THEORY OF FOOD & BEVERAGE AND CATERING OPERATION

CFC ASSIGNMENT
2020

Student`s signature: Date:

Total number of pages including this cover page

Given Date. 06/04/2020 Due Date 27/04/2020

Student’s ID G3585458X Class Code CFC 71

Student`s Full Name ANJAR SINGGIH MAULANA

Trainer/Lecturer`s Name JERRY LEE

OFFICIAL USE ONLY

Marker`s comments

Marker`s name Marks Awarded /50

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Table of Contents

1. Cover.............................................................................................................................................. Page 1

2. Table of Contents .......................................................................................................................... Page 2

3.. Executive Summary ...................................................................................................................... Page 3

A. How you want restaurant to be name?

B. What concept to you want for your restaurant?

C. When is your target opening date?

D. Who are your target guest?

E. Where is your location of the restaurant?

4. Design and Plan Menu ................................................................................................................... Page 4

A. Appetizers /salad

B. Soup

C. Main Course /Dish

D. Desser

E. Beverages

5. References ..................................................................................................................................... Page 6

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 Executive Summary

A. Maulana An Nur Restaurant

Why is the name Maulana An Nur restaurant, the first because the name is a Muslim-inspired name, so
people know that our restaurant is a Muslim restaurant, and the second name is part of my name, by
putting my name in the restaurant name, can add my passion is to build a restaurant to stay successful and
have many customers.

B. Concept my restaurant

Concept my restaurant is casual dining restorant and the menu is halal food because muslim retaurant.

C. Opening date

The restaurant will open on September 21, 2020 because it's my birthday so hopefully I can make my
restaurant a success.

D. Target Guest

The restaurant targets guests especially Muslims because this restaurant is halal food, but will not reject
non-Muslim guests if anyone wants to visit our restaurant.

E. The location of the restaurant

The restaurant is located in the Geylang Serai area because that place is a place to shop at the same time.
The area is a lot of Muslims, so many people will visit that place and Muslims will look for a halal food
restaurant like our restaurant.

F. restaurant marketing and promotion strategies

1. Make brochures, banners or pamphlets that contain any food menu that we sell and then distribute it
in a place that is crowded with people

2. Making advertisements in the internet world, namely social media such as instructors, Facebook and
Twitter which are widely accessed by the public.

3. Mounth to Mounth is a promotion through the guests who have come and felt our restaurant service,
and if they feel satisfied they will spread the news and invite to come to our restaurant.

G. Strength of Restaurant
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 Our restaurant will provide services to guests with excellent service with the love and number one for our
guests. Our restaurant also has a variety of food and beverage prices that are quite diverse but will still be
friendly in the bag and not expensive.

 Design and Plan Menu

A. Appetizers or salad

1. Kale salad

2. Pecel

3. Fruit salad

4. Gado - gado

B. Soup

1. Padang rib soup

2. Solo manten Soup

3. Tamarind vegetable soup

4. Spinach clear soup

C. Main Course or Dish

1. Beef Rendang

2. Chicken balado

3. Grilled Snapper with green sauce

4. Fried carp with tomato sauce

D. Dessert

1. Purple sweet potato mochi

2. Lapis legit cake

3. Chocolate dodol pudding

4. Choco chips brudel cake

E. Beverages
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1. Teh tarik (Hot)

2. Hot Chocolate with Marshmallow

3. Sweet Lemon Iced Tea

4. Ice kuwut Bali

5. Ice campur

6. Avocado Juice

7. Orange Juice

8. Ice Bandung

References

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1. https://www.google.com/search?q=ice+bandung&client=ms-android-vivo&prmd=ivsn&sxsrf=ALeKk03-
3LmURpP9Q6sFMG0tcFCTA7nVIQ:1587809597761&source=lnms&tbm=isch&sa=X&ved=2ahUKEwidj67Y
q4PpAhU94XMBHUovB24Q_AUoAXoECAsQAQ&biw=360&bih=692&dpr=3#imgrc=NhkcRBkqAlQwIM&
imgdii=AWG-1lBYWXC3nM

2. https://www.google.com/search?q=ice+kuwut&oq=ice+kuwut&aqs=chrome..69i57j0.2516j0j4&client=ms-
android-vivo&sourceid=chrome-mobile&ie=UTF-8#imgrc=tdpdVqHpcng6HM:

3. https://www.torani.com/recipes/toasted-marshmallow-hot-chocolate

4. https://www.rhiansrecipes.com/purple-sweet-potato-mochi-vegan-gf/