3.

0 Marketing Plan

3.1 Description of the Product

Tapfries is a combination of tapioca and fries. Tapioaca is guaranteed made from

gulaman, tapioca pearls, evap and condense milk, and mango. It is served cold and

tasty to satisfy everyone's taste and cravings, the maximum life span of the product will

last until 5 days. The coldness of the product will last 2 to 3 hours only. All ingredients

and the finish product must be refrigerated in a 10 degree temperature to avoid

spoilage. While fries, we offer two flavor such as barbecue and cheese flavor. The

suggested retail price of the product is 30 pesos. If the customers can purchase tapfries

in a minimum of 5 orders, they can get an additional 1 tapfries for free.

3.3 Target Market

The target people of TF Company does not focus on a particular age group,

gender, and interest. It considers adults and youngsters who are tapioca lovers and are

ready to order after visiting or standby in Zone Aris Brgy. Suarez, Iligan City.

TF Company decided to attract these categories of costumes, which are:

Couple

Tapioca lover

French Fries lover

Any person who considers trendy food as a lifestyle habit.

3.4 Market Area

TF Company focuses on some residents in Brgy. Suarez. Its primary market area

is at Zone Aries 1, Brgy. Suarez, Iligan City. TF company's reason is that Brgy. Suarez

doesn't have that many snacks area unlike other Brgy.

3.5 Distribution Strategy

The distribution of TF Company is focused in Zone Aris Brgy. Suarez, Iligan City

to sell the product and it serves as a permanent retail store location and available every

Saturday from 9:00 am - 5:00 pm.

3.6 Promotional Measures

 The promotional measures that TF or Tapfries manufacturing business that will

be using are personal selling and sales promotion. Personal selling is a direct or face-

to-face approach in convincing the customers to buy our delicious products. It is the

best way to introduce the product that Topfries members implemented or made.

         The sales promotion is a short-term strategy to promote a product in order to

attract customers. Sales promotion includes giving coupons to those customers who will
buy our tapioca and fries more than two times. These measures can help us build up a

strong relationship among customers and make them come back even more

Table 5. Promotional Tools (Consumer Market)

Promotional Tools Objectives

Implementation Days

Tarpaulin 300 To inform the target

people about the

product and it serves

promotion material.

Coupons 150 To inform the target

people about the

product and it serves

promotion material.
Total 450

The purposes of using tarpaulin and coupons are important in a marketing

strategy. Using Tarpaulin is a basic way of promoting the product and getting the

attention of the target people. While using coupons, is a way of persuading loyal

customers to maintain their loyalty.

The company spent 300 on the Tarpaulin print. While in coupons, 150 pesos.

So, therefore, the total cost is 450.

 Table 6 Promotional Tools (Business Market)

Promotional Tools Simulation Days

300
Tarpaulin

Coupon 150

Total 450

TF Company indicates the promotional budgets during implementation days in

table 6. The company spent 300 on the Tarpaulin print for the information about the

product. While in coupons, 150 pesos for the special offers to loyal customers as they

reached the specific amount to be purchased. So, therefore, there are 450 in total.

3.7 Pricing Strategy

FT Company offers affordable price of the product. The pricing will be based

on the overall total expenses divided by the total units and add a mark-up to make a

profit. The company only add 65% to the original price which is 18.22 Therefore, the

retail price will be ₱30.00.

3.8 Summary of Marketing Mix

Table 8.0 Marketing Mix

 Marketing Mix Objectives Strategies

1. Product To provide a product that To proffer a firm product yet

will totally satisfied the nourishing and tasty that

costumers quality and their will surely make the apple

savor. of ones eye

2. Price To offer a product that will Simply use pricing strategy

impossibly mourn by the where in the product having

affordable price and by the benefits that they can

sort of a product.To come obtain more than what they

up with a product that will payed

make the costumer buy

repeatedly

3. Place To address the store To put a store where to

where is populated with maintain the available of a

many costumers. product. Trustworthy places

where the store is

comfortably sell and can be

attainable to the dearest

costumer.

4. Promotion To inform the costumers by Compel a promotion that

the use of can automatically captivate

tarpaulin,flyers,sales talk, the costumers by posting

and other promotion that in social media and etc.

 will possibly give them a an Must embody with

attraction to buy the produc communication skills that

can primarily appeal to the

costumer

3.11 Sales Forecast

Table 11 Sales Forecast (Business Market)

Month Date No.of Price per No. Of Sales Total

Product Product Operating Volume Sales per

Produce Day per Saturday

per Saturday

Saturday

February 20 50 30 1 50 1,500

27 50 30 1 50 1,500

March 6 50 30 1 50 1,500

13 50 30 1 50 1,500

20 50 30 1 50 1,500

27 50 30 1 50 1,500

April 3 50 30 1 50 1,500

10 50 30 1 50 1,500

17 50 30 1 50 1,500

24 50 30 1 50 1,500

Sample Business Plan Draft

 Tapfries business forecasted 50 units of products to be distributed every Saturday in

the month of February, March and April with an every Saturday sales volume of 50 units, a total

of 1,500 in every Saturday of operation within 10 days.

Table12 Sales Forecast (Consumer Market)

Number of Product Price per product Total Sales

Produce Daily

Day 1 50 30 1500

Day 2 50 30 1500

Day 3 50 30 1500

Day 4 50 30 1500

Day 5 50 30 1500

Day 6 50 30 1500

Day 7 50 30 1500

Day 8 50 30 1500

Day 9 50 30 1500

Day 10 50 30 1500

Total  ₱15,000
 The table above shows the store-based sales forecast of TF Company located

in Suarez, Iligan City.

In every operation, The company will produce 50 units of Tapfries. TF

company will operate every Saturday of the month, starting on the 3rd week of

February, and would last in April for a total of 10 days. And lastly, the operation will

have an estimated total of ₱15,000.00 sales.