PAWSOME

Presented by:
Reeha Neupane (20)
Urusha Ranjitkar (25)
Pratikshya Sedhain (29)
Krisha Shrestha (31)
Manavi Shrestha (32)
 PAWSOME
Low budget,
Pet boarding
satisfaction,
and
convenience,
grooming
high quality

Under single roof

Pet day care,

overnight For busy pet
boarding, owners
training,
healthcare

1. Our operations will instill
MISSION AND VISION in owner's confidence in
our ability to care for their
pets in appropriate ways.
MISSION
3. We are very keen on
providing nothing short of
the very best products and
services to all our customers
in Kathmandu.
2. Our mission at Pawsome
is to become the number
one customers’ choice in
Kathmandu when it comes
to dog services and
everything about dogs.
4. We will develop our
business conservatively,
financing our growth
through operational revenue
1. To build a highly competitive and
effective doggie day care business that
will become the number one choice for
both individuals and corporate
organizations.

VISION 2.To become number one pet

service provider in industry that
will not only be recognized as
the sole leader in the pet service
provider industry in Kathmandu
but also in Nepal.
Industrial Analysis:

• care of dogs when owners

exotic dogs are away,
Pet service • care of very young puppies,
require round
industry favored
the clock health • time management for
with growth of
and diet top problems cleaning and grooming,
pet owners
attention pet owners • easily accessible health care
face service

Data from the

420 interviews
27.9% of
conducted by
households
Jane Goodall
owned dogs,
Institute Nepal
in 2016
Keys to Success

1. The initial location will be in an upscale

community on the outskirts of the metropolitan
area.

2. We will cater to the needs of our canine owners

as much as possible.

3. We will uphold the statement 'the customer is

always right' because when it comes to canines,
owners know best.

4. The business finances will be run in an organized

and timely manner.
BUSINESS STRATEGY

The company will Afterwards, the

initially have two types company will try to The main Giving away
of positioning; attract the Pet advantage of pet themed
Sitting clients who the cross-selling gifts to dog
• a cheap and strategy is that
convenient are willing to pay owners after
it is easier to
positioning for the more money to the their time
provide more
Dog Walking Dog Walking services to with our
services, pet cleaning service, pet already existing service will
and grooming and cleaning and customers than set an
• one of grooming in what it is to gain new impression on
constitutes a cross- clients dog owners.
personalization for
the Pet Sitting selling strategy.
service.
 WEAKNESS
STRENGTH New business takes time to establish contacts
Well-trained staffs Less capital to pump into advertisements
Use of technology Doubts in services
Security Initial work is hectic due to less manpower
Partnership Time to gain customers’ trust
Availability of multiple services
SWOT
ANALYSIS
THREATS
OPPORTUNITIES Lockdown and prohibitory actions
Owners might not be able to manage time for their pets New entrants
'care
Dishonest customers
Place to keep pets while owners leave city for work or
Competitor in the same area
vacation
Abandonment of dogs in our facility
For their pets’ safety while they leave for work
Business Model Canvas
 Focus

COMPETITVE
STRATEGY
Cost
Differentiation
Leadership
 MARKETING STRATEGY

TARGET MARKET

MARKETING PLAN MARKETING MIX

MARKET SEGMENT

CUSTOMER PROFILE
 Use friends and family to spread word about our dog services and
pet related business

Post information about our dog grooming services and pet related
business on bulletin boards in places like schools, libraries, and local
coffee shops.

Placing a small or classified advertisement in the newspaper, or

MARKETING local publication about our business

STRATEGY Attend relevant pet related expos, seminars, and business fairs

Engage direct marketing approach

Encourage word of mouth marketing from loyal and satisfied

students.

Social media marketing

 PLACE

PRICE
MARKETING
MIX
PRODUCT

PROMOTION
Target Market
Frequent travelers
busy owner

Working adults
Celebrity dog owners

Pet owners willing to spend on

their pet
Existing Competitors
LOCATION

Budhaniilkantha, Kathmandu
 ORGANIZATIONAL STRUCTURE

URUSHA RANJITKAR
CHIEF EXECUTIVE REEHA NEUPANE
OFFICER CHIEF OPERATION
OFFICER MANAVI SHRESTHA
MARKETING
PRATIKSHYA SEDHAIN KRISHA SHRESTHA
MANAGER
ADMININSTRATIVE HUMAN RESOURCE
OFFICER MANAGER
LAYOUT OF PAWSOME

Figure: Overall layout of Pawsome Figure: Office Layout

Figure: Grooming Room Figure: Day Boarding Room
 • Jim Chappelow,”Porter’s 5 Forces”:
https://www.investopedia.com/terms/p/porter.asp
• Mitchell Grant,“Strength,Weakness,Opportunity and
Thread(SWOT) Analysis”:
https://www.investopedia.com/terms/s/swot.asp
• “What is PESTLE Analysis? A Tool for Business Analysis”:
https://pestleanalysis.com/what-is-pestle-analysis/
• “Business model canvas:
REFERENCES https://www.businessmodelsinc.com/about-
bmi/tools/business-model-canvas/
• Brian Tracy,“The 7 Ps of
Marketing”:https://www.entrepreneur.com/article/7082
4
• “The Four Types of Market Segmentation”:
https://blog.alexa.com/types-of-market-segmentation/
Any Queries?