Get ready for the

Launch Masterclass!
The Launch Masterclass is all about one thing – helping you launch an online
business… or grow the business you already have.

It’s pretty crazy to say this, but I’ve now had more than a million students go
through this training since I first offered it in 2005.

Of course, so much has changed in that time, and this Launch Masterclass has
radically evolved over the years. But one thing remains – I’ll be teaching you the
core strategies of my Product Launch Formula®… this is the formula that my
students have used to generate over a BILLION dollars in sales.

This Launch Masterclass will be like an entire course on launching your online
business – and it’s all free. This class only happens once per year – and these
eight days are going to fly by… so please don’t miss them.

My goal is to give you such an overwhelming training experience for free, that
you’ll consider joining me in my full-blown Product Launch Formula Coaching
Program. But before we even talk about that, you’ll get eight days of full-blown live
training to get you launched.

And make no mistake, every year I get messages from people who have launched
in a big way… just by following this free Launch Masterclass.

One important thing…

Each lesson will build on the prior lessons – so you’ll definitely want to watch
all the sessions (there will be replays if you miss any or want to watch again).

And we’re going to move quickly, because we only have a short time.

Important: Start Where You Are Right Now

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Everyone starts from a different place. When I started my first online business way
back in 1996, I was a stay-at-home Dad taking care of two small children. I had no
experience and few resources. I was starting from zero.

You may be in the same place, or you may already have an existing business or
current clients... you may be in one of a thousand different circumstances.

But what I’ve noticed over the years is there are a few broad categories of people
who have used the Product Launch Formula successfully...

● You have no business, no product, no email

list... maybe even no ideas.
That’s fine! Pay close attention to the Sideways Sales Letter® (Lesson 1), it’s the
foundation of the entire process. And then when we get to Lesson 2, you’ll want to
really focus on the Seed Launch® – it’s the ideal way to get started.

● You already have an online business and you

want to grow it.
You're in a great spot to take advantage of this Masterclass... and the core
strategies you'll learn in Lesson 1 will help you take your business to the next level.
When you’re in business, you always need to be launching. Whether you launch a
new offer or relaunch one of your current ones, this is the quickest path to growth
in your business.

● You have a service business or you’re some

type of practitioner, and the only way you can
currently scale is to work more hours (i.e.,
trade your time for money).
The good news is that you’ve got the building blocks of a leveraged business.
Stay tuned... you’ll want to focus on the core launch strategies in Lesson 1. And
then in Lesson 2 you’ll really see how to quickly add leverage to your business
and pick the right type of launch for your situation.

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 ● You’re an author or an artist and you want to
get your work out to a wider audience.
Perfect! We’ve got a ton of artists and authors launching their work, as well as
courses. The Sideways Sales Letter in Lesson 1 will be your overall strategy. And
what you learn in the rest of the Masterclass will show you an entirely new way to
bring your work out into the world.

● You want to be a coach or consultant and

help others with their launches.
Well then, this Masterclass is going to be your jam! You’ll see that you don’t have
to launch your own product – you can build a great business helping others
launch theirs!

If any of those describe you… then the Launch Masterclass is for you.

So don’t skip out and let another year pass you by. Show up, connect, engage, ask
questions... play a big game and work to get yourself launched. And maybe have
some fun, too. ;-)

I’ll show you exactly what to do. It’s gonna be great.

best regards,

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Here's when we'll be LIVE:
How to Launch: The Sideways Sales Letter
Friday, November 5th

This one’s all about how to create an online business that gives you the freedom,
income, and influence you want… even if you have no experience and you’re
starting from scratch. You’ll discover the proven formula that thousands of
business owners have used to turn their dreams into dream lifestyles.

Your Launch Path: The Three Types of Launches

Saturday, November 6th

This one is about the three main types of launches, and how to know which one to
use to grow your business based on where you are now. Whether you’re just
starting out or have a 7-figure business (or beyond!), one of these launches will be
a great fit for you.

