C.

IMPLEMENTATION TIMETABLE:

 Activities  Responsible  Reports

Pro-activities (proactive) planning has to be continued even during the lockdown period.

COCHA's personnel deliver free food packs to the communities affected by lockdowns so that

the school's mission and vision, which is to be a God-centered advocator, are promoted. Aside

from this, the school's in-house-made food packs serve as a marketing way of showcasing not

only COCHA’s character but also the skillful hands of its culinarian kitchen brigade.

           COCHA’s business activities are piling up to recover the losses of the effects of the 2020

quarantine and closure of the business establishment. To prevent the unstoppable depletion of

business resources and instead, save the company’s employees from labor turnover, the school,

in its resiliency and dynamic programs, expands its marketing strategies as scheduled below.

The consistent social media campaign in FB, IG, and its online marketing, as well as the

marketers' persistent follow-ups of interested customers, are monitored on a weekly basis. The

responsible persons, the duration, the budget allocation, and the KPI goals are stated

specifically on the table.         

ACTIVITIES FOR FISCAL YEAR 2021-2022

Activities Responsible Time Table Budget KPI

HR Allocation (Objectives & Goals)

1. Telemarketing/ Marketing 4 times a week x 4 4000 To increase enrollees by

Online, Walk-in staff weeks every 20 students per month in
Marketing for month = 16 times any program for 3
Training Marketing per months, the sum of 60
mo. trainees

(May 2021)
 2. Follow - up Marketing 2 times a week x 4000 To enroll 60 students
Online, Walk-in staff 4x a mo. = 8x each within 3 months of any
Marketing mo. qualification

(Jun 2021)

3. Training Classes Trainer and (2) FBS in July- FBS- 200,000 To train number of
Admin Aug 2021 students for Different
- (2) batches of assistants BPP-200,000- programs according to
Food and Beverage (2) BPP - Sep the approved TESDA
2021 Cookery - Competency- Based
- (2) batches of 200,000 Curriculum(CBC) and
Bread and Pastry in (2) Cookery- maintain its quality and
Sep. 2021 October – Dec TOTAL Costs= target capacity without
2021 P600,000 possible drop-outs and
- (2) non-compliance for the
batches of Cookery whole fiscal year 2021
target which is:
- (1)
batch of Bartending 20 trainees for Food &
in Nov. 2021 Beverage

20 trainees for Bread &

Pastry

20 trainees for Cookery

10 trainees for
Bartending

Activities Responsible HR Time Table Budget KPI

Allocation (Objectives & Goals)

4. WOFEX Administrator/ Aug. 17, 6,000 To have 100 % ATTENDANCE

(World Food Marketing Staff 2021 of staff and students when
Expo) joining the activities and fun of
the World Culinary Exposition
to showcase the latest
Innovation and State of the
Art Technology of the Hotel
and Culinary Industry
5. Distribution of Marketing staff 2x a week 8,000 To distribute flyers in different
flyers and for 1 month barangays of District 2, 3 & 6
brochures of to increase enrollment by 9%
activities with Aug. 2021 with proper compliance of
the approval and IATF safety protocols.
compliance of
IATF protocols

6. Private Trainer /Admin Sept. 2021 2,000 To properly orient at least 10

Individual or new students with the rules and
Company regulations of COCHA and the
Sponsorship sponsor’s terms for Nov. 2021
Cookery Training training

7. Facebook and ADS Marketing 3 months 18,000 To push through with the
IG ADS boosting Monitoring Staff Oct - Dec FB/Online Campaign of study
2021 loan promo or the “Study Now,
Pay Later” Program of the
following courses:

 Food and Beverage

 Bread and Pastry
 Cookery
 Bartending

8. Follow ups/ Marketing staff 3 times a 4000 To increase 10 students per

Online, Walk-in week x 4x in month for the 1st Semester of
Marketing a mo. = 12x any course.
for Sep 2021

Activities Responsible Time Table Budget KPI

HR Allocation (Objectives & Goals)
9. COCHA Assessor and Nov-Dec 2021 5,000 To achieve 100% Passing
Assessment for Tools wear Grade for all COCHA students
Food and usage and and outside school
Beverage Consumables assessments for Food and
Beverage program
10. General HR/President/S Dec. 2021 5,000 To achieve 100 % Attendance
Annual Meeting chool Director of staff and officers for
for 2022-23 Sales Reports Submission and Sales
Target Projection for 2023 fiscal year

11. Marketing 4 times a 4,000X 3mos. To enroll 60 more enrollees

Telemarketing/ staff week x 4x in a = 1200 for second semester in any
Online, Walk-in mo. = programs
 Marketing 16x/month
JAN- MAR
2022
12. Marketing 2 times a 4,000 To assess 30 candidates in a
Telemarketing/ staff week x 4x a month of any qualification
Online, Walk-in mo. = 8x each
inquiries, follow- mo.
ups, Training and Jun 2021
Assessment
Trainer’s fee FBS Feb-April 100,000 FBS To train 60 students
13. Training and Costs of 2022 200,000 BPP according to the approved
classes (1) batch Ingredients BPP Mar 2022 200,000 TESDA CBC for second
of Food and Cookery Apr- Cookery semester:
Beverage in Feb, May 2022 160,000
(1) batch of Bartending Bartending 10 in Food & Beverage
Bread and April-May TOTAL
Pastry in Mar. 2022 COSTS= 20 in Bread & Pastry
and (1) batch of P660,00
Cookery in Apr. 20 in Cookery
for Training
10 in Bartending
14. TESDA Administrator Fiscal year 5,000 To achieve 100 %
Compliance Audit or Marketing ending May compliance of Curriculum
for Program Staff 2022 documents & requirements
Registration needed per program
registration