awareness opportunities from consumers getting an in depth user
manual , creating a sense to desire with its results to reaching a new customer base if
promoted in the right away .

 My forth topic is fake news Fake news” is a term that has come to mean different things to
different people. At its core, we are defining “fake news” as those news stories that are false:
the story itself is fabricated, with no verifiable facts, sources or quotes. Sometimes these
stories may be propaganda that is intentionally designed to mislead the reader, or may be
designed as “clickbait” written for economic incentives (the writer profits on the number of
people who click on the story). In recent years, fake news stories have proliferated via social
media, in part because they are so easily and quickly shared online.
Learning & challenges
8
It's not easy to be a content writer as there are many 24things that push you back but your passion for
writing
8 can actually take you to the long way. Still, there are some common problems faced by every
content writer and here I am trying to jot down a few of them.

1. Low Self Esteem: At times when a content writer doesn't get enough recognition,
he/she loses the self-esteem.
2. Limited Platform: With time the social media is widening its wings but still there are
not enough platform to showcase one's writing skills. In this scenario, Quora comes as
a SAVIOR
3. Underrated Career: Despite extreme importance of content writing in digital
marketing, it is still considered as the most underrated career wherein people are still
stuck in engineering or medical.
4. Initial
2 Struggle: If you are a content writer, it's not easy to get a good job initially. You
need to struggle to earn a handsome amount of money. In the scenario, BHAVIK
SARKHEDI
8 recognize the talent of young content writers and make them the part of his
company Write Right that gives you more exposure for internet marketing content.
5. There are so many problems that content writers face. Though some problems are too
commonly
25 experienced by most of the writers, every writer faces a unique challenge. For
there are so many things to write about and creativity, in itself, comes from a very personal
space.
6. Apart from writers block here’re few things that few of my writer friends and I struggle
with. 23
7. Finding a voice - Now I know that we all are supposed to find a unique voice when it comes
to writing. However, a given genre or a certain piece often demands to tweak our writing
style a bit. And during such times, finding a voice that resonates with your own and your
audiences reading habit becomes challenging.
8. Too
26 much data to structure - There are countless suggestions on the web about how to
research but there are only few sources that describe how to structure all the research.
Sometimes, drowning in loads of data can get incredibly overwhelming.
9. A resonating peak in the write-up - Your audience need to experience a euphoric feeling
at some point in your write-up. This feeling is what keeps them hooked to the article.
Finding this peak can be challenging sometimes.
But yes, no matter how many problems come across, your passion for writing will
always make you succeed. The opportunity given us by our university is a lifetime
experience for beginners like us and I am sure in future also get similar kind of
opportunities and partial experience.

Conclusion

In-Depth Communication is a independent media house operating from New Delhi,

India. Our main work involves in media training and education, media production,
communication research, media awareness, communication consultancy, social media
marketing, news production, publication and production. I have learned from here how to
write articles, how to present them this organization makes my Skills
23 more better 23 and perfect. I got
lot of experience from here. organization department guide me how to work in how to write
professional articles . I have always enjoyed writing. Expressing myself through written words is
something that comes naturally to me. My work profile includes developing content and designing
social media marketing campaigns for their website . now I know how to write a professional article
.