5.2 Section 2:hypothesis Testing: Chapter 5 Data Analysis

Chapter 5 Data Analysis
5.2 Section 2:Hypothesis Testing

The null hypothesis, How, is that the given factors are not important as major business
issues and hence require no further emphasis on business. The alternate hypothesis,
H1, is that these are average and/or important issues of concern in business.
Age Wise Chi Square Test
Q.14 Which Model of retailing do you prefer for apparel shopping?
H0: The preference towards for apparel shopping model of retailing is not dependent
on age.
H1: The preference towards for apparel shopping model of retailing is dependent on
age.
Crosstab
Table no: 53 Mode of Retailing Age wise
Model of Retailing
In Store Online Other Total
Age 18 - 30 206 269 23 498
31 - 45 166 278 31 475

45 & above 65 104 8 177
Total 437 651 62 1150
Table no: 54 Mode of Retailing Chi-Square Tests Age Wise
Asymptotic
Significance (2-
Value df sided)
Pearson Chi-Square 5.705a 4 .222

Likelihood Ratio 5.672 4 .225
Linear-by-Linear Association 2.370 1 .124
N of Valid Cases 1150
a. 0 cells (.0%) have expected count less than 5. The minimum expected count is
9.54.
Interpretation
With respect to model of retailing, As shown in above table no. 54, the significance
level for chi-square test is more than 0.05 level of significance. So, Null Hypothesis is
accepted.
Gender Wise Chi Square Test
A Study on Online Buying Behaviour in Fashion and Apparel Industry Page 66

on gender.
gender
Crosstab
Table no: 55 Model of Retailing Gender Wise
Model of Retailing
Gender Male 231 349 29 609
Female 206 302 33 541
Total 437 651 62 1150
Table no: 56 Model of Retailing Chi-Square Tests Gender Wise
Asymptotic
Significance (2
Value df sided)
a
Pearson Chi-Square 1.064 2 .587
Linear-by-Linear Association .124 1 .725
29.17.
Interpretation
accepted.
Occupation Wise Chi Square Test
on occupation.
occupation.
Crosstab
Table no: 57 Model of Retailing Crosstab Tests Occupation Wise
Model of Retailing
Occupation Student 163 236 21 420
Business 94 151 14 259

Job 105 144 16 265
Govt. Employed 70 110 11 191
Others 5 10 0 15
Total 437 651 62 1150
Table no: 58 Model of Retailing Chi-Square Tests Occupation Wise

Asymptotic
Value df Significance (2-sided)
a
a. 1 cells (6.7%) have expected count less than 5. The minimum expected count is .81.
Interpretation
accepted.
Monthly Income Wise Chi Square Test
on Monthly Income.
Monthly Income.
Table no: 59 Model of Retailing Crosstab
Model of Retailing
Monthly Income Less than 10000 64 111 8 183
10000 to 20000 98 110 18 226

20000 to 30000 81 140 12 233
30000 to 40000 94 141 9 244
More than 40000 100 149 15 264
Total 437 651 62 1150
Table no: 60 Model of Retailing Chi-Square Tests Monthly Income Wise

Asymptotic
Significance (2-
Value df sided)

9.87.
Interpretation
accepted.
Q.15 which retail format according to you saves more time and effort in apparel
shopping?
H0: The perception that online retail format saves time and efforts in apparel
shopping are not dependent on age.
shopping are not dependent on age.
Crosstab
Table no: 61 Retail Format Age Wise Crosstab

Which Retail format Saves More time and Effort
time and Effort in Apparel Shopping
In Store Online Total

Age 18 - 30 229 269 498
31 - 45 224 251 475

45 & above 85 92 177
Total 538 612 1150
Table no: 62 Retail format Chi-Square Tests Age Wise
Asymptotic
Significance (2-
Value Df sided)
a
Pearson Chi-Square .264 2 .876
Likelihood Ratio .264 2 .876
82.81.
Interpretation
With respect to which retail format saves more time and effort, as shown in above
table no. 62, the significance level for chi-square test is more than 0.05 level of
significance. So, Null Hypothesis is accepted.
shopping?
shopping are not dependent on gender.
shopping are not dependent on gender.
Crosstab
Table no: 63 Retail format Crosstab Tests Age Wise
Which Retail format Saves More time and
Effort time and Effort in Apparel Shopping

Gender Male 284 325 609
Female 254 287 541

Total 538 612 1150
Asymptotic
Significance Exact Sig. Exact Sig.
Value df (2-sided) (2-sided) (1-sided)
Pearson Chi-Square .012a 1 .915

b
Continuity Correction .002 1 .962
Likelihood Ratio .012 1 .915
Fisher's Exact Test .953 .481

Interpretation
shopping?
shopping are not dependent on occupation.
shopping are not dependent on occupation.
Crosstab
Table no: 65 Retail format Crosstab Tests Occupation Wise
Which Retail format Saves More time and Effort

time and Effort in Apparel Shopping

Occupation Student 182 238 420
Business 121 138 259

Job 136 129 265
Govt. Employed 94 97 191
Others 5 10 15
Total 538 612 1150
Table no: 66 Retail format Chi-Square Tests Occupation Wise
Asymptotic
Significance (2-
Value df sided)

7.02.
Interpretation
With respect to which retail format saves more time and effort, As shown in above
shopping?
shopping are not dependent on monthly income.
shopping are not dependent on monthly income.
Crosstab
Table no: 67 Retail format Crosstab Tests Monthly Income Wise
Which Retail format Saves More time and

Effort time and Effort in Apparel Shopping

Monthly Income Less than 10000 85 98 183
10000 to 20000 115 111 226

20000 to 30000 108 125 233
30000 to 40000 115 129 244
More than 40000 115 149 264
Total 538 612 1150
Table no: 68 Retail format Chi-Square Tests Monthly Income Wise
Asymptotic
Significance (2
Value df sided)

85.61.
Interpretation

Q.16 which retail format provides you with Better deals (discount)?
H0: The perception that online retail format provides better deal for online shopping
is not dependent on age.
is dependent on age.
Table no: 69 Retail format Crosstab Tests Age Wise
Which Retail format Povides you with

Better Deals ?
Age 18 - 30 192 306 498
31 - 45 204 271 475
45 & above 68 109 177
Total 464 686 1150
Asymptotic
Significance (2-
Value df sided)

71.42.
Interpretation
With respect to which retail format provides better deals, as shown in above table no.
70, the significance level for chi-square test is more than 0.05 level of significance.
So, Null Hypothesis is accepted.
is not dependent on gender.
is dependent on gender.
Crosstab
Table no: 71 Retail format Crosstab Tests Gender Wise
Better Deals ?

Gender Male 255 354 609
Female 209 332 541
Total 464 686 1150
Table no: 72 Retail format Chi-Square Tests Gender Wise

Asymptotic
Significance Exact Sig. Exact Sig.
Value Df (2-sided) (2-sided) (1-sided)

b
Continuity Correction 1.118 1 .290
Fisher's Exact Test .279 .145

a. 0 cells (.0%) have expected count less than 5. The minimum expected count is 218.28.
b. Computed only for a 2x2 table
Interpretation
.
is not dependent on occupation.
is dependent on occupation.
Crosstab
Table no: 73 Retail format Crosstab Tests Occupation Wise

Better Deals ?
Occupation Student 166 254 420
Business 110 149 259

Job 100 165 265
Govt. Employed 78 113 191
Others 10 5 15
Total 464 686 1150
Table no: 74 Retail format Chi-Square Tests Occupation Wise

Asymptotic
Significance (2-
Value df sided)
a
6.05.
Interpretation
is not dependent on monthly income.
is dependent on monthly income.
Crosstab
Table no: 75 Retail format Crosstab Tests Monthly Income Wise
Which Retail format Provides you with
Better Deals?

Monthly Income Less than 10000 64 119 183
10000 to 20000 86 140 226

20000 to 30000 102 131 233
30000 to 40000 112 132 244
More than 40000 100 164 264
Total 464 686 1150
Table no: 76 Retail format Chi-Square Tests Monthly Income Wise

Asymptotic
Significance (2-
Value df sided)

73.84.
Interpretation
With respect to which retail format provides better deals, As shown in above table no.
Gender Wise t test

Q.17 Prefer online shopping as compared to offline shopping due to following factors.
H0: There is no significant difference in perception towards convenience / Time
Saving among different gender.
H1: There is significant difference in perception towards convenience / Time Saving
among different gender.
H0: There is no significant difference in perception towards Easy products and price
comparison among different gender.
H1: There is significant difference in perception towards Easy products and price
comparison among different gender.
H0: There is no significant difference in perception towards Choice of product
customization among different gender.
H1: There is significant difference in perception towards Choice of product
customization among different gender.
H0: There is no significant difference in perception towards Offers/discounts/schemes
H1: There is significant difference in perception towards Offers/discounts/schemes
H0: There is no significant difference in perception towards product variety among
different gender.
H1: There is significant difference in perception towards product variety among
different gender.
H0: There is no significant difference in perception towards payment mode among
different gender.
H1: There is significant difference in perception towards payment mode among
different gender
H0: There is no significant difference in perception towards Loyalty Programs among
different gender.
H1: There is significant difference in perception towards Loyalty Programs among
different gender
H0: There is no significant difference in perception towards Warranty / Guarantee
H1: There is significant difference in perception towards Warranty / Guarantee among
different gender
H0: There is no significant difference in perception towards Availability of
personalized services among different gender.
H1: There is significant difference in perception towards Availability of personalized
services among different gender
H0: There is no significant difference in perception towards easy to return and refund
H1: There is significant difference in perception towards easy to return and refund
among different gender
H0: There is no significant difference in perception towards after sales and services
H1: There is significant difference in perception towards easy after sales and services
among different gender
Table no: 77 Group Statistics Prefer Online Shopping
Gender N Mean Std. Deviation Std. Error Mean
Convenience/Time Saving Male 609 3.550 1.1787 .0478

Female 541 3.564 1.2011 .0516
Easy Products and Price Male 609 3.609 1.1817 .0479
comparison Female 541 3.436 1.2119 .0521
Choice of Product Male 609 3.499 1.2343 .0500
Customization Female 541 3.477 1.2300 .0529
Offers / Discounts / Schemes Male 609 3.552 1.1800 .0478
Female 541 3.571 1.2145 .0522
Product Variety Male 609 3.360 1.4248 .0577
Female 541 3.250 1.4878 .0640
Payment Mode Male 609 3.427 1.1914 .0483
Female 541 3.458 1.1756 .0505
Loyalty Programs Male 609 3.534 1.2150 .0492
Female 541 3.425 1.2738 .0548
Warranty / Guarantee Male 609 3.363 1.2714 .0515
Female 541 3.349 1.2330 .0530
Availability of personalized Male 609 2.417 1.1963 .0485
services Female 541 2.457 1.2577 .0541
Easy to return and refund Male 609 2.895 1.4369 .0582
Female 541 2.996 1.4491 .0623
After Sales &Sevices Male 609 2.406 1.2597 .0510
Female 541 2.325 1.1537 .0496
Table no: 78 Independent Samples Test Prefer Online Shopping Gender Wise
Levene's
Test for
Equality of
Variances t-test for Equality of Means
95%
Confidence
Sig. Interval of the
(2- Mean Std. Error Difference
tailed Differenc Differenc Lowe Uppe

