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Arts
Quarter 3 - Module 2
MEDIA – BASED ARTS AND DESIGN IN THE
PHILIPPINES
Department of Education ● Republic of the Philippines

ARTS - Grade 10
Alternative Delivery Mode
Quarter 3 - Module 2: Media – Based Arts and Design in the Philippines

First Edition, 2020
Republic Act 8293, section 176 states that: No copyright shall subsist in anywork of
the Government of the Philippines. However, prior approval of the government agency or
office wherein the work is created shall be necessary for exploitation of such work for profit.
Such agency or office may, among other things, impose as a condition the payment of
royalty.
Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand names,
trademarks, etc.) included in this book are owned by their respective copyright holders.
Every effort has been exerted to locate and seek permission to use these materials from
their respective copyright owners. The publisher and authors do not represent nor claim
ownership over them.
Art
Quarter 3 - Module 2
MEDIA – BASED ARTS AND DESIGN IN THE
PHILIPPINES
.
Table of Contents
Page
What This Module is About
What I Need to Know
How to Learn from this Module
Icons of this Module
What I Need to Know
PRE-TEST
Lesson 1: PRINT MEDIA ART
What I Need to know 1

What I Know 1
What’s In 3
What’s New 3
What Is it 4
What’s More 8
What I have learned 9
What I can do 9
Assessment : (Post-Test) 10
Additional Activities 11
Lesson 2: MEDIA-BASED ART

What I Know 12
What’s In 13
Wha’s New 13
What Is it 13
What’s More 16
What I can do 17
Lesson 3: INNOVATION IN PRODUCT AND INDUSTRIAL DESIGN

What I Know 20
What’s In 22
What’s New 23
What Is it 24
What’s More 28
What I can do 30
Lesson 4: EXHIBIT ON MEDIA-BASED ARTS AND DESIGN
Exhibit 33
Summative Test 35
Answer Key 37
References 39
What this Module all about

Introductory Message
Welcome to Arts 10 Alternative Delivery Mode (ADM) Module on Modern
Arts!
Making every learner appreciate the work of arts and make their own
canvass inspired output is the ultimate goal of this module. To have your own
output and you must know the concept of Impressionism, to identify the message
of different paintings. This module contains self-paced activities designed for your
own convenient with the materials included in this module the learner will apply
his/her background knowledge and experience.
Notes to the Teacher:
As facilitators of 21st century learners, you are expected to extend your

effort in elaborating so you could appropriately assess the learning of your
students by the use of modern technologies that we have now. As millenial
teacher, we are expected to be innovative at all times to pursue the mission and
vision of the Department of Education . Please apply necesarry and important
assessment tools found in this module to help learners regulary monitor their
progress and development as it is a needed for today’s challenging new normal
way of living. Thus, always find time to encourage and assist the students to make
the learning more essential.
Note to the Learners and Parents:
Welcome to the world of art, where your ideas and imagination turn into life.
As the pandemic occurred and considered a threat to the humanity, we still care
and value education. It is the main reason why we designed this module for you in
order continue the learning process. As you go through the pages, you will
discover more about media –based arts and designed in the Philippines and you
will appreciate this module due to its comprehensive format.
As a learner your role is to read, analyze and answer activities given in this
module. To make this possible you need to be patient and give your full attention in
doing activities .Since it is an art, you need to use your creative mind and critical
thinking skills.Please don’t leave blank items and activities unanswered before
passing or sending it to your teachers.
As a writer for this module, I would like to congratulate you on finding time
to answer activities designed for you which will make you enhance your learning.
Good luck! Hope you will enjoy and appreciate more the field of art
At the end of this module you will also find:
References. This is a list of all sources used in developing this module
The following are some reminders in using this module:

1. Use the module with care. Do not put unnecessary mark/s on any part of
the module. Use a separate sheet of paper in answering the exercises.
2. Don’t forget to answer What I Know before moving on to the other activities
included in the module.
3. Read the instruction carefully before doing each task.
4. Observe honesty and integrity in doing the tasks and checking your
answers.
5. Finish the task at hand before proceeding to the next.
6. Return this module to your teacher/facilitator once you are through with it.
If you encounter any difficulty in answering the tasks in this module, do not
hesitate to consult your teacher or facilitator. Always bear in mind that you are not
alone.
We hope that through this material, you will experience meaningful learning
and gain deep understanding of the relevant competencies. You can do it!
The following are some reminders in using this module.
1. Use the module with extra care. Do not put unnecessary mark/s on any
parts of the module
2. Don’t forget to answer What I know first before moving on the other
activities included in the module.
3. Read and understand each instruction given carefully before doing the
task.
4. Always be honest in checking your answers.
5. Finish each task at hand before proceeding to the next.
If you encounter any difficulty in answering the task in the module, do not
hesitate to consult your teacher /facilitator to cater your queries. Always bear in
mind that you are not alone in this learning journey. We hope that through this
material you will experience meaningful learning and gain deep understanding and
relevant competencies.
In this module you will learn to evaluate the importance of Print media,
Digital media and Industrial Designs in the Philippines. Always remember that art
is everywhere and it develops when start believing yourself.
The module is divided into five lessons, namely:

 Lesson 1 – Print Media
 Lesson 2 – Digital Media
 Lesson 3 – Innovation in Product and Industrial Design
 Lesson 4 – Exhibit on Media-based Arts and Design
 Lesson 5 – Summative
After going through this module, you are expected to:

