Professional Documents
Culture Documents
Purified Water Station Business Plan Final
Purified Water Station Business Plan Final
Presented to
The Faculty
College of Business Administration and Accountancy
In Partial Fulfillment
Of the Requirements in the subject
Business Plan 2
By:
Robelen B. Bagamasbad
1. To acquire the necessary equipment for the operation of a water station as well as
acquisition of vehicles to deliver water to our consumers.
2. To enhance the various steps in purifying water in order to maintain the highest
quality of water purification.
3. To provide our customer needs thru an efficient delivery system and a quick
response on their orders and queries.
4. To maintain the loyalty of present consumers and attract other market segments.
5. To sustain the profitability of the business and aim to branch out to other
locations.
Vision
The Ajnicolei H-two-oh purified water stations will be recognized and known as and a
trusted brand in the water distribution industry.
Mission
The Ajnicolei H-two-oh purified water station’s mission will provide customers with the
finest quality purified water. We aim to attract and maintain customers. When we adhere to this
maxim, everything else will fall in to place. Our services will exceed the expectations of our
customers.
Table of Contents
The Business…………………………………………………………………………………1
Management…………………………………………………………………………………9
Organizational Structure
Names/Qualifications / Positions / of principals
Responsibilities and job descriptions of the management team
Personnel/employees & their job description
Social Responsibility Program
Marketing……………………………………………………………………………………18
Financial Plan……………………………………………………………………………….28
Appendix………………………………………………………………………………….32
Leases of contracts
Supplier / Pricelist
Business permits & License, Taxes
The Business
1 | Page
The Business
Description of Business
Ajnicolei H-two-oh purified water station is a purified water distribution family business
owned by Herbert Tanaquin and Robelen Bagamasbad. The water station is located at 307
Carzadang bago 2, Imus City Cavite. Our target markets are the residents of nearly villagers.
The water station will offer a safe, clean and purified water within a reasonable price. The
water station is using the one of the advance technology in water purification with a 28 stages
filtering process.
The purified water station is open from 8 AM to 6 PM every day except Sunday.
Location
The purified water station is located at Carzadang Bago II, Imus City Cavite.
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The Business
Products
The product offered by Ajnicolei H-two-oh purified water refilling station is purified,
clean & safe water. It was load in different type & sizes of plastic bottles to meet the needed of
the consumers.
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The Business
This type of filter has replaced the conventional sand filter for water refilling stations.
This is a tank made from fiber-reinforced plastic. It removes sediments such as sand and various
other particles from the water through a process known as depth filtration and backwash.
Whereas the sand filter was time-consuming and offered very slow flow rates, the multimedia
sediment filter delivers high-quality filtered water at much faster flow rates.
The main function of the carbon filter is to remove any foul taste, odor and color caused
by organic chemicals. This is also done through backwash in the same manner as the multimedia
sediment filter. Most carbon filters have filter bodies made from fiberglass.
The water softener tank removes hardness from water. It replaces the hard minerals in the
water with soft minerals through ion exchange. Soft water tastes better and generally is preferred
for drinking. It also is healthier because the hard minerals have been removed.
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The Business
This typically is the most expensive unit in the entire station. Its primary function is to
remove all inorganic minerals, bacteria and viruses while retaining the water's oxygen content.
This is done by reverse osmosis, which is also known as hyper-filtration. During this process,
water is forced to pass through a 0.0001 micron semi-permeable by water pressure.
Ultraviolet Lamp/Sterilizer
Water treatment stations use this machine to make sure any germs and disease-causing
micro-organisms have been eliminated from the water by emitting ultraviolet rays as the water is
being passed through a reaction chamber.
Ozone Generator
Water in the station is passed through an ozone generator to prevent the growth of
bacteria in the product tank and to prolong the shelf life of the water.
Polishing Carbon
This is used to further improve the taste of the water. Depending on the type of water
refilling station, one or two carbon blocks may be used. If two carbon blocks are used, then the
first one is used to remove any remaining organic contaminants that the water may still have,
while the second is used to improve the taste of the water.
