DoSomething.

Org is a “global movement for good” among 6 million young people, transforming
their communities across the United States and in 131 countries worldwide. This nonprofit
organization constantly holds cause-based campaigns, ranging from receiving over 1 million
pairs of donated jeans from teens to clothe homeless youth to cleaning up 3.7 million cigarette
butts through its Get the Filter Out initiative. A past campaign, “Don’t Be a Sucker,” addressed
the problem of Americans losing $5.8 billion annually and producing 8.7 billion pounds of
carbon pollution by leaving unused devices plugged in. The campaign sought to slay those
“energy vampires” not in use by having users unplug equipment and post a sticky note next to
the outlet to remind others not to let them suck the energy dry. Further research the problem,
solution and this campaign and answer the following:
Identify what social impact(s) the campaign addressed.
Run a campaign that educates young people on the topic of youth experiencing homelessness. 
Summary of the passage
The organization was co-founded in 1993 by American actor Andrew Shue and his childhood
friend Michael Sanchez.  He stated his motivation was to encourage young people to become
active citizens and leaders while also making community involvement fun
According to the website, DoSomething.org is inspiring millions of young people to make
positive change, both online and off. The organization has members in every area code in the
United States and across 131 countries
In 2013, DoSomething.org launched TMI .A strategy consultancy that helps brands "drive social
change through insights and creative solutions backed by data from millions of young people
Organization Dosomething.Org is one of the largest not-for-profit exclusively for young people
and social change, Do Something’s millions of members represent every US area code and 131
countries.
Do Something (also DoSomething.org) is a global nonprofit organization with the goal of
motivating young people to make positive change both online and offline through
campaigns that make an impact.
DoSomething.org spearheads campaigns so young people can take action on things they care
about.
Teens for Jeans
"Teens for Jeans" was born out of a partnership in 2008 with Aéropostale. The campaign looks
to help clothe the over one million homeless teens across the country, by providing a top
requested item: jeans.  People are encouraged to bring their gently worn jeans to Aéropostale,
who donates to over 1,000 homeless shelters in the United States and Canada. In 2011, 542,000
pairs of jeans were collected, and in 2012, 902,500 pairs of jeans were collected―—enough to
give a pair to every 1 out of 2 homeless teens in the U.S.
Get the Filter out (GTFO)
In 2015, DoSomething.org partnered with truth, the nation's longest-running and most successful
youth smoking prevention campaign, to activate young people to clean up cigarette butts before
they have the chance to harm wildlife or leach toxic chemicals into the environment.  The
organizations teamed up with rapper Jake Miller on a public service announcement.  According
to its website, young people cleaned up 3.7 million cigarette butts to protect the planet through
the campaign.

DON'T BE A SUCKER
HURRY! UNPLUG UNUSED ELECTRONICS (AKA "ENERGY VAMPIRES") TODAY!
743 vampires unplugged. Help us get to 1,000!
The Problem
Americans lose $5.8 billion and produce 8.7 billion pounds of carbon pollution annually just by
leaving unused devices plugged in.
The Solution
Slay these "energy vampires" -- electronics that suck energy (and money!) even when they're not
in use. Unplug those mother suckers and prevent unnecessary carbon dioxide pollution.
Unplug stuff like computers and phone chargers even when they're turned off. Then write a
sticky note next to the outlet to remind others not to let energy vampires suck 'em dry
As per my opinion, there are social impacts that the campaign addressed are the following.  They
addressed the young generation's creating wastage problem and made these wastages a viable
thing for the homeless. This organization activates young
a). The social impact that the campaign addressed on don’t be a sucker
The vampire effect or phantom load is electricity consumed by an electronic device while it is turned off
or in standby mode. It is the power that maintains your TV settings, keeps the clock going on your VCR
and microwave, and it’s the charger plugged into your wall but not your computer. These devices are
called “vampire appliances” or “energy vampires.” In simple terms, it’s when electronics that aren’t in
use are plugged into outlets, consuming energy that is unnecessary.

According to the Environmental Protection Agency, the “often-neglected loads” of personal items are
space heaters, fans, clock radios, small stereos with remotes and phone chargers.

The average home is infested with 20 vampires, which adds about $200 to your annual energy
bill according to Cornell University.

The average American over the age of 2, spends more than 34 hours a week watching television,
according to the Nielsen report, a consumer television survey. There are 164 hours in a week, which
means the average American’s TV is turned off, but still plugged in for 130 hours. And you’re paying for
it. You’re paying for your TV to be off and soaking up all that unused energy.

The energy that these processes produce are used to heat water and generate steam, which turns
turbines that generate electricity. The energy is then distributed through a network of electric wires and
outlets arriving in outlets for consumer use.

“There are so many environmental impacts to leaving electronics plugged in. We live in a country that
takes resources for granted so I understand how it can be easy for people to just leave things plugged in
and not think twice about it. People need to keep in mind that not only are you wasting precious energy
but you are wasting money,” said environmental studies Major Karen Norwood.

Combating vampires is easy and garlic isn’t necessary.

