Alexandra P.

Ygusguiza
12 - Synergy

Brand 1: Nutella

Brand Brand 3:
2: Cheez Whiz L Lady’s choice Mayonnaise

PRODUCT

Describe the Nutella is a sweetened It is a processed Made with real eggs,

product’s quality hazelnut cocoa spread. cheese spread and healthy oils, and a rich
melted for use as a dip blend of spices. It has the
or sauce. right sweet-sour taste,
firm yet smooth and
creamy texture.

How many There are five varieties There are seven There are six varieties of
varieties of the of the same product. varieties of this spread. this spread. Lady's Choice
same product Cheez Whiz. Sandwich Spread
There’s Nutella the
does this brand
chocolate spread, Cheez Whiz Light. Lady's Choice Ham Spread
offers? Describe
Nutella B-ready a is incorporated with ham,
each. Cheez Whiz Tex Mex.
crunchy wafer shell,
Lady's Choice Tuna Spread
Nutella & GO! Which Salsa Con Queso.
is incorporated with tuna,
includes a delicious
serving of Nutella on Cheez Whiz Italia.
Lady's Choice Chicken
one side and crispy Cheez Whiz Bacon. Spread is incoporated with
breadsticks or pretzels chicken,
on the other, and Cheez Whiz Pimento.
Nutella muffin. Lady's Choice Bacon
The cheez whiz original Spread is incorporated
is creamy and has a with bacon, while the
rich flavor of cheese
while the light is just a Lady's Choice Real
light hint of cheese. Mayonnaise is just the
The tex mex, salso con mayo itself, being firm,
queso, italia, bacon smooth and creamy.
and pimento has some
other filling or
mixtures like chunks of
meat in.

PLACE

Where are the Two of the four Ferrero Kraft introduced the The brand made its way to
factories/manufac plants in Italy produce product in Britain. Philippine shores in 1955,
turing outlets Nutella, in Alba, introduced to the country
Alexandra P. Ygusguiza
12 - Synergy

located? Piedmont, and in by California

Sant'Angelo dei Manufacturing Company
Lombardi in Campania. (CMC)
In France, a production
facility is located in
Villers-Écalles.

Where can these In the Philippines you In supermarket, or In supermarket, or malls.

brands be bought? can buy it in SM, even malls or even generic
here in virac at pharmacy.
Puregold or VTC.

How are the It is shipped and It is shipped or It is shipped or imported.

products imported. imported.
transported to the
sellers?

PRICE

How much does The Nutella chocolate P88.05 for 220g, Ranges around P174.47-
the product of this hazelnut spread 350g P173.60 for 450g. P260
brand cost? costs around P299, the
200G costs P169, 200g
P174, while the 900G
costs around P539.

Is there promo No, I don’t think so. I don’t think so. No, I don’t think so.
pricing (example:
P599, P49.95)?

Is there discount No, I don’t think so. Yes, I think so. Yes, I think so.
for bulk buying?

PROMOTION

What is the tagline “Nutella Unique – As "Milkier creamier, "Mom, you'll always be the
or marketing Unique as You”. cheez whiz" best."
slogan of the
brand?

Where is the Bulletin boards and Bulletin boards and Bulletin boards and
brand advertised? television. television. television.
(Radio, television,
bulletin boards,
flyers, word of
mouth)

Who endorses the Not applicable. Not applicable Not applicable

Alexandra P. Ygusguiza
12 - Synergy

product?

Are factory tours No, I don’t think so. No, I don’t think so. No, I don’t think so.
encouraged?

Does their website Yes at Not applicable

provide recipes, https://www.nutella.co
crafts, games, etc? m/int/en/inside-
nutella/quality-and-
ingredients.

PEOPLE

Who uses the People People People

brand?

What are the The less known fact Less salty in taste, but Lady’s choice is so
testimonials about about nutella is that it still creamy. This is a versatile.
this brand? is not really a chocolate good alternative if
spread, but actually is you're looking for a
made up of hazelnuts, spread with a mild
and is known as taste but still want a
hazelnut cream in milky and cheesier
many countries. taste.

PACKAGING

Describe the The product’s The product’s The packaging is simple

packaging of the packaging has a simple packaging is simple with the visuals of the
product design of having a with the print of the spread shown.
picture of spreading spread and a cow.
the hazelnut spread
onto a bread with bold
letters of the word
Nutella on the
container.

Describe the Since the packaging is Since it is just a glass It comes in a packet, as
durability of the glass, it is still a bit jar, it is a bit durable. well as a glass jar, it is
packaging durable. Although they Although it also comes somewhat durable.
also have a container in a packet.
that is plastic.

POSITIONING

Where is the It is sold in the Sold in malls and Sold in malls and market.
product sold? Philippines at SM, such market.
Alexandra P. Ygusguiza
12 - Synergy

as here in Virac at VTC.

What place in the Inside the aisle of malls Inside the aisle of malls Inside the aisle of malls
supermarket/mark where bread spreads where bread spread is being in condiments.
et is the good are located, such as located or just
sold? aisle with imported condiments are placed.
goods.