PU

Communi
RP
LEARNING MODULE FOR STUDENTS IN GE 1

OSI
VE

i
Purposive
Communication
Learning Module for Students in GE 1

First Edition

Copyright © 2020

RICHARD ALFEO BACLEON ORIGINAL, LPT, MAEd-ELT (On-going)

College Instructor

Published by and for

AGUSAN DEL SUR COLLEGE, INC.

Bayugan City, 8502 CARAGA Philippines
COLLEGE OF TEACHER EDUCATION

Cover design by Richard Alfeo Bacleon Original, LPT

ALL RIGHTS RESERVED.

No part of this book may be reproduced or transmitted in any form or by any means,
electronic of mechanical, including photocopying, recording, mimeographing, or by any
information and retrieval system, without written permission from the copyright holder.

ii
 INTRODUCTION

This module, Purposive Communication: Learning Module for Students in

GE1, is a product of the continued reform initiatives of Agusan del Sur College to deliver
quality, accessible, relevant, and liberating education in time of pandemic. This is
designed to aid would-be-teachers address the development and enhancement of
communication skills. This also focuses on writing, speaking, and presenting to different
audiences and for various purposes.

This material provides variety of activities both off-line and online modes that will
help students develop students’ communicative competence and enhances their cultural
and intercultural awareness through multimodal tasks that provide them opportunities
for communicating effectively and appropriately to a multicultural audience in a local or
global context. This will equip students with tools for critical evaluation of a variety of
texts and focuses on the power of language and the impact of images to emphasize the
importance of conveying messages responsibly. The knowledge, skills, and insights that
students gain from this course may be used in their other academic endeavors, their
chosen disciplines, and their future careers as they compose and produce relevant oral,
written, audio-visual and/or web-based output for various purposes.

There are four modules in this material. Each module builds around particular
concepts necessary to explore meaningfully through variety of integrated, challenging
and interesting tasks.

Module 1: Nature and Elements of Communication

Module 2: Text and Context Connections
Module 3: Writing in the Disciplines
Module 4: Fundamentals of Public Speaking and Oral Presentation

Each module lesson consists of the following phases below conveniently through
the use of easy-to-understand icons.

My Journey- provides an overview of what aspirants

should understand in the lesson. This includes clear
directions and purpose of the lesson.

My Expectations- states the specific learning outcomes

in line with what aspirants should know, understand and
be able to do, produce, or perform to show that there is
a transfer of learning.

My Initial Tasks- activates aspirants’ prior knowledge

and prepares them for high-level tasks.

iii
 My Readings- presents the main reading or text and the
activities/tasks that lead to acquire, make sense of, and
construct meaning out of the information and
experiences contained therein.

My Discovery Tasks- includes activities that will

expand, enrich, enhance and broaden aspirants’
understanding of the target concepts and skills.

My Treasure- enables aspirants to express their

insights, learning, and realization on the lesson. This
part contains prompts and other organizers that will help
them sum-up and synthesize what they have learned.

My Supplements- includes all the citations for all the

materials used both online and offline
sources/references.

This learner’s module includes formal pre and post assessments in both written
response and multiple-choice formats.

Hope that through this material, aspirants will be provided with meaningful
learning experiences and relevant competencies necessary for them to successfully
meet the desired learning outcomes for this formation training.

iv
 WHAT WILL YOU LEARN?
Course Description
Purposive Communication is a three-unit course that addresses the
development and enhancement of communication skills for teachers. This course
focuses on writing, speaking, and presenting to different audiences and for various
purposes. (CMO 20, s.2013)

It aims to develop students’ communicative competence and enhances their

cultural and intercultural awareness through multimodal tasks that provide them
opportunities for communicating effectively and appropriately to a multicultural audience
in a local or global context. It equips students with tools for critical evaluation of a variety
of texts and focuses on the power of language and the impact of images to emphasize
the importance of conveying messages responsibly. The knowledge, skills, and insights
that students gain from this course may be used in their other academic endeavors,
their chosen disciplines, and their future careers as they compose and produce relevant
oral, written, audio-visual and/or web-based output for various purposes.