1. create artworks that can be assembled with local materials;
2. explain Print Media, Digital Media and Innovation in Product and
Industrial Design in the Philippines;
3. apply different media techniques and processes to communicate
ideas,experiences, and stories;
4. evaluate works of art in terms of artistic concepts and ideas using criteria
appropriate for the style or form of design; and
5. mount a media based exhibit of completed artworks
How to Learn from this Module
To achieve the objectives cited above, you are to do the following:
• Take your time reading the lessons carefully.
• Follow the directions and/or instructions in the activities and exercises
diligently.
• Answer all the given tests and exercises
Icons of this Module
PRE-
TEST
TRY THIS!
Directions: Choose the letter of the correct answer and write answers on your
activity notebook.
1. _____________is a media that converts books that is only available in print
into digital format.
A. Ebooks C. Print Media
B. Digital Media D. Wattpad
2. The following are examples of digital media devices except
A. Cellular phones C. Magazine
B. Tablet D. Laptop
3. The process of creating the illusion of motion and shape change by means
of the rapid display of sequence of static images that minimally differ from
each other is called _______.
A. Animation C. Film Editing
B. Film making D. Photography
4. _______is an artist who creates multiple images, known as frames which
give an illusion of movement.
A. Animation C. Painter
B. Film Director D. Photographer
5. The following can display digital media except
A. Computer C. Projector
B. Digital Camera D. Radio
6. Which of the following is an example title of a book?
A. But That Won’t Wake Me Up
B. Grave High
C. RPJ Metanoia
D. Space Heroes universe
7. Who is the Filipino investment banker turned as fashion designer, world-
renowned for luxury lingerie and lounge wear?
A. Josie Natori C. Monique Lhuillier
B. Kenneth Cobonpue D. Rajo Laurel
8. Which Filipino fashion designer is popularly recognized for being a judge on
the TV series Project Runway Philippines and a major name in the local and
international fashion scene?
9. What is the new fashion line of designer Lulu Tan-Gan, known as “The
Queen of Knitwear”?
A. Exquisite Wedding gowns
B. Fashionable Knitwear lines
C. Interior accessories and lightning
D. Project Runway Philippines
10. What makes the creation of Lulu Tan-Gan interesting and unique?
A. It contains its own Lingerie
B. It is a social enterprise known as Rags2riches.
C. The specialty is evolved and based on hand-woven line called
Indigenous Couture.
D. Uses bamboo as one of its major materials.
11. Who is the Cebu-born Filipina designer who has become the darling of
the international celebrity set from her beginnings as a wedding dress
designer?
12. What is the creation of Kenneth Cabonpue?
A. Co-pioneered the social enterprise known as Rags2Riches
B. Known for her fashionable knitwear lines since 1985
C. Multi- awarded designer and the creative director of Hive
D. Philippine designer who has been advocating the use of local materials
13. What did Kenneth Cabonpue created that is considered as one of his
masterpiece?
A. Exquisite wedding gowns
B. Incorporating embroidery
C. Hive
D. Own lines of lingerie
14. The following are examples of Kenneth Cabonpue creations except
A. Carousels lamps C. Trames Chairs
B. Lingerei D. Yoda Chair
15. In which particular place is the Fashion Institute of Design & Merchandising,the
school where Monique Lhuillier studied at, located?
A. America B. Europe C. Los Angeles D. South Carolina
1. create artworks that can be assembled with local materials
2. explain Print Media, Digital Media and Innovation in Product and Industrial
Design in the Philippines
LETS’ DO IT!!
1
Directions: Choose the letter of the correct answer. Write your answers on your activity
notebook.
1. What do you call with the oldest and basic form of communication?
1
A. Facebook C. Radio
B. Print Media D. Television
2. In which magazine did the popularity of comics began with in the Philippines?
A. Guide Magazine C. Liwayway Magazine
B. Ilustracion Filipina D. Newsbreak
3. Who is known as the father of Filipino Comics?
A. Antonio “Tony “ Velasques C. Paolo Chikiamco
B. Borg Siraban D. Robert Magnuson
4. With the limited access to books and libraries in the 1960’s, what role did
comics play?
A. Became a major form of reading material around the country.
B. Bring forth arguments
C. Source of unimportant topics and issues.
D. Scattered reliable reports
5. How were early Filipino comics’ creators influenced by Americans?
A. By having Superheroes as the main Character
B. Creating multiple Genres
C. Having wide range of subjects in their comics.
D. Introducing mythical Characters and long story lines
6. The following talk about print media except
A. Its best example is Ebook
B. It was a print taking process that made mass distribution impossible
C. Primarily through newspaper and magazines
D. Printed version of telling the news
7. Which of the following is the importance of Print media?

A. Bridge between the government and the people
B. Lessen the public view by generating interest and awareness about
international events and not to be confined to region or country
C. Means of creating public awareness
D. They are powerful vehicle for propaganda.
8. What do you call with the most popular form of print media?
A. Ebook C. Magazine
B. Facebook D. Newspaper
9. This is in the form of soaring popularity and seemingly limitless possibilities like
using social media, brochures, newspapers and posters. One of major fields that
relies heavily on print media.
A. Advertising C. Magazine
B. Comic Books D. Printmedia
10. The following are provided by the advertising copy writers except
A. Body copy C. Taglines
B. Module D. Text for Tiltle
11. Which of the following doesn’t explain about advertisement?
A. A new tool for marketers
B. Have the power to make people stop and take notice.
C. Creates awareness of the product and can convey messages
D. A new way to unexpressed ideas
12. Which of the following is an advantage of print media?
A. Develop unity towards new trends and event
B. Generate ideas
C. It develops good source of information and communication
D. All the above
1
13. Aimee wanted to promote her product for it to become popular, what do
you think she would do?
A. Go to the nearest TV /Radio station and ask the procedure
about how to have an advertisement about her product
B. Let the TV/Radio stations notice it
C. Wait for the right time for its popularity
D. None of the above
14. Which of the following is an example of a Print media?
A. Electronic mail C. Gmail
B. Gazette D. Wattpad
1
15. What other art professionals who work together to create a print
advertisement?
A. Philippine Artist
B. Photographers
C. Concierge
D. Both A and B
PUZZLE!!!
Directions: Hidden in the puzzle are words related to our previous and recent discussion,
find the words and create a short explanation about its relation and
importance.Write your answers on your activity notebook.
A N I M A T I O N N
B L I G T H C V B L
A E U R D U J A O O
C O M I C B O O K S
S D R E A L A R T L
T G A N I M E E D A
U H H E R O I C N E
D A A N G E L O E R
O T A R T I S T W O
THINK!!!!THINK!!!
Directions: Read the conversation of the comic sample

given. Identify the message of the story and
write your answers on the activity notebook.
READ ME!!!
PRINT MEDIA
Alongside the digital media forms discussed above, there remains the more
conventional form known as print media. Included here are large-scale publications
such as newspapers, magazines, journals, books of all kinds, as well as smaller-
scale posters, brochures, flyers, menus, and the like. Of course, all of these now
have their digital counterparts that may be accessed and read on the internet.
However, there continues to be a demand and a purpose for the actual printed forms
of these materials. And whether printed on paper or viewed on the web, these
materials once again involve and showcase Filipino artistry.
ADVERTISING
Along with the advertising copywriters who provide the text for titles, taglines,
and body copy, an entire team of modern-day art professionals creates the look of
each ad. These range from art directors to photographers to graphic designers to
illustrators. If the ad subject requires it, the team may further include food and
product stylists, fashion stylists, hair and makeup artists, set and lighting designers.
All for the purpose of creating an advertisement that will appear on a printed page or
in a format that will be handed out to potential customers.
COMIC BOOKS
Another field of print media that highlights the artistic gifts of Filipinos is that of
comic books, or komiksas they are referred to locally.
The popularity of Philippine comics began in the1920s
when Liwayway magazine started featuring comic
strips, such as Mga Kabalbalan ni Kenkoy (The
Misadventures of Kenkoy)created by Tony Velasquez.
Velasquez went on to be recognized as the “Father of
Filipino Comics
Mga Kabalbalan ni Kenkoy

