INTRODUCTION

OBJECTIVES OF THE PROJECT

Basically, in a subject of Cyberpreneurship, a student is required to complete a project

where they need to produce any educational product. That product must be useable in a class, or
in any educational field. Thus, in line with the task given to us, we decided to produce a sample
of product which can be use either by a primary or secondary school, especially in Science
subject where they can make their experience by using our product. There are several objectives
from this project, which is:-

1. Creativity – In this objective, we as a student who been given the task need to think what
product that they want to produce, and how to make it real. Therefore, we are required to
think out of our box in order to complete the given task.

2. Group Work – In completing the task given, we need to form a group which consist 11
until 15 members in a group. Thus, from this, we learn how to work and handle a group
with a large number of members in it.

3. Chances to learn the other field – In Malaysia, all university students is required to take
this subject regardless what courses that they take. Therefore, we as a student who are not
in business field, for example, law students or engineering students has the chance to
study the business field. We learn how to make their product marketable etc.

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TECHNICAL DRAWING

Picture 1: Technical Drawing of Rocket Model

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ASSEMBLEY MANUAL

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USER GUIDE

INSTRUCTIONS:-

1) Prepare a pipe together with a pump beside the rocket. ( a rubber pipe also will do)
2) Combine and fix the pipe with the pump in order to drain the water to give pressure
inside the rocket bottle.
3) Insert the pipe into the bottle and make sure that it won’t simply fall off or out of the
bottle.
4) Use a cord to hold the rocket so that it won’t immediately slide into the air right after you
insert the pipe.

5) Make sure the rocket bottle is in condition as shown in the sample picture above to avoid
the water from coming out.
6) Start pumps water through the pipe into the bottle to launch the rocket into the air.

NOTES / PRECAUTIONS:-

1) Make sure that the pump and the pipe are in good condition (not broken / no small hole)
so that the rocket launch process works well.
2) Use the pump with normal / ordinary pressure (not too fast and too slow) so that the
rocket may be launched properly.
3) Do not stand nearby when the rocket is about to be launched.

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BILL OF MATERIALS
Basically, the main materials that we use are the recycle materials as been provided in
Table 1. In order to make our product attracting and interesting, we need to buy the other
materials as laid in Table 2, which cost us RM11.20.
Table 1: Recycle materials

Material Quantity
1.5 litre bottle 1
Plastic waste 1
Thread 1
Box 1

Table 2: Materials which need to be bought

Material Quantity Price

Card Board 1 RM3.00
Wrapping Paper 1 RM1.20
Spray 1 RM6.50
Manila Card 1 RM0.70
Plastic Cover 5 RM0.50
TOTAL RM11.20

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MARKETING STRATEGY

Proposed Marketing Mix Strategy

Product
Initially, the government nowadays is focusing on the technology for the advantage of
industrial sector as well as increase the quality of education among the citizen. Therefore, we
decided to come up with an idea to make the rocket after being motivated with the achievement
of our first astronaut, Datuk Sheikh Muzaffar.

The paramount factor of proposing the idea of making the rocket is that, it is to assist the
teacher or become a medium to teach the students at school especially on science subject and
specifically on physic. Thus, it provides clear understanding from the beginning on how to apply
such technology in future.

The experimentation of the product generally done outside the classroom and the teacher
is responsible to oversee the students other than provides certain instruction on how to do the
experiment. The technique of learning is vary from previous practice in which the students only
focusing on the theory without providing clear understanding on the application nor gain the
experience of practicing the product. Furthermore, the students may seek less knowledge on the
application and easily get bored in the course of learning. It is clear that, one of the main
objectives in proposing the product is to increase the interest of students to learn with complete
understanding and can apply in future correctly.

Besides that, the other main goal of introducing this product is to give the opportunity to
the students especially the primary level to create an attractive product in which they are
suggested to design a unique rocket. It gives advantage to the students to share their creativity on
designing the product.

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 It is important to be noted that, the main customer that need to be focusing of is an
ordinary people who consist of students both from the beginner and up to the higher level. It is
clear that, the cost of the product must come with an average price which the layman can afford
to own the product.

Price

Our products are basically used to apply materials such as bottles, plastic and cardboard.
Other materials that we use are colour spray, thread, glue and box. Our capital budget for this
item is RM 11.20 and after looking at all aspects of marketing, we decided to come up with the
target price which an ordinary people can afford to buy and the customer will easily attracted
with the product as well as the suitability of the price in which it cost only RM 18.90

Place

One of the main customers that we are focusing is primary student. It is considered part
of assisting instrument for the teachers in the course of learning as what had been stipulated
before. Therefore, school or any institution centre is our main place to supply the product. The
government on the other hand must play a vital role as an important body to enforce the using of
variety product as medium of learning in education system. It will increase the knowledge of the
students and for better understanding.

The supply of our product basically by using a method of through tender in which the
government will provides the tender to certain qualify company. The company will buy the
product from us in big amount and supply to school and any institution centre. Besides that, the
product will be supplied to supermarket and even hypermarket where the customer easily access;
for example, Jusco, Giant and Tesco as in Malaysia.

Other than that, the product will be supplied to the small shop and through franchise
where it easily find and located around residence area.

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Promotion

Generally, our main customers are from students who taking Science subject. It must be
clear that, the product is not only beneficiating certain students but it is for the use of all types of
people which consist of student as a whole. Thus, we promote our products with the concept of
"if you buy this, you will be able to this.” The product is not only the main body of rocket but it
must come up with certain weights to operate orderly. We provide the weights but the customers
can come up with their own creativity on how to use other materials to make the rocket function
and to produce different result.

Our rocket is not confined to one colour only but it consists of different colours. The
main objective is to attract the customer who come from different level especially youngsters and
we believed that the kid will easily get attracted if the colours variety. Other than that, the design
will vary in order to attract the people and they will satisfy and enjoy with their learning process.

Recently, peoples are more interested with ‘go-green’ & ‘save the atmosphere’ thingy.
We also uphold the eco-friendly principle and try to reduce the use of paper. Therefore, we
decided to focus our promotion technique via online instead of using flyer. Furthermore, our
advertisement is a backup of our promotion instrument especially for the government to easily
access or contacts us for any tender.

CONCLUSION

In conclusion, our product is very useful for education especially for a Science subject
which required students to do the experiment. Furthermore, our target is to the primary and
secondary school specifically. Therefore, it is very educational.

Besides, our product is not so expensive for the customer to buy it. This is because, the
raw materials that we use is a recycle materials. Therefore, it will not burden us as a producer of
a product, and a customer mainly who buy our product.

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