Role of Family and Social Status on

Consumer Decision Making Behavior

We are a group of students pursuing MBA degree at IIMS college under the affiliation of
Lincoln International College. This questionnaire is prepared for the partial fulfillment of
the requirement of our course Consumer Behavior. The main purpose of this questionnaire
is to find out the role of family and social status that influences the buying decision
making behavior of any consumers.

* Required

1. Respondent Profile (Please tick on the suitable box below) *

Mark only one oval.

Male

Female

Other

2. Age *

Mark only one oval.

15-25

26-35

36 and above

3. Profession *

Mark only one oval.

Student

Private Officer

Government Officer

Self-Employed

Business

Others
4. Income (Monthly) *

Mark only one oval.

Less than 25,000

25,000-50,000

50,000-100,000

100,000 or Above

5. What are the factors that influences your buying decision? *

Check all that apply.

Family size
Family Income
Family Life Cycle
Reference Group
Status in the Society
Occupation
Power Dynamics in the family

6. Reference Group *

Mark only one oval per row.

Strongly Strongly
Agree Neutral Disagree
agree Disagree

I feel influenced to buy furniture

if my friends and families
purchase it

I consult my friends and families

before buying furniture

I use the same criteria as my

friends and families to buy
furniture
7. Income *

Mark only one oval per row.

Strongly Strongly
Agree Neutral Disagree
agree Disagree

I only buy furniture that is

affordable.

I look at more premium furniture

if my income level is high

I wait till a furniture is on sale to

buy it

The level of discount given

affects my decision to buy
furniture

8. Family Size *

Mark only one oval per row.

Strongly Strongly
Agree Neutral Disagree
agree Disagree

I buy furniture that can be used

by all my family members

I buy furniture to accommodate

my family

I buy furniture based on the size

of my family.
9. Family Life Cycle *

Mark only one oval per row.

Strongly Strongly
Agree Neutral Disagree
agree Disagree

I buy less furniture if I was single

I will buy furniture to

accommodate my married life

I buy more furniture ( cribs, bunk

beds, closets, study desks) if I
have a baby

I buy furniture focused on

comfort for my old age

10. Status in the society *

Mark only one oval per row.

Strongly Strongly
Agree Neutral Disagree
agree Disagree

I feel obligated to have

extravagant furniture to match
my high societal status

My social status influences me

to buy high end furniture

My social status influences me

to buy reasonable furniture

I feel the need to have the

latest model of furniture in
society
11. Power Dynamics in the family *

Mark only one oval per row.

Strongly Strongly
Agree Neutral Disagree
agree Disagree

I make the buying decisions in

my family

I need to get the approval of

everyone before making a
buying decision

I consider the opinions of my

family members before buying
furniture

My decision once taken is final

12. Occupation *

Mark only one oval per row.

Strongly Strongly
Agree Neutral Disagree
agree Disagree

My occupation allows me to
splurge on furniture

My occupation affects my
buying pattern

I tend to choose furniture that

is better suitable for my
occupation

My occupation does not allow

me to buy the competitors’
products
13. Decision Making Behavior *

Mark only one oval per row.

Strongly Strongly
Agree Neutral Disagree
agree Disagree

I consult with my family and

peers group to make
purchasing decision

My buying decisions are

accepted by my family member

I think my buying decision

satisfies my family and peer
groups

My buying decisions are based

on experience and referrals

Hope for your well-being.

Thank you for your time and co-operation.

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