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  • Indian School of Business Management and Administration: An Iso 9001:2015 Certified International B-School

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    Amit Bhunia
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    The document is an exam paper for a student named Amit Bhunia evaluating their knowledge of retail management. It contains 8 questions worth 10 marks each on topics like measuring a retail trade area, merchandise management processes, visual merchandising, commercial bribery, competitive parity pricing, multichannel retailing, unplanned retail locations, and calculating the breakeven point for a new product. The student scored 80% overall on the exam.

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    retail maagemen

    Original Title

    Retail Management

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    The document is an exam paper for a student named Amit Bhunia evaluating their knowledge of retail management. It contains 8 questions worth 10 marks each on topics like measuring a retail trade area, merchandise management processes, visual merchandising, commercial bribery, competitive parity pricing, multichannel retailing, unplanned retail locations, and calculating the breakeven point for a new product. The student scored 80% overall on the exam.

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    © All Rights Reserved
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    5 views1 page

    Indian School of Business Management and Administration: An Iso 9001:2015 Certified International B-School

    Uploaded by

    Amit Bhunia
    The document is an exam paper for a student named Amit Bhunia evaluating their knowledge of retail management. It contains 8 questions worth 10 marks each on topics like measuring a retail trade area, merchandise management processes, visual merchandising, commercial bribery, competitive parity pricing, multichannel retailing, unplanned retail locations, and calculating the breakeven point for a new product. The student scored 80% overall on the exam.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 1

    9/13/21, 2:07 PM Exam Paper

    INDIAN SCHOOL OF BUSINESS MANAGEMENT AND


    ADMINISTRATION
    AN ISO 9001:2015 CERTIFIED INTERNATIONAL B-SCHOOL
    Name : AMIT BHUNIA Marks : 80
    Course : Specialisation
    Subject : Retail Management
     
         
    Answer the following question.
    (10
    Q1. How to measure the trade area for a retail site?
    marks)
    (10
    Q2. Discuss about merchandise management process in short.
    marks)
    (10
    Q3. Write a short note on visual merchandising.
    marks)
    (10
    Q4. When commercial bribery occurs
    marks)
    (10
    Q5. Explain about competitive parity method.
    marks)
    (10
    Q6. Explain benefits of multichannel retailing.
    marks)
    (10
    Q7. Describe about unplanned retail locations.
    marks)
    (10
    Q8. How to calculate breakeven for new product?
    marks)
    Print Question with PDF

    https://www.isbm.org.in/examsoft/exampaper_final.php?id=65123 1/1

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