EMBA PROGRAMME

CLASS OF 2023 ( Section-2)

Module I : Business Fundamentals
OCTOBER 30 TO NOVEMBER 28, 2021

30-Oct 31-Oct 13-Nov 14-Nov 20-Nov 27-Nov 28-Nov

Auditorium A-104
Sat Sun Sat Sun Sat Sat Sun

DG 0830-0900 * *
*
PSDM MM
UFA UFA UFA PSDM
Class 1 0905-1035 13 14 15 F
F
15 I
I
N
N
DG 1105-1135 & A
A
L
PSDM PSDM PSDM L
Class 2 1140-1310 11 12 13 16 0900-1300
0900-1600
Hrs
DG 1430-1500 * *
MM MM MM MM PSDM UFA
Class 3 1505-1635 13 14 15 16 14 F
I
N
* A
UFA L
16 1430-1730
Hrs

1. Timings may be different for each session.For detailed timings see the inner pages of schedule.
2. Discussion group (DG) sessions will be held in the allocated Breakout Rooms as mentioned in the
discussion group list.
3. * Please follow the timings given on the inner page.
4. For course titles and instructors, please turn over.
 EMBA CLASS OF 2023
Module I, Business Fundamentals

Code Course Title Instructors

UFA Understanding Financial Accounting Asad A. Alam

PSDM Problem Solving & Decision Making Jamshed H. Khan
MM Marketing Management Ehsan Ul Haque
 SULEMAN DAWOOD SCHOOL OF BUSINESS
EMBA PROGRAMME
CLASS OF 2023
AUDITORIUM A-104
MODULE I: BUSINESS FUNDAMENTALS
(Section-2)
Assignments for the week of October 30 to November 28, 2021

Zoom Link:https://lums-edu-
pk.zoom.us/j/94109035716?pwd=TlAyT0l1cWlvL3VKR2x2bXo2dENNQT09

Meeting ID: 941 0903 5716

Passcode: 492118

Note:

• All zoom sessions will be started and hosted by TAs from SDSB Auditoriums initially. Faculty
will be made co-host or host later, as required.
• All classes should be joined using section-wise zoom link unless we mention that its a joint
session.

SATURDAY, OCTOBER 30

0830 - 0900 Discussion Group: Understanding Financial Accounting

0905 - 1035 UNDERSTANDING FINANCIAL ACCOUNTING-13

ASAD A. ALAM

Instructor’s Venue: Auditorium A-104

Teaching Assistant: Rabia Asghar

Topic: Statement of Cash Flows

Assignment: Please solve questions at the end of the case and the questions
sent for the assigned chapter.

Read: Statement of Cash Flows: Preparation, Analysis & Linkages

1035 - 1105 Tea break

1105 - 1135 Discussion Group: Problem Solving & Decision Making

1140 - 1310 PROBLEM SOLVING AND DECISION MAKING-11

JAMSHED H. KHAN

Instructor’s Venue: Auditorium A-104

Teaching Assistant: Ayesha Azam

1
 Topic: Decision Analysis

Case: The Professor’s Car Choice (A)

Assignment:

1. Reflect on the major decisions you have made in the past. What are
the three major difficulties you have encountered in your past
decision making? What three things would you most like to improve
about your decision making?

2. Describe the decision that Atif Siddiqui faces. What advice would
you give Atif that would help him make a wise choice?

3. Why is the decision facing Atif Siddiqui a difficult one?

Read: Even Swaps: A Rational Method for Making Trade-offs

Note: Bring the solved problems to the class for grading.

1310 - 1430 Lunch break

1430 - 1500 Discussion Group: Marketing Management

1505 - 1635 MARKETING MANAGEMENT-13

EHSAN UL HAQUE

Instructor’s Venue: Auditorium A-104

Teaching Assistant: Haseeb Asif Bajwah

Topic: Integrated Marketing Communications

Case: Suave (C)

Assignment:

1. What is consumer behavior like in the shampoo business in the US?

2. What budget and allocations to various vehicles would you recommend?

Why?

Read:

1. Integrated Marketing Communication

2. How Advertising Works: A Planning Model

Note: Historical Mountain Dew Ads are available at LMS, kindly view them
and digest them before coming to the class.

2
SUNDAY, OCTOBER 31

0830 - 0900 Discussion Group: Understanding Financial Accounting

0905 - 1035 UNDERSTANDING FINANCIAL ACCOUNTING-14

ASAD A. ALAM

Instructor’s Venue: Auditorium A-104

Teaching Assistant: Rabia Asghar

Topic: Statement of Cash Flows

Case: Cash Flow Analysis

Assignment: Please solve questions at the end of the case and the questions
sent for the assigned chapter.

Read: Ins and Outs of Cash Flow & Chapter 13

1035 - 1105 Tea break

1105 - 1135 Discussion Group: Problem Solving & Decision Making

1140 - 1310 PROBLEM SOLVING AND DECISION MAKING-12

JAMSHED H. KHAN

Instructor’s Venue: Auditorium A-104

Teaching Assistant: Ayesha Azam

Topic: Decision Analysis

Case: Canonical Decision Problems (Exercise 1, 2, 4 & 6), Exercises on the

Value of Information.

Assignment:

1. Solve all the problems in exercises on the value of information. Please

turn in the solution for grading before class.

2. Please Solve Question 1 and 2 of Canonical Decision making and bring

the solution to class for grading.

