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Behaviorism became a dominant school of thought during the 1950s. It was based upon the
work of thinkers such as:
John B. Watson- was a pioneering psychologist who played an important role in
developing behaviorism.
“Father of Behaviorism”.
Watson is also known for the “Little Albert” experiment.
Ivan Pavlov- Was a Russian physiologist best known in psychology for his
discovery of classical conditioning.
B.F. Skinner- Was an American psychologist best-known for his influence on
behaviorism. Skinner was named the most influential psychologist of the
twentieth-century.
Operant Conditioning
Schedules of Reinforcement
Skinner Box
Cumulative Recorder
Radical Behaviorism
2. OPERANT CONDITIONING