With the coming of the Americans to the
country, local comics were clearly influenced by
popular U.S. comics with superheroes as the main
characters— resulting in local counterparts such as
Darna and Captain Barbell.
Darna Captain Barbell
Even decades before, however, komiks creators had already introduced

characters, themes, and story lines from Philippine folklore, mythology, and
history. With books and libraries not yet readily accessible to a majority of the
Filipino public, comics became a major form of reading material around the
country, avidly read and shared by young and old alike
Pilipino Komiks, Lapu-lapu cover Tagalog Klasiks

By Francisco V. Coching (1954)
Filipino comics’ artists also became recognized for their talents, both locally
and overseas. Thus, from the 1960s to the 1980s, Filipino artists were recruited to
work for foreign comics publishers—among them the highly popular DC Comics.
A more recent development in the Philippine comics scene
has been the rise of comics series reflecting or
commenting on current political and social issues or on the
Filipino character in a humorous way. One such series is
the long- running Pugad Baboy, created by Pol Medina, Jr.
PUGAD BABOY
Filipino Heroes League
With the phenomenal rise of digital media in recent

decades, however, the local comics industry seemed to
take a backseat. But there is a current resurgence of
interest, not only among comics readers and collectors,
but among Filipino artists and illustrators creating
original concepts and experimenting with exciting
newstyles.
There is now an entire range of subjects, characters, formats, and artistic
treatments to life. The following are just a sampling of the possibilities.
Trese, created by Budjette Tan and Kajo Baldisimo
Skyworld: Safe Passage, created by Ian Sta. Maria
Kuting Magiting, created by Robert Magnus

Kuting Magiting, created by Robert Magnus
AlpabetongFilipino The Mats

By: NicanorG.Tiongson By Francisco Arcellana Illustrated by
CrispinDayao,Jr. Illustrated by HermesAlegre
Published byTahananBooks Published by Tahanan Books
for Young Readers for YoungReaders
LET’S TRY!!
Directions: Choose the letter of the correct answer. Write your answers on the blank
provided. 3 points each.
______1. What do you call with the oldest and basic form of communication?
A. Print MediaFacebook C. Radio
______2. What magazine does the popularity of comics began in the Philippines?
______3. Who is known as the father of Filipino Comics?
A. Antonio “Tony “ C. Paolo Chikiamco
Velasques D. Robert Magnuson
B. Borg Siraban
______4. With the limited access to books and libraries in the 1960’s, what role did
comics play?
C. Scattered reliable reports
D. Source of unimportant topics and issues.
______ 5. How early Filipino comics’ creators influence by Americans?
6-10 What do you think is the Impact of Comics into the life of Filipinos? Explain.
10points.
ANSWER ME!!
Directions: Answer the following Questions. 2 points each.
1. The popularity of comics began in the

Philippines through what magazine?
2. What was one of the first comic strips that appeared there?
3. Who became known as the “Father of Filipino Comics”?
4. What popular U.S. comic’s publisher hired

many Filipino illustrators in the 1960s to
the1980s?
12
5. How were early Filipino comics creators
influenced by American comics?
10-15 What is the greatest Impact of Comics towards Filipino lives? Write your
explanation in the box provided.
LET’S DO THIS!
Directions: Create a short story Comic Book related to our current situation.
Use your creativity and artistry upon doing it. Do it on the box
provided.
LETS’ DO IT!!
Directions: Choose the letter of the correct answer. Write your answer before each
number.
13
A. Antonio “Tony “ Velasques
B. Borg Siraban
C. Paolo Chikiamco
D. Robert Magnuson
4. With the limited access to books and libraries in the 1960’s, what role did comics
play?
D. Scattered reliable reports
6. The following talk about print media except
A. Its best example is Ebook
B. It was a print taking process that made mass distribution impossible
C. Primarily through newspaper and magazines
D. Printed version of telling the news
7. Which of the following is the importance of Print media?
A. Bridge between the government and the people
B. Lessen the public view by generating interest and awareness about
international events and not to be confined to region or country
C. Means of creating public awareness
D. They are powerful vehicle for propaganda.
8. What do you call with the most popular form of print media?
A. Ebook C. Magazine
B. Facebook D. Newspaper
9. This is in the form of soaring popularity and seemingly limitless possibilities like
using social media, brochures, newspapers and posters. One of major fields
that relies heavily on print media.
A. Advertising C. Magazine
B. Comic Books D. Printmedia
10. The following are provided by the advertising copy writers except
A. Body copy C. Taglines
B. Module D. Text for Tiltle
11. Which of the following doesn’t explain about advertisement?
A. A new tool for marketers
B. Have the power to make people stop and take notice.
C. Creates awareness of the product and can convey messages
D. A new way to unexpressed ideas
12. Which of the following is an advantage of print media?
14
A. Develop unity towards new trends and event
B. Generate ideas
C. It develops good source of information and communication
D. All of the above
13. Aimee wanted to promote her product for it to be popular, what do you think
she would do?
A. Go to the nearest TV /Radio station and ask the procedure about
how to have an advertisement about her product
B. Let the TV/Radio stations notice it
C. Wait for the right time for its popularity
14. Which of the following is an example of a Print media?
A. Electronic mail C. Gmail
B. Gazette D. Wattpad
15. What other art professionals who work together to create a print advertisement?
A. Philippine Artist C. Concierge
B. Photographers D. Both A and B
15
Activity : DO IT!!
Directions: Create a caricature about a certain advertisement. Use your

creativity upon doing it. Draw it on your activity notebook.
Lesson
DIGITAL MEDIA
2
Digital media are any media that are encoded in machine-readable formats.
Digital media can be created, viewed, distributed, modified and preserved on digital
electronics devices. Digital can be defined as any data represented with a series of
digits, and Media refers to a method of broadcasting or communicating information
together digital media refers to any information that is broadcasted to us through a
screen.[1] This includes text, audio, video, and graphics that is transmitted over the
internet, for viewing on the internet.