F Sig. t df ) e e r r
Convenience/Tim Equal
e Saving variance .59
.289 -.195 1148 .846 -.0137 .0703 -.1515 .1242
s 1
assumed
Equal
variance 1126.74
-.195 .846 -.0137 .0703 -.1517 .1243
s not 3
assumed
Easy Products and Equal
Price comparison variance .62 2.44
.233 1148 .015 .1730 .0707 .0343 .3116
s 9 8
assumed
Equal
variance 2.44 1124.77
.015 .1730 .0708 .0341 .3118
s not 4 1
assumed
Choice of Product Equal
Customization variance .90
.013 .306 1148 .760 .0223 .0728 -.1206 .1651
s 9
assumed
Equal
variance 1132.98
.306 .760 .0223 .0728 -.1205 .1651
s not 9
assumed
Offers / Discounts Equal
/ Schemes variance .51
.435 -.275 1148 .783 -.0194 .0707 -.1581 .1192
s 0
assumed
Equal
variance 1123.63
-.275 .784 -.0194 .0708 -.1584 .1195
s not 3
assumed
Product Variety Equal
variance 5.77 .01 1.28
1148 .201 .1101 .0859 -.0586 .2787
s 0 6 1
assumed
Equal
variance 1.27 1118.77
.202 .1101 .0862 -.0590 .2791
s not 7 1
assumed

Payment Mode Equal

variances .213 .645 -.450 1148 .653 -.0315 .0700 -.1687 .1058
assumed
Equal
variances
-.450 1135.421 .653 -.0315 .0699 -.1686 .1057
not
assumed
Loyalty Programs Equal
variances 3.199 .074 1.478 1148 .140 .1085 .0734 -.0356 .2526
assumed
Equal
variances
1.474 1117.361 .141 .1085 .0736 -.0360 .2530
not
assumed
Warranty / Equal
Guarantee variances .609 .435 .183 1148 .855 .0135 .0741 -.1318 .1588
assumed
Equal
variances
.183 1139.193 .855 .0135 .0739 -.1315 .1586
not
assumed
Availability of Equal
personalized variances 2.218 .137 -.545 1148 .586 -.0395 .0724 -.1815 .1026
services assumed
Equal
variances
-.544 1116.337 .587 -.0395 .0726 -.1820 .1030
not
assumed
Easy to return and Equal
-
refund variances .202 .654 1148 .234 -.1014 .0852 -.2686 .0658
1.190
assumed
Equal
variances -
1129.763 .235 -.1014 .0853 -.2687 .0659
not 1.189
assumed
After Sales Equal
&Sevices variances 7.437 .006 1.122 1148 .262 .0803 .0715 -.0601 .2206
assumed
Equal
variances
1.128 1146.928 .260 .0803 .0712 -.0594 .2199
not
assumed

Interpretation
 With respect to Convenience / Time Saving factor, as shown in above table
no. 78 the significance level for t test is more than 0.05 level of significance.
 With respect to Easy products and price comparison factor, As shown in above
table no. 78, the significance level for t test is less than 0.05 level of
significance. So, Null Hypothesis is rejected.
 With respect to Choice of Products customization factor, As shown in above
table no. 78, the significance level for t test is more than 0.05 level of
 With respect to Offers/discounts/schemes factor, As shown in above table no.
78, the significance level for t test is more than 0.05 level of significance. So,
Null Hypothesis is accepted.
 With respect to Product Variety factor, As shown in above table no. 78, the
significance level for t test is more than 0.05 level of significance. So, Null
Hypothesis is accepted.
 With respect to Payment Mode factor, As shown in above table no. 78, the
 With respect to Loyalty Programs factor, As shown in above table no, the
 With respect to Warranty / Guarantee factor, As shown in above table no. 78,
the significance level for t test is more than 0.05 level of significance. So, Null
 With respect to Availability of personalized services factor, As shown in
above table no. 78, the significance level for t test is more than 0.05 level of
 With respect to Easy to return and refund factor, As shown in above table no.
78 independent samples test prefer online shopping Gender wise, the

 With respect to After Sales Services factor, As shown in above table no. 78,
Age Wise Anova

Q.17 You Prefer online shopping as compare to offline shopping due to the following
reasons.
H0: There is no significant variation in perception towards convenience / Time Saving
among different age group.
H1: There is significant variation in perception towards convenience / Time Saving
H0: There is no significant variation in perception towards Easy products and price
comparison among different age group.
H1: There is significant variation in perception towards Easy products and price
comparison among different age group.
H0: There is no significant variation in perception towards Choice of product
customization among different age group.
H1: There is significant variation in perception towards Choice of product
customization among different age group.
H0: There is no significant variation in perception towards Offers/discounts/schemes
H1: There is significant variation in perception towards Offers/discounts/schemes
H0: There is no significant variation in perception towards product variety among
different age group.
H1: There is significant variation in perception towards product variety among
H0: There is no significant variation in perception towards payment mode among
H1: There is significant variation in perception towards payment mode among
H0: There is no significant variation in perception towards Loyalty Programs among
H1: There is significant variation in perception towards Loyalty Programs among
different age group
H0: There is no significant variation in perception towards Warranty / Guarantee
H1: There is significant variation in perception towards Warranty / Guarantee among
different age group
H0: There is no significant variation in perception towards Availability of
personalized services among different age group.
H1: There is significant variation in perception towards Availability of personalized
services among different age group
H0: There is no significant variation in perception towards easy to return and refund
H1: There is significant variation in perception towards easy to return and refund
Table no: 79 Descriptives Prefer Online Shopping Age Wise
Std.
N Mean Deviation Std. Error
Convenience/Time Saving 18 – 30 498 3.570 1.1507 .0516
31 – 45 475 3.499 1.2365 .0567
45 & above 177 3.672 1.1604 .0872
Total 1150 3.557 1.1888 .0351
Easy Products and Price 18 – 30 498 3.468 1.1986 .0537
comparison 31 – 45 475 3.575 1.2031 .0552
45 & above 177 3.571 1.1855 .0891
Total 1150 3.528 1.1986 .0353
Choice of Product 18 – 30 498 3.530 1.2186 .0546
Customization 31 – 45 475 3.429 1.2599 .0578
45 & above 177 3.531 1.1920 .0896
Total 1150 3.489 1.2318 .0363
Offers / Discounts / Schemes 18 – 30 498 3.524 1.2021 .0539
31 – 45 475 3.556 1.1865 .0544
45 & above 177 3.678 1.2028 .0904
Total 1150 3.561 1.1959 .0353
Product Variety 18 – 30 498 3.347 1.4693 .0658
31 – 45 475 3.297 1.4431 .0662
45 & above 177 3.226 1.4518 .1091
Total 1150 3.308 1.4552 .0429
Payment Mode 18 – 30 498 3.462 1.1950 .0536
31 – 45 475 3.442 1.1667 .0535
45 & above 177 3.384 1.2010 .0903
Total 1150 3.442 1.1836 .0349
Loyalty Programs 18 – 30 498 3.456 1.2492 .0560
31 – 45 475 3.514 1.2467 .0572
45 & above 177 3.475 1.2251 .0921
Total 1150 3.483 1.2437 .0367
Warranty / Guarantee 18 – 30 498 3.287 1.2782 .0573
31 – 45 475 3.457 1.2238 .0562
45 & above 177 3.282 1.2474 .0938
Total 1150 3.357 1.2530 .0369
Availability of personalized 18 – 30 498 2.392 1.2108 .0543
services 31 – 45 475 2.423 1.2169 .0558
45 & above 177 2.593 1.2808 .0963
Total 1150 2.436 1.2252 .0361
Easy to return and refund 18 – 30 498 2.888 1.4561 .0652
31 – 45 475 3.000 1.4698 .0674
45 & above 177 2.944 1.3302 .1000
Total 1150 2.943 1.4429 .0425
After Sales &Sevices 18 – 30 498 2.367 1.2299 .0551
31 – 45 475 2.354 1.2035 .0552
45 & above 177 2.407 1.1840 .0890
Total 1150 2.368 1.2111 .0357
Table no: 80 Anova Test Prefer Online Shopping Age Wise
Sum of
Squares df Mean Square F Sig.
Convenience/Time Between Groups 4.042 2 2.021 1.431 .239
Saving Within Groups 1619.784 1147 1.412
Total 1623.826 1149

Easy Products and Price Between Groups 3.160 2 1.580 1.100 .333
comparison Within Groups 1647.450 1147 1.436
Total 1650.610 1149
Choice of Product Between Groups 2.838 2 1.419 .935 .393

Customization Within Groups 1740.515 1147 1.517
Total 1743.353 1149
Offers / Discounts / Between Groups 3.113 2 1.556 1.088 .337

Schemes Within Groups 1640.126 1147 1.430
Total 1643.239 1149
Product Variety Between Groups 2.022 2 1.011 .477 .621

Within Groups 2431.007 1147 2.119
Total 2433.030 1149
Payment Mode Between Groups .788 2 .394 .281 .755

Within Groups 1608.809 1147 1.403
Total 1609.597 1149
Loyalty Programs Between Groups .827 2 .414 .267 .766

Within Groups 1776.325 1147 1.549
Total 1777.152 1149
Warranty / Guarantee Between Groups 8.147 2 4.074 2.602 .075

Within Groups 1795.679 1147 1.566
Total 1803.826 1149
Availability of Between Groups 5.437 2 2.718 1.813 .164

personalized services Within Groups 1719.302 1147 1.499
Total 1724.738 1149
Easy to return and refund Between Groups 3.074 2 1.537 .738 .478
Within Groups 2389.138 1147 2.083
Total 2392.212 1149
After Sales & Services Between Groups .364 2 .182 .124 .884
Within Groups 1685.046 1147 1.469
Total 1685.410 1149
Interpretation
no. 78 the significance level for anova test is more than 0.05 level of
table no. 78, the significance level for anova test is more than 0.05 level of
78, the significance level for anova test is more than 0.05 level of significance.
significance level for anova test is more than 0.05 level of significance. So,
the significance level for anova test is more than 0.05 level of significance. So,
above table no. 78, the significance level for anova test is more than 0.05 level
of significance. So, Null Hypothesis is accepted.
Occupation Wise Anova

reasons.
among different occupation.
comparison among different occupation.
comparison among different occupation.
customization among different occupation.
customization among different occupation.
different occupation.
different occupation
different occupation
personalized services among different occupation.
services among different occupation.
Table no: 81 Descriptives Prefer Online Shopping Occupation Wise
N Mean Std. Deviation

