Unit 2 : Corporate Grooming

MISSION VISION CORE VALUES

CHRIST is a nurturing ground for an individual’s Excellence and Service Faith in God | Moral Uprightness
holistic development to make effective contribution to Love of Fellow Beings
the society in a dynamic environment Social Responsibility | Pursuit of Excellence
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Mentimeter

What do you understand by “Corporate Grooming”?

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A picture is worth a thousand words

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Imagine this…..

It looks like a swirl. There are smaller swirls at the edges. It has
different shades of red at the outside, and is mostly green at the
inside.
The smaller swirls have purple highlights. The green has also
different shades. Each small swirl is composed of even smaller
ones.
The swirls go clockwise. Inside the object, there are also red
highlights. Those have different shades of red also. The green
shades vary in a fan, while the purple ones are more uni-color.
The green shades get darker towards the outside of the fan......

Visualise This
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Visuals

• The brain can see images that last for just 13 milliseconds.
• Our eyes can register 36,000 visual messages per hour.
• We can get the sense of a visual scene in less than 1/10 of a second.
• 90% of information transmitted to the brain is visual.
• Visuals are processed 60,000X faster in the brain than text.
• 40 percent of nerve fibers are linked to the retina

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What are your impressions of the following ?

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The Halo Effect

The term “halo effect” was coined in 1920

by Edward L. Thorndike, an American
psychologist. It’s based on Thorndike’s
observations of military officers during
experiments that involved men “ranking”
subordinates.

Before the officers even communicated with

their subordinates, Thorndike had the
superiors rank them based on character
traits. These included leadership ability and
intelligence.

Based on the results, Thorndike noted that

positive and negative traits formed by the
officers were based on unrelated traits that
had to do with physical impressions.
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Halo Effect
For example, a well dressed
subordinate was perceived as being
the most intelligent. He was also
ranked as overall “better” than the
others.

Thorndike found that appearances

are the most influential in
determining our overall impressions
of another person’s character.

The tendency for an impression

created in one area to influence
opinion in another area

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Perceptions matter

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Perceptions matter

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Perceptions matter

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The Necessity for Grooming
● Your clothing says a lot about who
you are and where you want to be.
● The halo effect influences the
overall impression others form
about you.
● The right outfit can help you achieve
your career goals because you look
the part.
● A signature look helps you create
your professional brand and it builds
familiarity and consistency with your
image.
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Corporate grooming is about
ensuring that an employees
grooming, including dressing,
personal hygiene and
personality reflect a positive and
professional image about
himself, and thereby ensures
that he is able to represent his
business in a professional
manner.
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Grooming Tips

● Always be neat
● Take care of hygiene
● Keep accessories to a tasteful
minimum.
● Avoid chintzy-looking
accessories.
● “Business Casual” is still
business
● When in doubt “Watch what
the boss wears”

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Grooming Tips for Men

Men should have the following items in their executive wardrobe:

● One suit in navy blue and one suit in charcoal.

● Three dress shirts in white or light blue.
● Three ties for each suit that match both your shirt and suit.
● One pair of black shoes and one pair of brown shoes.
● Five pairs of socks that match the colour of your trousers.
● Indian formals for special occassions
● Hair and nails that are looked after.
● Cologne that’s not too overpowering

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Grooming Tips for Women

Women should have the following items in their executive wardrobe

● A three piece suit, or two separate suits in your wardrobe.

● Two white button down shirts and one other shirt.
● Indian formals
● Pearl, gold, or silver accessories that complement your outfit.
● One pair of classic black pumps, and one pair in navy blue, brown or beige.
● Hair and nails that are neat and looked after.
● Perfume that’s not too strong.

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Types of Business Wear

There are generally four types of corporate dress codes:

● Business formal,
● Business Professional,
● Business Casual, And
● Casual.

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Types of Business Wear

There are generally four types of corporate dress codes:

● Business formal,
● Business Professional,
● Business Casual, And
● Casual.

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Types of Business Wear

Business Formal

This is the highest level of professional dress attire and it means tailored
suits and ties for men, and a sari, pantsuit or skirt suit paired with
conservative accessories and shoes for women.

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Business Professional

This is a step down from business formal, but it’s still conservative and
traditional.
There is more flexibility in colors and patterns in business professional.

Men tend to wear suits and ties with more patterns and colors, and
women tend to wear a suit or skirt, top, and jacket paired with jewelry that
is more noticeable—such as chunky watches or statement pieces.

In industries like accounting, banking, finance, government or law.

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Business Professional

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Business Casual

Business casual is a common form of dress worn in many offices. While many classic
business staples are used in business casual wear, there are casual elements included
like khakis.

Business casual is appropriate for many interviews, client meetings and office settings.
Because it is not very casual and also not very formal, this is usually an appropriate way
to dress if you’re unsure about the setting.

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Business Casual

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Casual

Casual business attire is informal clothing worn not only in most business
settings but also in many settings outside of work.

You might wear casual clothing if you work in an informal office where
others wear things like T-shirts, jeans and open-toed shoes. You should
avoid wearing casual dress with clients and in interviews, even if the
office is casual overall.

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Casual

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Which Industry do they belong to ?

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Code of Conduct for CA Students

The Council of the ICAI has laid down ‘Code of Conduct for CA Students’ to be
observed while pursuing Chartered Accountancy Course. This Code of Conduct
is applicable to all students who are pursuing -” Chartered Accountancy Course”
and includes students who have completed practical training.

● The ICAI while laying down the Code of Conduct for CA Students elaborated
on the dress code.

● The ICAI mentioned that the students, while undergoing Articled Training
shall adhere to the formal Dress Code as per the local culture and tradition.

● The aide Dress Code for the male students is full sleeves shirts and trousers
and for the female Students Sarees/ Salwar Kurta/Suit.

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Dress codes vary between industries. Do research beforehand to find out what
outfit is acceptable and expected in your industry.

✓ For traditional industries, a conservative suit in a darker colour is the preferred

style.
✓ In creative industries, you have more freedom to add colour and patterns to
your outfit.
✓ In casual industries, jeans and sweaters are acceptable, you can project power
through colour.
✓ Be aware that within the same industry, dress codes can also vary.

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Avoid Dress Mistakes

● Dress mistakes detract from the know, like

and trust factor in a number of ways.

● Always be well prepared. The biggest

excuses for a disheveled appearance are :
○ “I don’t have enough money to follow

fashion”.
○ “I don’t have enough time”.

○ “I’m not good at choosing clothes”.

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Case Study
Log on to MOODLE
Class will be divided into 8 groups
Each group has to make a submission on the
“Discussion Forum” on MOODLE

CR : Send me the composition of groups

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