1. apply different media techniques and processes to communicate ideas,
experiences, and stories.
ANSWER ME!!
Directions: Choose the letter of the correct answer. Write it before the
number.
1. How was early Filipino comics’ creators influence by Americans?
16
2. Looking at the sample book covers nowadays; would you consider book design
and illustration an art form?
A. Yes. Because it comes from the creative and concrete ideas of artists.
B. Yes. Because it looks amazing.
C. No. Because it is simple written work.
D. No. it looks likes simple designs.
3. What is the importance of digital media to the young artists nowadays?
A. Gives array of opportunities for young artist to do digital designs and
illustration.
B. Give variety forms of leisure anytime they wanted.
C. Offers the young artist to promote digital media forms.
D. One of the sources of popularity.
4. As a writer and artist nowadays, in what way digital media provide self-
development?
A. Acknowledgement of one’s artwork and masterpiece.
B. As a young artist and writer, it gives multiple opportunities in developing
self- knowledge in artistry and writing skills.
C. Develop self-realization of best ways to create own art and written
works.
D. Provide trendy creations that promote self-independency.
5. _____ is a media that convert books available in print media into digital format.
17
A. Digital Media C. Print media
B. Ebooks D. Wattpad
A. Cellular phones B. Magazine C. Tablets D. Television
7. The process of creating the illusion of motion and shape change by means of
the rapid display of sequence of static images that minimally differ from each
other is called_______.
A. AnimationB. Film EditingC. Film making D. Tography
8. _______is an artist who creates multiple images, known as frames which give
an illusion of movement.
A. Animator B. Film Director C. Painter D. Photographer
9. The following can display animation except
10. It is the film adaptation of the legend warrior princess of Pangasinan.
A. Grave High C. Space Heroes universe
B. RPJ Metanoia D. Urduja
A. Digital camera B. Computer C. Projector D. Radio
A. Guide Magazin C. LiwaywayMagae
15. With the limited access to books and libraries in the 1960’s, what role did comics
play?
B. Scattered reliable reports
INVESTIGATE!
Directions: Identify how digital media work in this art. Write a short insight about
your observations. Write it in the box.
18
LET’S DO IT!!
Directions: Use the DIGITAL word as an acronym. Use it to formulate words or
sentences associated with digital media. Write your answers on your
activity notebook.
D-
I-
G-
I-
T-
A-
L-
READ ME!!
Another extremely rich and promising area for young Filipino artists is the field of
book design and illustration. Thanks to the visionary mindsets of progressive
Philippine book publishers such as Bookmark, Anvil Publishing, Adarna Books, and
Tahanan Books for Young Readers (now Ilaw ngTahanan Publishing),local book
designers and illustrators have been given the professional stature they deserve and
the creative freedom they need to truly showcase their talents.
AngTuta ni Noe, How Long Till September,

By Virgilio S. Almario, by Tanya Sevilla-Simon,
illustrated by Illustrated by
Sergio Bumatay III Jill Arwen Posadas
Mahabang-
Mahabang-Mahaba,
by Genaro Gojo Cruz, 19
illustrated by
Ghani Madueño
But That Won’t Wake
Me Up!,
by Annie Dennise
Lumbao and Anelka
Lumbao,
Illustrated by
Liza Flores
Whuush!
by Glenda Oris,
illustrated by
Aldy Aguirre
Published by Adarna Books
A Sea of Stories Why the Piña Has a

By Carla M. Pacis Hundred Eyes
Illustrated by By Neni Sta. Romana-Cruz
Ruben de Jesus Illustrated by
Published by Felix Mago Miguel
Bookmark Published by Bookmark
Gotita de Dragon &

other stories Ningning
By: Nick Joaqin By Gilda Cordero-Fernando
Illustrated by Published by Bookman
Beth Parrocha
Published by
Anvil Publishing
DIGITAL MEDIA
All the artistic skills and techniques that go into producing books like those just
presented, of course have their counterpart in the ever-growing world of digital
media. This means that books that were originally available only in print are being
gradually converted to digital format, while new books are now conceptualized,written,
designed, and illustrated precisely for these online media.
This also means that the manner by which today’s readers can find, access, and
enjoy these electronic books (or ‘ebooks’) is via digital media tablets, ebook readers,
and other handheld reading devices. One such device that is available locally is the
ebook reader called Kobo, which features international as well as Philippine titles.
Likewise gaining in popularity are social media-based publishing sites, like
Wattpad, that serve as communities for millions of budding writers to share their
original stories online. This phenomenon, along with the rise of electronic distribution
platforms, such as Flipreads, which provide access to the works of Filipino authors
20
and publishers, is also opening up exciting new opportunities for young artists to do
the digital design and illustrations for all these upcomingtitles.
THINK!! THINK!!!
Directions: Choose the letter of the correct answer. Write it before the number.
1. Looking at the sample book covers nowadays; would you consider book design
and illustration an art form?
B. No. Because it is simple written work.
C. Yes. Because it looks amazing.
illustration.
B. One of the sources of popularity.
C. Give variety forms of leisure anytime they wanted.
D. Offers the young artist to promote digital media forms.
development?
A. As a young artist and writer, it gives multiple opportunities in
developing self- knowledge in artistry and writing skills.
B. Provide trendy creations that promote self-independency.
C. Acknowledgement of one’s artwork and masterpiece.
D. Develop self-realization of best ways to create own art and written
works.
4. __________is a media that convert books available in print media into digital
format.
A. Ebooks C. Digital Media
B. Wattpad D. Print media

A. Tablets C. Cellphones
B. Magazine D. Laptop
21
MAKE IT!!!
Directions: Answer and explain your answers. Write your answer on the space
provided.
1. Briefly explain the digital counterpart of print media now

available to authors and publishers?
_________________________________________________________________________________
_________________________________________________________________________________
____________
2. Describe how this affects the publishing and printing industry.

___________________________________________________________________
___________________________________________________________________
__________
3. Explain the importance of digital media towards this generation?