Water Pump
This is used for pumping water as a basic and practical technique, far more
practical than scooping it up with one's hands or lifting it in a hand-held bucket.
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The Business
6 | Page
The Business
7 | Page
The Business
Name of suppliers
List of companies those supplies pet bottles, gallon containers & water dispenser.
8 | Page
Management
9 | Page
Management
Organizational Structure
Business
Owner
Manager
Administrati
Bookkeeper
ve Assistant
Technical Delivery
Assistant Front Liner
Man
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Fig. 1.1
Management
Marivic Bagamasbad
Manager
Qualifications:
Job Description:
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8 hours working
Management
Eugene Otico
Bookkeeper
Qualifications:
Job Description:
Maintaining the financial records of the company using bookkeeping software and
online spreadsheets
Maintaining records of subsidiaries
Preparing and processing payroll/s
Reconciling all accounts periodically
Preparing monthly, quarterly, half-yearly, and yearly financial statements
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Calculating taxes, collecting bad debts, and analyzing financial statements
Producing accounting reports and income and expenditure statements
Processing sales invoices, receipts and returns
Maintaining a monthly profit and loss statement
Safeguarding and securing all financial records of the company
8 hours working
Management
Qualifications:
Job Description:
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Ensures operation of equipment by completing preventive maintenance requirements;
calling for repairs.
Maintains supplies inventory by checking stock to determine inventory level.
Maintains professional and technical knowledge by attending educational workshops;
reviewing professional publications; establishing personal networks; participating in
professional societies
Contributes to team effort by accomplishing related results as needed.
8 hours working
Management
Joemary Macairan
Technical Assistant
Qualifications:
Excellent interpersonal skills to provide quality customer service to both internal and
external customers.
Ability to interact with different levels of personnel.
Strong organizational and time management skills.
Additional experience may be substituted for lack of formal degree.
Has at least vocational 2 year diploma.
Has a good personality.
Has a good communication towards people.
Knows how to deal with customers
Efficient at work
Discreet
Flexible
Self-Motivated
Pro-active Team
Job Description:
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Ensure legal compliance of packaging, both suitability for purpose and disposal.
Strive to minimize environmental impact of packaging, operations, and waste
management.
Carry out environmental and personnel swabbing and evaluation of hygiene systems.
Evaluating and trialing new machinery for water processing and improving
production processes.
A person who can work under pressure.
A person who knows how to operate the purified water refilling station equipment.
Knows how to repair the equipment in case it’s broken.
8 hours working
Management
Kevin Cocjin
Delivery Man
Qualifications:
Job Description:
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Management
MJ Corporal
Front Liner
Qualifications:
Job Description:
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A person who can be all around in a purified water refilling station business (except
manager, bookkeeper and administrative assistant)
A person who at least knows how to operate water processing equipment
Contributes to team effort by accomplishing related results as needed
Management
AJnicolei H-Two-Oh water refilling station will be giving a free refilled bottles for every 10
recycled bottles. This recycle plastic bottles will be sell to plastic industries and all the profit will
be donating in a charitable institution.
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Marketing
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Marketing
According to the World Health Organization (WHO), about 3.4 million people die
annually from water-related diseases. About a million Filipinos get sick with water-borne
diseases yearly. And these are diarrhea cases alone. They don’t include other water-borne disease
like amoebiasis, cryptosporidiosis and cholera. These problems are accredited to the poor water
system in the Philippines. Even in the capital Manila, only about three fourths of the population
receives piped water from the municipal authority. Outside Manila far fewer people have access
to clean water distribution. In both locations, these families must find alternate water sources if
they are to avoid cholera epidemics and other health problems spawned by the foul,
contaminated water available in their neighborhoods. In the provinces, the scenario is worse.
Some people rely on wells or even on rivers for their supply of water for their daily consumption.
Amidst this uncertainty, a solution has appeared in the thousands of water refilling stations that
now dot the Philippine landscape. These shops began as privately-run community sources, where
consumers would bring containers and fill them for a per-gallon fee that is a small fraction of
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commercially bottled water’s cost. Demand is high that most stores now offer home delivery for
regular customers. Most shops produce between 10 3,000 and 12,000 liters of water per day.
