Professional Documents
Culture Documents
MEDIA AND
INFORMATION
LITERACY
FIRST QUARTER
COPYRIGHT PAGE
Learning Activity Sheet in MEDIA AND INFORMATION LITERACY
(Grade 12)
Copyright © 2020
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
Regional Government Center, Carig Sur, Tuguegarao City, 3500
“No copy of this material shall subsist in any work of the Government of the Philippines. However,
prior approval of the government agency or office wherein the work is created shall be necessary
for exploitation of such work for profit.”
This material has been developed for the implementation of K to 12 Curriculum through the
Curriculum and Learning Management Division (CLMD). It can be reproduced for educational
purposes and the source must be acknowledged. Derivatives of the work including creating an
edited version, an enhancement of supplementary work are permitted provided all original works
are acknowledged and the copyright is attributed. No work may be derived from this material for
commercial purposes and profit.
Consultants:
Regional Director : ESTELA L. CARIÑO, EdD., CESO IV
Assistant Regional Director : RHODA T. RAZON, EdD., CESO V
Schools Division Superintendent : ORLANDO E. MANUEL, PhD, CESO V
Asst. Schools Division Superintendent(s): MARITES L. LLANES
WILMA BUMAGAT
Chief Education Supervisor, CLMD : OCTAVIO V. CABASAG, PhD
Chief Education Supervisor, CID : ROGELIO PASINOS
Development Team
Writers : Danilo Duque (Baybayog NHS), SDO CAGAYAN
Elvira Tuliao; (Andarayan NHS), SDO CAGAYAN
Girlie Serquiano (CDNHS-Capissayan Annex), SDO CAGAYAN
Ivy Lorraine Guillen (Cabatacan NHS), SDO CAGAYAN
Marvie Bautista (Calaoagan Dackel NHS-Main), SDO CAGAYAN
Jerich Gaspar (GNTS), SDO CAGAYAN
Genevie Chrisse Tong (Gammad NHS), SDO CAGAYAN
Lisa Ramos (ASAT), SDO CAGAYAN
Jerome Rosales (SAFNHS), SDO CAGAYAN
Sharmaine Urbi (Ballesteros NHS), SDO CAGAYAN
Emmanuel Dillig (TVTS Main), SDO CAGAYAN
Ruth Tuddao (Magalalag NHS), SDO CAGAYAN
Myra Berbano (Piat NHS), SDO CAGAYAN
Rosel L. Gannaban (Gadu NHS), SDO CAGAYAN
Communication is a natural and inescapable fact of life. This is precisely the reason why you are
thought to learn how to speak, read, write and use it. Communication is a process that involves
transmission of messages, performance of rituals, competing over attention, and reception of
messages as dictated by context and culture. Since 300BC, theorists have developed
communication models in attempts to explain and understand how to improve communication and
rhetoric. As time has passed, we have developed increasingly more complex models to explain
how we communicate. One example is the Berlo’s S-M-C-R Model. Berlo’s model of
communication explains it in four steps: Source, Message, Channel, and Receiver. The unique
aspect of Berlo’s model is that it gives a detailed account of the key elements in each step that will
affect how well the message is communicated:
Source(S): Elements of the source include communication skills of the sender, their attitude and
their culture.
Message(M): Elements of the message include its content, structure and code.
Channel(C): Elements of the channel include the senses of hearing, seeing, touching, smelling,
etc.
Receiver(R): Elements of the receiver include their attitude, knowledge and culture.
Media
The physical objects used to communicate with, or the mass communication through physical
objects such as radio, television, computers, film, etc. It also refers to any physical object used to
communicate messages.
Media Literacy
The ability to access, analyze, evaluate, and create media in a variety of forms. It aims to empower
citizens by providing them with the competencies (knowledge and skills) necessary to engage with
traditional media and new technologies.
Information
A broad term that covers processed data, knowledge derived from study, experience, instruction, signals
or symbols.
Information Literacy
The ability to recognize when information is needed, and to locate, evaluate, and effectively
communicate information in its various formats.
Technology Literacy
The ability of an individual, either working independently or with others, to responsibly, appropriately,
and effectively use technological tools. Using these tools an individual can access, manage, integrate, evaluate,
create and communicate information.