Convenience/Time Saving Student 420 3.557 1.1721
Business Job 259 3.564 1.2227
Govt. Employed 265 3.517 1.1484
Others 191 3.597 1.2354
Total 15 3.600 1.2984
1150 3.557 1.1888
Easy Products and Price Student 420 3.550 1.1866
comparison Business 259 3.363 1.1941
Job 265 3.555 1.2423
Govt. Employed 191 3.670 1.1613
Others 15 3.467 1.1255
Total 1150 3.528 1.1986
Choice of Product Student 420 3.550 1.1683
Customization Business 259 3.409 1.2273
Job 265 3.468 1.2703
Govt. Employed 191 3.487 1.3093
Others 15 3.533 1.4075
Total 1150 3.489 1.2318
Offers / Discounts / Schemes Student 420 3.505 1.2115
Business 259 3.680 1.1486
Job 265 3.543 1.2274
Govt. Employed 191 3.539 1.1864
Others 15 3.667 1.1127
Total 1150 3.561 1.1959
Product Variety Student 420 3.293 1.4385
Business 259 3.263 1.4629
Job 265 3.381 1.4597
Govt. Employed 191 3.387 1.4606
Others 15 2.200 1.3202
Total 1150 3.308 1.4552
Payment Mode Student 420 3.407 1.1575
Business 259 3.378 1.1828
Job 265 3.543 1.1962
Govt. Employed 191 3.487 1.2133
Others 15 3.133 1.3020
Total 1150 3.442 1.1836
Loyalty Programs Student 420 3.379 1.2803
Business 259 3.479 1.2647
Job 265 3.585 1.1387
Govt. Employed 191 3.571 1.2624
Others 15 3.533 1.3020
Total 1150 3.483 1.2437
Warranty / Guarantee Student 420 3.319 1.2543
Business 259 3.367 1.2329
Job 265 3.396 1.2930
Govt. Employed 191 3.398 1.2392
Others 15 3.000 1.0690
Total 1150 3.357 1.2530
Availability of personalized Student 420 2.490 1.1976
services Business 259 2.305 1.2214
Job 265 2.536 1.1933
Govt. Employed 191 2.351 1.3328
Others 15 2.467 1.0601
Total 1150 2.436 1.2252
Easy to return and refund Student 420 2.864 1.4486
Business 259 2.896 1.4362
Job 265 2.943 1.4383
Govt. Employed 191 3.178 1.4215
Others 15 2.933 1.6242
Total 1150 2.943 1.4429
After Sales & Services Student 420 2.338 1.1519
Business 259 2.367 1.2139
Job 265 2.430 1.2687
Govt. Employed 191 2.335 1.2619
Others 15 2.533 1.1872
Total 1150 2.368 1.2111
Table no: 82 Anova Test Prefer Online Shopping Occupation Wise
Sum of Squares df Mean Square F Sig.

Convenience/Time Between Groups .767 4 .192 .135 .969
Total 1623.826 1149
Easy Products and Between Groups 11.366 4 2.841 1.985 .095

Price comparison Within Groups 1639.244 1145 1.432
Total 1650.610 1149

Choice of Product Between Groups 3.357 4 .839 .552 .697
Total 1743.353 1149
Offers / Discounts / Between Groups 5.307 4 1.327 .928 .447

Total 1643.239 1149
Product Variety Between Groups 21.669 4 5.417 2.572 .036

Within Groups 2411.361 1145 2.106
Total 2433.030 1149
Payment Mode Between Groups 6.097 4 1.524 1.088 .361

Within Groups 1603.499 1145 1.400
Total 1609.597 1149
Loyalty Programs Between Groups 8.843 4 2.211 1.431 .221

Within Groups 1768.309 1145 1.544
Total 1777.152 1149
Warranty / Guarantee Between Groups 3.269 4 .817 .520 .721

Within Groups 1800.557 1145 1.573
Total 1803.826 1149

Total 1724.738 1149
Easy to return and Between Groups 13.731 4 3.433 1.652 .159

refund Within Groups 2378.482 1145 2.077
Total 2392.212 1149
After Sales & Services Between Groups 2.018 4 .504 .343 .849
Within Groups 1683.392 1145 1.470
Total 1685.410 1149
Interpretation
significance level for anova test is less than 0.05 level of significance. So, Null
Hypothesis is rejected.
Monthly Income Wise Anova
reasons.
among different Monthly Income wise.
comparison among different Monthly Income wise.
comparison among different Monthly Income wise.
customization among different Monthly Income wise.
customization among different Monthly Income wise.
different Monthly Income wise.
personalized services among different Monthly Income wise.
services among different Monthly Income wise.
Table no: 83 Descriptives Prefer Online Shopping Monthly Income Wise
N Mean Std. Deviation Std. Error

Convenience/Time Saving Less than 10000 183 3.601 1.1857 .0877
10000 to 20000 226 3.624 1.2311 .0819
20000 to 30000 233 3.489 1.1748 .0770
30000 to 40000 244 3.525 1.1668 .0747
More than 40000 264 3.557 1.1911 .0733
Total 1150 3.557 1.1888 .0351
Easy Products and Price Less than 10000 183 3.459 1.2212 .0903
comparison 10000 to 20000 226 3.628 1.1715 .0779
20000 to 30000 233 3.588 1.2078 .0791
30000 to 40000 244 3.557 1.1443 .0733
More than 40000 264 3.409 1.2422 .0765
Total 1150 3.528 1.1986 .0353
Choice of Product Less than 10000 183 3.454 1.1845 .0876
Customization 10000 to 20000 226 3.420 1.2633 .0840
20000 to 30000 233 3.532 1.2212 .0800
30000 to 40000 244 3.566 1.2700 .0813
More than 40000 264 3.462 1.2140 .0747
Total 1150 3.489 1.2318 .0363
Offers / Discounts / Less than 10000 183 3.497 1.2748 .0942
Schemes 10000 to 20000 226 3.597 1.2299 .0818
20000 to 30000 233 3.356 1.1771 .0771
30000 to 40000 244 3.660 1.2083 .0774
More than 40000 264 3.663 1.0944 .0674
Total 1150 3.561 1.1959 .0353
Product Variety Less than 10000 183 3.481 1.3742 .1016

10000 to 20000 226 3.279 1.4321 .0953
20000 to 30000 233 3.335 1.4352 .0940
30000 to 40000 244 3.275 1.4805 .0948
More than 40000 264 3.220 1.5220 .0937
Total 1150 3.308 1.4552 .0429
Payment Mode Less than 10000 183 3.448 1.1561 .0855
10000 to 20000 226 3.451 1.2036 .0801
20000 to 30000 233 3.558 1.1475 .0752
30000 to 40000 244 3.365 1.1976 .0767
More than 40000 264 3.398 1.2040 .0741
Total 1150 3.442 1.1836 .0349
Loyalty Programs Less than 10000 183 3.546 1.1372 .0841
10000 to 20000 226 3.469 1.2334 .0820
20000 to 30000 233 3.442 1.2688 .0831
30000 to 40000 244 3.480 1.3130 .0841
More than 40000 264 3.489 1.2424 .0765
Total 1150 3.483 1.2437 .0367
Warranty / Guarantee Less than 10000 183 3.268 1.2750 .0943
10000 to 20000 226 3.332 1.2756 .0849
20000 to 30000 233 3.399 1.3096 .0858
30000 to 40000 244 3.348 1.2127 .0776
More than 40000 264 3.409 1.2080 .0744
Total 1150 3.357 1.2530 .0369
Availability of personalized Less than 10000 183 2.372 1.1737 .0868
services 10000 to 20000 226 2.580 1.2842 .0854
20000 to 30000 233 2.326 1.2649 .0829
30000 to 40000 244 2.459 1.2011 .0769
More than 40000 264 2.432 1.1905 .0733
Total 1150 2.436 1.2252 .0361
Easy to return and refund Less than 10000 183 3.055 1.4628 .1081
10000 to 20000 226 3.013 1.4711 .0979
20000 to 30000 233 2.966 1.4410 .0944
30000 to 40000 244 2.746 1.4146 .0906
More than 40000 264 2.966 1.4259 .0878
Total 1150 2.943 1.4429 .0425
After Sales & Services Less than 10000 183 2.339 1.2202 .0902
10000 to 20000 226 2.367 1.2302 .0818
20000 to 30000 233 2.399 1.2104 .0793
30000 to 40000 244 2.357 1.1759 .0753
More than 40000 264 2.371 1.2296 .0757
Total 1150 2.368 1.2111 .0357

Table no: 84 Anova Test Prefer Online Shopping Monthly Income Wise
Convenience/Time Between Groups 2.692 4 .673 .475 .754

Total 1623.826 1149
Easy Products and Between Groups 7.927 4 1.982 1.381 .238

Price comparison Within Groups 1642.683 1145 1.435
Total 1650.610 1149
Choice of Product Between Groups 3.351 4 .838 .551 .698

Total 1743.353 1149
Offers / Discounts / Between Groups 15.936 4 3.984 2.803 .025

Total 1643.239 1149
Product Variety Between Groups 8.160 4 2.040 .963 .427

Within Groups 2424.870 1145 2.118
Total 2433.030 1149
Payment Mode Between Groups 5.132 4 1.283 .916 .454

Within Groups 1604.465 1145 1.401
Total 1609.597 1149
Loyalty Programs Between Groups 1.183 4 .296 .191 .943

Within Groups 1775.970 1145 1.551
Total 1777.152 1149
Warranty / Guarantee Between Groups 2.748 4 .687 .437 .782

Within Groups 1801.078 1145 1.573
Total 1803.826 1149

Total 1724.738 1149
Easy to return and Between Groups 13.134 4 3.284 1.580 .177

refund Within Groups 2379.078 1145 2.078
Total 2392.212 1149
After Sales &Sevices Between Groups .417 4 .104 .071 .991

Within Groups 1684.993 1145 1.472

Total 1685.410 1149
Interpretation
78, the significance level for anova test is less than 0.05 level of significance.
So, Null Hypothesis is rejected.
Gender Wise t test
Q.18 Rate the below mention factors on the basis of their importance while shopping
apparel’s online (on a scale of 1-5, 1 being the minimum and 5 being the maximum)
H0: There is no significant difference in perception towards fraud among gender.
H1: There is significant difference in perception towards fraud among gender.
H0: There is no significant difference in perception towards Legitimacy of Website
among gender.
H1: There is significant difference in perception towards Legitimacy of Website
among gender.
H0: There is no significant difference in perception towards Timely Delivery of
Goods among gender.
H1: There is significant difference in perception towards Timely Delivery of Goods
among gender.
H0: There is no significant difference in perception towards Security of Payments
among gender.
H1: There is significant difference in perception towards Security of Payments among
gender.
H0: There is no significant difference in perception towards Ease of Payments among
gender.
H1: There is significant difference in perception towards Ease of Payments among
gender.
Table no: 85 Group Statistics Importance While Shopping Apparel’s Online Gender Wise

Fraud Male 609 3.374 1.4088 .0571
Female 541 3.214 1.4524 .0624
Legitimacy of Website Male 609 3.736 1.2891 .0522
Female 541 3.654 1.3405 .0576
Timely Delivery of Goods Male 609 4.079 .9496 .0385
Female 541 4.104 .9212 .0396
Security of Payments Male 609 4.205 .8953 .0363
Female 541 4.301 .7957 .0342
Ease of Payments Male 609 4.294 .8115 .0329
Female 541 4.255 .8869 .0381
Table no: 86 Independent Samples Test Importance While Shopping Apparel’s Online Gender
Wise
Levene's Test 95% Confidence
for Equality of Interval of the
Variances t-test for Equality of Means Difference
Std.
Sig. Mean Error