The Open Cart Sequence: Making the Sale

Sunday, November 7th

This one is about how to transition from giving massive value to asking for (and
getting) the sale in a non-slimy, non-sleazy way. A lot of people struggle with this –
but once you know how to make a natural pivot to the sale, your results will
improve dramatically.

The Product Launch Blueprint

Tuesday, November 9th

This one shows you how everything you’ve seen so far fits together. You already
know the underlying formula and factors that create success in the online launch
world. Now you’ll find out how to use it all to grow your business in a super-simple
way… resulting in maximum impact and maximum profits.

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PLF Coaches Panel: What’s Working Now
Thursday, November 11th

Here’s the latest on what’s working now in the launch world – how real people are
building real businesses in these crazy times. I’ll be joined by members of my PLF
Coaching Team – and with literally decades of collective experience and hundreds
of launches between us, we’ll take you through some of the newest innovations in
the launch world.

The Masterclass Closing Ceremonies

Friday, November 12th

It’s the end of the Launch Masterclass… and the beginning of a new Product
Launch Formula cohort! It’s an exciting time – and an occasion worth marking.
You’ll get a chance to meet my amazing team that helps me make it all happen…
and you can get a quick peek behind the scenes at what’s coming next for our
new PLF Owners.

All sessions are LIVE broadcasts at 4:00pm Eastern U.S. (New

York) time. We will start on time to the minute, please don’t be late.
Click here to find your local time.

You can get all the details here:

https://www.productlaunchformula.com

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About the Launch
Masterclass
We’ll have six live Masterclass training sessions – they’re all
going to be unique and build on top of each other. (In other words,
it’s NOT going to be the same class repeated over and over.)

So you’re definitely going to want to do everything you can to

attend the live sessions. We'll have replays available, but there’s
nothing quite like the energy of being there in real time – and
there will be a Super Secret Segment in each broadcast that’s
only available for the people who attend live. (In the past, we’ve
had folks checking in from Australia at 4 am – amazing!)

Remember, nothing in this Masterclass is theory. I’ll be teaching

the core principles of my Product Launch Formula Coaching
Program, which has been used in literally hundreds of markets
and niches around the world.

Many people will launch this year based on what they learn in this
free Masterclass.

(The only way to go deeper on launches is to join me in the

Product Launch Formula Coaching Program – and I’ll let you know
how to do that later in the Masterclass).

You could be one of those who launches... as long as you play full
out. Here’s my advice on how to get the most of the Launch
Masterclass...

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How to get the most
out of the Launch
Masterclass...
#1. Show up live
Yes, the sessions will be recorded… but there are benefits to being on live with us.
If you’re on live, you’ll be able to ask me questions. Plus, we’ll have a Super Secret
Segment on each broadcast that will not be included in the replays. And it’s just
more fun to be on live.

#2. Take notes

Most sessions have a corresponding downloadable Action Guide – you’ll be able
to download it as soon as the lesson starts. Use these to capture your insights and
“a-ha moments” as the Masterclass progresses.

#3. Join the Community

This is the perfect place to meet others in the Launch Masterclass (maybe a future
partner or affiliate?), ask questions, or just hang out and get lots of ideas when
we’re not in the live trainings. Click here to join now.

#4. Participate
Ask questions. Leave comments when you have them. In addition to getting more
out of the Masterclass, you might be giving voice to someone else’s question – or
answering it. Our community always shows up in a big way, and when you lean
into the community you’ll learn more and accomplish more during the Masterclass.

#5. Keep moving

You’re going to learn a lot during the Launch Masterclass. Don’t let yourself feel
overwhelmed. Your goal here is just to keep moving forward. Small baby steps are
what leads to huge momentum.

