Group5 Chapter Iv

CHAPTER IV
RESULTS AND DISCUSSION
FACEBOOK PAGE: AIRBNB TAGAYTAY SUPERHOSTS 100% LEGIT
STAYCATION (306)
1.
56; 18%
1.
33; 11% 1.
10; 3%
1.
207; 68%
1.
1.
1.
18 - 24 25 - 34 35 - 44 45 and above
1.
Age
Figure 2.1
Figure 2.1 Presents that participants in Facebook Page who availed Airbnb services using
Facebook during the pandemic with an average of 68% are 18-24 years old, the second highest is
18% who are 25-34 years old that availed Airbnb services through Facebook and followed by the
lowest of 3% are the 45 years old and above who availed the Airbnb services.
2. Gender
212; 69%
94; 31%
Female Male
Figure 2.2
Figure 2.2 Presents that 212 of the participants on the Facebook page with an average of
69% are the Female respondents, while 94 of the participants with an average of 31% are male
respondents who are availing the Airbnb services in Tagaytay for accommodation to their travel
in Facebook. A total of 306 respondents who agreed that they availed the Airbnb services
through Facebook during the Covid-19 Pandemic.
Research Objective 1: To generally understand the significant role of Facebook in terms of
attracting tourist to avail Airbnb Services in Tagaytay.
3. I use Facebook content

199; 65%
for travel planning to
avail services of Airbnb.

77; 25%
24; 8%
6; 2%
Strongly Agree Agree Strongly Disagree Disagree
Figure 2.3
Figure 2.2 Presents that 65% of the population agreed that they utilized Facebook content
for travel planning to avail services from Airbnb, followed by 2% of the population who
answered strongly disagree concluding Facebook is not helpful for them in availing services in
Airbnb.
4. I think Facebook
136; 44%
makes it easy to
connect to a wider
160; 52%
range of information
especially in terms of
5; 2%
5; 2%
determining the service
preference of Airbnb in
Tagaytay.
Figure 2.4
Figure 2.3 Presents that 52% of the population agreed that Facebook makes it easy to
connect to a wider range of information especially in determining the service preference of
Airbnb in Tagaytay, followed by 2% of the population who answered strongly disagree

concluding Facebook is not helpful in connecting to a wider range of information especially
in determining the service preference of Airbnb in Tagaytay.
5. I find Facebook
128; 42%
has an effective
marketing strategy
to target tourist
172; 56% from promoting

1; 0%
5; 2% Airbnb services.
Figure 2.5
Figure 2.4 Presents that 56% of the population agreed that Facebook has an effective
strategy to target tourist from promoting Airbnb services, followed by 0% of the population who
answered disagree concluding Facebook is not an effective strategy to target tourist from
promoting Airbnb services.

Research Objective 2: To determine whether Facebook became more relevant search tool for
tourists who want to avail Airbnb services in Tagaytay during Covid pandemic.
6. I find Facebook a
6; 2% 14; 5%
91; 30%
reliable basis to
access and book
Airbnb
195; 64% accommodations
during Covid-19
Strongly Agree Agree Strongly Disagree Disagree Pandemic.
Figure 2.6
This figure represents the number of participants who agreed that they find Facebook
as a reliable basis to book an Airbnb accommodation amidst Covid-19 Pandemic has an
average of 64% followed by strongly disagree with an average of 2%.

7. I find Facebook
9; 3% 9; 3%
113; 37%
feedbacks and
reviews relevant
because it affects
175; 57%
my decision to
book an Airbnb

accommodation
due to Covid-19 safety protocols.
Figure 2.6
Figure 2.7
feedbacks and reviews relevant because it affects their decision to book an Airbnb
accommodation due to Covid-19 safety protocols has an average of 57% followed by
strongly disagree with an average of 3%.
8. Facebook is the first social media platform that I go to when searching for an Airbnb in
Tagaytay during Covid-19 Pandemic.