(2- Differe Differe
F Sig. t df tailed) nce nce Lower Upper
Fraud Equal variances
-.0057 .3257
assumed
Equal variances 1123.
1.891 .059 .1600 .0846 -.0060 .3260
not assumed 077
Legitimacy Equal variances
1.688 .194 1.047 1148 .295 .0813 .0776 -.0710 .2336
of Website assumed
1.045 .296 .0813 .0778 -.0713 .2339
not assumed 224
Timely Equal variances
.989 .320 -.446 1148 .655 -.0247 .0553 -.1332 .0838
Delivery of assumed
Goods Equal variances 1139.
-.447 .655 -.0247 .0552 -.1330 .0836
not assumed 138
Security of Equal variances
4.293 .038 -1.913 1148 .056 -.0960 .0502 -.1946 .0025
Payments assumed
-1.926 .054 -.0960 .0499 -.1939 .0018
not assumed 000
Ease of Equal variances
2.136 .144 .775 1148 .438 .0388 .0501 -.0594 .1371
Payments assumed
.771 .441 .0388 .0504 -.0600 .1376
not assumed 998
Interpretation
 With respect to Fraud factor, as shown in above table no. 86, the significance
level for t test is more than 0.05 level of significance. So, Null Hypothesis is
accepted.
 With respect to Legitimacy of Website factor, as shown in above table no. 86,
 With respect to Timely Delivery of Goods factor, as shown in above table no.
86, the significance level for t test is more than 0.05 level of significance. So,
 With respect to Security of Payments factor, As shown in above table no. 86,
the significance level for t test is less than 0.05 level of significance. So, Null
Hypothesis is rejected.
 With respect to Ease of Payments factor, as shown in above table no. 86, the
Age Wise Anova

apparel’s online (on a scale of 1-5, 1 being the minimum and 5 being the maximum).
H0: There is no significant variation in perception towards fraud among age group.
H1: There is significant variation in perception towards fraud among age group.
H0: There is no significant variation in perception towards Legitimacy of Website
among age group.
H1: There is significant variation in perception towards Legitimacy of Website among
age group.
H0: There is no significant variation in perception towards Timely Delivery of Goods
among age group.
H1: There is significant variation in perception towards Timely Delivery of Goods
among age group.
H0: There is no significant variation in perception towards Security of Payments
among age group.
H1: There is significant variation in perception towards Security of Payments among
age group.
H0: There is no significant variation in perception towards Ease of Payments among
age group.
H1: There is significant variation in perception towards Ease of Payments among age
group.
Table no: 87Descriptive Importance While Shopping Apparel’s Online Age Wise

Fraud 18 – 30 498 3.297 1.4368 .0644
31 - 45 475 3.301 1.4452 .0663
45 & above 177 3.299 1.3840 .1040
Total 1150 3.299 1.4311 .0422
Legitimacy of Website 18 - 30 498 3.767 1.3024 .0584
31 - 45 475 3.640 1.3116 .0602
45 & above 177 3.655 1.3484 .1013
Total 1150 3.697 1.3136 .0387
Timely Delivery of 18 - 30 498 4.102 .9256 .0415
Goods 31 - 45 475 4.082 .9388 .0431
45 & above 177 4.079 .9620 .0723
Total 1150 4.090 .9360 .0276
Security of Payments 18 - 30 498 4.259 .8647 .0387
31 - 45 475 4.232 .8550 .0392
45 & above 177 4.277 .8028 .0603
Total 1150 4.250 .8509 .0251
Ease of Payments 18 - 30 498 4.247 .8797 .0394
31 - 45 475 4.288 .8236 .0378
45 & above 177 4.322 .8210 .0617
Total 1150 4.276 .8477 .0250
Table no: 88Anova Test Importance While Shopping Apparel’s Online Age Wise

Fraud Between Groups .004 2 .002 .001 .999
Within Groups 2353.095 1147 2.052
Total 2353.099 1149
Legitimacy of Between Groups 4.295 2 2.147 1.245 .288

Website Within Groups 1978.397 1147 1.725
Total 1982.692 1149
Timely Delivery Between Groups .127 2 .064 .072 .930

of Goods Within Groups 1006.468 1147 .877
Total 1006.595 1149
Security of Between Groups .329 2 .165 .227 .797

Payments Within Groups 831.546 1147 .725
Total 831.875 1149
Ease of Payments Between Groups .867 2 .434 .603 .547

Within Groups 824.751 1147 .719
Total 825.618 1149
Interpretation
level for anova test is more than 0.05 level of significance. So, Null
H0: There is no significant variation in perception towards fraud among occupation.
H1: There is significant variation in perception towards fraud among occupation.
among occupation.
occupation.
among occupation.
among occupation.
among occupation.
occupation.
occupation.
H1: There is significant variation in perception towards Ease of Payments among
occupation.
Table no: 89Descriptives Importance While Shopping Apparel’s Online Occupation Wise
Fraud Student 420 3.269 1.4282 .0697

Business 259 3.263 1.4416 .0896
Job 265 3.298 1.4661 .0901
Govt. Employed 191 3.398 1.4026 .1015
Others 15 3.533 1.1255 .2906
Total 1150 3.299 1.4311 .0422
Legitimacy of Student 420 3.636 1.3193 .0644
Website Business 259 3.714 1.3336 .0829
Job 265 3.747 1.3086 .0804
Govt. Employed 191 3.770 1.2688 .0918
Others 15 3.333 1.4960 .3863
Total 1150 3.697 1.3136 .0387
Timely Delivery of Student 420 4.048 .9759 .0476
Goods Business 259 4.139 .8957 .0557
Job 265 4.189 .8585 .0527
Govt. Employed 191 3.974 .9917 .0718
Others 15 4.200 .9411 .2430
Total 1150 4.090 .9360 .0276
Security of Payments Student 420 4.260 .8214 .0401
Business 259 4.185 .8561 .0532
Job 265 4.313 .8550 .0525
Govt. Employed 191 4.225 .8865 .0641
Others 15 4.333 1.0465 .2702
Total 1150 4.250 .8509 .0251
Ease of Payments Student 420 4.279 .8496 .0415
Business 259 4.293 .8252 .0513
Job 265 4.242 .8845 .0543
Govt. Employed 191 4.325 .8074 .0584
Others 15 3.867 .9904 .2557
Total 1150 4.276 .8477 .0250
Table no: 90Anova Test Importance While Shopping Apparel’s Online Occupation Wise

Fraud Between Groups 3.413 4 .853 .416 .797
Within Groups 2349.686 1145 2.052
Total 2353.099 1149
Legitimacy of Between Groups 5.313 4 1.328 .769 .545

Total 1982.692 1149
Timely Delivery of Between Groups 6.716 4 1.679 1.923 .104

Goods Within Groups 999.879 1145 .873
Total 1006.595 1149
Security of Between Groups 2.402 4 .601 .829 .507

Total 831.875 1149
Ease of Payments Between Groups 3.361 4 .840 1.170 .322

Within Groups 822.257 1145 .718
Total 825.618 1149
Interpretation
H0: There is no significant variation in perception towards fraud among Monthly
Income.
H1: There is significant variation in perception towards fraud among Monthly
Income.
among Monthly Income.
Monthly Income.
Monthly Income.
Monthly Income.
H1: There is significant variation in perception towards Ease of Payments among age
Monthly Income.
Table no: 91Descriptives Importance While Shopping Apparel’s Online Monthly Income Wise

Fraud Less than 10000 183 3.126 1.4827 .1096
10000 to 20000 226 3.217 1.4366 .0956
20000 to 30000 233 3.502 1.3102 .0858
30000 to 40000 244 3.291 1.4292 .0915
More than 40000 264 3.318 1.4815 .0912
Total 1150 3.299 1.4311 .0422
Legitimacy of Less than 10000 183 3.710 1.3086 .0967
Website 10000 to 20000 226 3.735 1.3467 .0896
20000 to 30000 233 3.863 1.2311 .0807
30000 to 40000 244 3.611 1.2990 .0832
More than 40000 264 3.591 1.3647 .0840
Total 1150 3.697 1.3136 .0387
Timely Delivery of Less than 10000 183 4.011 .9376 .0693
Goods 10000 to 20000 226 4.097 .9089 .0605
20000 to 30000 233 4.077 .9252 .0606
30000 to 40000 244 4.098 .9679 .0620
More than 40000 264 4.144 .9403 .0579
Total 1150 4.090 .9360 .0276
Security of Payments Less than 10000 183 4.235 .8150 .0602
10000 to 20000 226 4.217 .9101 .0605
20000 to 30000 233 4.275 .8819 .0578
30000 to 40000 244 4.291 .8274 .0530
More than 40000 264 4.231 .8201 .0505
Total 1150 4.250 .8509 .0251
Ease of Payments Less than 10000 183 4.306 .8349 .0617
10000 to 20000 226 4.261 .9228 .0614
20000 to 30000 233 4.176 .8655 .0567
30000 to 40000 244 4.295 .8234 .0527
More than 40000 264 4.337 .7921 .0487
Total 1150 4.276 .8477 .0250
Table no: 92Anova Test Importance While Shopping Apparel’s Online Monthly Income Wise

Fraud Between Groups 16.752 4 4.188 2.052 .085
Within Groups 2336.347 1145 2.040
Total 2353.099 1149
Legitimacy of Between Groups 11.535 4 2.884 1.675 .153

Total 1982.692 1149
Timely Delivery of Between Groups 1.979 4 .495 .564 .689

Goods Within Groups 1004.616 1145 .877
Total 1006.595 1149
Security of Between Groups .936 4 .234 .323 .863

Total 831.875 1149

Ease of Payments Between Groups 3.622 4 .905 1.261 .283
Within Groups 821.996 1145 .718
Total 825.618 1149
Interpretation
Gender Wise t test

Q.19 Do you feel uncertain about receiving the same products as the one ordered
online? If yes, how much uncertainty?
H0: There is no significant difference in perception towards uncertain about receiving
the same products as the ordered online among gender
H1: There is significant difference in perception towards uncertain about receiving the
same products as the ordered online among gender
Table no: 93 Group Statistics feel uncertain about receiving the same products Gender Wise

Uncertain about receiving the Male 609 3.159 1.3263 .0537
product Female 541 3.089 1.3022 .0560
Table no: 94 Independent Samples Test feel uncertain about receiving the same products Gender
Wise
Levene's Test for
Equality of
Std. 95% Confidence

Mean Error Interval of the
Sig. (2- Differen Differen Difference
F Sig. t df tailed) ce ce Lower Upper
Uncertain about Equal variances
.081 .776 .908 1148 .364 .0706 .0777 -.0819 .2230
receiving the assumed
product Equal variances 1136.
.909 .363 .0706 .0776 -.0817 .2228
not assumed 575
Interpretation
With respect to uncertain about receiving the same products, as shown in above table
no. 94, the significance level for t test is more than 0.05. So, Null Hypothesis is
accepted.
Age Wise Anova test

H0: There is no significant variation towards uncertain about receiving the same
products as the ordered online among age wise.
H1: There is significant variation towards uncertain about receiving the same products
as the ordered online among age wise
Table no: 95Descriptives feel uncertain about receiving the same products Age Wise
Uncertain about 18 - 30 498 3.072 1.3073 .0586

receiving the 31 - 45 475 3.232 1.3364 .0613
product 45 & above 177 2.994 1.2636 .0950
Total 1150 3.126 1.3149 .0388
Table no: 96Anova Test feel uncertain about receiving the same products Age Wise
Uncertain about Between Groups 9.799 2 4.900 2.843 .059
receiving the Within Groups 1976.918 1147 1.724
product
Total 1986.717 1149
Interpretation
With respect to uncertain about receiving the same products, as shown in above table
no. 96, the significance level for anova test is more than 0.05 level of significance. So,
products as the ordered online among occupation.
as the ordered online among occupation.
Table no: 97Descriptives feel uncertain about receiving the same products Occupation
Wise

Uncertain about Student 420 3.207 1.3388 .0653
receiving the product Business 259 3.154 1.2292 .0764
Job 265 3.106 1.3831 .0850
Govt. Employed 191 2.953 1.2494 .0904
Others 15 2.933 1.5796 .4079
Total 1150 3.126 1.3149 .0388
Table no: 98Anova Test feel uncertain about receiving the same products Occupation Wise
Sum of Squares Df Mean Square F Sig.

