UNIVERSAL SERVICE SYMPOSIUM 2014

Sustainability For USP projects

Presenter:
Afizulazha bin Abdullah
Chief Digital Services
1. Celcom’s USP presence

2. Users

3. Current offerings

4. New initiatives and ideas on sustainability

5. Challenges

6. Commitment

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 • Started in 2004 with 6 USP
initiatives in East Malaysia

• Committed to delivering USP

projects on time and on
budget

•Now participating in
nationwide USP projects

Region Pusat KTW WiFi

Internet 1Malaysia 1Malaysia
1Malaysia
Northern 4 30 15
Central 8 96 0
Southern 12 91 0
Eastern 0 91 0

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Region Pusat KTW WiFi
Internet 1Malaysia 1Malaysia
1Malaysia
East 61 551 136
Malaysia

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2.3 million users 130,000 subscribers
60,000 members
 Internet access helps Kampung Pangi
business export seaweed products to
China and Japan
Rural women multiply
their monthly sales from
RM500 to RM5000 Enterprising twins
through WiFi and take father’s
business classes at Pi1M legacy to a digital
new land

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 PRESENT
Computing – Internet - Printing – Copying – Laminating - ICT Training

EMPOWERING ALL STAKEHOLDERS

PI1M MANAGERS
& ASSISTANT PI1Ms THE COMMUNITY
MANAGERS

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PI1M Managers & Assistant Managers 1. Functional and product knowledge
training.
2. Prepaid sales responsibility and
remuneration.

1. Appointment as prepaid dealer.

2. Portal to access all government services
Pusat Internet 1Malaysia
and other e-services.
3. Accredited training programs.
4. ‘Buzzaar’ center.
5. ‘Bachabooku’ center.
6. Tabung Haji agent.
7. BSN agent.
8. Remittance cash out agent Product description
Community

1. Increase income through ‘Buzzaar’

entrepreneurship.
2. Well read through ‘Bachabooku’.

Note: Dark blue = New initiatives

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 • Reselling of mobile prepaid at Pi1Ms
• Started pilot at 12 Pi1Ms in Sabah in April 2014.
• In June, will expand to remaining Pi1M in Sabah &
Sarawak.
• In July, roll out at Pi1M in Peninsular Malaysia.

• Upgraded version will be launched at the end of May

2014.
• Will have links to more e-applications for community.
• Customized to suit community’s profile and needs.
• More interactive and can help managers achieve their
KPIs more easily i.e. online reporting.

• Participants require certificates that could help them

Accredited secure better jobs.
training • To find accredited training programs to be offered at
Pi1M.

Back
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 • An online portal launched by Celcom in September 2013.
• Facilitates trading of specialty products by local entrepreneurs
for local and international markets.
• Launched pilot at 14 Pi1M in Sabah and target to engage 50
merchants through Pi1M by Dec 2014.
• Pi1M managers act as facilitator for budding entrepreneurs.
• Pi1M managers may also participate in Buzzaar themselves.
www.buzzaar.com.my

Kek Lapis Birds nest Handicraft

STORE STORE
A B
STORE
C Ikan Laksa Black
Buzzaar Terubok paste pepper
(Website)

Celcom Merchants via Pi1M

1. Provides online platform 1. Offer products
2. Advertising and promotion 2. Ensure competitive price
3. Free training 3. Maintain good product quality
4. Subsidize the products 4. Timely delivery

Back
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 • An online portal launched by Celcom in September 2013.
• Target to launch pilot at PPR Pantai & Kerinchi where
members of Pi1M will be given free access to selected books
and magazines via their own devices.
• May consider providing dedicated tablets at Pi1M with more
contents.
http://www.bachabooku.com.my/

Key features:
 Mostly local content (books and magazines).
 80% in Malay language
 Multiple genres: educational, leisure, business,
self development, romance.
 Major publishers: Karangkraf, PTS, Pelangi,
Utusan, Nanyang.
 30% cheaper
 May use up to 5 devices.

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 • May offer six types of banking services where Pi1Ms will earn
a certain percentage.
• Pilot targeted in mid 2014 at 10 Pi1Ms.

• Pi1M managers act as marketing agent for umrah

packages where Pi1M will earn a certain percentage.
• Pilot targeted at the end 2014 at 10 Pi1M.

• May act as Celcom’s cash-out remittance agent

Back
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 1. Manpower
 High turnover rate (40%).
 Most have IT background but
lack entrepreneurial and
business drive.
 Pi1M managers are already
overloaded with present tasks
and reporting obligations.
 Long term job security is an
issue.
 Misalignment of remuneration
and list of responsibilities
- sales, training, Pi1M
management, entrepreneur
development.
2. Profitability
 High monthly operating cost ie
salary, bandwidth charges,
maintenance and upkeep of
premise.
 Current services do not bring in
sufficient revenue.
3. Pi1M readiness
 Pi1M is only designed for
internet access and acts as
training centers but may not
be suitable for expanded
scope.
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THANK YOU