The Coca-Cola Company

The Coca-Cola Company is the world's largest soft drink manufacturer and over 1.3
billion servings every day. Coca-Cola began in 1886, when Atlanta pharmacist Dr. John
Pemberton introduced Coca-Cola syrup into fountain drinks. It was in 1899, when two
Chattanooga businessmen Benjamin F. Thomas and Joseph B. Whitehead, they
secured exclusive rights to bottle Coca-Cola from the Coca-Cola Company to sell
throughout the United States and spread it to the other country.
One of the most recognizable trademarks in the world is Coca-Cola's red and white
logo. The Coca-Cola Company currently has headquarters in Atlanta and produces four
of the five top-selling soft drinks in the world, including the most popular Coca-Cola and
Diet Coke, Fanta, and Sprite. It also operates one of the world's most extensive
distribution networks, with nearly 400 beverage products available in more than 200
countries worldwide.
Although Coca-Cola was invented in the United States, it quickly became popular
wherever it went. As early as 1906, we opened international bottling plants in Canada,
Cuba, and Panama, and soon followed by many countries. Our company earns more
than 70 percent of its revenue outside of the U.S., but the real reason we are a truly
global company is the fact that our products match the various consumer tastes around
the world.
The Coca-Cola Company has a more than 225 independent bottling partners and
employ more than 700,000 people in more than 200 countries, bringing economic
opportunity to many communities. With the power of this unique system, we can reach a
global audience with a local focus. Despite the common perception that we are "Coca-
Cola," our system operates through multiple distribution channels, and our bottling
partners work closely with our customers to design localized strategies that are tailored
to their needs.

Mission of the Company

The goal of the company is to benefit and refresh each individual it touches, as well as
create long-term value for its shareholders by managing it in a way that enhances the
Coco-Cola trade mark. Also to bring moments of optimism and happiness and making a
positive difference to others and creating value.
Vision of the Company
Our vision serves as the foundation for our Roadmap and provides a framework for how
to achieve quality growth and sustainably. It also provides the framework for all aspects
of our business.
  People: Work in an inspiring environment that motivates and inspires people to
be better.
 Portfolio: To provide a quality beverage portfolio that anticipates and meets
people's desires and needs.
 Partners: Embrace a win-win relationship with customers and suppliers, so that
we can create mutual, enduring value together.
 Planet: Build and support a sustainable community as an active and responsible
citizen.
 Profit: To maximize long-term return for shareowners while remaining mindful of
responsibility for our overall performance.

 Productivity: Make your organization lean, fast, and highly effective.

Planning and Forecasting

Coca-Cola's Human Resources department contributes to the strategic planning of the
company and prepares adequately for future employee hirings. We forecast the
expected needs of employees within the company and our forecasts are based on the
changing technology and increasing productivity among employees. Planning is
followed by the submission of this report to the head office and the recruitment process
begins once our head office approves it.
The Coca-Cola Company, adjusted earnings are expected to rise in the low-double
digits for 2021, and organic revenue is expected to increase in the high-single digits.
The company's organic revenue decreased 9% last year due to pandemic-related curbs
that closed non-retail channels such as restaurants, cinemas, and sporting events. The
company also said it expects a $12 billion liability as a result of a dispute with the U.S.
Internal Revenue Service (IRS) regarding the amount it charged overseas affiliates to
produce and sell Coke products.

Workforce Planning
The Coca-Cola Company has a department called Global Workplace Strategy that is
part of its shared services unit called Global Business Services. The mission of Coca-
Cola Global Services is to provide office-related services to Coca-Cola location
worldwide. The day-to-day operations at our sites usually include facility management,
office services, lifecycle maintenance, and other amenities. The other services we offer
are full workplace design, construction project management, work place strategy and
planning, workplace technology, branding, and content management. At The Coca-Cola
Company, our role is to be subject matter experts across 200 countries to take
advantage of economies of scale, deliver great customer service, and design and build
tomorrow's workplaces.