Uncertain about Between Groups 9.366 4 2.341 1.356 .247
receiving t he product Within Groups 1977.352 1145 1.727
Total 1986.717 1149
Interpretation
With respect to uncertain about receiving the same products, As shown in above table
no. 98, the significance level for anova test is more than 0.05 level of significance. So,
products as the ordered online among Monthly Income.
as the ordered online among Monthly Income.
Table no: 99Descriptives feel uncertain about receiving the same products Monthly Income Wise

Uncertain about Less than 10000 183 3.109 1.3421 .0992
receiving the product 10000 to 20000 226 3.124 1.3107 .0872
20000 to 30000 233 3.223 1.3557 .0888
30000 to 40000 244 3.135 1.3093 .0838
More than 40000 264 3.045 1.2719 .0783
Total 1150 3.126 1.3149 .0388
Table no: 100Anova Test feel uncertain about receiving the same products Monthly Income Wise

Uncertain about Between Groups 3.986 4 .996 .575 .680
receiving t he product Within Groups 1982.731 1145 1.732
Total 1986.717 1149
Interpretation
With respect to uncertain about receiving the same products, As shown in above table
no. 100, the significance level for anova test is more than 0.05 level of significance.
Gender Wise t test

Q.20 How much do the below mentioned factors influence you to purchase online?
H0: There is no significant difference in perception towards immediate possession of
products among gender.
H1: There is significant difference in perception towards immediate possession of
products among gender.
H0: There is no significant difference in perception towards Easy Browsing for
Products among gender.
H1: There is significant difference in perception towards Easy Browsing for Products
among gender.
H0: There is no significant difference in perception towards Physical Examination of
Product among gender.
H1: There is significant difference in perception towards Physical Examination of
Product among gender.
Table no: 101 Group Statistics factor influence you to purchase online Gender Wise

Immediate possession of Male 609 3.486 1.2527 .0508
products Female 541 3.579 1.1737 .0505
Easy Brows ing fo Products Male 609 3.509 1.1811 .0479
Female 541 3.662 1.2119 .0521
Physical Examination of Male 609 3.527 1.1947 .0484
Product Female 541 3.588 1.1934 .0513
Table no: 102 Independent Samples Test factor influence you to purchase online Gender Wise
Levene's Test for

Equality of
95%
Std. Confidence
Mean Error Interval of the
Sig. (2- Differenc Differen Difference
F Sig. t df tailed) e ce Lower Upper

Immediate Equal
possession of variances 2.177 .140 -1.288 1148 .198 -.0925 .0719 -.2335 .0485
prodcuts assumed
Equal
variances 1144.
-1.293 .196 -.0925 .0716 -.2330 .0479
not 737
assumed
Easy Browsing Equal
for Products variances 1.227 .268 -2.162 1148 .031 -.1527 .0706 -.2913 -.0141
assumed
Equal
variances 1124.
-2.158 .031 -.1527 .0707 -.2915 -.0139
not 615
assumed
Physical Equal
Examination of variances .098 .754 -.861 1148 .390 -.0607 .0705 -.1991 .0777
Product assumed
Equal
variances 1132.
-.861 .390 -.0607 .0705 -.1991 .0777
not 368
assumed
Interpretation
 With respect to Immediate Possession of Products factor, as shown in above
 With respect to Easy Browsing for Products factor, as shown in above table
no. 102, the significance level for t test is more than 0.05 level of significance.
 With respect to Physical Examination of Product factor, as shown in above
Age Wise Anova test

H0: There is no significant variation in perception towards Immediate Possession of
Products among age group.
H1: There is significant variation in perception towards Immediate Possession of
H0: There is no significant variation in perception towards Easy Browsing for
H1: There is significant variation in perception towards Easy Browsing for Products
among age group.
H0: There is no significant variation in perception towards Physical Examination of
Product among age group.
H1: There is significant variation in perception towards Physical Examination of
Product among age group.
Table no: 103Descriptives factor influence you to purchase online age wise
Immediate possession of 18 - 30 498 3.530 1.2464 .0559

products 31 - 45 475 3.528 1.2033 .0552
45 & above 177 3.531 1.1728 .0882
Total 1150 3.530 1.2165 .0359
Easy Browsing for Products 18 - 30 498 3.596 1.1382 .0510
31 - 45 475 3.625 1.2111 .0556
45 & above 177 3.418 1.3122 .0986
Total 1150 3.581 1.1976 .0353
Physical Examination of 18 - 30 498 3.618 1.1898 .0533
Product 31 - 45 475 3.484 1.2018 .0551
45 & above 177 3.571 1.1807 .0887
Total 1150 3.556 1.1940 .0352
Table no: 104Anova Test factor influence you to purchase online age wise
Sum of
Immediate possession of Between Groups .001 2 .001 .000 1.000

products Within Groups 1700.494 1147 1.483
Total 1700.495 1149
Easy Browsing fo Between Groups 5.747 2 2.873 2.007 .135

Products Within Groups 1642.232 1147 1.432
Total 1647.979 1149
Physical Examination of Between Groups 4.429 2 2.215 1.555 .212

Product Within Groups 1633.509 1147 1.424
Total 1637.938 1149
Interpretation
no. 104, the significance level for anova test is more than 0.05 level of
Products among occupation.
among occupation.
Product among occupation.
Product among occupation.
Table no: 105Descriptives factor influence you to purchase online occupation wise
Immediate possession of Student 420 3.564 1.2274 .0599

products Business 259 3.544 1.1914 .0740
Job 265 3.543 1.2057 .0741
Govt. Employed 191 3.429 1.2624 .0913
Others 15 3.333 .9759 .2520
Total 1150 3.530 1.2165 .0359
Easy Browsing fo Products Student 420 3.531 1.2012 .0586
Business 259 3.683 1.1911 .0740
Job 265 3.574 1.2291 .0755
Govt. Employed 191 3.555 1.1769 .0852
Others 15 3.667 .8997 .2323
Total 1150 3.581 1.1976 .0353
Physical Examination of Student 420 3.593 1.1718 .0572
Product Business 259 3.510 1.1922 .0741
Job 265 3.589 1.2250 .0753
Govt. Employed 191 3.550 1.1905 .0861
Others 15 2.800 1.2071 .3117
Total 1150 3.556 1.1940 .0352
Table no: 106Anova Test factor influence you to purchase online occupation wise
Sum of
Immediate possession of Between Groups 3.111 4 .778 .525 .718
Total 1700.495 1149
Easy Browsing for Between Groups 4.022 4 1.005 .700 .592

Total 1647.979 1149
Physical Examination of Between Groups 9.990 4 2.498 1.757 .135

Total 1637.938 1149
Interpretation
Products among Monthly Income.
Product among Monthly Income.
Product among Monthly Income.
Table no: 107Descriptives factor influence you to purchase online monthly income wise

Immediate possession of Less than 10000 183 3.607 1.1379 .0841
products 10000 to 20000 226 3.496 1.1935 .0794
20000 to 30000 233 3.575 1.2881 .0844
30000 to 40000 244 3.402 1.2115 .0776
More than 40000 264 3.583 1.2273 .0755
Total 1150 3.530 1.2165 .0359
Easy Browsing fo Products Less than 10000 183 3.721 1.1064 .0818
10000 to 20000 226 3.646 1.2395 .0825
20000 to 30000 233 3.528 1.2143 .0795
30000 to 40000 244 3.480 1.1982 .0767
More than 40000 264 3.568 1.2032 .0741
Total 1150 3.581 1.1976 .0353
Physical Examination of Less than 10000 183 3.585 1.2589 .0931
Product 10000 to 20000 226 3.553 1.1735 .0781
20000 to 30000 233 3.506 1.1414 .0748
30000 to 40000 244 3.500 1.2256 .0785
More than 40000 264 3.633 1.1851 .0729
Total 1150 3.556 1.1940 .0352
Table no: 108Anova Test factor influence you to purchase online monthly income wise
Sum of
Immediate possession of Between Groups 6.585 4 1.646 1.113 .349
Total 1700.495 1149

Easy Browsing for Between Groups 7.772 4 1.943 1.356 .247
Total 1647.979 1149
Physical Examination of Between Groups 3.038 4 .760 .532 .712

Total 1637.938 1149
Interpretation
Gender Wise t test

Q.21 you prefer particular brand while shopping online for apparels as compared to
offline shopping.
H0: There is no significant difference in perception towards prefer branded apparels
than unbranded apparels among gender.
H1: There is significant difference in perception towards prefer branded apparels than
unbranded apparels among gender.
H0: There is no significant difference in perception towards Prefer for a specific
brand among gender.
H1: There is significant difference in perception towards Prefer for a specific brand
among gender.
H0: There is no significant difference in perception towards Brand preference
influenced by someone else among gender.
H1: There is significant difference in perception towards Brand preference influenced
by someone else among gender.
Table no: 109 Group Statistics prefer particular brand while shopping online Gender Wise

Prefer Branded apparels than Male 609 2.791 1.2738 .0516
unbranded apparels Female 541 2.876 1.2162 .0523
Prefer for a specific brand Male 609 2.818 1.2945 .0525
Female 541 2.980 1.2567 .0540
Brand Preference influenced by Male 609 3.381 1.3619 .0552
someone else Female 541 3.353 1.3510 .0581
Table no: 110 Independent Samples Test prefer particular brand while shopping online Gender
Wise
Levene's Test
for Equality
of Variances t-test for Equality of Means
95%
Confidence