Typically, the supply comes from the pipes of municipal concessionaires. Entrepreneurs invest in
treatment equipment and further purify their product before sale. Nowadays, bottled water has
established a major foothold in the Philippines. With such an intense competition, how do
businesses cope up with the pressure? This is what the researches of this study would like to
unveil. In the course of this study, the researches aim to discover and compare marketing
strategies employed by these water refilling stations And this study also tackles the safeties of
processes used by water refilling stations in the Philippines, specifically on the National Capital
Region, on the purified water it sells to its customers. The study focuses on the processes the
water refilling stations implements to purify the water from its concessionaires not in the
working place of water refilling stations.
Marketing
Water refilling stations managed by private entrepreneurs offer a cheaper and more
convenient solution to the public’s drinking water needs than bottled water or the use of
household filters. The demand at the water refilling stations - water stores that sell purified water
is now increasing. The quality of purified water conforms to the national standards for drinking
water and is even better than the quality of water produce by traditional water supply systems in
terms of removed impurities.
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Marketing
Strength
Excellent Advertising - Proper market strategy can make difference with your
competitors.
Excellent distribution & availability at retails, groceries, restaurants, hotels & etc.
Cost advantages - A low cost leader can undercut rivals on price
Supply chain –To obtain the right number of resources from suppliers and delivery
the right product to customers in a timely manner
Weakness
Weak Management – This will not help you eliminate potential risk.
Cost Structure – High cost of product will be an advantages of competitors.
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Opportunity
New technology - To better meet customer’s needs with new and improved products
and services. Technology also builds competitive barriers against other water station.
New products – Produced different sizes of gallons that competitors don’t have.
New markets - To expand and let the company reached the customer.
Threats
Bigger Player – The Bigger player has a fund and can give more promotions that will
take your customer away from you.
Intense competition – This can lower the profit, competitors can entice consumers
away with superior products.
Change in taste - knowing which goods and services consumers want.
Seasonal market
Marketing
Marketing Strategies
Water refill stations don’t usually appear on TV and on print ads. This means that they are
often spread by word of mouth. To spread word about your outlet, offer fliers in crowded areas in
your neighborhood like markets and churches. If more people know about your outlet, then
there’s a greater chance to get more clients.
Type of strategies
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Marketing friends and relatives.
Product Strategy
Marketing
Pricing Strategies
As for the pricing strategies, like any other company, Ajnicolei H-two-oh Purified Water
Refilling Station, gathered information through surveying 100 people from the area where the
company is located. The survey was about the type of water people in the area most likely used
in drinking, nearby refilling stations, and the pricing scheme of the nearby refilling stations.
Based from the survey, we concluded prices that are not that high so that it can compete
with the nearby stations. In addition, the survey also included comments and suggestions so that
the outcome of the refilling station will attract more customers and that it can reassure the
owners that the customers are satisfied with our service.
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The table below shows the compared the prices of Ajnicolei H-two-oh Purified Water
Refilling Station from other water station.
Table 1.1
Marketing
Distribution Strategies
Whenever Ajnicolei H-two-oh purified water refilling station cannot economically sell
directly, due to distance or quantities, it will utilize a network of water service to the distributors.
An arrangement will be set up whereby the distributor will received a special offer in exchange
of the area as storage.
Normally, advance ordering will be the best way to deliver the product on time. However,
there are some circumstances that product are in need with a short notice. In this situation, we are
committed to provide customers need on time. It will take an hour to deliver the product on your
locations.
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The company will provide additional multicab aside from the 2 tricycle that we are using.
We have also outsource to more commercial tricycle to be used if the demand is high. We want to
maintain and show our commitment in quality services.
Marketing
Advertising
As for the advertising of the company, Ajnicolei H-two-oh Purified Water Refilling
Station focuses on personal contacts. The people nearby the location of the company will
technically talk about the new company established. Through personal communication, the
number of customers will increase. But Ajnicolei H-two-oh purified water refilling station
doesn’t completely depend on personal contacts only. Another idea of advertising is through
display advertising, specifically through fliers & Brochures.