__________________________________________________________________________________
__________________________________________________________________________________
LET’S DO THIS!
Directions: Create a short story book. With the topic digital media you may use
media devices to improve your work if available. Do it on your activity
notebook.
These are the things that you need to do and consider:
a. conceptualizing and writing the storyline
b. encoding the text of the story into a word processing or
book layout program
c. rendering the artwork for the book cover using an illustration
software
d. Rendering the illustrations using illustration software, and
incorporating these into the booklayout.
e. Outputting the finished cover and inside pages of the book.
TRY THIS!
Directions: Choose the letter of the correct answer. Write your answer on your
activity notebook.

2. Looking at the sample book covers nowadays; would you consider book
design and illustration an art form?
B. Yes. Because it looks amazing.
C. No. Because it is simple written work.
illustration.
B. Give variety forms of leisure anytime they wanted.
C. Offers the young artist to promote digital media forms.
D. One of the sources of popularity.
development?
A. Acknowledgement of one’s artwork and masterpiece.
B. As a young artist and writer, it gives multiple opportunities in developing
self- knowledge in artistry and writing skills.
C. Develop self-realization of best ways to create own art and written
works.
D. Provide trendy creations that promote self-independency.
5. _______ is a media that convert books available in print media into digital
format.
A. Digital Media C. Print media
B. Ebooks D. Wattpad
A. Cellphones B. Magazine C. Tablets D. Television
7. The process of creating the illusion of motion and shape change by means of the
rapid display of sequence of static images that minimally differ from each other
is called _______.
E. Animation G. Film making
F. Film Editing H. Photography
8. _______is an artist who creates multiple images, known as frames which give an
illusion of movement.
A. Animator B. Film Director C. Painter D. Photographer
A. Computer B. Digital Camera C. Projector D. Radio
8. It is the film adaptation of the legend warrior princess of Pangasinan.
A. Grave High C. Space Heroes universe
B. RPJ Metanoia D. Urduja
A. Digital camera B. Computer C. Projector D. Radio
A. Facebook B. Print Media C. Radio D. Television
A. Guide Magazin C. LiwaywayMagae
15. With the limited access to books and libraries in the 1960’s, what role did
comics play?
B. Scattered reliable reports
DO IT!!
Directions: Write at least 10 words that describe

the importance of digital media.
Lesson
Innovation in Product and
3 Industrial Design
The breakthrough arena for Filipino imagination, ingenuity, and

innovativeness in recent decades has been that of design. Specifically, this
encompasses product and industrial design as applied to furniture, lighting, and
interior accessories, as well as fashion from haute couture to bridal ensembles to
casual wear. As a result, a number of Filipino designers have risen to superstardom
both locally and internationally.

appropriate for the style or form of design: and
MULTIPLE CHOICE
Directions: Choose the letter of the correct answer. Write your answer before the
number.
1. Who is the Filipino investment banker who turned into fashion designer,
world- renowned for luxury lingerie and loungewear?
A. Josie Natori C.Monique Lhuillier
B.Kenneth Cobonpue D. Rajo Laurel
2. Which Filipino fashion designer is popularly recognized for being a judge
on the TV series Project Runway Philippines and a major name in the local
and international fashion scene?
A.Josie Natori C.Monique Lhuillier
B.Kenneth Cobonpue D.Rajo Laurel
3. What is the new fashion line of designer Lulu Tan-Gan, known as “The
Queen of Knitwear”?

A.It contains its own Lingerie
B.It is a social enterprise known as Rags2riches.
C.The specialty is evolved and based on hand-woven line called
Indigenous Couture.
D.Uses bamboo as one of its major materials.
5. Who is the Cebu-born Filipina designer who has become the darling of the
international celebrity set from her beginnings as a wedding dress
designer?
D. Philippine designer who has been advocating the use of local
weaving techniques and natural fibers is DitaSandico-Ong.
masterpiece?
B. Hive
C. Incorporating embroidery
A.Yoda ChairCarousels C. Trames Chairs
B.lampsLingerei D. Yoda Chair
9. In which particular place is the Fashion Institute of Design & Merchandising, the
A. America C. Los Angeles
B. Europe D. South Carolina
10. Which of the following is not an example of Monique Lhuillier’s creation?
A. Bridesmaids dresses C. Evening gowns
B. Embroidery D. Stationery
11. What is the name of the company that Josie Natorie established?
A. Fashion Institute
B. Project Runway Philippines
C. Rags2Riches
D. The Natori Company
12. Where does Rajo Laurel trained his expertise?
A. Hollywood
B. Los Angeles Instute of Fashion Industry
C. New York’s Fashion Institute of Technology and at Central Saint
Martin’s in London
D. New York fashion industry
13. Who is the fashion designer that has its own boutique in New York?
A. Josie Natori
B. Kenneth Cobonpue
C. Monique Lhuillier
D. Rajo Laurel
14 Who is the designer whose vision is to encourage the use of stylized

indigenous and traditional wear?
A. Josie Natori
B. Lulu Tan Gan
C. Monique Lhuillier
D. Rajo Laurel
16. She is the designer known as the “Wrap Artiste” of the Philippines for her
famous bold-colored wraps.
A.DitaSandico-Ong C. Kenneth Cabonpue
B. Josie Natori D.Monique Lhuillier
DO IT!!
Directions: Define the words below. Create a new realization about their
importance and connection.
PICTURE GRAPHIC IDEA!
Directions: Analyze the given image and generate ideas related to animation.
Write your answer in the box.
READ ME!!!
Another breakthrough arena for Filipino imagination, ingenuity, and
innovativeness in recent decades has been that of design. Specifically, this
encompasses product and industrial design as applied to furniture,
lighting, and interior accessories, as well as fashion from haute couture to
bridal ensembles to casual wear. As a result, a number of Filipino designers
have risen to superstardom both locally and internationally.
KENNETH COBONPUE
Cebu-based Kenneth Cobonpue is a multi-

awarded designer and the creative director of Hive, a
design and manufacturing facility for designers of
interior accessories and lighting. Cobonpue’s fresh
and exciting concepts and excellent craftsmanship
have earned him the acclaim and the patronage of
discerning clientele the world over—including
prominent Hollywood celebrities
LAMPCAIR
YODA CHAIRS
TRAME CHAIR
MONIQUE LHUILLIER
Also hailing from Cebu City, Filipina

