SUMMERI

NTERNSHI
PONHi
ndus
tanUni
lev
erLi
mit
ed

Repor
t
Submi
tt
edf
ori
nter
nshi
pwor
kof

MASTEROFBUSI
NESSADMI
NISTRATI
ON

By
V.
S.VI
NAY
AGAMOORTHI
REG.
No.
20MBA075

Undert
hegui
danc
eof
Dr
.A.
JAI
NULLABDEEN,
MBA.
,M.
Phi
l.
,PhD
As
sis
tantPr
ofes
sor

Si
nce1951

J
AMALINSTITUTEOFMANAGEMENT
(
Appr
ovedbyAICTE,
NewDel
hi)

J
AMALMOHAMEDCOLLEGE( Autonomous )
Col l
egewithPotenti
alf
orEx c
ellence
rd
Accredited(
3c yc
le)wit
h‘A’GradebyNAAC
DBTSt arColl
egeScheme&DST- FI
STF unded
(Aff
ili
atedtoBharathi
dasanUni v
ersit
y)
TIRUCHIRAPPALLI–620020

J
ULY2021
 J
AMALINSTITUTEOFMANAGEMENT
(
Appr
ovedbyAICTE,
NewDel
hi)

J
AMALMOHAMEDCOL LEGE( Autonomous )
Col l
egewithPotentialf
orEx c
ellence
Accredit 3rdc
ed( yc
le)with‘A’GradebyNAAC
DBTSt arColl
egeScheme&DST- FI
STF unded
(Aff
ili
atedtoBharathidasanUni v
ersit
y)
TIRUCHIRAPPALL I–620020

Si
1nce1951

Dat
e:10/
07/
2021________
CERTI
FICATE
Thi
sistocer
ti
fyt
hatt
heI
nter
nshi
prepor
tti
tl
ed“
Hindus
tanUni
lev
erLi
mit
ed”i
sa
bonaf
ide
r
ecor
dof
thewor
kdonebyVi
nay
agamoor
thi
.V.
S,REG.
No.
20MBA076,
Rol
lNo
20PS10977,I
IMBA B Sec
tion t
hrough Vi
rt
ualMode i
n par
ti
alf
ulf
il
lmentoft
he

r
equi
reme
ntf
ort
heawar
d ofdegr
eeofMASTER OFBUSI
NESS ADMI
NISTRATI
ON,

s
ubmi
tt
edt
oJamalI
nst
it
uteofMana
gement
,JamalMohamedCol
lege(
Aut
onomous
),

Ti
ruc
hir
appal
li
,dur
ingt
hey
ear2021-
22.

ACKNOWLEDGEMENT
 It
hankt
heal
might
yfort
hebl
ess
ingss
hower
edandt
hec
ons
tants
uppor
tand

enc
our
agementgi
venbymanyi
ncar
ryi
ngoutt
hisI
nter
nshi
p.Thi
sisadr
eam c
omet
rue

f
ormeandwewi
sht
oac
knowl
edgeal
lthos
ewhoar
erel
atedt
oit
.

I
expr
essmygr
ati
tudet
oJanabM.
J.J
amal
MohamedBi
lal
,Pr
esi
dent
, Dr
.

A.
K.Khaj
aNaz
eemudeen,D.
Li
tt(
USA)
,Sec
ret
aryandCor
res
pondent
,Haj
i.M.
J.J
amal

Mohamed,Tr
eas
urer
,Dr
.K.AbdusSamad,As
sis
tantSec
ret
ary
,Dr
.K.
N.AbdulKader

Ni
hal
,MemberandHonor
aryDi
rec
torandDr
.S.I
smai
lMohi
deen,Pr
inc
ipal
,Jama
l

MohamedCol
lege(
Aut
onomous
),Ti
ruc
hir
appa
llif
orpr
ovi
dingmeanoppor
tuni
tyt
o

pur
suet
hec
our
sei
nthi
srev
eredI
nst
it
uti
on.

It
aket
hisoppor
tuni
tyt
osi
ncer
elya
cknowl
edgeDr
.S.
A.Lour
thur
aj,Di
rec
tor
,

J
amalI
nst
it
uteofManage
ment
,Ti
ruc
hir
appa
llif
ort
heac
ademi
cgui
danc
eandv
aluabl
e

i
nput
sthats
uppor
tedi
ncompl
eti
ngt
hispr
ojec
twor
ksuc
ces
sful
ly
.

Is
inc
erel
yac
knowl
edgeDr
.U.
SyedAkt
har
sha,Di
rec
tori
/c,J
amalI
nst
it
uteof

Management
,Ti
ruc
hir
appal
li
fort
hemot
ivat
ionands
uppor
tinc
ompl
eti
ngt
hisi
nter
nshi
p

wor
ksuc
ces
sful
ly
.