F Sig. t Df tailed) Difference Difference Lower Upper
Prefer Equal
-
Branded variances 3.908 .048 1148 .251 -.0847 .0737 -.2292 .0599
1.150
apparels assumed
than Equal
-
unbranded variances 1142.036 .249 -.0847 .0735 -.2289 .0595
1.153
apparels not assumed
Prefer for a Equal
- -
specific variances 3.121 .078 1148 .032 -.1619 .0754 -.3099
2.147 .0139
brand assumed
Equal
- -
variances 1138.987 .032 -.1619 .0753 -.3097
2.150 .0142
Brand Equal
Preference variances .409 .522 .348 1148 .728 .0279 .0802 -.1294 .1852
influenced assumed
by someone Equal
else variances .348 1134.136 .728 .0279 .0801 -.1293 .1851
not assumed
Interpretation
 With respect to Prefer branded apparels than unbranded apparels factor, as
shown in above table no. 110, the significance level for t test is more than 0.05
level of significance. So, Null Hypothesis is accepted.
 With respect to Prefer for a specific brand factor, as shown in above table no.
110, the significance level for t test is less than 0.05 level of significance. So,
Null Hypothesis is rejected.
 With respect to Brand preference influenced by someone else factor, as shown
in above table no. 110, the significance level for t test is more than 0.05 level
Age Wise Anova test

offline shopping.
H0: There is no significant variation in perception towards Prefer branded apparels
than unbranded apparels among age group.
H1: There is significant variation in perception towards Prefer branded apparels than
unbranded apparels among age group.
H0: There is no significant variation in perception towards prefer for a specific brand
among age group.
H1: There is significant variation in perception towards prefer for a specific brand
among age group.
H0: There is no significant variation in perception towards Brand preference
influenced by someone else among age group.
H1: There is significant variation in perception towards Brand preference influenced
by someone else among age group.
Table no: 111Descriptives prefer particular brand while shopping online age wise
Prefer Branded apparels than 18 - 30 498 2.809 1.2027 .0539

unbranded apparels 31 - 45 475 2.829 1.2821 .0588
45 & above 177 2.898 1.2796 .0962
Total 1150 2.831 1.2472 .0368
Prefer for a specific brand 18 - 30 498 2.928 1.2871 .0577
31 - 45 475 2.958 1.2672 .0581
45 & above 177 2.627 1.2599 .0947
Total 1150 2.894 1.2788 .0377
Brand Preference influenced by 18 - 30 498 3.335 1.3494 .0605
someone else 31 - 45 475 3.467 1.3235 .0607
45 & above 177 3.192 1.4450 .1086
Total 1150 3.368 1.3562 .0400
Table no: 112Anova prefer particular brand while shopping online age wise
Sum of
Prefer Branded apparels Between Groups 1.039 2 .519 .333 .716
than unbranded apparels Within Groups 1786.234 1147 1.557
Total 1787.273 1149
Prefer for a specific brand Between Groups 15.112 2 7.556 4.650 .010
Within Groups 1863.945 1147 1.625
Total 1879.057 1149
Brand Preference Between Groups 10.698 2 5.349 2.918 .054

influenced by someone Within Groups 2102.711 1147 1.833
else
Total 2113.410 1149
Interpretation
shown in above table no. 112, the significance level for anova test is more than
0.05 level of significance. So, Null Hypothesis is accepted.
112, the significance level for anova test is less than 0.05 level of significance.
So, Null Hypothesis is rejected.
in above table no. 112, the significance level for anova test is less than 0.05
level of significance. So, Null Hypothesis is rejected.
offline shopping.
than unbranded apparels among occupation.
unbranded apparels among occupation.
among occupation.
among occupation.
influenced by someone else among occupation.
by someone else among occupation.
Table no: 113Descriptives prefer particular brand while shopping online occupation wise
Prefer Branded apparels than Student 420 2.795 1.2421 .0606

unbranded apparels Business 259 2.892 1.2467 .0775
Job 265 2.857 1.2531 .0770
Govt. Employed 191 2.780 1.2413 .0898
Others 15 3.000 1.4639 .3780
Total 1150 2.831 1.2472 .0368
Prefer for a specific brand Student 420 2.893 1.2685 .0619
Business 259 2.884 1.2460 .0774
Job 265 2.796 1.3099 .0805
Govt. Employed 191 3.010 1.3098 .0948
Others 15 3.333 1.1127 .2873
Total 1150 2.894 1.2788 .0377
Brand Preference influenced Student 420 3.348 1.3585 .0663
by someone else Business 259 3.394 1.3204 .0820
Job 265 3.321 1.4004 .0860
Govt. Employed 191 3.424 1.3429 .0972
Others 15 3.600 1.4041 .3625
Total 1150 3.368 1.3562 .0400
Table no: 114Anova prefer particular brand while shopping online occupation wise
Sum of
Squares Df Mean Square F Sig.
Prefer Branded apparels Between Groups 2.594 4 .649 .416 .797
Total 1787.273 1149
Prefer for a specific brand Between Groups 8.045 4 2.011 1.231 .296
Within Groups 1871.012 1145 1.634
Total 1879.057 1149
Brand Preference Between Groups 2.347 4 .587 .318 .866

else
Total 2113.410 1149
Interpretation
114, the significance level for anova test is more than 0.05 level of
in above table no. 114, the significance level for anova test is more than 0.05
offline shopping.
than unbranded apparels among monthly income.
unbranded apparels among monthly income.
among monthly income.
among monthly income.
influenced by someone else among monthly income.
by someone else among monthly income.
Table no: 115Descriptives prefer particular brand while shopping online monthly income wise

Prefer Branded apparels than Less than 10000 183 2.754 1.1951 .0883
unbranded apparels 10000 to 20000 226 2.889 1.3034 .0867
20000 to 30000 233 2.755 1.2782 .0837
30000 to 40000 244 2.906 1.2486 .0799
More than 40000 264 2.833 1.2062 .0742
Total 1150 2.831 1.2472 .0368
Prefer for a specific brand Less than 10000 183 2.967 1.2265 .0907
10000 to 20000 226 2.942 1.3271 .0883
20000 to 30000 233 2.790 1.2434 .0815
30000 to 40000 244 2.914 1.2913 .0827
More than 40000 264 2.875 1.2947 .0797
Total 1150 2.894 1.2788 .0377
Brand Preference influenced Less than 10000 183 3.219 1.3409 .0991
by someone else 10000 to 20000 226 3.381 1.3586 .0904
20000 to 30000 233 3.429 1.3694 .0897
30000 to 40000 244 3.324 1.3750 .0880
More than 40000 264 3.447 1.3358 .0822
Total 1150 3.368 1.3562 .0400
Table no: 116Anova prefer particular brand while shopping online monthly income wise
Sum of
Prefer Branded apparels Between Groups 4.550 4 1.137 .731 .571
Total 1787.273 1149
Prefer for a specific brand Between Groups 4.239 4 1.060 .647 .629
Within Groups 1874.818 1145 1.637
Total 1879.057 1149

Brand Preference Between Groups 7.117 4 1.779 .967 .424
else
Total 2113.410 1149
Interpretation
116, the significance level for anova test is more than 0.05 level of
in above table no. 116, the significance level for anova test is more than 0.05
Gender Wise t test

Q.22 Effect of advertising while shopping online for apparels as compared to offline
shopping.
H0: There is no significant difference in perception towards brand preference is
affected by the advertising of the brand among gender.
H1: There is significant difference in perception towards brand preference is affected
by the advertising of the brand among gender.
H0: There is no significant difference in perception towards endorsement by
celebrities affect purchase online among gender.
H1: There is significant difference in perception endorsement by celebrities affect
purchase online among gender.
H0: There is no significant difference in perception towards Gimmicks and publicity
stunts affect my preference for purchase online among gender.
H1: There is significant difference in perception towards Gimmicks and publicity
Table no: 117 Group Statistics Effect of advertising while shopping online Gender Wise

Brand Preference is affected by Male 609 3.429 1.2677 .0514
advertising of the brand Female 541 3.373 1.2447 .0535
Endorsement by celebrities Male 609 3.524 1.2760 .0517
affect purchase online Female 541 3.516 1.2058 .0518
Gimmicks and publicity stunts Male 609 3.378 1.2921 .0524
affect my preference for Female
541 3.442 1.2659 .0544
purchase online
Table no: 118 Independent Samples Test Effect of advertising while shopping online Gender
Wise
Levene's Test
for Equality of
95%
Confidence
F Sig. t df tailed) Difference Difference Lower Upper
Brand Equal
Preference is variances .317 .573 .743 1148 .458 .0552 .0743 -.0905 .2009
affected by assumed
advertising Equal
of the brand variances not .744 1136.581 .457 .0552 .0742 -.0904 .2007
assumed
Endorsement Equal
by variances 4.408 .036 .110 1148 .912 .0081 .0735 -.1360 .1522
celebrities assumed
affect Equal
purchase variances not .111 1143.610 .912 .0081 .0732 -.1356 .1518
online assumed
Gimmicks Equal
-
and publicity variances .131 .717 1148 .397 -.0641 .0756 -.2125 .0843
.848
stunts affect assumed
my Equal
preference variances not -
1137.056 .396 -.0641 .0755 -.2123 .0841
for purchase assumed .849
online
Interpretation
 With respect to brand preference is affected by the advertising of the brand
factor, as shown in above table no. 118, the significance level for t test is more
than 0.05 level of significance. So, Null Hypothesis is accepted.
 With respect to Endorsement by celebrities affect purchase online factor, as
shown in above table no. 118, the significance level for t test is less than 0.05
 With respect to Gimmicks and publicity stunts affect mypreference for
purchase online factor, as shown in above table no. 118, the significance level
for t test is more than 0.05 level of significance. So, Null Hypothesis is
accepted.
Age Wise Anova test

shopping.
H0: There is no significant variation in perception towards brand preference is
affected by the advertising of the brand among age group.
H1: There is significant variation in perception towards brand preference is affected
by the advertising of the brand among age group.
H0: There is no significant variation in perception towards endorsement by celebrities
affect purchase online among age group.
H1: There is significant variation in perception endorsement by celebrities affect
purchase online among age group.
H0: There is no significant variation in perception towards Gimmicks and publicity
stunts affect mypreference for purchase online among age group.
H1: There is significant variation in perception towards Gimmicks and publicity
stunts affect mypreference for purchase online among age group.
Table no: 119Descriptives Effect of advertising while shopping online age wise
Brand Preference is affected by 18 - 30 498 3.319 1.2752 .0571

advertising of the brand 31 - 45 475 3.541 1.2427 .0570
45 & above 177 3.266 1.2120 .0911
Total 1150 3.403 1.2567 .0371
Endorsement by celebrities 18 - 30 498 3.514 1.2848 .0576
affect purchase online 31 - 45 475 3.543 1.2255 .0562
45 & above 177 3.475 1.1729 .0882
Total 1150 3.520 1.2429 .0367
Gimmicks and publicity stunts 18 - 30 498 3.500 1.2927 .0579
affect my preference for 31 - 45 475 3.354 1.2516 .0574
purchase online 45 & above 177 3.294 1.3072 .0983
Total 1150 3.408 1.2797 .0377
Table no: 120Anova Effect of advertising while shopping online age wise
Sum of
Squares Df Mean Square F Sig.
Brand Preference is Between Groups 15.888 2 7.944 5.066 .006
affected by advertising of Within Groups 1798.704 1147 1.568
the brand
Total 1814.592 1149
Endorsement by Between Groups .638 2 .319 .206 .814