26; 8%
16; 5% 95; 31%
169; 55%
Figure 2.8
as the first social media platform when searching for an Airbnb accommodation in Tagaytay
during Covid-19 Pandemic has an average of 55% followed by strongly disagree with an
average of 5%.
Research Objective 3: To assess the effectivity of Facebook as a marketing tool for Airbnb
provider based on the tourists' perspective

9. I can easily
11; 4% 13; 4%
90; 29%
reach out
Tagaytay
Airbnb staff
192; 63% to ask more
information
Strongly agree Agree Strongly disagree Disagree about the
place using Facebook.
Figure 2.9
As the figure suggested, 63% of the entire population affirmed that Facebook
accomplishes easier contact to Tagaytay Airbnb Staff to ask information. Whereas, 4% of the
final tally claims that they strongly disagree and claims otherwise.
184; 60%
10. I agree that
accessibility, good
reviews, user
112; 37% 3; 1%
7; 2%
Strongly agree Agree Stongly disagree Disagree

friendliness, informative, and credibility are the factors which personally affected
Facebook as my preferred platform for travel information.
Figure 3.0
Evidently, 60% of the respondents backed up and agreed that the factors which
personally affected Facebook as their preferred platform for travel information were
accessibility, good reviews, user-friendliness, informative and credibility. On the other hand, 1%
of the entire population acknowledged a different perspective and strongly disagreed to such
belief.
11. I agree that Facebook can provide travel information that you need such as airline
information, health related, available packages/promos and etc.
183; 60%
108; 35%
7; 2% 8; 3%
Strongly agree Agree Strongly disagree Disagree
Figure 3.1
Averaging 60% of the total numbers of respondents admitted and voted "agreed" that
Facebook provides travel information that is essential such as airline information, health related,
available packages/promos and etc. However, on the opposite side of the spectrum, 2% of the
respondents concluded that they disagreed and prefer a different perspective.
SUMMARIZATION GRAPH IN AIRBNB FACEBOOK PAGE
1. Age
35 - 44 years old; 33; 11%

45 years old and above; 10; 3%
25 - 34 years old; 56; 18%
18 - 24 years old; 207; 68%
18 - 24 years old 25 - 34 years old 35 - 44 years old 45 years old and above
Figure 3.2
Presents that 207 participants in the Facebook Page with an average of 68% are 18-24
years old who availed Airbnb services using Facebook during pandemic, the second highest is
25-34 years old with an average of 18% who availed Airbnb services through Facebook and
followed by 11% which are the 35-44 years old population in the Facebook page and with the
lowest of 3% are the 10 participants who are 45 years old and above who availed the Airbnb
services.
RESPONSE PARTICIPANTS PERCENTAGE

18-24 years old 207 68%
25-34 years old 56 18%
35-44 years old 33 11%
45 years old and above 10 3%
Total: 306 100%
Table 1.1
2. Gender
Female; 212; 69%
Male; 94; 31%
Female Male
Figure 3.3
Presents that 69% of the Female population in data gathering is engaged in perceiving
travel information such as accommodation availability in the most used social media platform,
which is Facebook, followed by 31% of the Male population in data gathering are also using
Facebook as a tool for acquiring information related to traveling and/or accommodation.

Female 212 69%
Male 94 31%
Total: 306 100%
Table 1.2
Research Objective 1: To generally understand the significant role of Facebook in terms of
attracting tourist to avail Airbnb Services in Tagaytay.
3. Facebook content can

Agree; 199; 65%
use for travel planning
to avail services of
Airbnb.
Strongly Agree; 77; 25%
Strongly Disagree; 6; 2%
Disagree; 24; 8%
Figure 3.4
This figure indicates the number of participants who agreed that they use Facebook
content to avail services for their travel has an average of 65%, followed by strongly agree with
an average of 25.2% who use Facebook in terms of availing services. Third, disagree of 8% who
use it for travel purposes and lastly the lowest 2% who are strongly disagree in using Facebook
in Airbnb services for their travel planning during this pandemic.

Strongly Agree 77 25%
Agree 199 65%
Disagree 24 8%
Strongly Disagree 6 2%
Total: 306 100%
Table 1.3
4. Facebook makes it
Agree; 160; 52%
easy to connect to a wider
range of information
especially in terms of
Strongly Disagree; 5; 2% determining the service

Disagree; 5; 2%
preference of Airbnb in
Tagaytay.
Figure 3.5
This figure indicates the number of participants who agreed that Facebook makes it easy
to connect to a wider range of information services in determining service preference in Airbnb
with an average of 52%, followed by strongly agree with 44% this shows that for them it is
easier to connect in terms of availing and determining services from Airbnb. Third, disagree with
an average of 2% and lastly strongly disagree with an average of 2%. This shows that for them
Facebook is not an easy platform to connect to a wider range of information in determining
service preference in Airbnb in Tagaytay.

Agree 160 52%
Disagree 5 2%
Total: 306 100%
Table 1.4
5. Facebook has
Agree; 172; 56%
an effective marketing
strategy to target
Strongly Agree; 128; 42% tourist from promoting
Strongly Disagree; 5; 2% Airbnb services.