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Sales Strategy
The sales strategy is to concentrate on the segment of the sales advertising, most easily
captured by the following sales feature: increase of sales and customers annually. In addition, the
fastest way to reach the sales goal for the first several years is by actively working to develop a
dealership network specifically, water distributors.
Having a large number of water distributors mean increase of sales. At this point, the goal
of the company is to have a large number of water distributors for function.
Marketing
Sales Promotion
Since purified water refilling stations don’t usually have discounts, the company owners
come up with the “Buy 10 + 1” water discount. To ensure that the customers bought water that
day or so, the customers will be given a card. Every time they buy water, the boxes inside the
card will be marked or signed by the front liner or the technical assistant depends on which of the
two of them is available. When all of the 10 boxes are fully signed, it is the customer’s choice
Whether to claim his/her free 1 container of water. After claiming the free item, the box
intended for the free item will be marked so that the customer will not use it for another free
item. This sales promotion is only applicable on special occasions declared by the company.
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Another promotion is that we provide water dispenser if the customer meet certain
amount of orders. Lending out hot and cold water dispensing machines can make you more
appealing over other businesses.
Marketing
Target Market
Our target customers are everyone in the area of operation. Nevertheless despite the fact
that there is also purified water refilling stations nearby, we intend to target majority of the
people as the water offered will be well purified water for drinking.
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relationship already exists with the personal contacts, making the purified water refilling
station’s job of selling the products significantly easier.
If this segment will continue to progress, the number of customer count in the refilling
station would progress largely. For example, the refilling station originally or has 5 customers in
their first day, if those customers will be satisfied with the service and the product, they will
spread the news about the company. Let’s just say “the power of communication”. If they
communicate with a large clique of people, that clique will then be curious and would try the
purified water refilling station, if they will also be satisfied, the same procedure would then
occur.
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Financial Plan
Financial Plan
Sources of funds
Ajnicolei H-two-oh water Station Company has an initial budget of PHP 600,000.00 (Six
Hundred Thousand Pesos only) from the owners own money.
Application of fund
The Table below shows the money allocation for each area concerned.
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Description Amount
Water refilling Machine P300,000
Renovation P70,000
Delivery vehicle (2 tricycle with Side cart) P120,000
Business Permit & other Legal Documents P15,000
Initial Supplies P41,100
1.150 bottle Slim – P16,800
2.150 Bottles round – P16,800
3.100 Pet Bottles (350 & 500 ml) - -P2,500
4.Heat gun – P2,000