I
tisgr
atef
uland owe t
othe g
uide,J
AINULLABDEEN.
A,J
amalI
nst
it
ute of

Management
,JamalMohamedCol
lege,Ti
ruc
hir
appal
li
,thi
spr
ojec
twoul
dnothav
ebeen

pos
sibl
ewi
thoutt
het
imel
yoppor
tuni
ty,v
aluabl
egui
danc
eandv
astl
ear
ninggi
venby

hi
m.

Myhear
tf
eltt
hanksar
eduet
oal
lthef
acul
tymember
sofJ
amalI
nst
it
uteof

Management
,whower
ever
ysuppor
ti
vef
rom dayoneands
pec
ialt
hankst
oal
lthenon-

t
eac
hingmember
sof
Jamal
Ins
tit
uteof
Managementwhopr
ovi
dedt
imel
yas
sis
tanc
e.

V.
S.VI
NAY
AGAMOORTHI
Tabl
eofCont
ent
s

Tabl
eofCont
ent
s
Chapt
er:
1

I
ntr
oduc
tion

 Hi
ndus
tanUni
lev
erL
imi
ted,
For
mer
lyKnownasHi
ndus
tanL
everL
td,
isI
ndi
a’sl
arges
t

F
MCGCompany

 TheAngl
o-Dut
chc
ompanyUni
lev
erownsamaj
ori
tys
takei
nHi
ndus
tanUni
lev
er

L
imi
tedhasMor
ethan16,
000empl
oyees
,inc
ludi
ng1,
300manager
sandmor
ethan

200hi
ghl
yqual
if
ieds
cient
ist
sandt
echnol
ogi
sts

 HUL
'sbr
ands
,spr
eadac
ros
s20di
sti
nctc
ons
umerc
ategor
iess
uchass
oaps
,tea
,

det
ergent
sands
hampoosamongs
tot
her
swi
thov
er700mi
ll
ionI
ndi
anc
ons
umer
s

us
ingi
tspr
oduc
ts

 HULt
ouc
hest
hel
iv
esof
twooutof
ever
ythr
eeI
ndi
ansev
ery
day

 Mi
ssi
onof
thec
ompany
-”ToAddVi
tal
it
yToL
ife”

 Vi
si
onof
thec
ompany

“Toear
nthel
oveand

r
espec
tOf
indi
a,

bymaki
ngar
eal
dif
fer
entt
o

ev
eryi
ndi
an.
”
Chapt
er:
2

PROFI
LEOFI
NDUSTRY

ot
herappr
opr
iat
epr
oduc
tsofbot
hthe
 compa
nie
s.Subs
equent
lyi
n1998,L
akme 
Li
mit
ed

s
old i
ts br
ands

t
oH U L  a n d  d iv e s te d  its  5 0 %  s ta k e  i

n  th e  jo in t v e n tu re  to  th e  c o m p a n

y .HUL f
ormed a 50:
50 j
ointvent
ure wi
tht
he US-
bas
ed Ki
mber
ly Cl
ark

Cor
por
ati
on i
n 1994,Ki
mber
ly-
Clar
k LeverLt
d,whi
ch mar
ket
sHuggi
es

Di
aper
sandKot
exSani
tar
yPads.HULhasal
sosetupas
ubs
idi
aryi
nNepal
,

Uni
lev
er Nepal L
imi
ted (
UNL
), and i
ts f
act
ory r
epr
esent
s t
he l
arges
t

manuf
act
uri
ngi
nvest
ment
 in 
the 
Himal
ayan 
kingdom.
 The 
UNL 
fact
ory 
m

anuf
act
ures 
HUL'
s pr
oduct
s l
ike 
Soaps,
Detergents and Person
al Products both for the dom estic m arket and expor

ts to India.The 
1990s 
also 
wit
nessed

a 
str
ing 
of 
cruci
al 
mer
ger
s, 
acqui
sit
ions 
and 
all
iances 
on 
the

Foods 
andBever
agesf
ront
.In 1992,t
he er
stwhi
le Br
ooke Bond acqui
red

Kot
har
iGener
alFoods
,wi
ths
igni
fi
cant
int
eres
tsi
nIns
tantCof
fee.I
n1993,
 i
t