Questions:
1. Which media provider did you spend the most time?
2. What roles do media play in your life? (entertainment, learning, communication, etc.). In
no less than 4 paragraphs, give your reasons why those roles of media affect your life.
Rubric for Scoring
CATEGORY 10 8 6 4
Exceptional Meets Satisfactory Unacceptable
Expectations
Topic Excellent, Very good content Limited content Poor content
Analysis objective content and understanding and and
(Content) and understanding of the subject understanding understanding
of the subject matter of the subject of the subject
matter matter matter
Organization Logical Logical Organization is Poorly
progression of progression of clear, transitions organized
ideas with a clear ideas, transitions are evident
structure, are equally evident
transitions are
evident
Creativity Written in an Written in an Written with Has little style
extraordinary style interesting style good style
Grammar/ Virtually no Limited misspelled Few misspelled A greater
Mechanics misspelled words, words, words, number of
punctuation, or punctuation, or punctuation, or misspelled
grammatical errors grammatical errors grammatical words,
errors punctuation, or
grammatical
errors
Guide Questions.
1. Did you believe these news items were true? How did you know they were true/false?
2. Are all news and information in the internet true? Why or why not?
Rubric for Scoring
10 8 6 4
CATEGORY Exceptional Meets Expectations Satisfactory Unacceptable
Content Answers are Answers are Answers are not Answers are
comprehensive, accurate and comprehensive not
accurate and complete. Key or completely comprehensive
complete. Clear points are stated stated. Key or completely
ideas are clearly and supported. points are stated. Key
stated, explained Sentences have addressed, but points are not
and supported with great word choice. not well addressed.
facts, knowledge supported
and details.
Sentences have
great word choice.
Organization Response is well Organization is Response has Response has
organized, mostly clear and inadequate inadequate
coherently easy to follow organization or organization or
developed, and easy development. development.
to follow Structure of the Structure of
answer is not the answer is
easy to follow not evident.
Grammar/ Virtually no Limited misspelled Few misspelled A greater
Mechanics misspelled words, words, punctuation, words, number of
punctuation, or or grammatical punctuation, or misspelled
grammatical errors errors grammatical words,
errors punctuation, or
grammatical
errors
Note: Practice Personal Hygiene protocols at all times. 4
Exercise 3.
Directions: Using as the most popular social media platform, create a best post
(characterization, picture, cartoon sketch, diagrams, quotations, etc.) convincing the Generation
Z “Gen Z” (5-25 years old) to stand together in Fighting the use of Fake News in any platform of
social media and the internet.
Category 10 8 6 4
Exceptional Meets Satisfactory Unacceptable
Expectations
Display The display The student Does not have Poor. Does not
Content includes all presents the all the enough have relevant
information on the information clear relevant information.
topic in an and displays a information on Information is
organized fashion. reasonable the display unorganized
Information is understanding of presented.
presented clearly information. Most Information is
and displays a information is not well
complete factually correct organized and
understanding of and is somewhat contains several
information organized factual errors
Critical Post is remarkable Good and Shows limited Post is poorly
Thinking and profoundly Organized Post plan focus on details created and
planned of the Post planned
Organization, Post format is Post is clear and Post is Post is hard to
Format & clear and precise. content is easy to relatively clear, follow. Major
Clarity Content is follow. No and content is problems with
straightforward problems with easy to follow. formatting (text
and simple to formatting. Slight problems is out of place)
follow. with formatting
Creativity Extremely Many creative Some creativity Little creativity
creative post. elements in the found in post. found in post.
Topics are very post. Topic Topic is Topic in the
engaging. Post discussed is relative general. Some discussion is
contains visual and is somewhat use of visual plain and
elements that engaging. Use of elements relatively
helps facilitate visual elements are uninteresting
topic relative to the
content of the post
Directions: Based on studies, it is now a fact that citizens of the 21st Century are dependent on
technology. As a technology-inclined citizen, how would you go along a scenario; where, upon
waking up one day, you found no more media, internet, libraries, and cell phones. In addition, all
newspapers and magazines have disappeared while radio stations and TV channels have totally
shut down. Using the given questions below, make an analysis that addresses the problem scenario.