fashion designer Monique Lhuillier
first rose to prominence for her
exquisite wedding gowns. But she
has since become one of the
darlings of the Hollywood celebrity
set, with several A-list stars having
worn her couture creations to gala
events and award shows, as well as
to their own weddings.
Lhuillier studied at the Fashion Institute of Design & Merchandising in
Los Angeles, and now has her own retail boutiques in that city and in New
York. Her collections include bridal and bridesmaids’ dresses, ready-to-wear,
evening gowns, linens, tableware, stationery, and home fragrances.
JOSIE NATORI
Another name that has a prestigious place in the New York
fashion industry is that of Josie Natori. Born Josephina
Almeda Cruz in Manila, this Filipino- American fashion designer began her
career as an investment banker, before she made the dramatic shift to creating
her own lines of lingerie, resort and lounge wear, as well as semi-formal and
casual attire.
She went on to establish The Natori Company that has built up a lifestyle
brand that today includes four lingerie lines, the Josie Natori ready-to-wear
collection, home accessories, fragrance, and eyewear.
RAJO LAUREL
Probably best known to the general public as
a judge on the television series Project Runway
Philippines, Rajo Laurel is a much-admired Filipino
fashion designer with a number of national and
international awards to his name. He trained at New
York’s Fashion Institute of Technology and at Central
Saint Martin’s in London. Laurel is also a savvy
entrepreneur, establishing House of Laurel and Rajo
Laurel Enterprise. His creations maintain a Filipino
sensibility, incorporating embroidery, beadwork, and
hand-painted prints, while also offering the prestige
of limited edition pieces. Thus, he has gained a loyal local following and the
attention of the international market.
Rajo Laurel’s 2014
“Palawan” collection
Laurel also co-pioneered the social enterprise known as Rags2Riches. This
organization enables women from poor communities across the country to earn
through creating fashion and home accessories out of up-cycled scrap cloth,
organic materials, and indigenous fabrics. Today, Rags2Riches has evolved into
an eco- ethical lifestyle brand.
LULU TAN GAN

Known for her fashionable knitwear lines
since 1985, Lulu Tan-Gan had been dubbed
“The Queen of Knitwear” in the country. That
specialty has since evolved into a new hand-
woven line, called Indigenous Couture, that
blends Philippine
artisan crafts,
fabrics, fibers,
and other local
materials with
Tan- Gan’s signature contemporary lifestyle dressing.
The designer’s vision is to encourage the use of
stylized indigenous and traditional wear, as she draws
inspiration from the rich textile and embroidery
traditions of the Philippines and interprets these in
modern styles and silhouettes. Further, each Tan-Gan
creation is 95% hand-made—hand-loomed (knitted
and woven) by Philippine artisans.
Photo by VitoStudios
DITA SANDICO-ONG
Another Philippine designer

who has been advocating
the use of local weaving
techniques and natural
fibers is Dita Sandico-Ong. Known as the “Wrap Artiste” of the Philippines for her
famous bold-colored wraps, Sandico-Ong first experimented with the local weave
of Ilocos Sur, known as inabel, as well as with pineapple fibers blended with Irish
linen, dubbed piñalino.
Photo: Philippine Embassy, Rome

From there, she tried other local fibers, particularly abaca which she was
introduced to by weaver and entrepreneur Virgilio Apanti. Sandico-Ong has since
been working with a multipurpose cooperative in Catanduanes, training them in
natural dye extraction and advanced weaving techniques for abaca. Today, her
collection includes wraps or panuelos, as well as boleros, jackets, and long tunics of
banana fiber and abaca. Her designs are presented in are sold in high-end shops in
major around the world and international cities fashion shows.
LET’S TRY!
Directions: Encircle the letter of the correct answer. Write your answer on your activity
notebook.
1. Who is the Filipino investment banker before she made a dramatic shift as fashion
designer, world- renowned for luxury lingerie and loungewear?
2. Which Filipino fashion designer is popularly recognized for being a judge on the TV
series Project Runway Philippines and a major name in the local and international
fashion scene?
3. What is the new fashion line of designer Lulu Tan-Gan, known as “The Queen of
Knitwear”?
A. Exquisite Wedding gowns C. Interior accessories and lightning
B. Fashionable Knitwear lines D. Project Runway Philippines
A. It is a social enterprise known as Rags2riches.
B. It contains its own Lingerie
Indigenous Couture.
D. Uses bamboo as one of its major material
international celebrity set from her beginnings as a wedding dress designer?
6-15 Enumerate 5 Filipino Designers and include their masterpiece. Write your answer on
your activity notebook.
MAKE IT!!!
Directions: Answer the following questions based on the previous topic. Write your
answer on your activity notebook.
1. How does technology drive the applied arts such as product design,
fashion design, and industrial design?
___________________________________________________
___________________________________________________
___________________________________________________
___________________________________________________
_________________________________________________.
2. Who is an acclaimed Filipino designer who has become known globally

for his innovative furniture pieces, lighting accessories, and interior
accents?
___________________________________________________
___________________________________________________
___________________________________________________
___________________________________________________
3. Who is hailed as the “Wrap Artiste” of the Philippines? Why?

What unique materials did she use in her creations?
___________________________________________________
___________________________________________________
___________________________________________________
___________________________________________________
DO IT!
Directions: Imagine yourself as a designer, with the use of locally and readily-
available materials. Create in a very innovative and imaginative ways
your own masterpiece. Mount or draw it on your activity notebook.
ANSWER ME!!
Directions: Choose the letter of the correct answer. Write your answer before the
number.
1. Who is the Filipino investment banker before she made a dramatic shift to
fashion designing, world- renowned for luxury lingerie and loungewear?
2. Which Filipino fashion designer is popularly recognized for being a judge on the
TV series Project Runway Philippines and a major name in the local and
3. What is the new fashion line of designer Lulu Tan-Gan, known as “The Queen
of Knitwear”?
Indigenous Couture.
weaving techniques and natural fibers is DitaSandico-Ong.
7. What did Kenneth Cabonpue created that considered as one of his
masterpiece?
B. Hive
C. Incorporating embroidery
A. Yoda ChairCarousels C. Trames Chairs
B. lampsLingerei D. Yoda Chair
9. In which particular place is the Fashion Institute of Design & Merchandising, the
10. Which of the following is not an example of Monique Lhuillier’s creation?
A. Bridesmaids dresses C. Evening gowns
B. Embroidery D. Stationery
11. What is the name of the company that Josie Natorie Established?
A. Fashion Institute
B. Project Runway Philippines
C. Rags2Riches
D. The Natori Company
12. Where does Rajo Laurel trained his expertise?
A. Hollywood
B. Los Angeles Instute of Fashion Industry
C. New York’s Fashion Institute of Technology and at Central Saint
Martin’s in London
D. New York fashion industry
13. Who is the fashion designer that has her own boutique in New York?
14. Who is the designer whose vision is to encourage the use of stylized
indigenous and traditional wear?
B. Lulu Tan Gan D. Rajo Laurel
15. She is the designer known as the “Wrap Artiste” of the Philippines for her
famous bold-colored wraps.
A. Dita Sandico-Ong C. Kenneth Cabonpue
B. Josie Natori D. Monique Lhuillier
LET”S CREATE!!
Directions: Choose two of your favourite designers as discussed. Put their names
in the first bubble, their masterpiece in the second bubble and reason why you
chose them in the third bubble.
considered them as your favourite designer in the last bubble
Who
What
Why
Lesson
EXHIBIT ON MEDIA
4 BASED AND DESIGN