celebrities affect purchase Within Groups
1774.402 1147 1.547
online
Total 1775.040 1149
Gimmicks and publicity Between Groups 7.925 2 3.963 2.426 .089

stunts affectmy Within Groups
1873.804 1147 1.634
preference for purchase
Total
online 1881.730 1149
Interpretation
factor, as shown in above table no. 120, the significance level for anova test is
less than 0.05 level of significance. So, Null Hypothesis is rejected.
for anova test is more than 0.05 level of significance. So, Null Hypothesis is
accepted.
shopping.
affected by the advertising of the brand among occupation.
by the advertising of the brand among occupation.
affect purchase online among occupation.
purchase online among occupation
stunts affect my preference for purchase online among occupation
stunts affect my preference for purchase online among occupation
Table no: 121Descriptives Effect of advertising while shopping online occupation wise
Brand Preference is affected Student 420 3.414 1.2397 .0605

by advertising of the brand Business 259 3.421 1.2469 .0775
Job 265 3.381 1.3293 .0817
Govt. Employed 191 3.366 1.2447 .0901
Others 15 3.600 .7368 .1902
Total 1150 3.403 1.2567 .0371
Endorsement by celebrities Student 420 3.512 1.2387 .0604
affect purchase online Business 259 3.517 1.2462 .0774
Job 265 3.558 1.2482 .0767
Govt. Employed 191 3.492 1.2560 .0909
Others 15 3.467 1.1872 .3065
Total 1150 3.520 1.2429 .0367
Gimmicks and publicity stunts Student 420 3.502 1.2655 .0617
affect my preference for Business 259 3.317 1.3353 .0830
purchase online Job 265 3.340 1.2575 .0772
Govt. Employed 191 3.393 1.2598 .0912
Others 15 3.733 1.2799 .3305
Total 1150 3.408 1.2797 .0377
Table no: 122Anova Effect of advertising while shopping online occupation wise
Sum of
Brand Preference is Between Groups 1.099 4 .275 .174 .952
affected by advertising of Within Groups 1813.493 1145 1.584
the brand
Total 1814.592 1149
Endorsement by Between Groups .613 4 .153 .099 .983

celebrities affect purchase Within Groups
1774.427 1145 1.550
online
Total 1775.040 1149

stunts affect my Within Groups
1872.953 1145 1.636
Total
online 1881.730 1149
Interpretation
more than 0.05 level of significance. So, Null Hypothesis is accepted.
accepted.
shopping.
affected by the advertising of the brand among monthly income.
by the advertising of the brand among monthly income.
affect purchase online among monthly income.
purchase online among monthly income.
stunts affect my preference for purchase online among monthly income.
stunts affect my preference for purchase online among monthly income.
Table no: 123Descriptives Effect of advertising while shopping online monthly income wise

Brand Preference is affected Less than 10000 183 3.295 1.1908 .0880
by advertising of the brand 10000 to 20000 226 3.442 1.3593 .0904
20000 to 30000 233 3.554 1.1626 .0762
30000 to 40000 244 3.406 1.2584 .0806
More than 40000 264 3.307 1.2819 .0789
Total 1150 3.403 1.2567 .0371
Endorsement by celebrities Less than 10000 183 3.579 1.1874 .0878
affect purchase online 10000 to 20000 226 3.451 1.3097 .0871
20000 to 30000 233 3.609 1.2096 .0792
30000 to 40000 244 3.504 1.2522 .0802
More than 40000 264 3.473 1.2452 .0766
Total 1150 3.520 1.2429 .0367
Gimmicks and publicity stunts Less than 10000 183 3.508 1.3129 .0971
affect my preference for 10000 to 20000 226 3.296 1.3049 .0868
purchase online 20000 to 30000 233 3.459 1.2626 .0827
30000 to 40000 244 3.451 1.2179 .0780
More than 40000 264 3.348 1.3051 .0803
Total 1150 3.408 1.2797 .0377
Table no: 124Anova Effect of advertising while shopping online monthly income wise
Sum of
Brand Preference is affected by Between Groups 10.215 4 2.554 1.621 .167
advertising of the brand Within Groups 1804.377 1145 1.576
Total 1814.592 1149
Endorsement by Between Groups 4.205 4 1.051 .680 .606

celebrities affect purchase Within Groups 1770.835 1145 1.547
online
Total 1775.040 1149
stunts affect my Within Groups
preference for purchase 1875.087 1145 1.638
online
Interpretation
accepted.
Gender Wise t test

Q.23 Effect of Sales Promotion while shopping online for apparels as compared to
offline shopping.
H0: There is no significant difference in perception towards brand preference is
affected by the advertising of the brand among gender.
H1: There is significant difference in perception towards brand preference is affected
by the advertising of the brand among gender.
H0: There is no significant difference in perception towards endorsement by
celebrities affect purchase online among gender.
H1: There is significant difference in perception towards endorsement by celebrities
affect purchase online among gender.
H0: There is no significant difference in perception towards Gimmicks and publicity
H1: There is significant difference in perception towards Gimmicks and publicity
Table no: 125 Group Statistics Effect of Sales Promotion while shopping online Gender Wise

Brand Preference is affected by Male 609 3.622 1.2806 .0519
the advertising of the brand Female 541 3.691 1.2906 .0555
Endorsement by Celebrities Male 609 3.726 1.2107 .0491
Female 541 3.543 1.2926 .0556
Gimmicks and publicity stunts Male 609 3.448 1.2880 .0522
affect my preference for Female
541 3.506 1.2890 .0554
purchase online
Table no: 126 Independent Samples Effect of Sales Promotion while shopping online Gender
Wise
Levene's Test
for Equality
95%
Confidence
Brand Equal
Preference is variances .064 .800 -.908 1148 .364 -.0690 .0759 -.2180 .0800
affected by assumed
the Equal
advertising variances -.908 1129.974 .364 -.0690 .0760 -.2180 .0801
of the brand not assumed
Endorsement Equal
by variances 5.459 .020 2.469 1148 .014 .1823 .0738 .0375 .3272
Celebrities assumed
Equal
variances 2.460 1110.578 .014 .1823 .0741 .0369 .3278
not assumed
Gimmicks Equal
and publicity variances .000 .987 -.764 1148 .445 -.0582 .0761 -.2075 .0912
stunts affect assumed
my Equal
preference variances
-.764 1131.875 .445 -.0582 .0761 -.2076 .0912
for purchase not assumed
online
Interpretation
shown in above table no. 126, the significance level for t test is less than 0.05
 With respect to Gimmicks and publicity stunts affect my preference for
for t test is more than 0.05 level of significance. So, Null Hypothesis is
accepted.
Age Wise Anova test

Q.23 Effect of sales promotion while shopping online for apparels as compared to
offline shopping.
affected by the advertising of the brand among age group.
by the advertising of the brand among age group.
affect purchase online among age group.
purchase online among age group.
stunts affect my preference for purchase online among age group.
stunts affect my preference for purchase online among age group.
Table no: 127Descriptives Effect of Sales Promotion while shopping online age wise
Brand Preference is affected by 18 – 30 498 3.691 1.2658 .0567

the advertising of the brand 31 - 45 475 3.651 1.2811 .0588
45 & above 177 3.565 1.3516 .1016
Total 1150 3.655 1.2852 .0379
Endorsement by Celebrities 18 - 30 498 3.675 1.2824 .0575
31 - 45 475 3.636 1.2100 .0555
45 & above 177 3.554 1.2831 .0964
Total 1150 3.640 1.2527 .0369
Gimmicks and publicity stunts 18 - 30 498 3.464 1.2859 .0576
affect my preference for 31 - 45 475 3.486 1.2734 .0584
purchase online 45 & above 177 3.480 1.3403 .1007
Total 1150 3.476 1.2882 .0380
Table no: 128Anova Effect of Sales Promotion while shopping online age wise
Sum of
Brand Preference is Between Groups 2.081 2 1.040 .630 .533
affected by the Within Groups 1895.868 1147 1.653
advertising of the brand
Total 1897.949 1149
Endorsement by Between Groups 1.927 2 .964 .614 .542

Celebrities Within Groups 1801.033 1147 1.570
Total 1802.960 1149
Gimmicks and publicity Between Groups .127 2 .064 .038 .963

stunts affect my Within Groups 1906.691 1147 1.662
Total 1906.818 1149
online
Interpretation
 With respect to Gimmicks and publicity stunts affect my preference for
accepted.
offline shopping.
affected by the advertising of the brand among occupation.
by the advertising of the brand among occupation.
affect purchase online among occupation.
purchase online among occupation
stunts affect mypreference for purchase online among occupation
stunts affect mypreference for purchase online among occupation
Table no: 129Descriptives Effect of Sales Promotion while shopping online occupation wise
Brand Preference is affected Student 420 3.605 1.3094 .0639

by the advertising of the brand Business 259 3.668 1.2191 .0758
Job 265 3.717 1.2759 .0784
Govt. Employed 191 3.665 1.3270 .0960
Others 15 3.600 1.4541 .3754
Total 1150 3.655 1.2852 .0379
Endorsement by Celebrities Student 420 3.552 1.2663 .0618
Business 259 3.803 1.2151 .0755
Job 265 3.653 1.2554 .0771
Govt. Employed 191 3.613 1.2510 .0905
Others 15 3.400 1.3522 .3491
Total 1150 3.640 1.2527 .0369
Gimmicks and publicity stunts Student 420 3.524 1.3242 .0646
affect my preference for Business 259 3.475 1.2737 .0791
purchase online Job 265 3.487 1.2884 .0791
Govt. Employed 191 3.356 1.2307 .0891
Others 15 3.467 1.3020 .3362
Total 1150 3.476 1.2882 .0380
Table no: 130Anova Effect of Sales Promotion while shopping online occupation wise
Sum of
Total 1897.949 1149
Endorsement by Between Groups 11.165 4 2.791 1.784 .130

Total 1802.960 1149
Gimmicks and publicity Between Groups 3.742 4 .935 .563 .690

Total 1906.818 1149
online
Interpretation
accepted.
offline shopping.
affected by the advertising of the brand among monthly income.
by the advertising of the brand among monthly income.
affect purchase online among monthly income.
purchase online among monthly income.
stunts affect mypreference for purchase online among monthly income.
stunts affect mypreference for purchase online among monthly income.
Table no: 131Descriptives Effect of Sales Promotion while shopping online monthly income wise