acqui
red t
he Ki
ssan bus
ines
s f
rom t
he UB 
Group and

t
he 
Dol
lops
I c e c r e a m   b u s i n

e s s   f r o m   C a d b u r y

  I n d i a . Asameasur
eofbackwar
dint
egr
ati
on,Tea

Est
atesandDoom Dooma,t
wopl
ant
ati
oncompani
esof
 Uni
lever
,wer
e

mer
gedwi
thBr
ookeBond.Theni
nJul
y1993,Br
ookeBondI
ndi
aand

Li
pton I
ndi
amer
gedt
ofor
m Br
ookeBondL
ipt
onI
ndi
aLi
mit
ed(
BBL
IL)
,enabl
ing

gr
eat
erf
ocusandens
uri
ngs
yner
gyi
nthet
radi
tionalBever
agesbusi
ness.1994

wi
tnessedBBLI
Llaunchi
ngt
heWal
l'sr
angeofFr
ozenDes
ser
ts.
Byt
heendof

t
hey
ear
,thec
ompanyent
eredi
ntoas
tra
tegi
cal
li
anc
ewi
tht
heKwal
it
yIc
ecr
eamGr
oup

f
ami
li
esandi
n1995t
heMi
lkf
ood100% I
cecr
eam mar
ket
inganddi
str
ibut
ion

r
ight
s t
oo

wer
eac
qui
red.
Final
ly,
 BBLI
L mer
ged 
wit
h HUL,
 wi
th 
eff
ect
 fr
om 
Januar
y 

1,
 1996.
 The 
int
ernal
 rest
ruct
uri
ngcul
minat
ed i
nthe mer
ger ofPond'
s

(
Indi
a) Li
mit
ed (
PIL) wi
th HUL i
n 1998. The t
wo compani
es
hadsi
gni
ficant
 over
laps 
in 
Per
sonal
 Pr
oduct
s, 
Speci
ali
ty 
Chemi
cal
s an

d 
Expor
ts 
busi
nesses,
 besi
des 
acommon di
str
ibut
ion s
yst
em s
inc
e 1993 f
or

Per
sonalPr
oduc
ts.Thet
woal
sohadac
ommonmanagement
 poolandat
echnol
ogy

bas
e.Theamal
gamat
ion wasdonet
o ens
uref
ort
heGr
oup,benef
itsf
rom

s
cal
eeconomi
es 
both 
in 
domesti
c and 
export 
markets 
and 
enabl

e 
it 
to 
fund 
investments 
requi
red 
for 
a g g r e s s

i v e l y   b u i l d i n g   n e

w   c a t e g o r i e s . I
nJanuar
y2000,i
na

hi
stor
ics
tep,t
hegov
ernmentdec
idedt
oawar
d74perc
entequi
tyi
nModer
nFoods
to

HUL,t
her
ebybegi
nni
ngt
hedi
ves
tmentofgover
nmentequi
tyi
npubl
ics
ect
or

under
taki
ngs(
PSU)t
o pr
ivat
ese
ctorpar
tner
s.HUL
'sent
ryi
ntoBr
eadi
sas
trat
egi
c

ex
tens
ion of t
he c
ompany
's wheat

bus
ines
s.In 2002, H U L acquired the governm en

t's rem aining stake in M odern Foods.I

n 2003
,

HULac
qui
redt
heCookedShr
impandPas
teur
isedCr
abmeatbus
ines
soft
heAmal
gam

Gr
oupof
 
Compani
es,
aleaderi
nval
ueaddedMa
rinePr
oduc
tvsex
por
ts.

F
MCGI
ndus
tryI
nIndi
a

 TheI
ndi
anF
MCGs
ect
ori
sthef
our
thl
arges
tsec
toroft
heec
onomywi
that
ota
l

mar
ket s
izeof
US$13.
1bi
ll
ion
 TheF
MCGmar
keti
nIndi
aise
xpec
tedt
obewor
thUSD33.
4bi
ll
ionbyt
hey
ear2015

 TheI
ndi
anF
MCGI
ndus
tryi
schar
act
eri
zedbyl
owpenet
rat
ionl
evel
s,l
owerpe
r

c
api
tac
ons
umpt
ion and i
nte
nsec
ompet
it
ion bet
ween t
he or
gani
zed and

unor
gani
zeds
egment
s

 TheF
MCGs
ect
ori
nIndi
acont
inuesonas
tronggr
owt
hpat
h(onanav
erageof11%

ay
ear
)wi
thbot
hUr
banandRur
alI
ndi
acont
ri
but
ingt
oit
sgr
owt
h

 Gr
owt
hdr
iven byi
ncr
eas
ingc
ons
umpt
ionl
ed bygr
owi
ngpopul
ati
on,r
isi
ng

i
ncomes
,changi
ngl
if
est
ylesa
ndf
avor
abl
edemogr
aphi
cs
Chapt
er:
3

F
ramewor
kof
Func
tional
Areas

 MANUFACTURI
NG

Food

 Annapur
nas
altandAt
ta(
for
mer
lyknownasKi
ssanAnnapur
na)