5.Stickers – P3,000
Financial Plan
Cash Flow
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Sales vs Expense
100,000
90,000
80,000
70,000
60,000
50,000
40,000
30,000
20,000
10,000
0
41974 42005 42036 42064 42095 42125 42156 42186 42217 42248 42278 42309 42339
Financial Plan
Expense
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Financial Plan
Appendix
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Appendix
Leases or contracts
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Appendix
List of Clients
List of Customers
Name Address Location
Gladys ACM/Ph9 Imus Cavite
lina/acm B9 L11 ACM Ph9 Imus Cavite
mayores, norma ACM/Ph9 Imus Cavite
ate timmy B3 L14 ph4 ACM Imus Cavite
Nora B9 L14 Ph1 ACM Imus Cavite
Darrel ACM Imus Cavite
edel B40 L1 Ph4 ACM Imus Cavite
Helen L5 B42 PH4 ACM Imus Cavite
Arnold salvador B21 L23 ACM Ph3 Imus Cavite
wilma ACM Imus Cavite
ardel Toclong, Alapan Imus Cavite
Marilyn Figuro Sunnydale, Alapan Imus Cavite
Gaying Albaniel 505 Alapan 1-C V-Fauni Compound Imus Cavite
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Girlie Alapan (Toclong) Imus Cavite
rowena de castro Alapan Imus Cavite
Romy Parce B24 L36 n 38 Regal Homes Imus Cavite
agnes (hitomi) Carsadang Bago 2 Imus Cavite
Aida Manggahan, Carsadang Bago 2 Imus Cavite
Aldrin Motor Shop CB2 (Near Sampaguita) Imus Cavite
Beth Carsadang Bago 2 Imus Cavite
Boyet Carsadang Bago 2 Imus Cavite
danny de castro Carsadang Bago 2 Imus Cavite
ferdie 65 Remulla Cmpd CB2,Imus Imus Cavite
gail's grocery Carsadang Bago 2 Imus Cavite
JDV Auto Supplies Carsadang Bago 2 Imus Cavite
Joseph CB2 (in front of Gail's Grocery) Imus Cavite
LADJ motor shop Carsadang Bago 2 Imus Cavite
Leila Store Carsadang Bago 2 Imus Cavite
Mami Ester Carsadang Bago(near Zenny) Imus Cavite
Marilyn Store Carsadang Bago 2 Imus Cavite
Appendix
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Barangay Hall Carsadang Bago 2 Imus Cavite
Benny Berania Dimasalang Imus Cavite
chona Dimasalang Imus Cavite
almaika 2-2&3 Dreamville 2 Imus Cavite
Catherine Cacitay 3-6 Dreamville 2 Imus Cavite
Gillian Yu 2-2 Dreamville 2 Imus Cavite
Maricel 6-17 Dreamville 2 Imus Cavite
miguel 3-7 Dreamville 2 Imus Cavite
adelina doroin 1-20 Dreamville 3 Imus Cavite
anne-tuyen 1-11 Dreamville 3 Imus Cavite
dexter/shirley 1-24 Dreamville 3 Imus Cavite
richard jamir 3-6 Dreamville 3 Imus Cavite
weng hipag gladys Dreamville 4 Imus Cavite
Boyet DV5 10-14 Dreamville5 Imus Cavite
brenda 2-1 Dreamville 5 Imus Cavite
Buen 1-32 DV5 Imus Cavite
carol 8-3 DV5 Imus Cavite
Danny 7-24 DV5 Imus Cavite
dave 7-8 DV5 Imus Cavite
debbie/DV5 9-11 DV5 Imus Cavite
edcel 6-14 / DV5 Imus Cavite
ellen 1-8 /DV5 Imus Cavite
Appendix
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laarni 1-17 DV5 Imus Cavite
len aguncillo 1-7 DV5 Imus Cavite
Braian Tubeza 8-6 DV5 Imus Cavite
Leslie B1L12 DV5 Imus Cavite
lilet 8-5 DV5 Imus Cavite
macaraeg 9-8 DV5 Imus Cavite
Maricel Macadagat 4-6 DV5 Imus Cavite
Mark 3-2 DV5 Imus Cavite
martin 2-5 DV5 Imus Cavite
Marvy 10-8 DV5 Imus Cavite
mary grace 6-26 DV5 Imus Cavite
Meann 2-7 DV2 Imus Cavite
monreal 6-24 DV5 Imus Cavite
Mylene Ballon 1-14 DV3 Imus Cavite
nathalie 4-12 DV5 Imus Cavite
Noemi 5-9 DV5 Imus Cavite
paul/dv5 7-11 DV5 Imus Cavite
phil 5-22 DV5 Imus Cavite
regina caser 10-2&3 DV5 Imus Cavite
Ren Reyes 1-22 DV5 Imus Cavite
Rexie 2-13 DV5 Imus Cavite
Ricky Pasil 7-22 DV5 Imus Cavite
