Lesson 12: Scheduling

& Digital Marketing

Campaign
 AS FREELANCERS

You will need to run your own digital

marketing campaign focused on
positioning yourself.
 What will
you post?
When will
you post?
 GIVE GIVE GET

AWARENESS CONSIDERATION DECISION

Post daily and on
different times

Don't use the same

captions

Think about what your readers

will learn from your post
Share your post
to your timeline

Tag relevant people

on your shared post

Be ready to respond to
inquiries
Monitor your analytics/insights

Monitor your freelance profile for offers

Send applications/proposals to
relevant job postings
If you are not getting inquiries
or increase in your profile
traffic, improve your methods
and campaign messaging.
SOCIAL MEDIA SCHEDULING TIP

Choose the right

Scheduling Tool
 The Best Social Media
Posting and Scheduling
Tools

1. Loomly 7. MeetEdgar
2. Promo Republic 8. CoSchedule
3. Hootsuite 9. AgoraPulse
4. Buffer 10. Tailwind
5. Sprout Social 11. Everypost
6. TweetDeck 12. Sendible
When is the best time to
post?
Facebook Instagram
Best times to post to Facebook: Best times to post on Instagram:
Wednesday at 11 a.m. and 1 p.m. Wednesday at11 a.m. and Friday at 10–11 a.m.

Best day: Best day:

Wednesday is the best day to post on Wednesday is the overall best day to
Facebook. post to Instagram

Most consistent engagement: Most consistent engagement:

Weekdays from 9 a.m.–3 p.m. Tuesday through Friday, 10 a.m–3 p.m.

Worst day: Worst day:

Sunday has the least amount of engagement Sunday receives the least amount of
for Facebook during the week. engagement on Instagram

Lowest engagement: Lowest engagement:

Early mornings and evenings, before 7 a.m. Occurs during late night
and after 5 p.m. have the least amount of and early morning from 11 p.m.–3 a.m.
engagement per day.
 Twitter LinkedIn
Best times to post to Facebook: Best times to post on Instagram:
Wednesday at 11 a.m. and 1 p.m. Wednesday at11 a.m. and Friday at 10–11 a.m.

Best day: Best day:

Wednesday is the best day to post on Wednesday is the overall best day to
Facebook. post to Instagram

Most consistent engagement: Most consistent engagement:

Weekdays from 9 a.m.–3 p.m. Tuesday through Friday, 10 a.m–3 p.m.

Worst day: Worst day:

Sunday has the least amount of engagement Sunday receives the least amount of
for Facebook during the week. engagement on Instagram

Lowest engagement: Lowest engagement:

Early mornings and evenings, before 7 a.m. Occurs during late night
and after 5 p.m. have the least amount of and early morning from 11 p.m.–3 a.m.
engagement per day.