Reference Groups

 I feel influenced to buy furniture if my friends and families purchase it

 I buy furniture endorsed by my peers and family
 I consult my friends and families before buying furniture
 I use the same criteria as my friends and families to buy furniture
 I buy furniture that appeals to my peers and families

Income

 I only buy furniture my income can afford

 I look at more premium furniture if my income level is high
 I wait till a furniture is on sale to buy it
 The level of discount given affects my decision to buy furniture
 I will buy used furniture if my income is low for a brand new one

Family size

 Buying decisions are taken by my grandparents in my joint family

 I buy furniture that can be used by all family members
 I buy furniture to accommodate my nuclear family
 I buy furniture that can have multiple uses
 I buy furniture that does not take up a lot of space

Family life cycle

 I buy less furniture if I am single

 I will buy furniture to accommodate my married life
 I buy more furniture ( cribs, bunk beds, closets, study desks) if I have a baby
 I focus on premium furniture if I am retired
 I buy furniture focused on comfort for my old age
Status in the society

 I feel obligated to have extravagant furniture to match my high societal status

 My high social status influences me to buy branded furniture
 My low social status influences me to buy reasonable furniture
 I buy furniture that can elevate my social status
 I feel the need to have the latest model of furniture in society

Power dynamics in family

 I make the buying decisions in my family

 I need to get the approval of everyone before making a buying decision
 I consider the opinions of my family members before buying furniture
 I study the needs of my family members before buying furniture
 My decision once taken is final

Occupation

 My occupation allows me to splurge on furniture

 My occupation affects my buying pattern
 I tend to choose furniture that is better suitable for my occupation
 My occupation limits the kinds of furniture I can afford
 My occupation does not allow me to buy the competitors’ products
 I buy products that people in my company prefer