FACE CARE LAUNCH INFLUENCER BRIEFING DECK

HEY THERE, GLOW-GETTER!

We’ve got EXCITING NEWS for you!
ST. IVES is finally launching
FACE CLEANSERS AND MOISTURIZERS

so you can
#GLOWUPEVERYDAY!
 We want EVERY FILIPINA to start using
ST. IVES EVERYDAY and we need you to
spread the GLOWING GOOD NEWS with us
by being a part of our
#GLOWUPEVERYDAY
LAUNCH VIDEO where we
showcase many Filipinas
turning up the glow
together everyday!
That’s why we are super thankful for your
efforts in helping us shoot the
#GLOWUPEVERYDAY Launch Video
HERE’S EVERYTHING YOU NEED TO KNOW:

1 2 3 4
GLOW-GETTER TYPES OF #GLOWUPEVERDAY DATES TO
KIT CONTENT LAUNCH REMEMBER
GLOW-GETTER KIT

You will have your own Glow-Getter Kit!

What’s inside?
• NEW St. Ives Cleansers
• Acne Control Tea Tree Daily Cleanser
• Glowing Apricot Daily Cleanser
• Hydrating Watermelon Daily Cleanser
• Calming Chamomile Daily Cleanser

• NEW St. Ives Moisturizers

• Smooth and Glowing Apricot Pudding Cream
• Renewing Avocado & Coconut Oil Soft Cream
• Bright and Radiant Pink Lemon & Peach
Hydrating Gel
TYPES OF CONTENT
Teaser Story Launch Post Launch Video

Platform: IG Story Video

Content: Tease ‘em!

GET THEM ALL EXCITED!

Dance to the new #GLOWUPEVERYDAY
jingle by showing the products and your
glow-moves!
We will be sending a separate link for you to
download the jingle ☺

Don’t forget to add the hashtag

#GLOWUPEVERYDAY and tag @stivesph
IMPORTANT NOTE:
Make sure to tag @stivesph as a brand partner on your
story. Refer to slide 13 for detailed instructions.
TYPES OF CONTENT
Teaser Story Launch Post Launch Video

Platform: IG Feed
Content: Feed Post (2 Photos in 1 Post)

GET THEM WANTING!

Image 1
• Take a flat lay shot of the
products
• Have fun, be creative, and make
sure to shoot it in good lighting!

IMPORTANT NOTE:
Make sure to tag @stivesph as a brand partner on your
story. Refer to slide 14 for detailed instructions.
Image 1
TYPES OF CONTENT
Teaser Story Launch Post Launch Video

Platform: IG Feed
Content: Feed Post (2 Photos in 1 Post)

GET THEM WANTING!

Image 2
• Take a photo of yourself using the
new St. Ives products
• Make sure to frame your face in
the shot including the products
• Shoot in good lighting
IMPORTANT NOTE:
Make sure to tag @stivesph as a brand partner on your
story. Refer to slide 14 for detailed instructions.
Image 2
TYPES OF CONTENT
Teaser Story Launch Post Launch Videos

Platform: IGTV
Content: #GLOWUPEVERYDAY Launch Video

GET THEM FOMO!

• Post the #GLOWUPEVERYDAY video on

your IGTV.
• Talk about how every glow gettin’ Filipina
has been looking for a St. Ives facial
cleanser since forever and now it’s finally
available! Make sure to tag @stivesph and
use the campaign hashtag.
• We will be sending the video via email so
watch out for it! ☺
TAG US ON YOUR IG STORY!
Step 1: Upload your IG Story
Step 2: Tap the link button
on the upper mid-right corner
Step 3: Tap on “Tag Step 4: Search for St. Step 6:Click on “Allow
Business Partner “ Ives Philippines Business Partner to
Promote” & you’re all
Step 5 :Tap on the brand
set! ☺
and wait for our
confirmation
TAG US ON YOUR IG POST!
Step 1: Upload your carousel
photo
Step 2: Tap on
“Advanced Settings “
Step 3: Tap on “Tag Step 4: Search for St. Step 6:Click on “Allow
Business Partner “ Ives Philippines Business Partner to
Promote” & you’re all
Step 5 :Tap on the brand
set! ☺
and wait for our
confirmation
#STIVESEVERYDAY LAUNCH

Where will we use your video?

We will be using it for the
#STIVESEVERYDAY Launch video which
you will upload on your IG TV ☺

Is there a hashtag we need to use?

Thought you’d never ask! ☺
Please use #GLOWUPEVERYDAY in all of your posts!
And tag @stivesph on IG and tag “Paid Partnership
with St. Ives PH” on every post

When are we going to upload the content?

The answer you seek is on the next slide ;)
DATES TO REMEMBER

Mark your calendar, Glow-Getter!

JUNE
SUN MON TUE WED THU FRI SAT

21 22 23 24 25 26 27
Post your Story
and Carousel
Post

28 29 30
LAUNCH DAY!
Post the
#GLOWUPEVE
RYDAY VIDEO
on IG TV
For questions, please feel free to message
Corheinne at ccolendres@svengroup.com |
0927 129 0955 (through Viber)
 That’s it, Glow-Getter!
We’re so excited for you to
be part of the
#GLOWUPEVERYDAY Launch