Course Learning Outcomes

This module contains Learning Outcomes and focuses on the development of the
student’s skills. The following are the learning outcomes:

At the end of the course, the students should be able to:

KNOWLEDGE
 describe the nature, elements, and functions of verbal and non-verbal
communication in various and multicultural contexts;
 explain how cultural and global issues affect communication;
 determine culturally appropriate terms, expressions, and images;
 evaluate multimodal texts critically to enhance receptive (listening, reading,
viewing) skills;
 summarize the principles of academic text;

SKILLS
 convey ideas through oral, audio-visual, and/or web-based presentations for
different target audiences in local and global setting using appropriate registers;
 create clear, coherent, and effective communication materials;
 present ideas persuasively using appropriate language registers, tone, facial
expressions, and gestures;
 write and present academic papers using appropriate tone, style, conventions,
and reference styles;

VALUES
 adopt cultural and intercultural awareness and sensitivity in communication of
ideas;
 appreciate the differences of the varieties of spoken and written language;
 adopt awareness of audience and context in presenting ideas; and
 appreciate the impact of communication on society and the world.

v
 COURSE DELIVERY MODE

The Higher Education in the Philippines is greatly affected by a global health

crisis—Coronavirus Disease 2019 (COVID-19) pandemic. Higher Education Institutions
(HEIs) are forced to transition themselves in the so called new normal in education.
Thus, the Commission on Higher Education (CHED) instructs the HEIs to implement
flexible learning systems since mass gatherings are prohibited in the areas under ECQ,
Modified ECQ, and GCQ for health safety reasons.

Lee and McLoughlin (2010) defined flexible learning as a “set of educational

approaches and systems concerned with providing learners with increased choice,
convenience, and personalization to suit their needs. In particular, flexible learning
provides learners with choices about where, when, and how learning occurs, by using a
range of technologies to support the teaching and learning process.”

Agusan del Sur College, being a supportive private HEI to the programs and
policies of CHED, innovates and adopts flexible learning mode in delivering instruction
to its students. Specifically, the school learning modalities are the Modular Distance
Learning and Online Distance Learning.

Modular Distance Learning. Involves individualized instruction that allows

learners to use self-learning modules (SLMs) in print or digital format/electronic copy,
whichever is applicable in the context of the learner, and other learning resources.
Learners access electronic copies of learning materials on a computer, tablet PC, or
smartphone. Computer-based applications (Facebook and messenger) will be used to
deliver e-learning materials, including offline E-books. The instructor takes the
responsibility of monitoring the progress of the learners. The learners may ask
assistance from the instructor via:

E-mail: alfeo.original@gmail.com
Facebook group: https://www.facebook.com/groups/304273777547440
Messenger Group Chat: GE 4: Art Appreciation

Online Distance Learning using ADSCO Online Learning Platform. Features

the teacher as facilitator, engaging learners’ active participation through the use of
various technologies accessed through the internet while they are geographically
remote from each other during instruction. The internet is used to facilitate learner-
teacher and peer-to-peer communication. Online learning allows live synchronous
instruction. This can be done through Zoom or Google meet, whichever is applicable in
the context of the learner. It is more interactive than the other types of distance learning.
The responses are real-time. The learners may download materials from the internet,
complete and submit assignments online, attend webinars and virtual classes by
logging in at https://adsco.webdotlearn.com/.

vi
 COURSE REQUIREMENTS
1. Reflective Journal/Log/Blog. This is a compendium of all the written tasks and
activities of the course. Students will also be asked to insightfully reflect on the
implication of communicating effectively and appropriately to a multicultural
audience in a local or global context. Modular students will submit a journal
notebook, while online students will submit the link of their own blogging page.

2. Multimodal Advocacy Campaign. This is either a print, audio, visual, or web-

based medium that will let students utilize all available means of communication
(and action) addressing any of the following current issues: Filipino degrading
values, health crisis/global pandemic, environmental issues, multiculturalism, and
societal issues.

