TOP Magical Infusion

KOL Contest Brief

Developed by Bridges PR & Events Sdn. Bhd.
All rights reserved 2023.

S T R I C T LY C O N F I D E N T I A L
About TOP Magical Infusion

TOP Magical Infusion is the Infused with Mood-Science Tech

revolutionary powder detergent
that transforms laundry
experience into a magical
journey, transporting you to a
world of wonder and delight.
and Bloom Sense Tech from Lion
Japan, you will enjoy wearing
your cleaned clothes with
continuous good vibes and
freshness that lasts all day.
Experience the luxurious and
uplifting scent that instantly
boosts your mood and refreshes
your senses.

Unleash the magic of TOP

Embrace the long-lasting
Magical Infusion to boost your
fragrance that elevates your
mood and elevate your
confidence to a whole new level!
confidence!

S T R I C T LY C O N F I D E N T I A L
USP of TOP Magical Infusion (cont’)

Mood-Science: Tech from Lion Japan releases a delicate yet rich premium
floral fragrance that instantly boosts your mood and refreshes your
senses

Bloom Sense Tech: A unique technology that releases a burst of amazing

long-lasting fragrance as you move throughout the day with each rub of
the clothes fabric, creating a refreshing scent that energizes your senses.

S T R I C T LY C O N F I D E N T I A L
Haruman Magikal, Membangkitkan Mood
Ceria Anda Contest
• This contest is open to all influencers residing in Malaysia.

• You will be receiving a kit with TOP Magical Infusion once you are
being shortlisted.

• All entries have to be posted on social media

(Instagram/Facebook/TikTok) before 23:59 hours on 28 January
2023.
– Kindly ensure all materials or postings are set as PUBLIC.

• Contest Period: 15th January 2023 – 28th January 2023

S T R I C T LY C O N F I D E N T I A L
Haruman Magikal, Membangkitkan Mood
Ceria Anda Contest (Cont’)
Requirements:
• 1 x video posting to introduce the new TOP Magical Infusion and relate how it helps to boost
your mood and elevate your confidence, transforming your usual laundry experience into a
magical journey of wonder & delight.
SHOOT • TOPIC: Haruman Magikal, Membangkitkan Mood Ceria Anda

• Post the video on your social media (Instagram, Facebook, TikTok & etc)
• Hashtag #TopMagicalInfusion #Detergent #TOP #TOPdetergentmalaysia #TOPmoodceria
POST • TAG @topdetergentmy on IG and @TOP Detergent Malaysia on FB

• Submit your entries to the google link on slide 10

SUBMIT

S T R I C T LY C O N F I D E N T I A L
What you will get?
• You will be getting a TOP Magical
Infusion Kit which consists of
• 1 x TOP Magical Infusion 750g
• 1 x Reed Diffuser

* You will also be given:

2 x TOP Magical Infusion 100g

(To be used before the shooting to
have a better experience of the
products before shooting and creating
content)

Should you receive missing or broken items, please snap a photo and contact us as soon as possible

S T R I C T LY C O N F I D E N T I A L
 Do’s & Don’t’s

S T R I C T LY C O N F I D E N T I A L
 Do’s
• The brand is TOP Magical Infusion, hence, Include TOP Magical Infusion product in
the video posting.
• Pronunciation: TOP “Magi-kel In-fiu-shen”.
• Please make sure that the branding, including brand colors, remains clear in your
posts, even without zooming in.
• DO make sure that the product packaging is not crumpled, folded or has visible
crease lines.
• You may use any other items in the contest kit that you received.
• Additional components can be added depending on your creativity.
• MUST use top load washing machine only.
• Check the spelling of the products and the hashtag.
• Set your social media profile as PUBLIC.
• You may wear outfits that match or bring out TOP’s Magical Infusion colour palette.
• We appreciate you to ensure your content to be genuine and authentic as possible.
• The videos should connect with the essence of the TOP Magical Infusion.
• The lighting should strike a balance, not excessively bright or dark.
• We encourage you to craft your caption and develop your content in Bahasa
Melayu.