 Br
ucof
fee
 Br
ookeBond 
(3Ros
es,
Taj
Mahal
,Ta
aza,
RedL
abel
)tea

 Ki
ssans
quas
hes
,ket
chups
,jui
cesa
ndj
ams

 L
ipt
on 
i
cet
ea

 Knor
r 
soups&meal
maker
sands
oupynoodl
es

 Kwal
it
yWal
l'
s 
fr
ozendes
ser
t

 Magnum(
icec
ream)

 Hor
li
cks
 (
Heal
thDr
ink)

Homec
are

 Act
ive 
Wheel
 
det
ergent

 Ci
f 
CreamCl
eaner

 Comf
ort
 f
abr
ics
oft
ener
s

 Domex
 di
si
nfec
tant
/toi
letc
leane
r

 Ri
n det
ergent
sandbl
eac
h

 Sunl
ightdet
ergentandc
olourc
are

 Sur
fEx
cel
 
det
ergentandgent
lewas
h

 Vi
m di
shwas
h

 Magi
c–Wat
erSav
er
Per
sonal
car
e

 Avi
anc
eBeaut
ySol
uti
ons

 Ax
e de
odor
antandaf
ter
shav
ingl
oti
onands
oap

 L
EVERAy
ushTher
apy
 ay
urv
edi
c 
hea
lthc
areandper
sonal
car
epr
oduc
ts

 I
nter
nat
ional
breez
e

 Br
ylc
reem 
hai
rcr
eamandhai
rge
l

 Cl
earant
i-
dandr
uff
hai
rpr
oduc
ts

 Cl
ini
cPl
uss
hampooa
ndoi
l

 Cl
oseUp 
toot
hpas
te

 Dove 
ski
ncl
eans
ing& hai
rca
rer
ange:bar
,lot
ions
,cr
eamsand ant
i-
per
spi
rant

deodor
ant
s

 Deni
mshav
ingpr
oduc
ts

 Gl
owandL
ovel
y,s
kinl
ight
eni
ngc
ream

 Hamam

 I
ndul
ekhaay
urv
edi
chai
roi
l

 L
akmé 
beaut
ypr
oduc
tsands
alons

 L
ifebuoy
 soapsandha
ndwas
hrange

 L
iri
l 
2000s
oap

 L
ux 
soap,
bodywas
handdeodor
ant
 Pear
ssoap,
bodywas
h

 Peps
odent
 t
oot
hpas
te

 Pond'
s 
tal
csandc
reams

 Rex
ona

 Suns
il
k 
shampoo

 Sur
e ant
i-
per
spi
rant

 Vas
eli
ne 
pet
rol
eumj
ell
y,s
kinc
arel
oti
ons

 TRESemmé

 TI
GI

Wat
erpur
if
ier

 Pur
eit

 FI
NANCE

BALANCE SHEET OF MAR21 MAR20 MAR19 MAR18 MAR17  

HI
NDUSTAN

UNI
LEVER 
(i
nRs
.Cr
.)
  12mt
hs 12mt
hs 12mt
hs 12mt
hs 12mt
hs  

EQUI
TIES AND  

LI
ABI
LITI
ES

SHAREHOLDER'
SFUNDS  

Equi
tyShar
eCapi
tal 235.
00 216.
00 216.
00 216.
00 216.
00  

TOTALSHARECAPI
TAL 235.
00 216.
00 216.
00 216.
00 216.
00  

Res
erv
esandSur
plus 47,
199.
00 7,
815.
00 7,
443.
00 6,
859.
00 6,
274.
00  

TOTAL RESERVES AND 47,

199.
00 7,
815.
00 7,
443.
00 6,
859.
00 6,
274.
00  

SURPLUS

TOTAL SHAREHOLDERS 47,

434.
00 8,
031.
00 7,
659.
00 7,
075.
00 6,
490.
00  

FUNDS

NON-
CURRENT  

LI
ABI
LITI
ES

L
ongTer
mBor
rowi
ngs 0.
00 0.
00 0.
00 0.
00 0.
00  
Def
err
ed TaxL
iabi
li
ti
es 5,
986.
00 0.
00 0.
00 0.
00 0.
00  

[
Net
]