Disagree; 1; 0%
Figure 3.6
This figure indicates the number of participants who agreed that Facebook has an
effective strategy to target tourist from promoting Airbnb services with an average of 56%
followed by 42% who answered strong agree. This show that the population believes that
Facebook has an effective strategy to target tourist from promoting Airbnb services. Third,
strongly disagree with an average of 2% and lastly disagree with an average of 0% that shows for
them Facebook is not an effective strategy to utilize to target tourist from promoting Airbnb
services.

Agree 172 56%
Disagree 1 0%
Total: 306 100%
Table 1.5
Research Objective 2: To determine whether Facebook became more relevant search tool for
tourists who want to avail Airbnb services in Tagaytay during Covid pandemic.
6. Facebook is a
Agree; 195; 64%
reliable basis to
access and book
Strongly Agree; 91; 30% Airbnb

Disagree; 14; 5%
accommodations
during Covid-19
Pandemic
Figure 3.7
This figure indicates the number of participants who find Facebook as a relevant search
tool in booking an Airbnb accommodation has an average of 64% followed by strongly agree
that uses Facebook in availing services with an average of 30%. Third, disagree with an average
of 4% and lastly who strongly disagrees that Facebook is a reliable bases to access Airbnb
accommodations with an average of 2%.

Agree 195 64%
Disagree 14 4%
Total: 306 100%
Table 1.6
7. Facebook
Agree; 175; 57%
feed backs and reviews
are relevant because it
Strongly Agree; 113; 37% affects tourist’s decision
to book an Airbnb
Disagree; 9; 3% accommodation due to

Covid-19 safety
protocols.
Figure 3.8
This figure indicates the number of participants who agreed Facebook's feedbacks and
reviews are relevant has an average of 57% followed by strongly agree as it affects their decision
to book an Airbnb accommodation has an average of 37%. Third, disagree with an average of
3% and lastly who strongly disagrees that their decision is being affected to book due to Covid-
19 safety protocols with an average of 3%.

Agree 175 37%
Disagree 9 3%
Total: 306 100%
Table 1.7
8. Facebook is the first social media platform that I go to when searching for an Airbnb in
Tagaytay during Covid-19 Pandemic.
Disagree; 26; 8%
Agree; 169; 55%
Figure 3.9
This figure indicates the number of participants who agreed that Facebook is their first
social media platform to consider has an average of 55 %, followed by strongly agree who uses
Facebook as a tool to search Airbnb accommodation with an average of 31%. Third, disagree
with an average of 9% and lastly who strongly disagrees and uses other search tools to book
accommodation during Covid-19 Pandemic with an average of 5%.

Agree 169 55%
Disagree 26 9%
Total: 306 100%
Table 1.8
Research Objective 3: To assess the effectivity of Facebook as a marketing tool for Airbnb
provider based on the tourists' perspective
9. Tagaytay Airbnb
Agree; 192; 63% staff can easily
reach out to ask

Strongly agree; 90; 29%
more information
Strongly disagree; 11; 4%
Disagree; 13; 4%
about the place
using Facebook.
Figure 4.0
Presents that 63% of participants who agreed that they can easily reach out Tagaytay
Airbnb staff, while 29% who are strongly agreed that they find Facebook as an easy tool in
gathering information. Third, 4% were occupied who suggested they disagreed and lastly, who
strongly disagrees that they use Facebook to gather information about Airbnb Tagaytay and got
an average of 4%.

Agree 192 63%
Disagree 13 4%
Total: 306 100%
Table 1.9
10. Accessibility, good reviews, user friendliness, informative, and credibility are the factors
which personally affected Facebook as their preferred platform for travel information.
Agree; 184; 60%
Disagree; 7; 2%
Figure 4.1
Presents that 60% of participants who agreed that the factors which personally affected
Facebook as their preferred platform for travel information were accessibility, good reviews,
user-friendliness, informative and credibility, while 37% of the participants who are strongly
agreed that they find Facebook as their preferred platform for their travel. The 2% are the

Agree 184 60%
Disagree 7 2%
Total: 306 100%
participants who disagreed and lastly, 1% who strongly disagrees that they don’t influence by
Facebook as their preferred platform for travel information.
Table 2.0
11. Facebook can

Agree; 183; 60%
provide travel information
that is needed such as

airline information, health
Disagree; 7; 2% related, available
packages/promos and etc.
Figure 4.2
Presents that 60% of participants who agreed that Facebook can provide travel
information that they need such as airline information, health related, and available
packages/promos, while 35% of population who are strongly agreed that they used Facebook as a
guide in booking an accommodation. The 2% are the participants who are disagreed and lastly,
who strongly disagrees concluding that Facebook can’t provide the travel information that they
need and got an average of 3%.