Brand Preference is affected Less than 10000 183 3.672 1.3184 .0975
by the advertising of the brand 10000 to 20000 226 3.575 1.2845 .0854
20000 to 30000 233 3.708 1.2459 .0816
30000 to 40000 244 3.693 1.2733 .0815
More than 40000 264 3.629 1.3133 .0808
Total 1150 3.655 1.2852 .0379
Endorsement by Celebrities Less than 10000 183 3.716 1.2431 .0919
10000 to 20000 226 3.717 1.2434 .0827
20000 to 30000 233 3.549 1.2657 .0829
30000 to 40000 244 3.623 1.2328 .0789
More than 40000 264 3.617 1.2762 .0785
Total 1150 3.640 1.2527 .0369
Gimmicks and publicity stunts Less than 10000 183 3.481 1.2173 .0900
affect my preference for 10000 to 20000 226 3.456 1.2997 .0865
purchase online 20000 to 30000 233 3.416 1.3750 .0901
30000 to 40000 244 3.439 1.2506 .0801
More than 40000 264 3.576 1.2853 .0791
Total 1150 3.476 1.2882 .0380
Table no: 132Anova Effect of Sales Promotion while shopping online monthly income wise
Sum of
Total 1897.949 1149
Endorsement by Between Groups 4.506 4 1.127 .717 .580

Total 1802.960 1149

Gimmicks and publicity Between Groups 3.897 4 .974 .586 .673
Total
online 1906.818 1149
Interpretation
accepted.
Gender Wise t test

Q.24 Effect of Price while shopping online for apparels as compared to offline
shopping.
H0: There is no significant difference in perception towards value of money affect
shopping online among gender.
H1: There is significant difference in perception towards value of money affect
shopping online among gender.
H0: There is no significant difference in perception towards if price increase will
affect buying online among gender.
H1: There is significant difference in perception towards if price increase will affect
buying online among gender.
H0: There is no significant difference in perception towards if price decrease by
competitor it will affect my preference among gender.
H1: There is significant difference in perception towards if price decrease by
competitor it will affect my preference among gender.
Table no: 133 Group Statistics Effect of Price while shopping online Gender Wise

Value of Money effect Male 609 3.660 1.1375 .0461
shopping online Female 541 3.728 1.0655 .0458
if price increase will affect Male 609 3.612 1.1730 .0475
buying online Female 541 3.643 1.1123 .0478
If price decrease by competitor Male 609 3.567 1.2109 .0491
it will affect my preference Female 541 3.534 1.1853 .0510
Table no: 134 Independent Samples Effect of Price while shopping online Gender Wise
Levene's Test
for Equality
95%
Confidence
Value of Equal
-
Money variances 3.214 .073 1148 .296 -.0682 .0652 -.1962 .0598
1.045
effect assumed
shopping Equal -
online variances 1144.763 .294 -.0682 .0650 -.1957 .0593
1.049
not assumed
if price Equal
increase will variances 1.960 .162 -.455 1148 .649 -.0308 .0676 -.1635 .1019
affect assumed
buying Equal
online variances -.456 1143.101 .648 -.0308 .0674 -.1631 .1015
not assumed
If price Equal
decrease by variances .167 .683 .456 1148 .648 .0323 .0708 -.1067 .1713
competitor assumed
it will affect Equal
my variances .457 1137.266 .648 .0323 .0707 -.1065 .1711
preference not assumed
Interpretation
 With respect to Value of Money effect shopping online factor, as shown in
 With respect to If price increase will affect buying online factor, as shown in
 With respect to If price decrease by competitor it will affect my preference
Age Wise Anova

shopping.
H0: There is no significant variation in perception towards value of money affect
shopping online among age group.
H1: There is significant variation in perception towards value of money affect
shopping online among age group.
H0: There is no significant variation in perception towards if price increase will affect
buying online among age group.
H1: There is significant variation in perception towards if price increase will affect
buying online among age group.
H0: There is no significant variation in perception towards if price decrease by
competitor it will affect my preference among age group.
H1: There is significant variation in perception towards if price decrease by
competitor it will affect my preference among age group.
Table no: 135Descriptives Effect of Price while shopping online age wise
Value of Money effect shopping 18 - 30 498 3.697 1.1429 .0512

online 31 - 45 475 3.661 1.0874 .0499
45 & above 177 3.763 1.0391 .0781
Total 1150 3.692 1.1042 .0326
if price increase will affect 18 - 30 498 3.651 1.1464 .0514
buying online 31 - 45 475 3.621 1.1249 .0516
45 & above 177 3.576 1.1947 .0898
Total 1150 3.627 1.1445 .0337
If price decrease by competitot 18 - 30 498 3.639 1.1653 .0522
it will affect my preference 31 - 45 475 3.541 1.1942 .0548
45 & above 177 3.333 1.2777 .0960
Total 1150 3.551 1.1985 .0353
Table no: 136Anova Effect of Price while shopping online age wise
Sum of
Value of Money effect Between Groups 1.351 2 .676 .554 .575

shopping online Within Groups 1399.678 1147 1.220
Total 1401.030 1149
if price increase will Between Groups .750 2 .375 .286 .751

affect buying online Within Groups 1504.215 1147 1.311
Total 1504.964 1149
If price decrease by Between Groups 12.250 2 6.125 4.289 .014

competitor it will affect Within
WithinGroups
Groups
1638.223 1147 1.428
my preference
Interpretation
above table no. 136, the significance level for anova test is more than 0.05
less than 0.05 level of significance. So, Null Hypothesis is rejected.
shopping.
shopping online among occupation.
shopping online among occupation.
buying online among occupation.
buying online among occupation.
competitor it will affect my preference among occupation.
competitor it will affect my preference among occupation.
Table no: 137Descriptives Effect of Price while shopping online occupation wise
Value of Money effect Student 420 3.645 1.1521 .0562

shopping online Business 259 3.680 1.0462 .0650
Job 265 3.721 1.0719 .0658
Govt. Employed 191 3.780 1.1210 .0811
Others 15 3.600 1.1212 .2895
Total 1150 3.692 1.1042 .0326
if price increase will affect Student 420 3.581 1.2009 .0586
buying online Business 259 3.656 1.1214 .0697
Job 265 3.653 1.0907 .0670
Govt. Employed 191 3.628 1.1393 .0824
Others 15 3.933 .9612 .2482
Total 1150 3.627 1.1445 .0337
If price decrease by competitor Student 420 3.462 1.2089 .0590
it will affect my preference Business 259 3.633 1.1381 .0707
Job 265 3.615 1.1786 .0724
Govt. Employed 191 3.565 1.2793 .0926
Others 15 3.333 1.1751 .3034
Total 1150 3.551 1.1985 .0353

Table no: 138Anova Effect of Price while shopping online occupation wise
Sum of
Total 1401.030 1149
if price increase will Between Groups 2.699 4 .675 .514 .725

Total 1504.964 1149
If price decrease by Between Groups 6.923 4 1.731 1.206 .307

competitor it will affect Within Groups
1643.550 1145 1.435
my preference
Interpretation
shopping.
shopping online among monthly income.
shopping online among monthly income.
buying online among monthly income.
buying online among monthly income.
competitor it will affect my preference among monthly income.
competitor it will affect my preference among monthly income.
Table no: 139Descriptives Effect of Price while shopping online Monthly Income wise

Value of Money effect Less than 10000 183 3.732 1.1336 .0838
shopping online 10000 to 20000 226 3.717 1.1232 .0747
20000 to 30000 233 3.730 1.0827 .0709
30000 to 40000 244 3.648 1.1068 .0709
More than 40000 264 3.652 1.0891 .0670
Total 1150 3.692 1.1042 .0326
if price increase will affect Less than 10000 183 3.607 1.1759 .0869
buying online 10000 to 20000 226 3.668 1.1237 .0747
20000 to 30000 233 3.670 1.1626 .0762
30000 to 40000 244 3.553 1.1588 .0742
More than 40000 264 3.636 1.1152 .0686
Total 1150 3.627 1.1445 .0337
If price decrease by Less than 10000 183 3.585 1.1542 .0853
competitor it will affect my 10000 to 20000 226 3.558 1.2396 .0825
preference 20000 to 30000 233 3.652 1.1942 .0782
30000 to 40000 244 3.516 1.2619 .0808
More than 40000 264 3.466 1.1365 .0699
Total 1150 3.551 1.1985 .0353
Table no: 140Anova Effect of Price while shopping online monthly Income wise
Sum of

Total 1401.030 1149
if price increase will Between Groups 2.230 4 .557 .425 .791

Total 1504.964 1149

If price decrease by Between Groups 4.815 4 1.204 .838 .501
competitor it will affect Within Groups
1645.658 1145 1.437
my preference
Interpretation

5.2 Section 2:hypothesis Testing: Chapter 5 Data Analysis

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5.2 Section 2:hypothesis Testing: Chapter 5 Data Analysis

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Chapter 5 Data Analysis

5.2 Section 2:Hypothesis Testing

Table no: 53 Mode of Retailing Age wise

In Store Online Other Total

Age 18 - 30 206 269 23 498

31 - 45 166 278 31 475

Table no: 54 Mode of Retailing Chi-Square Tests Age Wise

Pearson Chi-Square 5.705a 4 .222

A Study on Online Buying Behaviour in Fashion and Apparel Industry Page 66

Business 94 151 14 259

Table no: 58 Model of Retailing Chi-Square Tests Occupation Wise

10000 to 20000 98 110 18 226

Table no: 60 Model of Retailing Chi-Square Tests Monthly Income Wise

Pearson Chi-Square 10.923a 8 .206

Table no: 61 Retail Format Age Wise Crosstab

In Store Online Total

31 - 45 224 251 475

Table no: 62 Retail format Chi-Square Tests Age Wise

In Store Online Total

Female 254 287 541

Value df (2-sided) (2-sided) (1-sided)

Pearson Chi-Square .012a 1 .915

Likelihood Ratio .012 1 .915

Fisher's Exact Test .953 .481

N of Valid Cases 1150

Which Retail format Saves More time and Effort

In Store Online Total

Business 121 138 259

Pearson Chi-Square 5.743a 4 .219

Which Retail format Saves More time and

In Store Online Total

10000 to 20000 115 111 226

Table no: 68 Retail format Chi-Square Tests Monthly Income Wise

Pearson Chi-Square 2.666a 4 .615

Age Wise Chi Square Test

Which Retail format Povides you with

Table no: 70 Retail format Chi-Square Tests Age Wise

Pearson Chi-Square 2.273a 2 .321

In Store Online Total

Table no: 72 Retail format Chi-Square Tests Gender Wise

Pearson Chi-Square 1.249a 1 .264

Likelihood Ratio 1.250 1 .263

Fisher's Exact Test .279 .145

N of Valid Cases 1150

Which Retail format Povides you with

Business 110 149 259

Table no: 74 Retail format Chi-Square Tests Occupation Wise

In Store Online Total

10000 to 20000 86 140 226

Table no: 76 Retail format Chi-Square Tests Monthly Income Wise

Pearson Chi-Square 7.625a 4 .106

Gender Wise t test

Gender N Mean Std. Deviation Std. Error Mean

Convenience/Time Saving Male 609 3.550 1.1787 .0478

tailed Differenc Differenc Lowe Uppe

A Study on Online Buying Behaviour in Fashion and Apparel Industry Page 79

Payment Mode Equal

A Study on Online Buying Behaviour in Fashion and Apparel Industry Page 80

A Study on Online Buying Behaviour in Fashion and Apparel Industry Page 81

Age Wise Anova

Table no: 80 Anova Test Prefer Online Shopping Age Wise

Total 1623.826 1149