Ot
her L
ong Ter
m 2,
304.
00 1,
269.
00 804.
00 666.
00 574.
00  

L
iabi
li
ti
es

L
ongTer
mPr
ovi
si
ons 1,
551.
00 1,
198.
00 1,
049.
00 772.
00 485.
00  

TOTAL NON-
CURRENT 9,
841.
00 2,
467.
00 1,
853.
00 1,
438.
00 1,
059.
00  

LI
ABI
LITI
ES

CURRENTLI
ABI
LITI
ES  

Shor
tTer
mBor
rowi
ngs 0.
00 0.
00 0.
00 0.
00 0.
00  

Tr
adePay
abl
es 8,
627.
00 7,
399.
00 7,
070.
00 7,
013.
00 6,
006.
00  

Ot
herCur
rentL
iabi
li
ti
es 1,
723.
00 1,
287.
00 782.
00 972.
00 809.
00  

Shor
tTer
mPr
ovi
si
ons 491.
00 418.
00 501.
00 651.
00 387.
00  

TOTAL CURRENT 10,

841.
00 9,
104.
00 8,
353.
00 8,
636.
00 7,
202.
00  

LI
ABI
LITI
ES
TOTAL CAPI
TAL AND 68,
116.
00 19,
602.
00 17,
865.
00 17,
149.
00 14,
751.
00  

LI
ABI
LITI
ES

ASSETS  

NON-
CURRENTASSETS  

Tangi
bleAs
set
s 5,
786.
00 4,
625.
00 3,
907.
00 3,
776.
00 3,
654.
00  

I
ntangi
bleAs
set
s 45,
241.
00 431.
00 436.
00 366.
00 370.
00  

Capi
tal
Wor
k-I
n-Pr
ogr
ess 623.
00 513.
00 373.
00 430.
00 203.
00  

Ot
herAs
set
s 0.
00 0.
00 0.
00 0.
00 0.
00  

FI
XEDASSETS 51,
650.
00 5,
569.
00 4,
716.
00 4,
572.
00 4,
227.
00  

Non-
Cur
rent 312.
00 252.
00 256.
00 256.
00 260.
00  

I
nves
tment
s

Def
err
ed Tax As
set
s 0.
00 261.
00 339.
00 255.
00 160.
00  

[
Net
]

L
ong Ter
m L
oansAnd 520.
00 453.
00 396.
00 404.
00 352.
00  
Adv
anc
es

Ot
her Non-
Cur
rent 1,
994.
00 1,
159.
00 784.
00 523.
00 387.
00  

As
set
s

TOTAL NON-
CURRENT 54,
476.
00 7,
694.
00 6,
491.
00 6,
010.
00 5,
386.
00  

ASSETS

CURRENTASSETS  

Cur
rentI
nves
tment
s 2,
683.
00 1,
248.
00 2,
693.
00 2,
855.
00 3,
519.
00  

I
nvent
ori
es 3,
383.
00 2,
636.
00 2,
422.
00 2,
359.
00 2,
362.
00  

Tr
adeRec
eiv
abl
es 1,
648.
00 1,
046.
00 1,
673.
00 1,
147.
00 928.
00  

Cas
h And Cas
h 4,
321.
00 5,
017.
00 3,
688.
00 3,
373.
00 1,
671.
00  

Equi
val
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s

Shor
tTer
m L
oansAnd 0.
00 0.
00 0.
00 0.
00 0.
00  

Adv
anc
es

Ot
her
Cur
rent
Ass
ets 1,
605.
00 1,
961.
00 898.
00 1,
405.
00 885.
00  
TOTAL CURRENT 13,
640.
00 11,
908.
00 11,
374.
00 11,
139.
00 9,
365.
00  

ASSETS

TOTALASSETS 68,
116.
00 19,
602.
00 17,
865.
00 17,
149.
00 14,
751.
00  

OTHER ADDI
TIONAL  

I
NFORMATI
ON

CONTI
NGENT  

LI
ABI
LITI
ES,

COMMI
TMENTS

Cont
inge
ntL
iabi
li
ti
es 2,
692.
00 2,
809.
00 2,
009.
00 1,
699.
00 1,
241.
00  