S T R I C T LY C O N F I D E N T I A L
Do’s (Con’t)
• Maintain a clean background without any exposure to other brands.
• Make sure the video contains non-copyrighted music or background sounds if
you choose to include them.
• Maintain a positive, lively, and energetic tone and facial expression.
• The video should prominently focus on uplifting moods (from boredom to
happiness). Include a scene of pouring the product into the washing machine.
• Mention/Tag @TopDetergentMY in your content.
• Include the necessary hashtags: #TopMagicalInfusion #Detergent #TOP
#TOPdetergentmalaysia #TOPmoodceria
• We encourage you to include the product pouring scene to washing machine
• Must bring out the USPs:-
• Mood-Science Tech:
• Wangian bunga premium yang memikat, mampu meningkatkan mood
ceria anda
• Bloom sense Tech:
• Wangian semerbak tahan lama seiringan dengan pergerakan anda
sepanjang hari

S T R I C T LY C O N F I D E N T I A L
Don’t(s)
• Avoid using complex terms or referencing other brands in both the content
and caption.
• DO NOT mention or use competitor products in the video, photo, or story.
• DO NOT mention or speaking negatively about competitor brands.
• Ensure that there are no vulgarities present in the visuals or captions.
• Avoid any content that could cause physical, mental, or moral harm to
anyone.
• Refrain from wearing overly revealing attire.
• DO NOT include elements related to SARAP (ethnicity, religion, race, politics),
pornography, violence, hate speech, or similar content.
• DO NOT cover any products, including boxes within the frame.
• Refrain from using foreign language music or music with profane/vulgar lyrics
as background music (if using foreign songs, verify their English translations if
necessary).

S T R I C T LY C O N F I D E N T I A L
Caption Keywords

Hashtags: #TopMagicalInfusion #Detergent #TOP #TOPdetergentmalaysia #TOPmoodceria

Tags: @TOPdetergentmy
Caption Keywords/Examples: Bosan dengan kerja rumah/ bila anda rasa stress?

Cubalah TOP Magical Infusion!

Dirumuskan dengan Mood-Science Tech dari Lion Jepun, mampu membangkitkan mood
ceria anda dengan wangian bunga mewah!

Nikmati kuasa Bloom Sense Tech, Setiap pergerakan anda menyerlahkan wangian bunga
sepanjang hari!
Nikmati keajaiban TOP Magical Infusion untuk menceriakan hari anda dan meningkatkan
keyakinan diri ke tahap yang baharu.

S T R I C T LY C O N F I D E N T I A L
Outfit References

S T R I C T LY C O N F I D E N T I A L
Outfit References (Con’t)

S T R I C T LY C O N F I D E N T I A L
Video references

https://www.instagram.co
m/p/CKvfpciJO0h/?utm_so
urce=ig_web_copy_link&ig
shid=MzRlODBiNWFlZA==
https://www.instagram.com/reel/Cl
C9fsKJxrf/?utm_source=ig_web_cop
y_link&igshid=MzRlODBiNWFlZA==
https://www.instagram.com/reel
/ClnYIhIpsev/?utm_source=ig_w
eb_copy_link&igshid=MzRlODBi
NWFlZA==

S T R I C T LY C O N F I D E N T I A L
How do we choose our winners?

50% Product 50% Creativity

• Placement of
• How creative is
product in the
the style and
video.
presentation of
• Is product the entry?
information
• Originality of the
being conveyed
video.
convincingly?

S T R I C T LY C O N F I D E N T I A L
Prizes
GRAND PRIZE X 1

Grand Prize x 1 winner-2D1N Stay at Hotel & Spa worth RM 2,000

SECOND PRIZE X 2

Second Prize x 2 winner – 2D1N Stay at Hotel & Spa worth RM 1,500

THIRD PRIZE X 2

Third Prize x 2 winner – Spa & Massage package worth RM 1,000

CONSOLATION PRIZE X 25

Consolation Prize x 25 winners - Touch N' Go Reload Pin worth RM 200

Total Prize:
RM 12,000!!!
S T R I C T LY C O N F I D E N T I A L
Entries Submission
All participant’s details and videos URLs MUST submit to Google Form by 28 January 2023,
23:59 at

https://bit.ly/TOPEntriesSubmission

If you have any difficulties in submitting your entry, do reach out to Faiz at
faiz@bridgespr.com.my or Shun Jun at shunjun@bridgespr.com.my.

S T R I C T LY C O N F I D E N T I A L
Terms and Conditions
For terms and conditions, you may click this link:

https://docs.google.com/document/d/1fASEzyZccTg4m0WNTMIwzUAUcMZj3ua4iaMtD4rXZVY/
edit?usp=sharing

S T R I C T LY C O N F I D E N T I A L
 All the best and
good luck!

S T R I C T LY C O N F I D E N T I A L