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 What past Masterclass
attendees are saying...
“Real answers, real case studies, no B.S., straightforward, to the point, loving it!”
Sylvie Poitras-Lavergne

“Your Masterclass has completely reignited me. I had those negative voices inside...
watching you and your clients share your stories has assisted me in just being me and
to just put one foot in front of the other and move forward. I am so thrilled.”
Victoria Medina

“Thank you so much. I had an appointment at 5pm and I was so riveted watching that
I couldn’t leave. It’s so inspiring! I now know it’s possible.”
Pearlette Cassells

“Thank you so much for your time and experience. Wow. Talk about giving :)”
Christine McDonald

“It’s such a wonderfully laid out process with simple steps. Brilliant!!! I know I can
finally make it happen... doing it the not successful way for a while. What a gift! TY!!”
Lori Chase Walsh

“Thank you so much for all this fantastic information and your kindness!! It was well
worth it to stay up until 00h30!!”
Carla Lopes

“Thanks, Jeff - great presentation, full of heart, lots of practical skill building content,
excellent guidance and inspiration!”
Susan Ross

“Seriously, the three most powerful, insightful and inspiring hours of my life!! Thank
you, Jeff... MIND BLOWN!!”
Steve Akins

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Know your
“Launch Lingo”
To help you decode the “launch lingo”, here are explanations of a few of the terms
you may hear about during the Launch Masterclass.

Launch: This is how to sell your product or service in a non-slimey, non-sleazy

way… where you deliver serious value to your prospect before you even ask for
the order. A launch is a specific multi-step process that’s optimized from the very
beginning to give your people maximum value… and help you get maximum sales.
This is how regular people can make their offers super effectively (and you don’t
need to be a superstar salesperson – in fact, it’s probably better if you’re not).

Product Launch Formula® (PLF): The system used by thousands of entrepreneurs

in hundreds of niches around the world to launch their online products, services,
online courses, membership sites, masterminds, coaching programs… and create
their online businesses (or quickly grow the businesses they already have).

List: This typically refers to an email list – people who have asked to receive
emails from you. No one starts off with an email list, but if you’re going to be in
business online, you will want to start one. Note that a list can also refer to a social
media following, but in general, you will want to do your best to get the people
following you on social to join your email list.

Squeeze Page: A one-page website where prospects can provide their name
and/or email in exchange for a Lead Magnet. Squeeze Page is often used
interchangeably with Landing Page and Opt-in Page.

Lead Magnet/Opt-in Offer: Something you offer your website visitors in exchange
for joining your email list. It could be a special report, an infographic, a video
tutorial… it can be virtually anything as long as you’re offering something of value.

Sequence: A carefully designed series content that leads prospects towards an

intended action (for example, purchasing your product or service). The two

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primary sequences are “Prelaunch” and “Open Cart”. Tune in to Lesson 1 of the
Launch Masterclass to learn how these are used.

Prelaunch: Refers to the time in your launch before you start taking orders for
your product or service. In the Product Launch Formula world, this is a sequence
of valuable content that you release before you “open cart” and start taking
orders.

Open Cart: The period of time in your launch where you are actively taking orders
for your product or service. This sequence directly follows the Prelaunch.

Launch Life®: This is a term we use in the PLF community that’s all about using the
formula to create a business that serves you and helps you create a life you love.

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Launch Masterclass
Schedule
Here are the dates, so you can put them on your calendar...

Friday, November 5th

How to Launch: The Sideways Sales Letter
Saturday, November 6th
Your Launch Path: The Three Types of Launches
Sunday, November 7th
The Open Cart Sequence: Making the Sale
Tuesday, November 9th
The Product Launch Blueprint
Thursday, November 11th
PLF Coaches Panel: What’s Working Now
Friday, November 12th
The Masterclass Closing Ceremonies

All sessions are LIVE broadcasts at 4:00pm Eastern (New York) time.
We will start on time to the minute… please don’t be late.
Click here to find your local time.

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What’s next?
Bookmark the Launch Masterclass Concierge page:

https://www.productlaunchformula.com
Always go back to that page – it’s the Launch Masterclass headquarters – where
you’ll be able to access the live lessons, the replays, Q&As, Case Studies, PDF
downloads, a great big FAQ on launching, a private Facebook group with my
coaches answering questions, and a whole lot more...

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