CI
FVALUEOFI
MPORTS  

RawMat
eri
als 0.
00 0.
00 0.
00 0.
00 0.
00  

St
ores
, Spar
es And 0.
00 0.
00 0.
00 0.
00 0.
00  

L
oos
eTool
s

Tr
ade/
OtherGoods 0.
00 0.
00 0.
00 0.
00 0.
00  

Capi
tal
Goods 0.
00 0.
00 0.
00 0.
00 0.
00  
EXPENDI
TURE I
N  

FOREI
GNEXCHANGE

Ex
pendi
tur
eInF
orei
gn 2,
635.
00 1,
565.
00 1,
382.
00 1,
285.
00 1,
214.
00  

Cur
renc
y

REMI
TTANCES I
N  

FOREI
GN CURRENCI
ES

FORDI
VIDENDS

Di
vi
dendRemi
tt
anc
eIn -
- -
- -
- -
- -
-  

F
orei
gnCur
renc
y

EARNI
NGS I
N FOREI
GN  

EXCHANGE

F
OBVal
ueOf
Goods -
- -
- -
- -
- -
-  

Ot
herEar
nings 247.
00 283.
00 324.
00 387.
00 541.
00  

BONUSDETAI
LS  

Bonus Equi
ty Shar
e 131.
69 131.
69 131.
69 131.
69 131.
69  
Capi
tal

NON-
CURRENT  

I
NVESTMENTS

Non-
Cur
rent -
- -
- -
- -
- -
-  

I
nves
tment
s Quot
ed

Mar
ketVa
lue

Non-
Cur
rent 2.
00 2.
00 2.
00 2.
00 6.
00  

I
nves
tment
s Unquot
ed

BookVal
ue

CURRENTI
NVESTMENTS  

Cur
rent I
nves
tment
s 2,
683.
00 1,
248.
00 2,
693.
00 2,
855.
00 3,
519.
00  

Quot
edMar
ketVal
ue

Cur
rent I
nves
tment
s-- -
- 2.
00 2.
00

Unquot
edBookVal
ue
 HUMANRESOURCE

Hi
ndus
tanuni
lev
erl
imi
ted(
HUL)
-HRM

Hi
ndus
tan Uni
lev
erL
imi
ted (
HUL
)isI
ndi
a’sl
arges
tFas
tMov
ing Cons
umerGoods

Company
,touc
hingt
hel
iv
esoft
wooutoft
hre
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thov
er20di
sti
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ategor
iesi
n

Home&Per
sonalCar
ePr
oduc
tsandF
oods&Be
ver
ages
.Thec
ompany
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nov
eri
sRs
.

17,
523c
ror
es(
fort
hef
inanc
ial
year2
009–2010
)

HULi
sas
ubs
idi
aryofUni
lev
er,oneoft
hewor
ld’
sleadi
ngs
uppl
ier
soff
astmov
ing

c
ons
umergoodswi
thhav
ingi
tss
tronghol
dov
er100c
ount
ri
esont
hewor
ldwi
thannua
l

s
alesof
abouta‚
40bi
ll
ioni
n2009.

Hi
ndus
tanUni
lev
erwasr
ecent
lyr
ate
damongt
het
opf
ourc
ompani
eswor
ldwi
dei
nthe

l
is
tof“
GlobalTopCompani
esf
orL
eader
s”byas
tudys
pons
oredbyHewi
ttAs
soc
iat
es,i
n

par
tner
shi
pwi
thF
ort
unemagaz
ineandt
heRBLGr
oup.
Thec
ompanywasr
ankednumbe
r

onei
ntheAs
ia-
Pac
ifi
cregi
onandi
nIndi
a.

I
tist
hemi
ssi
onofHULt
hati
nspi
resmor
ethan15,
000empl
oyees
,inc
ludi
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er1,
400

manager
s,i
stohel
ppeopl
efeel
good,
lookgoodandgetmor
eoutofl
if
ewi
thbr
andsand

s
erv
icest
hatar
egoodf
ort
hem andgoodf
orot
her
s. 
Thi
smi
ssi
oni
sshar
edbyHULwi
th
i
tspar
entc
ompanyuni
lev
erwhi
chhol
dsa
bout5
2%of
theequi
ty.

Appl
icat
ionofHRI
SinHi
ndus
tanuni
lev
erl
imi
ted

Peopl
esof
t

Hi
ndus
tanuni
lev
erl
imi
ted us
espeopl
esof
tsof
twar
etol
ookaf
terhumanr
esour
ce

managementandc
ust
omerr
elat
ions
hipmanagement

Peopl
eSof
t,I
nc.wasac
ompanyt
hatpr
ovi
dedhumanr
esour
cemanagements
yst
ems

(
HRMS)andc
ust
omerr
elat
ions
hipma
nage
ment(
CRM)s
oft
war
e,aswel
lass
oft
war
e

s
olut
ionst
olar
gec
orpor
ati
onsandor
gani
zat
ions
.Itwasas
elf
-gov
erni
ngc
orpor
ati
on

unt
ilOr
acl
eCor
por
ati
ont
ookac
qui
si
ti
onov
eri
tin2005.Themar
ket
ingofPeopl
eSof
t

nameandpr
oduc
tli
near
enowdonebyOr
acl
e.