Agree 183 60%
Disagree 7 2%
Total: 306 100%
Table 2.1
ANALYSIS
The general objective of this research is to see the effectivity of social media (Facebook)
in promoting Airbnb services and accommodation on clients. On how the presence of Facebook
will facilitate the assistance of the needs to engage with the audience as it will give an access on
the visibility of the content that highlights & boost travel and tourism sectors during the Corona
Virus crisis. In order to achieve the general objective, gathering related articles, news and books
has aid the researchers. Conducting the surveys are efficient and effective methods in gaining
deeper knowledge needed in this study. The researchers provided a survey questionnaire about
the responses in according the effectivity of Facebook as a tool to book an Airbnb
accommodation in Tagaytay amidst Covid-19 Pandemic. The researchers used a pie chart to
present the gathered data from the members who had an experience of online-booking of selected
Airbnb Facebook groups.
Participants for the survey are the members of the selected Facebook page “Airbnb
Tagaytay Superhost (100% Legit Staycation)”. The total participants are consist of 306 who
already had an experience in booking for accommodation in Tagaytay through the influence of
Facebook during this pandemic. The researcher’s provides a survey questionnaire that contains
about how effective and relevant in attracting the tourist to the Facebook as on online and
marketing tool for availing Airbnb services in Tagaytay.

According to the results, 68% on the 306 participants who mostly availed the Airbnb
services in Facebook are the 18-24 years old. In line with the result, during this pandemic it
become more relevant and effective to this age for the effectiveness of using Facebook in terms
of availing services. At this age they are more attracted and more relevant to the services
provided through the use of Facebook in terms of online search tool through this pandemic for
the tourists during this kind of situation that we are facing right now. Generally, Facebook has a
significant role to attract the tourists with the age of 18-24 years old through their different
perspective in availing Airbnb services in Tagaytay. While 18% of the participants who are the
the 25-34 years old are familiar and considering the Facebook platform as an online tool for for
their travel in availing Airbnb services. The 11% are the 35-44 years old, who has minimal
interaction with the use of Facebook as an effective strategy to target the tourist in promoting the
Airbnb services in Tagaytay and with the lowest among the participants who availed the services
with an average of 3% are the 45 years old and above. Within the result provided, it shows that
most of that age are not that familiar and not that interested in availing services for their travel.
The survey ask about the significant role of Facebook in availing Airbnb services. The
majority answered agree in particular reason that Facebook attracts tourist in terms of Airbnb
services provided in Tagaytay. As a social media tool for promoting Airbnb services, a lot of
people are using Facebook nowadays which it became one of the thing to rely on advertising
services. According to the results, there are 65% who agreed on using Facebook content for
availing Airbnb services for travel planning while 2% never agrees in using the services. There
are 52% of the participants who agrees that it’s easy for them to connect to the Airbnb in
Tagaytay in terms of the service preference provided in Facebook, while 2% of the participants
who never agrees that they did not determine Facebook as an easy way to connect with the
preferences of Airbnb using Facebook. Followed by 56% of the participants believes that
Facebook is effective in promoting Airbnb services in terms of their marketing strategy to target
the tourist from the procedure on how they will approach the customers, while 0% of the
participants believes that using the Facebook to promote Airbnb services is not effective to target
the tourist.
The survey asks about how relevant Facebook is as a search tool for tourists on those who
want to avail an Airbnb accommodation in Tagaytay during Covid-19 Pandemic. Social Media in
the tourism industry has become a bridge to communicate and reach out with the potential
customers as they strongly relies on offers, recommendations, feedbacks and reviews that
allocates and assists them to find an accommodation. According to the results, 30% of the
participants who strongly agrees that Facebook increases their engagement to book an Airbnb
accommodation online. While 2% disagrees that Facebook is a reliable basis to access. The 57%
strongly agrees that the relevance of Facebook reviews and feedbacks affects their decision to
book an accommodation due to safety protocols during Covid-19 Pandemic while 3% disagrees.
The 31% of the participants strongly agrees that they consider Facebook as a first social media
platform to go through when they seek for accommodations in Tagaytay while 9% responded
that it does not increase their engagement to book online. Based on the gathered data, majority of
the population of 55% tells that they agree Facebook reaps out the attention to entertain and
attract their audience.
The survey asks about the effectivity of Facebook in assessing Airbnb provider as a
marketing tool. Based on the perspective of the tourists as they are actively discovering for social
media sites that would embark and redirect them to the information of their interest. Facebook
delivers content allowing their future target audiences to find it, while tourism providers expand
and widen their scope & range. Based on the results, 63% agrees that they can easily reach out
staff from Airbnb accommodation in Tagaytay in seeking out with the information that would fill
their needs in order to book it through the influence of Facebook while 4% disagrees. There are
37% who strongly agrees that accessibility, good reviews, user friendliness, informative, and
credibility has personally affected their factors of preference on social media platform such
Facebook as their basis for travel information. While, 1% strongly disagrees that it does not
modify their travel decisions even if they read negative reviews online to book an
accommodation. Lastly, 35% of the respondents strongly agrees that Facebook can also be an
accessible platform in providing travel information that tourists need such as airline information,
health related, available packages/promos and etc. while 3% strongly disagrees.
In times of crisis that have seriously affected the industry of tourism, Facebook played an
important role and has been an influential social media platform that has the capability to render
opportunities for the people to make it easier in all time to gather information during this
pandemic. Some of the participants expressed their perceptions that Facebook is an effective
strategy for marketing tool to promote Airbnb services which becomes more reliable source of
information to connect with the customers. Therefore, the overall results shows that many of the
participants have chosen Facebook as an online tool that is more accessible for anyone for
availing Airbnb services for their travel and accommodation.