Appendix
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Cesar Lim B5 L7 DV2 Imus Cavite
Kenneth DV3 Imus Cavite
Aida Orbeta B2 L21 DV5 Imus Cavite
Ara B2 L2 Imus Cavite
Mary Manalastas B4 L14 DV5 Imus Cavite
Galan DV3 Imus Cavite
Ralf Palma B1 L25 DV3 Imus Cavite
Margie B6 L11 DV2 Imus Cavite
aian/Jhing (new) Gardenville Subd. Imus Cavite
aj/gv Gardenville Subd. Imus Cavite
Albert/Irene
Gardenville Subd. Imus Cavite
Escobar
alma Gardenville Subd. Imus Cavite
buboy Gardenville Subd. Imus Cavite
charry Gardenville Subd. Imus Cavite
crok Gardenville Subd. Imus Cavite
frank/gv Gardenville Subd. Imus Cavite
Gabriel Gardenville Subd. Imus Cavite
gary/gv Gardenville Subd. Imus Cavite
gina/GV Gardenville Subd. Imus Cavite
Jhing2 / Nanay Gardenville Subd. Imus Cavite
jon2_linda Gardenville Subd. Imus Cavite
Liza Gardenville Subd. Imus Cavite
Appendix
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Kat2 Gardenville Subd. Imus Cavite
Nelia Gardenville Subd. Imus Cavite
Homer Canteen Palico Imus Cavite
Janel Filio Palico Imus Cavite
Fabia GoldenvillasSubd. Imus Cavite
De Lima Grand Residences Subd. Imus Cavite
mary jean Grand Residences Subd. Imus Cavite
rene lim Grand Residences Subd. Imus Cavite
Cecil Esguera Grand Residences Subd. Imus Cavite
Sonia Grand Residences Subd. Imus Cavite
carlo/imus market Imus market Imus Cavite
Daisy Imus market Imus Cavite
ellen/nene Kawit Imus Cavite
adie/lakers Lakersfield Subd. Imus Cavite
cristina / lakers Lakersfield Subd. Imus Cavite
kenny/lakers Lakersfield Subd. Imus Cavite
malou/lakers Lakersfield Subd. Imus Cavite
paul/lakers Lakersfield Subd. Imus Cavite
fe (flor-
Philhomes Subd., Alapan Imus Cavite
tabi/philhomes)
flor/berna
Philhomes Subd., Alapan Imus Cavite
philhomes
cesar
Lancaster Imus Cavite
alba/lancaster
Riza Lancaster Imus Cavite
Benny Santera 1-6 Lasquete Subd. Imus Cavite
Appendix
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Epang/Selfa Medicion Imus Cavite
Jhay Aglavia Medicion (Front of Thess Papa) Imus Cavite
mameng Medicion Imus Cavite
Homer Shop Medicion Imus Cavite
Paty del Mundo 284 Nia Road CB1 near Orchids Imus Cavite
perlita leona Nia road Imus Cavite
Montefaro Subd. Naia Road Imus
Neil Mendoza Imus Cavite
Cavite
Angie Nawasa Noveleta Kawit Cavite
apple store Nawasa Noveleta Kawit Cavite
Kit Banares Nawasa Noveleta Kawit Cavite
Solayao Nawasa Noveleta Kawit Cavite
Michael bakery
Nawasa Noveleta Kawit Cavite
store
Arnold Comp. Shop Nawasa Noveleta Kawit Cavite
Mary Grace Adulfo 8-12E Silverado St.,Pacific Woods Imus Cavite
richard/pw Pacific WoodsSubd. Imus Cavite
Romy Pacific WoodsSubd. Imus Cavite
malou Pag-asa II Imus Cavite
Emy Salsoso Pag-asa II Imus Cavite
Beth PTC Executive Subd. Imus Cavite
Darwin PTC Executive Subd. Imus Cavite
nicdao, eliseo PTC Executive Subd. Imus Cavite
Rey Vergel PTC Executive Subd. Imus Cavite
junel bonifacio Salinas Imus Cavite
jeff Saudia Saudia Subd. Imus Cavite
jenny/saudia Saudia Subd. Imus Cavite
solly Saudia Subd. Imus Cavite
Appendix
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Shiela Habay Bacoor Cavite
Lyn Sogi Salitran Dasma Cavite
Sinugba
Salitran Dasma Cavite
Restaurant
Vilma Ado Park Place Executive Subd.
Milet Filio Malagasang Imus Cavite Imus Cavite
Thessie Eskinita Eskinita Imus Cavite
Ruth Sister Near Ate Helen Imus Cavite
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