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CURRICULUM MAP
2. Quiz
2. Recognize and
understand the
market
The learners… 2.1 Group Discussion
2.1 Describe the
unique selling
proposition and
value proposition
that differentiates
one’s
product/service
from existing
products/services; 2.2 Feed back activities
2.2 Determine who
the customers are in
terms of: 2.2.1 What’s new activities
( Answer the following statements
2.2.1 Target
honestly.) Modules
market;
2.2.2 Customer
requirements; and
2.2.3 Market size 2.2.3 Generate a
2.3 Validate Survey Form
customer-related
concerns through: 2.3.1 Interview
2.3.1 Interview;
2.3.2 Focused
Group Discussion 2.3.2 Generalization
(FGD); and
2.3.3 Survey
3. Quiz
SECOND The learner Creating a Business Plan
SEMESTER independently or 3. Recognize the
with his/her importance of
Development
classmates marketing mix in
of Business
Plan presents an the development
acceptable of marketing
detailed business strategy
plan. The learners…
3.1 Describe the
Marketing Mix (7Ps)
in relation to the
business
opportunity vis-à-
vis:
3.1.1 Product;
3.1.2 Place;
3.1.3 Price;
3.1.4 Promotion;
3.1.5 People;
3.1.6 Packaging;
and
3.1.7 Positioning
3.2 Develop a
brand name
4. Demonstrate
understanding of
the 4Ms of
operations
The learners…
4.1 Describe the
4Ms (Manpower,
Method, Machine,
Materials) of
operations in
relation to the
business
opportunity:
4.1.1 Develop a
product description;
4.1.2 Create a
prototype of the
product;
4.1.3 Test the
product prototype;
4.1.4 Validate the
service description
of the product with
potential customers
to determine its
market
acceptability;
4.1.5
Select/pinpoint
potential suppliers
of raw materials and
other inputs
necessary for the
production of the
product or service;
4.1.6 Discuss the
value/supply chain
in relation to the
business enterprise;
and
4.1.7 Recruit
qualified people for
one’s business
enterprise.
4.2 Develop the
business model;
4.3 Forecast the
revenues of the
business;
4.4 Forecast the
costs to be incurred;
4.5 Compute for
profits; and
4.6 Create the
company’s five (5)
year projected
financial statements.