Write your answers in brief and concise sentences.
• How would you be informed of anything now?
• How would you share information and communicate news and events?
• What would happen with the decisions you usually make?
• How would it affect the way you live?
• What would society lose with this kind of problem?
Rubric for Scoring
10 8 6 4
CATEGORY Exceptional Meets Satisfactory Unacceptable
Expectations
Content Answers are Answers are Answers are not Answers are
comprehensive, accurate and comprehensive not
accurate and complete. Key or completely comprehensive
complete. Clear points are stated stated. Key or completely
ideas are clearly and supported. points are stated. Key
stated, explained Sentences have addressed, but points are not
and supported with great word not well addressed.
facts, knowledge choice. supported
and details.
Sentences have
great word choice.
Organization Response is well Organization is Response has Response has
organized, mostly clear and inadequate inadequate
coherently easy to follow organization or organization or
developed, and development. development.
easy to follow Structure of the Structure of
answer is not the answer is
easy to follow not evident.
Creativity Written in an Written in an Written with Has little style
extraordinary style interesting style good style
Grammar/ Virtually no Limited Few misspelled A greater
Mechanics misspelled words, misspelled words, words, number of
punctuation, or punctuation, or punctuation, or misspelled
grammatical errors grammatical grammatical words,
errors errors punctuation, or
grammatical
errors
Note: Practice Personal Hygiene protocols at all times. 6
Exercise 5.
Directions: Write an open ‘letter to the editor’ with your conclusions on the value of media and
information in a democratic society. Maximum of four (4) paragraphs.
8 6 4 2
CATEGORY Exceptional Meets Satisfactory Unacceptable
Expectations
Content Answers are Answers are Answers are not Answers are
comprehensive, accurate and comprehensive not
accurate and complete. Key or completely comprehensive
complete. Clear points are stated stated. Key or completely
ideas are clearly and supported. points are stated. Key
stated, explained Sentences have addressed, but points are not
and supported with great word not well addressed.
facts, knowledge choice. supported
and details.
Sentences have
great word choice.
Organization Response is well Organization is Response has Response has
organized, mostly clear and inadequate inadequate
coherently easy to follow organization or organization or
developed, and development. development.
easy to follow Structure of the Structure of
answer is not the answer is
easy to follow not evident.
Creativity Written in an Written in an Written with Has little style
extraordinary style interesting style good style
Grammar/ Virtually no Limited Few misspelled A greater
Mechanics misspelled words, misspelled words, words, number of
punctuation, or punctuation, or punctuation, or misspelled
grammatical errors grammatical grammatical words,
errors errors punctuation, or
grammatical
errors
• act as channels of information and knowledge through which citizens communicate with
each other and make informed decisions
• facilitate informed debates between diverse social actors
• provide us with much of what we learn about the world beyond our immediate experience
• are means by which a society learns about itself and builds a sense of community
• function as a watchdog of government in all its forms, promoting transparency in public
life and public scrutiny of those with power through exposing corruption,
maladministration and corporate wrongdoing
• are essential facilitators of democratic processes and one of the guarantors of free and fair
elections
• are a vehicle for cultural expression and cultural cohesion within and between nations
• function as an advocate and social actor while respecting pluralistic values
Media literacy, information literacy, and technology literacy are all similar in terms of goals. They
all share the common goal of cultivating people’s ability to access, understand, use, evaluate, and
create media messages, information, or content using information technology.
Media Literacy (UNESCO Media Literacy • This involves understanding and using
for Teachers) mass media in either an assertive or
nonassertive way, including an
informed and critical understanding of
media, what techniques they employ
and their effects.
• The ability to read, analyze, evaluate
and produce communication in a
variety of media forms, e.g. television,
print, radio, computers, etc.
Directions: Review the information above and write all relevant information on the appropriate
columns on the table below.
Your
Literacy Understanding USE Your Example
Media Literacy
Information
Literacy
Technology Literacy
Directions: Through a poster, illustrate the connection of each of the literacies. Use a short bond
paper for your output.