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CHAPTER IV

RESULTS AND DISCUSSION

FACEBOOK PAGE: AIRBNB TAGAYTAY SUPERHOSTS 100% LEGIT

through Facebook during the Covid-19 Pandemic.

Research Objective 1: To generally understand the significant role of Facebook in terms of

attracting tourist to avail Airbnb Services in Tagaytay.

3. I use Facebook content

avail services of Airbnb.

Strongly Agree Agree Strongly Disagree Disagree

connect to a wider range of information especially in determining the service preference of

Airbnb in Tagaytay, followed by 2% of the population who answered strongly disagree

in determining the service preference of Airbnb in Tagaytay.

172; 56% from promoting

Strongly Agree Agree Strongly Disagree Disagree

promoting Airbnb services.

access and book

195; 64% accommodations

Strongly Agree Agree Strongly Disagree Disagree Pandemic.

as a reliable basis to book an Airbnb accommodation amidst Covid-19 Pandemic has an

average of 64% followed by strongly disagree with an average of 2%.

Strongly Agree Agree Strongly Disagree Disagree

due to Covid-19 safety protocols.

accommodation due to Covid-19 safety protocols has an average of 57% followed by

strongly disagree with an average of 3%.

Tagaytay during Covid-19 Pandemic.

Strongly Agree Agree Strongly Disagree Disagree

provider based on the tourists' perspective

192; 63% to ask more

Strongly agree Agree Strongly disagree Disagree about the

place using Facebook.

Strongly agree Agree Stongly disagree Disagree

Facebook as my preferred platform for travel information.

information, health related, available packages/promos and etc.

Strongly agree Agree Strongly disagree Disagree

respondents concluded that they disagreed and prefer a different perspective.

SUMMARIZATION GRAPH IN AIRBNB FACEBOOK PAGE

35 - 44 years old; 33; 11%

25 - 34 years old; 56; 18%

18 - 24 years old; 207; 68%

RESPONSE PARTICIPANTS PERCENTAGE

Female; 212; 69%

Male; 94; 31%

Facebook as a tool for acquiring information related to traveling and/or accommodation.

RESPONSE PARTICIPANTS PERCENTAGE

attracting tourist to avail Airbnb Services in Tagaytay.

3. Facebook content can

Strongly Agree Agree Strongly Disagree Disagree

in Airbnb services for their travel planning during this pandemic.

easy to connect to a wider

Strongly Disagree; 5; 2% determining the service

to connect to a wider range of information services in determining service preference in Airbnb

Facebook is not an easy platform to connect to a wider range of information in determining

service preference in Airbnb in Tagaytay.

RESPONSE PARTICIPANTS PERCENTAGE

Strongly Agree; 128; 42% tourist from promoting

Strongly Disagree; 5; 2% Airbnb services.

Strongly Agree Agree Strongly Disagree Disagree

RESPONSE PARTICIPANTS PERCENTAGE

access and book

Strongly Agree; 91; 30% Airbnb

accommodations with an average of 2%.

RESPONSE PARTICIPANTS PERCENTAGE