HULi
mpl
ement
edus
ingpeopl
esof
tsi
nce2003f
ori
tshumanr
esour
cemanagement
,

Peopl
esof
t,att
hatt
ime,wasanobj
ectofmuc
hspec
ulat
ionands
uspi
ci
onwi
tht
he

owner
s(HRManager
s)andt
heend-
user
s(HROf
fi
cer
s),
Butpeopl
esof
t7.
5hads
topped

bei
ngus
edf
orawhi
lei
nuni
lev
erduet
oimpr
operwor
king.Af
terapr
operex
ami
nat
ioni
t

wasf
oundoutt
hator
acl
edat
abas
ewast
her
ootc
aus
efort
hei
mpr
operwor
kingof

peopl
esof
t.

A“
big5”c
ons
ult
anc
ywhi
chwasapeopl
esof
tsuppor
tcompanyhadl
eftt
hewhol
e

i
mpl
ement
ati
onofpeopl
esof
tinanuns
tabl
est
ateandhadt
oqui
tit
soper
ati
onsf
rom

HUL
.
Thi
spr
obl
emwasf
urt
herhandl
edbyCMSSpv
tlt
dwhoanal
yzedt
hedat
abas
ethor
oughl
y

andr
est
oredt
hedat
abas
etabl
ebyt
abl
e.Theynotonl
yst
abi
li
zedt
hes
yst
emandmadei
t

us
abl
e,buta
lsoi
ntegr
atedt
hes
yst
emwi
thmanyof
thei
rot
herHRappl
ic
ati
ons
.

Per
for
manc
eAppr
ais
alandCompet
enc
yEnhanc
ements
yst
em(
PACE)

Per
for
manc
eappr
ais
alsofEmpl
oye
esar
enec
ess
aryt
ounder
standeac
hempl
oyee’
s

abi
li
ti
es,
compet
enc
iesandr
elat
ivemer
itandwor
thf
ort
heor
gani
zat
ion.
Theempl
oyees

ar
erat
edi
nter
msof
thei
rper
for
manc
es.

I
tises
sent
ial
tomeas
uret
heper
for
manc
eoft
hee
mpl
oyeesandt
heor
gani
zat
ion,
ithel
ps

i
nchec
kingt
hepr
ogr
esst
owar
dst
hedes
ire
dgoal
sandai
msandwhi
chf
urt
herhel
psi
n

i
mpr
ovementoft
heper
for
manc
e.Pas
tpe
rfor
manc
esoft
heempl
oyeesar
etakeni
nto

ac
countandar
efur
theri
tfoc
usesont
hei
mpr
ovementoft
hef
utur
eper
for
manc
eoft
he

empl
oyees
.

F
ormalandpr
oper
lys
truc
tur
edper
for
manc
eappr
ais
alshel
ptheempl
oyeest
ocl
ear
ly

under
standt
hei
rrol
esandr
espons
ibi
li
ti
es.Thi
sfur
thergi
vesdi
rec
tiont
olookaf
tert
he

i
ndi
vi
dual
’sper
for
manc
e.I
thel
pst
hei
ndi
vi
dualper
for
manc
esi
nal
igni
ngwi
tht
he

or
gani
zat
ional
goal
s.I
tal
sohel
pst
hemt
orev
iewt
hei
rownper
for
manc
es.

I
twasi
mpl
ement
eds
inc
e2003andi
sus
edt
il
ldat
e.CMSSl
ooksaf
terDev
elopment
,

Suppor
t,Opt
imi
zat
ion,Enhanc
ementand Cus
tomi
zat
ion ofPACE.HUL want
ed a

Per
for
manc
eAppr
ais
alandCompet
enc
yEnhanc
ements
yst
em f
ori
tsof
fi
cer
s,bas
edon
t
hePer
for
manc
eManagementMode
lfol
lowedatHULbutt
hepr
obl
em t
hatt
heywer
e

f
aci
ngwas
,ther
ewer
enor
ecor
dsoft
hedet
ail
sofof
fi
cer
sinac
ons
oli
dat
edf
orm.But

CMSSc
oul
dmanagei
tbyget
ti
ngal
lthedat
abas
ebys
ett
inguphel
pdes
ksi
n4met
roc
iti
es

andc
oul
dimpl
ementt
hewor
kingof
sys
temi
n3mont
hs.

Per
for
manc
eDev
elopmentandPl
anni
ngs
yst
em(
PDP)

I
thel
psi
nkeepi
ngt
rac
koft
heper
for
manc
etheempl
oyees
.Thepr
oces
senabl
eseac
h

s
taf
fper
sont
ounder
standt
hei
rtr
uev
alue-
addedt
otheor
gani
zat
ion.I
thel
pst
hem i
n

s
ett
inggoal
sthatwhi
chwoul
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reas
ethei
rabi
li
tyt
ocont
ri
but
etot
hes
ucc
essoft
he

or
gani
zat
ion.