Read: Decision Analysis

1310 - 1430 Lunch break

3
1430 - 1500 Discussion Group: Marketing Management

1505 - 1635 MARKETING MANAGEMENT-14

EHSAN UL HAQUE

Instructor’s Venue: Auditorium A-104

Teaching Assistant: Haseeb Asif Bajwah

Topic: Branding and Communication

Case: Mountain Dew: Selecting New Creative

Assignment:

1. What challenges is Mountain Dew facing in 2000?

2. Is there a DNA of Mountain Dew?

3. What creative copy would you select? Why?

Read:

1. If NIKE can “just do it” why can’t we?

2. What becomes an Icon Most?

Note: Historical Mountain Dew Ads are available at LMS, kindly view them
and digest them before coming to the class.

SATURDAY, NOVEMBER 13

0830 - 0900 Discussion Group: Understanding Financial Accounting

0905 - 1035 UNDERSTANDING FINANCIAL ACCOUNTING-15

ASAD A. ALAM

Instructor’s Venue: Auditorium A-104

Teaching Assistant: Rabia Asghar

Topic: Financial Statement Analysis

Assignment: Please solve questions at the end of the case and the questions
sent for the assigned chapter.

Read: Essentials of Financial Statement Analysis

1035 - 1105 Tea break

1105 - 1135 Discussion Group: Problem Solving & Decision Making

4
1140 - 1310 PROBLEM SOLVING AND DECISION MAKING-13
JAMSHED H. KHAN

Instructor’s Venue: Auditorium A-104

Teaching Assistant: Ayesha Azam

Topic: Decision Analysis

Case: Maqsood Sugar Farms

Assignment:

1. If Maqsood decides to the harvest sugar cane in November, how much

money will he make? If, after harvesting the cane in November, he
decides to plant wheat, how much profit will he generate?

2. If Maqsood decides to leave the cane on the farm till April and the cartel
breaks up (with sugar cane prices going up to either Rs 55 per maund or
Rs 65 per maund), how much money will he make?

3. Taking account of all the various possibilities, what should Maqsood do?

4. How much should maqsood be willing to pay:

a. To learn whether sugar prices will actually rise in April?

b. To learn if the cartel would break if sugar price was to rise in

April?

Read: Decision Trees

1310 - 1430 Lunch break

1430 - 1505 Discussion Group: Marketing Management

1505 - 1635 MARKETING MANAGEMENT-15

EHSAN UL HAQUE

Instructor’s Venue: Auditorium A-104

Teaching Assistant: Haseeb Asif Bajwah

Topic: Distribution and Communication in the Digital Age

Case: Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing

Assignment:

1. Would you invest in Hubble? Why? Why not?

5
 2. Horwitz keeps a close eye on LTV/CAC ratio. How does it look like
currently? What would it look like in future?

3. How would you allocate offline and online ad spend? Why?

4. Going forward what growth strategy would you recommend to Hubble?
Read: Social Media

SUNDAY, NOVEMBER 14

0830 - 0900 Discussion Group: Problem Solving & Decision Making

0905 - 1310 PROBLEM SOLVING AND DECISION MAKING-15 & 16

(Double Session) JAMSHED H. KHAN

Instructor’s Venue: Auditorium A-104

Teaching Assistant: Ayesha Azam

Topic: Soft Side of Decision Making

Case: Decision Making Exercise.

Assignment: Instructions will be handed out in the class.

Read:

1. We Googled You
2. Mad About Plaid

1310 - 1430 Lunch break

1430 - 1500 Discussion Group: Marketing Management

1505 - 1635 MARKETING MANAGEMENT-16

EHSAN UL HAQUE

Instructor’s Venue: Auditorium A-104

Teaching Assistant: Haseeb Asif Bajwah

Topic: Salesforce Management

Case: Cabot Pharmaceutical

Assignment:

1. Who would you blame for the mess?Bob Marsh or the Company? Why?
2. What do you think of SFM policies at Cabot?
3. What will you do? Why?

Read: Personal Selling and Sales Management

6
1635 - 1655 Break

1655 - 1725 Discussion Group: Understanding Financial Accounting

1730 - 1900 UNDERSTANDING FINANCIAL ACCOUNTING-16

ASAD A. ALAM

Instructor’s Venue: Auditorium A-104

Teaching Assistant: Rabia Asghar

Topic: Financial Statement Analysis

Case: Bed Bath & Beyond

Assignment: Please solve questions at the end of the case and the questions
sent for the assigned chapter.

Read: Essentials of Financial Statement Analysis

SATURDAY, NOVEMBER 20

1430 - 1500 Discussion Group: Problem Solving & Decision Making

1505 - 1635 PROBLEM SOLVING AND DECISION MAKING-14

JAMSHED H. KHAN

Instructor’s Venue: Auditorium A-104

Teaching Assistant: Ayesha Azam

Topic: Soft Side of Decision Making

Case: Readings

Assignment: You need to prepare power point slides, summarizing learning

from each reading. The maximum no of slides per reading should
be 7.
Read:

1. Stop Fighting Fires

2. Cheeta Team
3. The Hidden Traps in Decision Making
4. Your Managerial Institution

7
SATURDAY, NOVEMBER 27

0900 - 1300 MARKETING MANAGEMENT

EHSAN UL HAQUE

Final Examination ( Closed Books/Closed Notes )

Venue: Auditorium B-3

Note: Mobiles Phones are not allowed.

1310 - 1430 Lunch break

1430 - 1730 UNDERSTANDING FINANCIAL ACCOUNTING

ASAD A. ALAM

Final Examination ( Closed Books/Closed Notes )

Venue: Auditorium B-3

Note: Mobiles Phones are not allowed, Calculators are allowed.

SUNDAY, NOVEMBER 28

0900 - 1600 PROBLEM SOLVING AND DECISION MAKING

JAMSHED H. KHAN

Final Examination ( Closed Books/Closed Notes )

Venue: Auditorium B-3

Note: Mobiles Phones are not allowed, Calculators are allowed.