JE MONDEJAR COMPUTER COLLEGE

TACLOBAN CITY

THE EFFECT OF COVID-19 PANDEMIC TO THE FARMERS OF PALAY

PRODUCTION IN ALANG-ALANG LEYTE

A marketing study

Presented to:

MARIFEL: L. SALAUM, MBA, LPT, DMT-CAR

Adviser

Prepared by:

Goco, Janlloyd

Morales, Marnie

Nuevas, Geraldine

Oracquaio, Rhona

Tañamor, Cathy Mae

Bachelor of Science in Business Administration

210 Semeters, S.Y. 2020-2021

 APPROVAL SHEET

In partial fulfilment of the requirements for the degree of

Bachelor of Science in Business Administration, this Marketing
Study title "THE EFFECT OF COVID-19 PANDEMIC TO THE FARMER OF
PALAY PRODUCTION IN ALANG-ALANG LEYTE" has been prepared and
submitted by GOCO JANLLOYD, MORALES MARNIE, NUVAS GERALDINE,
ORAQUAIO RHONA, TAÑAMOR CATHY MAE and has been examined and is
recommended for acceptance and approval for oral examination.

MARIFEL L. SALAUM, MBA, LPT, DMT-CAR

Adviser

----------------------------------------------------------------

Approved by the Examining Committee with the grade of _____

GODOEFREDO C. ROCA

Chairman

MARIFEL L. SALAUM, MBA, LPT, DMT-CAR

Member

SARAH JANE L. CABRAL, MIT

Member
 ACKNOWLEDGEMENT

The pursuit of a Bachelor's degree has been a long journey

for us. It was a journey that has had many highs and lows. It is
imperative to remember and acknowledge these people who were
supportive during the good times and the bad. For us, we have
been blessed with some amazing people in our life that have
supported us during those ups and downs.

The completion of this study could have not been possible without
the help of our marketing study adviser, Marifel L. Salaum, MBA,
LPT, DMT-CAR

We would like to thank our families, relatives, friends and

others who in one way or another shared their support, either

morally, financially and physically and of course our parents',
they have been one of our inspiration in making

this marketing study. They always put our needs prior before
their own. We are so lucky to have our parents', we would have
never accomplished this achievement without them and everything
they made for us. We hope that this achievement will complete the
dream that our parents had for us all those many years ago when
they chose to give us the best education they could.

Last but definitely not the least, we would like to thank

God, for without Him none of this would be possible.

We thank you.

BSBA 2-K Group

Content Page
Executive summary
Summary………………………………………………………………………………………………………………..……..1
Chapter I Problem definition
Background of the study……………………………...................2-3
Statement of the problem …………………………………………………..…………………3-4
Chapter II Approach to the problem…………………………………….…………5-6
Chapter III Research design
Research design……………………………………………………………………………………..….....7
Information need………………………………………………………………………………………..….7-8
Secondary source……………………………………………………………………..…………..………8-9
Primary data………………………………………………………………………………………………...……….9
Scaling technique……………………………………………………………………………………………9-10
Questionnaire development and pretesting………………………..10-11
Sampling technique……………………………………………………………………………….………….11
Field work…………………………………………………………………………….…………….…………....12
Chapter IV Data analysis
Methodology…………………………………………………………………………………………………………….…13
Plan of data analysis…………………………………………………….…………..………13-14
Chapter V result
Table ………………………………………………………………………………...…………………………….14-19
Chapter VI Conclusion and recommendation
Summary of findings…………………………………………………………………………………....20
Conclusion………………………………………………………………………………………………………………….21
Recommendation………………………………………………………………………………………………….……22
Appendix …………………………………………………………………………………………………..…………..23