RUVILYN B.

LUGNASIN BSAIS-3 INTBUST – 474

Foreign Market Entry Plan

Company Name: Company X

Nature of Business: Telecommunication Services

Products/Services: An international telecommunication company based on Singapore that offers

worldwide telecommunication services through business partnership and having its own branch to the
company. It is one of the global leaders in telecommunication industry with specialization on internet
and mobile telecommunication.

Intended Foreign Market to enter: Country A market

We proposed to enter Country A telecommunication market as there is a high demand for internet and
mobile phone services due to current situation of the telecommunication services and facilities in the
country is not sufficient and performing below customer needs. There is a need to add additional
telecommunication provider that will give better telecommunication services as there is a problem in
terms of internet services and connectivity.

Proposed Entry Strategy: Joint Venture

It is proposed that Company X will enter joint venture to existing telecommunication company in
country A. It is best for the company to have partner up to another company to easily set up the
business and can start as soon as possible. We can use their existing resources and facilities as well as
their talents, experience in order the business will succeed. The business operation is structured to a
separate vehicle or has its own headquarter and its own company name. The company target to have it
telecommunication service nationwide in country A.
 Foreign Market Entry Plan

Company Name: Company Y

Nature of Business: Agricultural Production and Food Processing

Products/Services: The company is based on Thailand that is expert in food production and processing.
It prides with its ability to grow agricultural crops on almost dessert like lands due to its patented soil
fertilization process.

Intended Foreign Market to enter: Country B

We proposed to enter country B agricultural market as their field of agriculture is lacking in some
aspects and needs Improvement. The country has a growing population that calls for abundant supply of
foods. The country also has many waste available lands near to rivers and the road systems are
excellent but needs a better food agricultural food production and processing.

Proposed Entry Strategy: Franchising

It is proposed that Company Y will enter to franchising in Country B for those people in the agricultural
market who are interested in venturing agricultural production and food processing. Franchising is
perfect for the country and will help them convert their wasteland to a productive land for they will
have the privilege to use the company’s patented soil fertilization process that have the ability to grow
agricultural crops on dessert like wasteland. As the package of the franchise the franchisee will be
offered for assistance in organizing, merchandising, marketing, and managing the overall operation of
the company. The franchisee will be on great advantage to have this package because the people still
use traditional way and only know how to plant minor crop in small area. By this, if they franchise it they
have sufficient knowledge to apply and solve their problem in agricultural. It is very suitable for the
company to enter franchising agreement because the company have a problem with financing when it
comes to expansion overseas. Having it franchised the franchisee will shoulder in financing the new
business.
 Foreign Market Entry Plan

Company Name: Company Z

Nature of Business: Fast Food Services

Products/Services: One of the global leaders in the fast food industry that have many branches in
almost all countries and has the ability to blend in with the culture of the company where it operates.
Fast food products specially hamburgers, pizzas, and fries that caters globally with its different touch of
flavors inspired from different countries with their signature food taste.

Intended Foreign Market to enter: Country C

We proposed to enter Country Z fast food market as it is one of the countries that is highly
industrialized where there is high popularity and demand for fast food services. Fast food services are
very famous in the country due to the lifestyle of the people. The residents have almost no time to cook.
Fast food products like pizzas, hamburger, and fries are popular in the country.

Proposed Entry Strategy: Wholly Owned Subsidiaries

It is proposed that Company Z will enter into wholly owned subsidiaries in Country C. Company C is
ready to have its new business branch in the country for it is one of the global leaders in the fast food
industry which specializes in hamburgers, pizzas, fries, and other popular products. It has already many
branches all over the word so based on their experience in business it is appropriate for Company C to
have its own business in the country. The company will start to have its own branch in one of the cities
in country C that has less establishment that offers fast food, then later on the company target to open
many branches in country C.