GRADING SYSTEM
Quizzes/Summative Tests (Module/LMS) - 20
Course Requirements - 20
Participation - 20
Major Exams (Mid-term and Finals) - 40
TOTAL - 100

COURSE REFERENCES
Nada, E. R. (2015). Module in GED-ENG 101: Purposive Communication. First Edition.
Publication and Materials Development Office. Philippine Normal University-
Mindanao. Prosperidad, Agusan del Sur.
Uychoco, M.T.A., and Santos, M.L. (2018). Communication for Society: Purposive
Communication. First Edition. Rex Book Store. Sampaloc, Manila. ISBN 978-
971-23-8668-8
Dayagbil, F., Abao, E., and Bacus, R. (2016). Critical Reading and Writing for the Senior
High School. Lorimar Publishing, Inc. ISBN 978-621-8035-07-2
Department of Education. (2016). Oral Communication in Context for Senior High
School. C & E Publishing, Inc. Quezon City. ISBN 978-971-98-0449-9
Juanillo, M. and Tan, E. (2018). E-Tech: Technology empowerment in a connected,
digital world. First Edition. TechFactors, Inc. Quezon City. ISBN 978-621-
8000-84-1

vii
 TABLE OF CONTENTS

MODULE 1. NATURE AND ELEMENTS OF COMMUNICATION 1-14

Chapter 1. Fundamentals of Communication

Lesson 1. The Communication Process
Lesson 2. Communication Models
Lesson 3. Communication Ethics

Chapter 2. Communication in the 21st Century

Lesson 1. Communication and Globalization
Lesson 2. Intercultural Communication
Lesson 3. Culturally Sensitive and Bias Free Language

Chapter 3. Communication in the Digital Age

Lesson 1. ICT and Society
Lesson 2. ICT Safety, Security, and Netiquette
Lesson 3. Empowerment through ICT

MODULE 2. TEXT AND CONTEXT CONNECTIONS 15-28

Chapter 1. Using Critical Reading for Thinking and Reasoning

Lesson 1. Critical Reading
Lesson 2. Significance of Critical Reading
Lesson 3. Some Techniques to Develop Thinking and Reasoning

Chapter 2. Using Context in Text Development

Lesson 1. Intertextuality
Lesson 2. Hypertextuality

Chapter 3. Determining Textual Evidence

Lesson 1. Assertion
Lesson 2. Claim
Lesson 3. Counterclaim

MODULE 3. WRITING IN THE DISCIPLINES 29-36

Chapter 1. The Writing Process

Lesson 1. The Pre-Writing Stage
Lesson 2. The Writing Stage
Lesson 3. The Re-Writing Stage

Chapter 2. Purposeful Writing for Academic Purposes

Lesson 1. Writing a Book Review
Lesson 2. Crafting a Literature Review
Lesson 3. Crafting a Good Reference List

Chapter 3. The Principles of Professional Communication

Lesson 1. Corporate Culture and Professional Communication
Lesson 2. The Genres of Professional Writing
Lesson 3. Design Principles of Professional Writing

viii
Chapter 4. Purposeful Writing for Professional Purposes
Lesson 1. Writing Application Letters
Lesson 2. Preparing a Resume
Lesson 3. Writing Office Correspondence (e.g. minutes, memoranda,
letters)

Chapter 5. Collaborative Project

Lesson 1. Writing a Concept Paper
Lesson 2. Preparing a Time Table

MODULE 4. FUNDAMENTALS OF PUBLIC SPEAKING AND 37-50

ORAL PRESENTATION

Chapter 1. Oral Presentation

Lesson 1. Approaches to Presenting Information
Lesson 2. Using Presentation Aids
Lesson 3. Strategies Using Tools of Technology

Chapter 2. Public Speaking

Lesson 1. Principles of Speech Writing
Lesson 2. Principles of Speech Delivery
Lesson 3. Public Speaking

ix