First, use power strips all around your home. Not only will you have more room to plug in all your
devices; with one tug of the power strip, all are simultaneously unplugged. The Isolé IDP-3050 is a power
strip that can turn on and shut off six of its eight outlets based on motion detectors. This device is
perfect for those who want an easier solution to unplugging vampires.

Second, unplug appliances that you aren’t using. For example, that stereo that hasn’t been used since
your birthday party in December shouldn’t be sucking energy from your outlet and wallet year-round.

Third, buy energy efficient appliances that have the Energy Star label. If you forget to unplug your
products, Energy Star creates more energy efficient appliances that use less energy overall. According to
their website, in 2010 Energy Star helped save enough energy to avoid greenhouse gas emissions
equivalent to 33 million cars and has saved nearly $18 billion on utility bills.

Although it would be ideal, I’m not suggesting that unplugging every single outlet in your home is the
answer. By trying to combat the energy inefficiency in your life, you will notice how full your wallet will
be and you’ve successfully slayed vampires in the process. Sounds like an ideal situation.

Enhanced brand recognition and thought leadership It’s simple math: The more frequently you
show up on social media, the greater your brand exposure and the more recognizable (and
credible) your company, personal brand, product and business become.
2. Increased trust through leveraged credibility. Let’s say a major influencer in your industry
retweets you, links to a blog post you’ve written or interviews you for an article on their website.
What does this say about your brand to their audience -- and yours? Fundamentally it’s a
thumbs-up that proclaims “We have enough trust in your expertise to put our brand behind
yours.” That’s leveraged credibility, and it helps create the kind of trust necessary for brand
success. A 2009 study from Mext Consulting showed that if consumers trust
Competitive advantage in cold conversions. The third social media marketing bottom line for
your business or brand is a competitive advantage in converting visitors who come to you cold
via internet search (as opposed to through referral or personal contact) into members of your
tribe. Let’s say a potential customer has narrowed the field down to you and one other
competitor. If you have an active (and quality) social media presence (be it with a blog, Pinterest,
LinkedIn or another channel), and your competitor has a weak social media presence, which
brand do you think is going to catch their attention? And the answer is ... the one with the more
engaging social media.rand:
 Greater percentage of referrals closed. A decade ago, if you were looking for a consultant in
change management to facilitate your annual off-site retreat, you’d call up a few of your
colleagues and ask for some recommendations.
More cash and customers. Finally, while social media is by no means a total solution to
increasing your sales, it can’t hurt. In fact, research from social sales expert Jim Keenan showed
that in 2012, nearly 79 percent of salespeople who used social media in their selling process had
better results than their counterparts who weren’t using it.

b). what impact measures could the campaign assess?

Empower young people to take action by donating gently-used jeans and running denim drives in
their schools and communities with a goal of 100,000 pairs of jeans donated. 
Galvanize social leaders in schools to be trusted, on-the-ground peers motivating fellow students
to get involved with a goal of including 3,000 schools in our campaign. 
Enlist the help of celebrities, influencers, marketing partners, and press, to help amplify the
campaign’s message and cause, and drive young people to get involved with a goal of
100,000,000 impressions garnered through the campaign. 
Here are five ways unplugging helps the earth and its inhabitants:

A large majority of the energy that powers our homes comes from fossil fuels, so unplugging (as in taking
a break from electronic devices) reduces your energy demand and carbon emissions.
Watch out for those vampires! (No, not the blood-sucking kind) The vampire effect is the electricity
consumed by your devices when they are plugged in but not in use. So, unplug those devices to reduce
your energy use!
Yet another reason to stop those vampires: the average home is infested with 20 vampires, which not only
hurts the environment, but adds around $200 to your energy bill according to Cornell University.
If (like me) going around to unplug every device is too tedious, don’t fear! Use power strips to unplug
multiple devices at the same time.
Lastly, buy energy efficient appliances with the Energy Star label. According to their website, in 2010
Energy Star helped save enough energy to avoid greenhouse gas emissions equivalent to 33 million cars
and has saved nearly $18 billion on utility bills.
c). Could a viable business be created around this problem?
No, a viable business could not be created around the problem because This article reports on the
reactions of adult and high school groups to the campaign “Don't Be a Sucker,” which seeks to
point out the futility of intergroup prejudice. The DoSomething.Org found that the campaign was
most successful in routing specific messages to specific groups, but that several of the messages
“boomeranged” and produced unexpected and undesired attitude changes. The
DoSomething.Org conclude that an appeal to enlightened self-interest proved to be the
campaign’s most successful means of communicating its message.

Reference
1 
Eunice Cooper and Helen Dinerman (1951) “Analysis of the film Don’t Be a Sucker: A study in
communication” Public Opinion Quarterly, 12(1) 243-264.
2
 Robinson Meyer (2017, August 13) “Why an Anti-Fascist Short Film Is Going Viral” The
Atlantic.
3
 Adam Gabbat (2017, August 14) “How a 1947 US government anti-Nazi film went viral after
Charlottesville” The Guardian.
4
 Alissa Wilkinson (2018, June 29) “This 1943 anti-Nazi film keeps going viral. It may be less
effective than it seems” Vox.