LOVELY PROFESSIONAL UNIVERSITY

Mittal School of Business

Faculty of Marketing

Course Code: MKTM503 Name of the faculty member: Dr. Muramalla Venkata
Course Title: MARKETING MANAGEMENT 1
Class: MBA Section: Q2152 & Q2155
Max. Marks: 30
Course Assignment 1
th
Date of Allotment: 16 September 2021
Last Date for Submission: 10th October 2021 (By Using UMS Only)

Purpose: To make student analyze the changes happening in dynamic marketing environment
and evaluate their implications on marketers.

Assignment Work: Select any one product/ brand of a company as assigned by the course
instructor. Student need to search for information related to the selected product/ brand.
Using authentic sources to identify some current news related to industry/company and as far
as possible related to the specific product/brand chosen and analyze the happenings keeping
in mind the following dimensions:

Student need to analyze the following aspects related to selected product/brand.

• Which marketing orientation is primarily been followed by the organization? Analysis
to support the marketing orientation must be presented.
• Do the environmental analysis of the product/organisation and identify the two most
important environmental factors affecting your selected product/brand.
• Identify the biggest competitor associated to the category of your selected product/
brand. What do you feel is the future of this competition?
• For the given product/brand, identify primary value addition activities performed by
the organization in creating the value at each stage starting from receipt of raw
material to delivery to end customer.
• Details such as introduction about the product, its’ features, firms’ offering this
product to the segment of customers, market share, market size, potential
market size, market growth rate, factors affecting the sales of the product etc.
are also to be discussed and can be included in the report.

Evaluation parameters:-
1. Analysis of market orientation of organization - 5 marks
2. Environmental Analysis of organization - 10 marks
3. Competition Analysis - 5 marks
4. Identification of value addition activities - 10 marks

Course Instructor will assign product / brand to individual students.

Instructions for students:
• It is an individual assignment. Information needs to be arranged by the student.
• Assignment should be of minimum 10 pages in the world document.
• At the maximum of 20% plagiarism is allowed. Simply copying of the details from any
source would result in awarding of zero.
 LOVELY PROFESSIONAL UNIVERSITY
Mittal School of Business
Faculty of Marketing

• The assignment should submit with the cover page along with the information related to
above 4 evaluation criteria points.
• Focus on the analysis and value addition along with its practical application with relevant
examples.
• Assignment is to be submitted only online using UMS.
• Any excuses for non-submission shall not be entertained.

Product/Brand Details
Section Q2152
Sl Registration
Student Name Product/Brand
No Number
1 12101794 Athul Ek Tata Motors
2 12101709 Md. Jaffin Islam Taj Hotels
3 12101839 Chandrika Lux
4 12102242 Kushagra Khati Amul
5 12102270 Ajay kumar Mallela Lifebuoy
6 12102074 Abhishek Tiwari Horlicks
7 12102645 Ankit kumar Pattanayak Dettol India
8 12101645 Ashish Kumar Vishwakarma Pepsodent
9 12101560 Priyanka Bhutani Britannia
Reliance
10 12101588 Vaibhav Verma Communications
11 12103760 Shivraj Singh Tanwar Close Up
12 12103729 Aniket Pal Airtel
13 12103473 Faizan Shabir Baba State Bank of India
14 12103846 Abhay Prakash Singh Clinic Plus
15 12102956 Mratyunjay Raj Purohit Pond’s
16 12102945 Edhunoori Pavan Kumar LIC of India
17 12103432 Mayank Malhotra Fair & Lovely
18 12103306 O Sorachana Devi BSNL
19 12104658 Himanshi Sisodiya LG
20 12104617 Ashish Pillai Lakme
21 12104345 Nayuni Siva Teja Bata
22 12106456 Ashutosh Singh Monte Carlo
23 12106486 Thatha Mani Sandeep Hewlett Packard
24 12107143 Muskan Sharma Hawkins
25 12106098 Ashi Khatri Elle 18
26 12108236 Hardik Gupta Rolex
27 12108239 Dharamveer Sharma Heritage
28 12108916 Shubham Angural Nestle
29 12110720 Ashish Jain Samsung
30 12110272 Simran Garg Haier
31 12111370 Bansal Ananya Anuj Hyundai
32 12111517 Rahul A Ford
 LOVELY PROFESSIONAL UNIVERSITY
Mittal School of Business
Faculty of Marketing

33 12111781 G B Mounisha Yippee

34 12111957 Siri Chandana Kanala Maggi
35 12112144 Lovprit Kaur Adidas
36 12112406 Aishwarya Compaq
37 12112530 Hrishabh Malviya Peter England

Section Q2155
Sl. Registration
Student Name Product/Brand
No Number
1 12102727 Debasis Biswas Nescafe
2 12102780 Bikram Roy Mufti
3 12103056 Swagat Kumar Mishra Allensolly
4 12103524 Pranshu Kothari Milton
5 12103679 Vunnam Dileep Kissan
6 12103669 Bhavuk Dhir BRU
7 12101589 Varnit Jain TVS
8 12101586 Ayan Ray Baruah Levi’s
9 12101554 Done Luke Daniel Dairy Milk
10 12112487 Ankur Jain Dell
11 12101655 Rahul Paikar Lotus
12 12101659 Shiv Kumar Raymond
13 12102157 Gurtej Singh Tanishq
14 12102203 Satish Pydi Puma
15 12102683 Veena Kireety Varadan Kwality Walls
16 12101754 Navya Malhotra Himalaya
17 12101907 Ravada Srikanth Hero Honda
Mansuri Naminaben Prestige
18 12105890 Nashirahemad
19 12106845 Roopin S Van Heusen
Kandukuri Sai Vaishnavi 5 Star
20 12107725 Keerthi
21 12108280 Aneesh Sharma Surf Excel
22 12108120 pratyush kumar L’Oreal
Vemuru Venkata Lakshmi Park Avenue
23 12108446 Bhargavi
24 12109964 Francois Bryan Mbassi Pepsi
25 12109867 Shubham Kumar Haldiram’s
26 12109904 Ravi Kumar Thakur Acer
27 12109630 Nikita Wheel
28 12108855 Divya Bhardwaj Revlon India
29 12111102 Gowtham . OYO Rooms
30 12108019 Mukuka Kaoma Gems
 LOVELY PROFESSIONAL UNIVERSITY
Mittal School of Business
Faculty of Marketing

31 12110884 Cheki Wangchuk Parle G

32 12110905 Mukuka Kaoma Rin
33 12110911 Safiullah Mahmood Zai Denim
34 12111334 Tabrej Ansari Thumbs Up
35 12112008 Vivek Gavarraju Canon
36 12112128 Baishali Saha Flipkart.com
Brooke Bond
37 12112502 Shashank Jha Red Label
38 12113065 Bellamkondu Shanmukha Maaza