BHEA.

BPA/01-00

JULY2021/PBS3233

INDIVIDUAL ASSIGNMENT

COURSE : INTERNATIONAL BUSINESS

COURSE CODE : PBS3233

INSTRUCTIONS TO CANDIDATES:

1. This is Individual Assignment.

2. The assignment covers the following topics with an allocation of 30% of your continuous
assessment
2.1 Topic 6- Entry Strategy and Strategic Alliance
2.2 Topic 7-Strategy in International Business
3. The report format is as the following:
a) Arial
b) Font size 11
c) 1.5 line and paragraph spacing
d) Justified paragraph
e) Should not be less than 10 pages

4. Please make sure your complete assignment is sent directly to your lecturer.

5. Plagiarism, copying and cheating will not be tolerated, where no marks will be awarded and
disciplinary actions can be taken.

6. Your report must be emailed to your respective lecturer the latest by 21 October 2021 (Week 13
–online submission.

1
 BHEA.BPA/01-00

JULY2021/PBS3233

QUESTION
Select ONE (1) Multinational Company (choose your own company) operating in Malaysia. Analyze
and make research on the following information;
o Name of the company
o Nature of business (products/services offered)
o Date of commencement in Malaysia
o Home country of the MNC
o Operating countries in the world(other than Malaysia)- explained at least 2 countries
o Entry strategy in Malaysia
o Advantages and disadvantages of the entry strategy
o International business strategy used in Malaysia
o Conclusion

END OF QUESTION

Prepared by: Verified by: Endorsed by:

_______________ ________________ _______________

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