Communication as Influenced by Media and Information

Communication
- From latin word communicare meaning to share.
- Both process and art of transmitting sharing or knowledge, ideas, and opinions about
issues, people, events and places.
- An interactive process that allows sharing of meanings about text, image and people’s
action and behavior in a way that receiver understand the meaning and the intent of the
messages and give proper feedback
Communication in the new millennium has become very accessible. This era is known as
Technological Advancement.

Technological Advancement Era

-makes communication faster and easier.
Communication Component

Sender Receiver
-Encoder of message -One will receive the message
-Source -Decoder

Channel or Medium Feedback

-How the messages is transferred -The interaction that took place among
the receiver and sender

Barrier
-Disturbance or hindrances
-External factors (Physical, Environmental)
-Internal factors (Cultural, semantics, Psychological and precaution)

Types of Communication
Mediated Communication – Happened through a medium, such as a phone, computer, chat
room, text messages etc. it is sent through wires and satellites and then put back together in the
same manner.

Non-Mediated Communication – it has no medium or channel; the messages are sent directly
through face to face communication

Roles of Media and Information in Communication

Media
 – is the means of communication, which are radio and television, newspapers, magazines
and the internet, that reach or influence people widely.
- Is an effective means to communicate because it is more convenient.
Media and Information
- Plays a vital role in effective communication.
- Is the basic sourceof livelihood, entertainment, education, information, and awareness on
the current events and situations that is taking place when presented in a baised-free
manner.
- Role is to inform and influence, to guide and educate and to promote participation and
interaction.
Types of Media
Print Media
- Includes mass communication through printed material.
- Newspapers, Magazines, Booklets, and Brochures, Periodicals or newsletters,direct
mailers, handbills or flyers, billboards, press release
- 80’s and 90’s
Broadcast Media
- Refers basically to television and radio that is commonly utilized by the people as sources
of information and dissemination.
- Virtual services; Media streaming programs and Web-based services.
New Media
- Is compost of digital communication made viable through computer and other virtual
technologies.
- Consist of the internet, the World Wide Web, virtual video cameras, cellular or
telephones, and cable and satellite television and radio.