appropriate for the style or form of design: and
CULMINATING ACTIVITY FOR QUARTER III:

“AN EXHIBIT OF MEDIA-BASED ARTS AND DESIGN”
The last session for Quarter III will be devoted to staging “An Exhibit of
Media- based Arts and Design” presenting the following categories:
A. Photography B. Film C. Animation
D. Advertising E. ComicsIllustration
F. Book Design andIllustration
G. Interior Design / Fashion / IndustrialDesign
You will be assigned to select from among your own works, as well
as source photos, magazine or calendar cut outs, Internet images.
Curating the Exhibit
Each artwork will be accompanied by a card briefly describing the work as follows:
Title
Artist/s
Artistic style and medium used
Date of creation
Invite the school Administration, other faculty members, and your

schoolmates to visit the exhibit Facebook page. Be prepared to explain the
works and how these present the characteristics, techniques, and trends of
media-based arts and design.
Critiquing the Exhibit
Exhibit Rubric
Text and
Content Presentation Interactive Imagery
Graphs
Straightforward Straightforward Textual and
Content is rich, The display is theme is theme is graphic material
simple and clear. visually introduced conveyed is concise,
Content leads effective, through a simple, through a few purposeful, and
viewers to new drawing the eye creative and well finely crafted and highly legible.
Excellent discovery. to a logical designed detailed images. There is an
90-100 starting place interactive Significant opportunity for
followed by a device. Viewer creativity and discovery for the
sensible engagement and personal viewer.
sequence of curiosity are investment are
images and piqued. evident.
graphics.
Content is The display is A clear theme is A clear theme is Textual and
complete and visually sensible. introduced conveyed graphical
Very Good includes relevant The sequence is through a simple, through a few material is
80-89 detail. clearly laid out well designed well crafted concise, relevant
for the viewer. interactive images. Personal to the central
device. Viewer investment is theme, and
engagement and clearly evident. legible.
curiosity is
evident.
There is The main theme A theme is Central theme is Textual and
adequate is still introduced evident in a few graphical
detail. Some discernible, but through a plainly plainly crafted material is too
extraneous the layout is designed images despite extensive and
information and visually interactive some lack of includes
Good
minor gaps are confusing. device. Viewers clarity. extraneous
70-79
included. take some notice. information.
Small print and
poor graphics
make material
hard to read.
There is Lacks visual An interactive Central theme is The designer
insufficient clarity. A central device is present, not evident, and relies too heavily
detail, or detail is theme is lacking but not clearly images are on printed
Below irrelevant and or not evident. linked to a poorly rendered information.
extraneous. theme. Viewers and too Tests and
Expectations
fail to respond. numerous. graphics contain
60-69
irrelevant and
extraneous
information and
are illegible.
TOTAL SCORE
SUMMATIVE TEST
ANSWER ME!!
Directions: Choose the letter of the correct answer. Write the letter before each
number.
1. _____________ is a media that convert books available in print media into

digital format.
A. Ebooks C. Print Media
B. Digital Media D. Wattpad
A. Cellular phones C. Magazine
B. Tablet D. Tablet
3. The process of creating the illusion of motion and shape change by means of
the rapid display of sequence of static images that minimally differ from each
other is called________.
A. Animation C. Film Editing
B. Film making D. Photography
4. _______is an artist who create multiple images, known as frames which give
an illusion of movement.
A. Animation C. Painter
B. Film Director D. Photographer
5. The following can display digital media except
6. Which of the following is an example title of a book?
A. But That Won’t Wake Me Up
B. Grave High
C. RPJ Metanoia
D. Space Heroes universe
7. Who is the Filipino investment banker before she made a dramatic shift to
fashion designing, world- renowned for luxury lingerie and lounge wear?
8. Which Filipino fashion designer is popularly recognized for being a judge on the
TV series Project Runway Philippines and a major name in the local and
9. What is the new fashion line of designer Lulu Tan-Gan, known as “The Queen
of Knitwear”?
Indigenous Couture.
B. Kenneth Cobonpue
D. Rajo Laurel

