Reg. No.

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Question Paper Code : 1875
M.B.A DEGREE END SEMESTER EXAMINATION, APR/MAY 2021
Second Semester
MBA
193MBC202T Business Research Methods
(Regulation 2019)
Time: 180 Minutes Maximum: 100 Marks
Course Outcomes:
CO1 : Students would become acquainted with the scientific methodology in business domain. They
would also become analytically skillful. They would become familiar with the nuances of
scientific communications.
CO2 : Identify variables or phenomena & research design to develop purpose of problem statement of
research question
CO3 : Demonstrate the proficiency in availing information from the primary & secondary sources
CO4 : Formulate a research methodology for qualitative or quantitative design & select appropriate
statistical methods for data analysis.
CO5 : Write a scholarly research proposal using appropriate manuscript writing procedures and
considering ethical usnes.
K1 – Remember K2 – Understand K3 – Apply K4 – Analyse K5 – Evaluate K6 - Create

Answer all Questions.

PART A – (10 x 1 = 10 Marks)
1. The purpose of __________________ research is to help in the process of CO1 K2
developing a clear and precise statement of the research problem rather
than in providing a definitive answer.
A. Marketing
B. Causal
C. Exploratory
D. Descriptive
2. An understanding of business research methods is important because: CO1 K2

A. business research is laden with terminology and jargon specific

language.
B. business research draws on complex research designs.
C. it is imperative to understanding frontline staff needs.
D. it helps you to better understand your own topics of interest.
3. Validity that reflect whether a scale performs as expected in relation to CO2 K1
other variables selected as meaningful criteria
A. Criterian-related Validity
B. Content Validity
C. Construct validity
D. Convergent Validity
4. Scale that indicates the relative position of two or more objects or some CO2 K1
characteristics is called
A. Ranking Scale
B. Ordinal Scale
C. Arbitrary Scale
D. Ratio Scale
5. Original source from which researcher directly collects the data that has CO3 K1
not been previously collected
A. Primary data
B. Secondary Data
C. Tertiary Data
D. Source data
6. Among the following methods which is not a probability sampling CO3 K2
method?
A. Systematic sampling
B. Stratified sampling
C. Cluster sampling
D. Quota sampling
7. Involves the orderly and systematic representation of numerical data in a CO4 K2
form designed to elucidate the problem under consideration
A. Coding
B. Classification
C. Editing
D. Tabulation
8. CO4 K1
Which analysis comes under inferential analysis?
A. Univariate Analysis
B. Bivariate Analysis
C. Multivariate Analysis
D. Hypothesis Testing
9. The writing of the research project: CO5 K2

A. Is a simple task.
B. Is the most important and the most critical aspect of the research
project.
C. Is a monumental undertaking.
D. Is routine and unimportant.
10. CO5 K2
It is important to begin the process of writing:
 A. A week or two before the submission date.
B. When all of the data has been gathered and analysed.
C. As early as possible.
D. When you feel you are ready to do so.

PART B – (10 x 2 = 20 Marks)

11. Distinguish between Exploratory and causal Research CO1 K2

12. List the features of a good research hypothesis CO1 K1

13. Recall the importance of research design. CO2 K1

14. Classify the types of scales in research design CO2 K2

15. Specify the characteristics of a good sample. CO3 K2

16. How can questionnaire be classified? CO3 K1

17. Name any two application software for data analysis. CO4 K1

18. Distinguish between factor and cluster analysis CO4 K2

19. How is a research report structured? CO5 K1

20. Infer the need for executive summary. CO5 K2

PART C – (5 x 14 = 70 Marks)
Compulsory Question

21. Shameem answered that the team was apathetic and there could be CO2 K5

multiple reasons for this apathy. Thus, it was essential that the team
be studied to identified what was the group reaction to the working
conditions at Danish. Also it was important to identify what was
perceived as the major problem area. Shameem was also of the opinion
that there might be a difference between the old and new employees.
Thus this angle also was to be given due recognition when conducting
a survey. Raghu said, this seems to be a logical approach to the problem,
but don’t you think before you go to the team members you must at
least identify what could be the reasons for the lackluster performance
at Danish by looking at the other organizations or by talking to the
HR consultants who have some experience of the same”. Shameem
 listened attentively and said, “I think there is a lot of merit in what you
say. So this is what I will do…..
Questions:
a) Evaluate the research design(s) Shameem is likely to recommend?
Why?
b) Identify the variables, hypotheses and the units under the study.
There are six common variable types:
Answer Any Four Questions
22. Select a research problem enlist the variables in the problem and formulate CO1 K6

a theoretical framework to demonstrate the link between the variables

understudy.
23. Classify and analyze the different methods of scales construction, pointing CO2 K4

out the merits and demerits of each.

24. Identify the different methods of collecting data. Explain in detail the CO3 K3

construction of a questionnaire
25. Describe the purpose and basic principles of factor analysis. How do you CO4 K3

interpret the results of factor analysis?

26. Examine the steps involved in conducting and interpreting multiple CO4 K5

regression
27. Identify and explain the different types of research report with their CO5 K3

applicability.