Universidad Nacional Abierta y a Distancia

Vicerrectoría Académica y de Investigación

Course: Strategic Management
Code: 212053

Activity Guide and Evaluation Rubric – Phase 1 Course recognition

1. Activity Description

Type of Activity: Individual

Evaluation Moment: Initial
Highest Activity Score: 25 points
The activity starts on: Monday, August The activity ends on: Sunday,
23, 2021 September 5, 2021
With this activity, the following learning outcomes are expected:
Recognize experiences in real organizational contexts to understand the relevance of
strategic management in the leadership of companies that are at the forefront of their
economic sectors.

The activity consists of:

This course is in English and as it is specified in the Rules and conditions for
course development: “The student must develop the proposed activities on due
time, in English. Contributions in different languages won´t be evaluated”.

Individual
The student must develop the following activities:

1. Update the profile, including a current picture where the student can be
identified.

2. Review all environments and download and analyze the syllabus of the course
at the Learning Environment to have a clear understanding of the proposal,
competences and contents to develop.

3. Visit the Course´s General forum at the Initial Environment and participate on
the Social Interaction Forum, sharing in English the following information:

 Student´s name
 Student´s group

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  Skype user
 Professional profile
 Expectations with this course and the course language (English).

4. Visit the Synchronous attention by SkypePage at the Initial Environment, write

directly at the skype group or identify and add the skype user of your tutor to
your contacts list in Skype, sending a message asking to be included in the
skype group of the course, including the following:

 Student´s name
 Course name
 Student´s group number.

Take a screenshot of your message on skype or of your participation in the

skype group, to be included in the final work

5. Read the following article, attached at the Learning Environment as Annex 1

- Xerox case

Xerox Outlines the Next Three Years of the Company’s Corporate Strategy and
Plans. (2019). Seybold Report: Analyzing Publishing Technologies, 19(4), 2–7.

6. According to the previous article, the contents outlined in the syllabus of the
course and your own understanding of the concepts, using your own words,
write an article review according to the following chart, answering the
four questions proposed with one paragraph of 100 to 200 words each
one:

Xerox case Article Review

Student name:
Paragraph 1: What is Xerox and what is its main activity?

Paragraph 2: What do you think is the goal of defining the strategic

direction of a company?

Paragraph 3: What are the main concepts describe of the strategic

management developed in Xerox?
Paragraph 4: What is the importance of outlining the company´s strategy
and plans?

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 7. Consolidate all evidences in a PDF and submit it at the Evaluation
Environment, according to the guidelines given below in section Individual
Work Evidences, naming it with the following structure:

Strategic Management_Phase 1_Student name_Group number

Take into account that, your document will be analyzed by Turnitin in

order to identify if there is any plagiarism from another article or another
document presented by a student.

keep in mind for the development of the activity:

In the Initial Information Environment, you must: Review the agenda to identify the
deadline, visit the General Forum and post your presentation and visit the
Synchronous attention by SkypePage to identify the tutor user.

In the Learning Environment, you must: Review the syllabus of the course and the
Annex 1 to solve the activity.

In the Evaluation Environment, you must: Submit individually the final document as
a PDF with the structured indicated in this guide.

Individual Work Evidences:

The individual evidence to be submitted is:

Each student submits a PDF document including:

 Cover
 Introduction
 Objectives
 Table of contents
 Profile update screenshot (Activity 1)
 Social Interaction forum participation screenshot (Activity 3)
 Skype group participation (Activity 4)
 Article Review chart (Activity 6)
 Conclusions
 References (Use APA guidelines)

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Form guidelines:
 PDF format
 Page Size: Letter
 Font type: Times New Roman
 Font size: 12
 Line spacing: Double
 Page margins: 2.54 cm
 Paragraph Alignment: Left-aligned

Collaborative Evidences:

No collaborative evidence is required in this activity.

2. General Guidelines for the Development of Evidences to Submit.

For Individual evidence, consider the following:

 All contents included in the work must be in English.

 The student must make sure the activity is written on his own words

 Before submitting the requested product, student should check that it meets all
the requirements mentioned in this activity guide.

Please keep in mind that all individual or collaborative written products must comply
with the spelling rules and presentation conditions defined in this activity guide.
Regarding the use of references, consider that the product of this activity must
comply with APA Format.

In any case, make sure you comply with the rules and avoid academic plagiarism.
You can review your written products using the Turnitin tool found on the virtual
campus.

Under the Academic Code of Conduct, the actions that infringe the academic order,
among others, are the following: paragraph e) "Plagiarism is to present as your own
work all or part of a written report, task or document of invention carried out by
another person. It also implies the use of citations or lack of references, or it
includes citations where there is no match between these and the reference" and
paragraph f) "To reproduce, or copy for profit, educational resources or results of

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research products, which have rights reserved for the University ". (Acuerdo 029 -
13 de diciembre de 2013, Artículo 99)

The academic penalties students will face are:

a) In case of academic fraud demonstrated in the academic work or evaluation, the
score obtained will be zero (0.0) without any disciplinary measures being derived.
b) In case of proven plagiarism in academic work of any nature, the score obtained
will be zero (0.0), without any disciplinary measures being derived.

3. Evaluation Rubric

Type of Activity: Individual

Evaluation Moment: Initial
Highest Activity Score: 25 points
First Evaluation High Level: Present in his own words, a four paragraphs article
Criterion: review, explaining the importance of outlining the company´s
strategy and plans, according to the case study, including
Content criterion theoretical foundations of the strategic management.
Recognize the
importance of If your work is at this level, you can get between 13 points
Strategic and 15 points
Management in
the real context of Average Level: Present his understanding of the importance of
companies outlining the company´s strategy and plans, according to the
case study, but, it is not on its own words or does not evidence
This criterion relevant concepts of strategic management.
represents 15
points of the total If your work is at this level, you can get between 2 points
of 25 points of and 12 points
the activity.
Low level: Don´t present the importance of outlining the
company´s strategy and plans or it is not related to the case
study

If your work is at this level, you can get between 0

points and 1 points

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Second Evaluation High Level: Submit a PDF document, at the Evaluation
Criterion: Environment, according to the given guidelines, evidencing
proper grammar and spelling, presenting the development of the
Form criterion article review, using the proposed formats and references in APA
Present the format.
document according
to the format and If your work is at this level, you can get between 8 points
guidelines specified and 10 points

This criterion Average Level: Submit a document, developing the proposed

represents 10 activities, evidencing some spelling and grammar mistakes or
points of the total missing some items or guidelines.
of 25 points of
the activity. If your work is at this level, you can get between 2 points
and 7 points

Low level: Don´t submit the document evidencing his own

development of the proposed activities.

If your work is at this level, you can get between 0

points and 1 points