masterpiece?
B. Incorporating embroidery
C. Hive

A. Carousels lamps C. Trames Chairs
B. Lingerei
D. Yoda Chair
15. In which particular place is the Fashion Institute of Design & Merchandising,
the school where Monique Lhuillier studied at, located?
35
ANSWER KEY FOR POST TEST ANSWER KEY FOR PRE TEST
DIGITAL MEDIA LESSON 2 DIGITAL MEDIA LESSON 2
A A
A A
A A
B B
C C
B B
A A
A A
D D
D D
D D
B B
ANSWER
B KEY FOR POST TEST ANSWER
B KEY FOR PRE TEST
PRINT
D MEDIA LESSON 1 PRINT
D MEDIA LESSON 1
A B A B
C
C
D
D
A
A
A
A
A
A
B
B
D
D
A
A
B
B
B
B
A
A
A
A
B
B
A
A
ANSWER KEY FOR
ANSWER KEY FOR PRE-TEST SUMMATIVE TEST
B B
A A
A A
B B
A A
B B
D D
A A
D D
B B
D D
D D
D D
D D
C C
ANSWER KEY FOR POST TEST
LESSON 3 ANSWER KEY FOR PRE TEST
A LESSON 3
D A
B D
C B
C C
C C
B C
B B
C B
B C
D B
C D
C C
B C
D B
D
ANSWER KEY FOR LESSON
3 (WHAT’S MORE)
A ANSWER KEY FOR LESSON
D 2 (WHAT’S MORE)
B
C
C
LULU TAN GAN A
RAJO LAUREL A
MONIQUE A
LHUILLER A
JOSIE NATORI B
KENNETH
COBONPUE
1 ( WHAT I HAVE LEARNED
1 (WHAT’S IN)
ACTIVITY 1)
ANIMATION
B
COMIC BOOKS
C
HERO
A
ARTIST
A
ANIME
A
References
https://www.google.com/search?q=magnifico&tbm=isch&ved=2ahUKEwjyi-
_suIrqAhU0xIsBHeM-CkMQ2-
https://www.google.com/search?q=salome+1981&tbm=isch&ved=2ahUKEwiT35-
pt4rqAhX5IaYKHXkMCZIQ2
https://www.google.com/search?
q=CELLPHONE&tbm=isch&ved=2ahUKEwjhgf21torqAhWLwIsBHQwQBMQQ2
q=CAMERA&tbm=isch&ved=2ahUKEwj39beytYrqAhXUIaYKHaP6A34Q2
q=JOSE+RIZAL&tbm=isch&ved=2ahUKEwjE2KmftIrqAhVRBaYKHZxNAKQQ2
q=JOSE+RIZAL&tbm=isch&ved=2ahUKEwjE2KmftIrqAhVRBaYKHZxNAKQQ2
https://www.google.com/search?q=TABLET&tbm=isch&ved=2ahUKEwjc7-
nws4rqAhWkG6YKHRnsAmQQ2-
q=COMPUTER&tbm=isch&ved=2ahUKEwj7mNHcs4rqAhUFc5QKHfkKB24Q2
q=COMPUTER&tbm=isch&ved=2ahUKEwj7mNHcs4rqAhUFc5QKHfkKB24Q2
Horizons Music and Arts Appreciation for Young Filipino Learner Grade 10
Learners Material
http://gatp.org/wp-content/uploads/2014/06/Exhibit-Rubric.pdf
ttps://www.google.com/search?
q=dita+sandico+ong&rlz=1C1CHWL_enPH831PH833&sxsrf=ALeKk001a_jfl214B
GS0FoIWSDQS8Maw2Q:1594183365265&tbm=isch&source=iu&ictx=1&fir=_lwk4
Fy6bojpjM%252C4Jkb1SER9cMunM%252C_&vet=
https://www.thezoereport.com/culture/celebrities/monique-lhuillier
q=josie+natori&rlz=1C1CHWL_enPH831PH833&sxsrf=ALeKk03-
SYcmeAJStd5gj5Q6-
huxmFmsZw:1594183796246&tbm=isch&source=iu&ictx=1&fir=67af8XEIaEpsBM
%252C2g-eJCoaS8sk-M%252C%252Fm%252F03gr_rq&vet=1&usg=AI4_-
kSz0KwMs9p72WKdDX2p2Jk2pB7gvQ&sa=X&ved=2ahUKEwjN0Ia37bzqAhVQ7
WEKHbHUAj8Q_B0wEnoECBUQAw&biw=1366&bih=608#imgrc=67af8XEIaEpsB
M
For inquiries and feedback, please write or call:
Department of Education –Learning Resources Management and

Development Center (LRMC)
DepEd Division of Bukidnon

Fortich St. Sumpong, Malaybalay City, Bukidnon
Telefax: ((08822)855-0048
E-mail Address: bukidnon@deped.gov.ph

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ty

Department of Education ● Republic of the Philippines

Quarter 3 - Module 2: Media – Based Arts and Design in the Philippines

Lesson 1: PRINT MEDIA ART

What I Need to know 1

Lesson 2: MEDIA-BASED ART

What I Need to know 12

Lesson 3: INNOVATION IN PRODUCT AND INDUSTRIAL DESIGN

What I Need to know 20

Lesson 4: EXHIBIT ON MEDIA-BASED ARTS AND DESIGN

What this Module all about

Notes to the Teacher:

As facilitators of 21st century learners, you are expected to extend your

Note to the Learners and Parents:

At the end of this module you will also find:

References. This is a list of all sources used in developing this module

The following are some reminders in using this module:

The module is divided into five lessons, namely:

After going through this module, you are expected to:

7. Which of the following is the importance of Print media?

Directions: Read the conversation of the comic sample

Mga Kabalbalan ni Kenkoy

Even decades before, however, komiks creators had already introduced

Pilipino Komiks, Lapu-lapu cover Tagalog Klasiks

Filipino Heroes League

With the phenomenal rise of digital media in recent

Skyworld: Safe Passage, created by Ian Sta. Maria

Kuting Magiting, created by Robert Magnus

AlpabetongFilipino The Mats

1. The popularity of comics began in the

3. Who became known as the “Father of Filipino Comics”?

4. What popular U.S. comic’s publisher hired

Directions: Create a caricature about a certain advertisement. Use your

After going through this module, you are expected to:

AngTuta ni Noe, How Long Till September,

Published by Adarna Books

A Sea of Stories Why the Piña Has a

Gotita de Dragon &

5. The following are examples of digital media devices except

1. Briefly explain the digital counterpart of print media now

2. Describe how this affects the publishing and printing industry.

3. Explain the importance of digital media towards this generation?

1. How were early Filipino comics’ creators influenced by Americans?

Directions: Write at least 10 words that describe

The breakthrough arena for Filipino imagination, ingenuity, and

After going through this module, you are expected to:

4. What makes the creation of Lulu Tan-Gan interesting and unique?

14 Who is the designer whose vision is to encourage the use of stylized

Cebu-based Kenneth Cobonpue is a multi-

Also hailing from Cebu City, Filipina

LULU TAN GAN

Another Philippine designer

Photo: Philippine Embassy, Rome

2. Who is an acclaimed Filipino designer who has become known globally

3. Who is hailed as the “Wrap Artiste” of the Philippines? Why?

After going through this module, you are expected to:

CULMINATING ACTIVITY FOR QUARTER III:

Invite the school Administration, other faculty members, and your

Critiquing the Exhibit

1. _____________ is a media that convert books available in print media into

12. What is the creation of Kenneth Cabonpue?

14. The following are examples of Kenneth Cabonpue creations except

For inquiries and feedback, please write or call:

Department of Education –Learning Resources Management and