HULwant
edaPer
for
manc
eDev
elopmentandPl
anni
ngs
yst
emf
ori
tsmanager
s,bas
edon

t
hePer
for
manc
eManagementModel
fol
lowedbyt
hem.

Abas
icv
ers
ionoft
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yst
ems
entt
oIndi
a,t
hatv
ers
ionwasf
oundt
obehi
ghl
ylac
kingi
n

c
ert
ainf
eat
uresdes
iredbyHRi
nIndi
a.

ThePDPs
oft
war
ehadt
obedev
elopeds
uchawayt
hati
tcoul
dbei
ntegr
atedwi
th

peopl
esof
tbec
aus
eithadal
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sempl
oyeesde
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lss
tor
edi
nitandwi
thaf
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orr
eal
-

t
imedat
abr
idgebet
weenPeopl
esof
tandPDPi
tcoul
dbeeas
il
ybec
onf
igur
edandus
ed

asr
equi
red.

PDPi
sti
ll
dat
ebei
ngus
edbyHULt
omanaget
heper
for
manc
eof
itsmanager
s.
 MARKETI
NG

Uni
lev
erBr
andi
ngSt
rat
egy

Abr
andi
saname,
ter
m,s
ign,
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an,
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xoft
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ingofdeal
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osepar
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t
hem f
rom t
hec
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teri
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ket
.Uni
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eri
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obal
lynot
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e.Thi
sisont
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ounds

t
hatUni
lev
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inc
ipl
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il
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onofi
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ogoanddi
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erenti
mages
,

des
ignsands
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andsofUni
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ems
,howev
er,

eac
hhasaUni
lev
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ogo,
plan,
phi
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ophyandmes
sage.

The5Mof
Uni
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sAdv
ert
isement
Theef
fec
tiv
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sofadv
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scanbees
tima
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adr
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ayandonl
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treami
ngands
oon.

Showc
asi
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sor
tmentofmedi
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,

del
egat
esors
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ncor
por
atei
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bas
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oon.

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ocal
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imar
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sto

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scan

dr
awi
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heor
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romanypl
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obuyf
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Uni
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eri
sengagedwi
ths
uppor
ti
ngag
rea
tdealofc
orpor
ates
oci
alr
espons
ibi
li
ty(
CSR)

whi
chi
ncl
udess
por
ts,i
magi
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hibi
ti
ons
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wor
kands
oci
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ulnes
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si
ng

pr
ojec
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ousf
unc
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emadebyUni
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eral
so.Byandl
argev
ari
ousbr
andsof

Uni
lev
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erel
ated t
osuppor
ti
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ari
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unc
tions
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dinar
il
y,Uni
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oget
her

adv
anc
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unc
tionwi
thdi
ff
erentor
gani
zat
ionsaswel
l.Al
lthes
pons
ors
hipofUni
lev
er

mus
tmat
chwi
thi
tsf
eas
ibl
eimpr
ovementpl
anandbas
icbel
ief
s(Par
vin,
2017)
.

Uni
lev
er’
sMar
ket
ingSt
rat
egy

Al
lex
erc
isesandpr
ojec
ts,
whi
chF
MCGadv
ert
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spl
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ncent
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rde
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oitc
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t
hei
tem:
thev
alue,
thec
onv
eyanc
eor
gani
zat
ion,
andt
hel
imi
tedt
imemet
hods
.

 
Mar
ketSegment
ati
onofUni
lev
er
 

Uni
lev
er’
sMar
ket
ingMi
x 

Al
lthebr
andsofUni
lev
erhav
edi
ver
semar
ketdi
vi
si
onsdependi
ngont
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rhi
ghl
ight
sand

i
ncent
ives
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ostf
luc
tuat
esr
ely
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ndofi
temst
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ntendst
o

mar
ket
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il
iz
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act
ical
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r
esul
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efoundi
nmor
ethan1
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ions
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andsofUni
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e

s
epar
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trat
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achoft
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an,bel
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andmes
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peak
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fi
canc
eofUni
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seac
h

oft
he400br
ands
.Uni
lev
erhasov
er165000wor
ker
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ery
wher
ear
oundt
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ldwi
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hugeor
gani
zat
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etai
ler
sanddi
str
ibut
ors
(Uni
lev
er,2016)
.Mos
tUni
lev
eri
temsc
ome

i
npl
ast
icpac
ksorc
ont
ainer
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hti
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ocat
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onl
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th.

 
Thec
ust
omer
sorc
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